The best part is that you can use these options to boost your lead generation effectively. Today, we’ll look at Facebook Lead Ads and how you can use them to boost your lead generation.

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What Is Facebook Advertising?

Facebook advertising is a powerful digital marketing strategy. Every business starting with Facebook marketing will consider using targeted advertising and pay-per-click (PPC) ads to achieve their marketing goals faster.

In a nutshell, here’s what Facebook advertising entails:

• Ad formats: include various formats, such as image, video, lead, and Messenger Ads, to target your audience.
• Audience targeting: define your target audience based on various criteria, including demographics, interests, behaviors, and more. Custom audiences, lookalike audiences, and retargeting options are also available.
• Budget & bidding: Facebook provides options like cost per click (CPC), cost per mille (CPM), cost per conversion (CPC), and automatic bidding.
• Ad placement: Ads can appear in various placements, including the Facebook feed, Instagram, Audience Network, Messenger, and more.
• Ad scheduling: schedule when their ads will run, allowing for better control over ad delivery and budget allocation.
• Ad Optimization: Facebook’s ad delivery system optimizes delivery based on the selected campaign objective, targeting, and bid strategy.

Due to its flexibility and variety of options, Facebook advertising can be a valuable tool for every business. Lead Ads will help you simplify capturing lead information and create a well-performing funnel for your business.

What Are Facebook Lead Ads?

Lead Ads for Facebook is an advertising format that allows businesses and advertisers to get leads and gather valuable information, including email addresses, phone numbers, etc., through instant forms.

This way, your audience will get what they want, and you’ll acquire a qualified lead, which you can add to your contacts or email list and further target with SMS or follow-up messages.

Source

What are Meta’s Lead Ads key features?

Meta lists the key features businesses and advertisers can use to get the most out of Lead Ads.

These include:

• Mobile-first custom forms
• Conversion optimization
• CRM workflow integrations
• Lead filtering
• Gated content
• Rich visuals and text

With these tools, brands can create compelling content and provide clear value propositions to encourage users to engage with their ads.

Moving on, let’s discover some benefits of using this ad format.

Facebook Lead Ads Benefits

Below, you will find some of the advantages of lead ads and why you should use them.

1. Streamlined lead capture

Lead Ads will help you simplify lead generation by allowing users to submit their information without leaving the social platform.

Moreover, Facebook automatically populates lead forms with existing user data, such as names and email addresses, from user profiles. This makes it easier for users, as they don’t need to type in this information manually, leading to less friction and higher conversion rates.

2. Precise audience targeting & high-quality leads

Facebook’s targeting options allow you to reach your specific audience. You can target based on demographics, interests, and behaviors and then create custom and lookalike audiences to ensure the right people see and interact with your ad content.

Also, since users choose to interact with your ads and submit their data, the leads generated through Facebook Lead Ads are often of higher quality since they have shown genuine interest in your value proposition. Then, you can easily follow up with more messages that will nurture your potential customers.

3. CRM and marketing tool integrations

Another advantage is that this ad format can be integrated with Customer Relationship Management (CRM) systems and marketing automation tools. This paves the way for easier lead management and personalized communication.

For example, Moosend’s email marketing platform lists Facebook Lead Ads on their integrations page. Streamlining your efforts and connecting your apps is necessary for every modern business, so using them in tandem will boost your marketing efforts.

Want to combine the power of Moosend with Lead Ads? Make sure to sign up for a free account.

Try it today!

4. Mobile optimization

With 81.8% of users accessing Facebook only through a mobile device, you need ads optimized for your mobile-first audience.

Facebook Lead Ads are optimized for such devices to ensure a seamless user experience and increase the chances of conversions.

5. Cost-effectiveness

Compared to traditional lead generation methods like outbound marketing or cold outreach, a Facebook Lead Ads campaign can be cost-efficient as you only pay for the leads you acquire.

This helps you estimate your needs and control your social media marketing expenses better.

6. Ad tracking and analytics

Besides the above, Facebook provides detailed analytics and reporting, allowing you to track your leads.

You can monitor important metrics like click-through rates, conversions, and return on investment (ROI) to optimize your campaigns after consulting your performance analytics.

7. AB Testing

And speaking of ad tracking and analytics, advertisers can benefit from A/B tests to experiment with ad creatives, targeting options, and lead form variations to determine what works best for their audience.

This way, you ensure greater engagement with your audience and minimize your cost.

How Much Do Facebook Lead Ads Cost?

Now that we covered the benefits, let’s see how your lead cost is calculated.

According to Meta, the average cost per lead (CPL) is calculated as the total amount spent divided by the number of leads received at the same time period.

The amount spent shows you how much you’ve invested during a specific period, including invoiced or billable amounts.

For more information, you can check this guide.

Who Are Facebook Ads Suitable For?

The short answer is everyone, but before investing in them, you need to clearly understand your target audience, ad objectives, and budget.

Here are a few industries that can leverage these ads to boost their lead generation:

• E-commerce businesses: Online retailers can use them to showcase their products, drive website traffic, and increase sales.
• Local businesses: Small businesses with physical storefronts can target local customers to promote their products or services.
• B2B companies: Businesses targeting other businesses can use Facebook ads to generate leads, promote webinars, or raise brand awareness.
• Event promoters: Event organizers can use them to advertise concerts, conferences, festivals, and other events to their targeted audience.
• Content creators: Bloggers, YouTubers, and influencers can use these ads to expand their audience and promote their content.
• Real estate professionals: Realtors can use Facebook ads to showcase listings and attract potential buyers or renters.

These are some of the businesses that can use Facebook Lead Ads. You can even use this ad format to advertise political campaigns and hotels.

Now, let’s see how to create your Lead Ads.

How To Set Up Facebook Ads Step-By-Step

Creating Lead Ads involves several steps. Below, you’ll find a step-by-step guide to set them up.

1. Access Facebook Ads Manager
2. Choose the Ad Campaign objective
3. Set up the Ad Set
4. Specify your budget & schedule
5. Define your audience
6. Select ad placement
7. Create your ad
8. Build your lead gen form
9. Set up tracking events
10. Review and Publish

Important: You can advertise on Facebook even if you don’t have a business account. You do, though, need a Facebook account to proceed.

Step#1: Access Facebook Ads Manager:

First, visit and log in to your Facebook Ads Manager account. If you don’t have an account, you need to create one.

To run ads, you will also need a Facebook page. You can make it during the Ads Manager onboarding process. All you need to do is add a name and category and upload a profile picture.

Then, you’ll be prompted to add a payment method. When you do, you can click next. Now, you’re all set to advertise on Facebook, so let’s continue by clicking on the “Create ad campaign” to build your ad.

Step#2: Choose the Ad Campaign objective

Here, select the campaign objective that aligns with your goals. For lead generation, you need to select the “Leads” objective. Meta provides additional information if you hover over each item listed below the visual.

When you click continue, you need to insert a few more details before you get to the next step. Ensure you add a campaign name and declare if your ad is related to credit, employment, housing, social issues, elections, or politics.

In this section, you can also enable the A/B Test and the Advantage campaign budget options to optimize your campaign and get more control over spending on your ad sets.

Now, let’s see how to create your Ad set.

Step#3: Set up the Ad Set

Your Ad set needs to be carefully completed to reflect your ad persona.

Firstly, give it a name and choose your conversion location. It can be Instant forms, Messenger, Calls, etc. You can also select your performance goal, choosing between maximizing the “number of leads” or “number of conversion leads.”

Moreover, Meta allows you to set the cost-per-result goal where the service will try to invest your budget and get the most leads using the highest volume bid strategy.

Underneath this section, you’ll also find the Dynamic Creative option.

If you enable it, Meta will let you upload your creative elements to create auto-generated combinations that will target your audience better.

Step#4: Specify your budget & schedule

Below Dynamic creative, you’ll find the Budget & Schedule option, where you can select your budget type between daily or lifetime and specify the amount you want to invest.

Also, the Ads Manager will provide useful information regarding your budget, as you can see below.

Lastly, scheduling lets you run your ads all the time or deliver on specific hours and days of the week based on specific audience criteria, such as the user’s time zone.

Step#5: Define your audience

After adding your budget, it’s time to set your target audience. Here, you choose:

• Location
• Age
• Gender
• Language

You can also make your targeting more detailed by including further demographic details, interests, or behaviors.

If you want to exclude specific items from your ad, click the “Exclude” button and add them there.

For better results, Meta has an “Advantage detailed targeting” feature you can enable to reach more people beyond your set criteria to improve your performance.

Lastly, check if you added all the necessary details and save your audience.

Important: For European audiences, you will be asked to add beneficiary and payer information. You can find more information here.

Step#6: Select ad placement

Placements is the last section to finish your new Lead Ad Set. You can choose between “Advantage+ placements” and “Manual placements.”

For brand safety and suitability, don’t forget to select the appropriate inventory filters, Block lists (if any), and content type exclusions.

If you select manual placements, you need to choose the device, platforms, and asset customizations. You can see the latter below:

Now, you are ready to make your ad.

Step#7: Create your ad

Before we get to the actual creation, you can select whether your ad is a Partnership ad. Meta recommends these ads as they claim to perform better than regular ones due to their optimization.

When you choose, it’s time to proceed with your Ad setup. Here, you can select between a single image/video or carousel.

Next, you have to write compelling ad copy and create an eye-catching image or video to grab your audience’s attention.

You can upload your media or create a new video or slideshow using a template. Then, add a headline, description, and a call-to-action (CTA) button that encourages users to take action. Ad copy can be tricky, so if you want to ensure its success, we added a few useful tips below.

Ad Copy and Media Tips

To ace your ad copy, keep the following tips in mind:

• Use a strong headline: Your headline should be attention-grabbing and concise. Highlight the main benefit or value proposition of your offer. Use action-oriented language to encourage users to take action.
• Concise and clear copy: Keep your ad copy as straightforward and short as possible. Facebook ads have limited space, so clearly communicate what users will get by filling out the form.
• Social proof and trust signals: Mention any awards, certifications, or positive reviews to build trust with new leads.
• Compliance with Facebook Policies: Ensure your ad copy complies with advertising policies to avoid rejection or disapproval.
• Actionable CTA: Use a clear and actionable CTA button. Some common CTAs include “Sign Up,” “Get Started,” “Learn More,” or “Download Now.”

Always consider your target audience before creating your ad copy for greater efficiency. Also, here are the specs for images and videos:

• Feeds: square (1:1) images and vertical (4:5) videos.
• Stories: fullscreen vertical (9:16) images or videos.
• Instagram Reels: fullscreen vertical (9:16) videos of 900 seconds or less.
• In-stream ads for videos and reels: fullscreen horizontal (16:9) for videos up to 10 seconds, vertical (9:16) for reels, and a square (1:1) image format.
• Native, banner, interstitial, and rewarded videos: fullscreen vertical (9:16) images or videos. In-stream videos: fullscreen horizontal (16:9) images or videos.

Step#8: Build your lead generation form

Before you publish your new Facebook lead ad, you also need to create a new instant form for your new ad.

First, give your form a name and choose the form type based on the goal of your lead generation campaign and the data you want to collect from Facebook users (e.g., email, phone number, name, etc.). You can choose between “More volume,” “Higher intent,” or “Rich Creative.”

Then, you can:

• Write an intro to tell people why they should complete your form and use a background image to make it more appealing.
• Use custom questions or form fields relevant to your campaign. You can also use conditional logic to filter your leads based on previous replies.
• Include a link to your company’s privacy policy to be displayed along with Facebook’s default privacy disclaimer.
• Create a thank-you note that confirms their submission or redirects them to your website.

Step#9: Set up tracking events

Before you publish your ad, you can track event datasets and build ad URL parameters.

Simply choose the events you want to monitor (CRM, Website, App, or offline), and you can now move on to the final step, i.e., publishing your new lead generation ad.

Step#10: Review and Publish

Before you hit the Publish button, review your lead ad to ensure everything looks correct and your lead ad form collects the necessary information.

When you make the necessary checks, it’s time to launch your lead ad campaign.

Facebook Lead Ads Example

If you added all the elements correctly, you should have created a lead ad similar to the one below:

Source

Sleeknote has created an informative ad to increase its webinar registrations. The brand used beautiful visuals to provide more information about the event and included a simple instant form to get Facebook users to sign up.

Moreover, the headline is beautifully crafted to attract attention, using the word “free” and an idiom to make it more eye-catching.

As a rule of thumb, always consider your target audience and adjust your ad copy and CTAs accordingly.

What To Do After You Set Up Facebook Lead Ads

Once your lead ads run, a few things are left to do. Firstly, you need to start monitoring your lead ads performance through your Facebook Ads Manager.

You can use the data to optimize your current and future Facebook lead ads campaigns by adjusting targeting, ad creative, or lead form questions to improve results.

After your campaign has run for some time, you can download the leads collected through Facebook Lead Ads.

To do this:

• go to Facebook Ads Manager
• select your campaign
• navigate to the “Forms Library” tab

From there, you can download your leads in CSV or XLS format.

For a successful Facebook marketing strategy that invests in PPC, remember to comply with Facebook’s advertising policies throughout the process and ensure that your lead generation practices adhere to Facebook’s guidelines.

Continuously refine your lead ad strategy based on performance metrics to achieve the best results.

Acing Your Facebook Lead Generation

Lead ads are a great way to minimize friction. By not sending your audience to a landing page with extra steps, you can increase your conversion rate and achieve your goal faster.

Facebook Lead Ads can be valuable if used strategically and aligned with your business goals. It’s crucial to continuously monitor and optimize your campaigns to achieve the best results.

Even though this type of ad has numerous benefits, it can also have a few downsides, such as ad fatigue and competition. However, using them in tandem with other lead gen strategies and optimizing them will give you more positives than negatives.

Got your new leads’ contact info; now what? You can send them a follow-up message to start nurturing them! How?

Sign up for a free Moosend account today and target your potential customers with eye-catching messages.

FAQs

Simple answers to common questions.

1. Are Facebook Lead Ads GDPR-Friendly?

Facebook Lead Ads can be used in a GDPR (General Data Protection Regulation)-friendly manner, but it is essential to take certain precautions and ensure compliance with GDPR regulations when collecting and handling personal data through them.

2. How do I ensure GDPR compliance with Lead Ads?

To ensure GDPR compliance, provide transparency, obtain explicit consent, practice data minimization, store data securely, and be prepared to respond to data subject requests.

3. Do you need a business account to use lead ads?

No. You only need to have a Facebook account and a page to create lead ads. However, a business account will help you manage everything a lot easier.

4. How do I create Facebook Lead Ads?

You can create Facebook Lead Ads by accessing the Facebook Ads Manager or Business Manager. Select the Lead Generation objective, create your ad creative, set your targeting options, and design your lead form.

5. What information can I collect with Lead Ads?

You can collect various data types through lead ads, including names, email addresses, phone numbers, mailing addresses, and custom question information.

6. How do I follow Up on leads generated from Facebook?

After collecting leads, you need to have a lead-nurturing strategy in place. You can download lead data from Facebook and import it into your CRM or email marketing software for further communication and nurturing. Moosend, for example, can help you target your new leads with professional email campaigns.

7. How do I measure the success of my Lead Ads?

The most important key performance indicators (KPIs) for lead ads include conversion rate, cost per lead, return on investment (ROI), and the quality of leads generated. You can use the Facebook Ads Manager to track these metrics.

8. Are there any restrictions on Lead Ad content?

Facebook has guidelines and policies on ad content, including prohibited content and restricted industries. Ensure your ad content complies with these guidelines before you publish them.

9. Can I integrate Facebook Lead Ads with my CRM?

Facebook allows you to integrate lead ad data with various CRM systems like Salesforce and email marketing platforms, such as Moosend, where a native integration is also available. Integrations between apps will help you automate your lead management.

The post Facebook Lead Ads In 2025: In-depth Guide appeared first on Email Marketing Automation Platform for Thriving Businesses.

And despite its ups and downs, according to recent statistics, Snapchat is still relevant for younger audiences, boasting an impressive 397 million daily active users worldwide.

This guide will provide you with all the tools and tips to use Snapchat for Business successfully and maximize your return on investment!

What Is Snapchat?

Founded in 2011, Snapchat is a social media app allowing users to send short videos, photos, and chats that disappear after a short amount of time (usually seconds). The platform has interactive features like Stories, which stay on your profile for 24 hours, Snap Maps which let you view the locations of your friends, Bitmoji avatars, and a Discovery tab for exploring new content.

All of your content can be shot and edited within the app. You can also enhance your snaps with editing features such as selfie lenses, text, and stickers to add extra flair to your content.

Here is an example of how Primark uses Snapchat for Business!

Benefits Of Using Snapchat For Business

Here are 3 reasons why you should add Snapchat for Business to your overall social media strategy:

1. Connect with a young audience

If your target audience is under the age of 35, then Snapchat is the place to be. Data from Snapchat indicates that the social media platform reaches 75% of millennials and Gen Z, far more than TikTok and Twitter (now X).

On average, young people spend 30 minutes per day using Snapchat, so it’s a great idea to advertise your brand there.

2. Easily advertise your brand

With Snapchat, you can show your audience content that no one else has access to. Tease a new product or service by “snapping” a behind-the-scenes look that will get people curious and excited.

That way, you satisfy their need for unique content and make them keep coming back for more. What’s more, a behind-the-scenes photo or video is the ultimate act of transparency for many industries. Simply remember to keep your ads short and playful.

3. Show your brand’s human side

What makes Snapchat so unique and popular is its ability to showcase the personal side of brands. The platform is great for exclusive behind-the-scenes content, adding value to businesses and showing your “playful” side.

Here is a Snap from Cisco, one of the most successful cases of a brand using Snapchat for Business to bring out its human face.

Source

How To Set Up Snapchat for Business

To start using Snapchat for your business, first, you need to create a Snapchat account. This can be done either from the web or on a mobile device.

Enter all the information needed, including your phone number and birthday. Select a username that reflects your brand.

Then you’ll need to access the Ads Manager to start advertising your business. Here you’re going to create a Business Account. Simply input your business name, business email, your name, country and currency.

Your Snapchat Business Account is ready. Now you can create a Public Profile which is like a permanent landing page of your business on Snapchat.

Once this is finished, you can click on the Create Ads option at the top left of the screen and this page will appear.

If you are a newbie at Snapchat’s Ad Manager, then Instant Create is probably the best choice to get started.

Once you’ve selected Instant Create you are ready to start creating your beautiful ad!

Types of ads

There are 4 different ways to advertise your brand on Snapchat. Let’s dig in a little, shall we?

1. Collection ads

This advertising format is a carousel-like collection of ads, formatted like product catalogs, made for commerce. It allows you to display four images of products, on which users can tap to get more details while the links open directly within Snapchat.

According to Snapchat, “online retailer Wish.com earned a 17 percent higher engagement rate with the Shoppable Snap Ads compared to standard Snap Ads featuring the same product. eBay saw five times the engagement rate, and Guess saw 4.1 times the engagement rate with Shoppable Snap ads“.

Source

2. Story Ads

This type of ad lets you feature a series of 3 to 20 snaps to tell your story. What differentiates it from the other ads is that it only appears in the Discover feed.

Your stories are shown in the content section of Snapchat, alongside popular content tailored to your audience’s needs ad.

With one click, users can see your story. And the best part? You can also add an attachment so they swipe up and dive even deeper into your new products, navigating outside of Snapchat.

3. Sponsored AR Lenses

They are fun, popular, and easy to create. AR lenses are filters that can overlay everything from bunny ears to sunglasses onto a user’s photo and you can create your very own special lenses relevant to your business.

All you have to do is develop a frame, filter or lens, pick a subject, and get started. AR Lenses are a great interactive way for users to create unique memories with special lenses relevant to your business and it’s also a great tool for reaching millennial users.

I mean, who wouldn’t want to see their face turn into a delicious taco or a Starbucks cup?

And who knows? You might even see your Lenses going viral and being shared on other social media platforms too!

4. Commercials

Another advanced ad option is commercial ads. These ads cannot be skipped for the first 6 seconds, so they are an ideal choice to drive engagement and brand awareness. Adsa of this type can have a maximum duration of three minutes.

Since Snapchat is a platform for young audiences, it’s best to embrace a playful feel so your ads are more engaging.

Snapchat For Business: Tips And Strategies To Use

In order to become the King of Snaps, you have to know how you will hit all the right notes. Are you taking notes?

1. Be original

Snapchat is not like Facebook or Instagram. It’s not about the perfect, edited highlight of your day or business. It’s the complete opposite. People are on Snapchat because of its unfiltered character and the advantage of seeing the other side of the camera – you.

For this reason, you should never post the same content you post on other social media platforms.

This is not the way Snapchat works. And don’t struggle to get the perfect ‘snap.’

Post real, raw photos and videos that give your fans a different view of your business so they have a reason to follow you and never miss a Snap.

2. Be friendly

You’re not alone in this. Your business needs its audience and your audience needs your attention to keep following you. Not just ad after ad that only talks about your product.

Like in any other relationship, Snapchat is all about give and take.

So if a follower sends you a message, do respond. It shows you care about your customers and gives a human face to your brand.

3. Be found

As great as Snapchat may be, with no search function available, it can be hard to build your following on it. Therefore, you must promote your presence on the platform via other channels.

Facebook, Instagram, and e-mail, they can all work in your favor.

Switch your avatars on social media for your Snapcode image, periodically post it on your newsfeed, and spread the word with a fun newsletter that calls subscribers to join you on Snapchat.

So you get the picture. Get creative, catch your followers’ attention and make the most of all the social media platforms you are using for your business. Cross-promotion is key for Snapchat!

5 Key Snapchat for Business Metrics To Track

It’s not that long ago that Snapchat only offered its users views and screenshots in lieu of analytics. However, now Snapchat opens up, letting you see insightful analytics that will help you craft the perfect social media marketing campaign.

Let’s have a look at the top 5 Snapchat metrics you should be tracking.

1. Unique views

Find how many people opened your Snapchat’s first frame for at least one second. You can find it by looking at the number of people who opened the first snap of a story every 24 hours.

This doesn’t mean they finished your story or have gone past the first frame but you can still get important insights and it is very accurate.

2. View time

With this metric, you can see how long users watched your story. You can view the year-to-date information and the time in weeks and months too.

This is a great metric to keep an eye on since you can easily understand how engaging your content is and when it’s time for a change.

3. Completion rate

Want to measure the percentage of users who watched your story from beginning to end? Great news for you since now you can see your completion rate on your “Story View Percentage” page without having to do the math yourself.

4. Screenshots

There may not be a Like button, but thank God for the screenshot metric! This one tells you how many users took a screenshot of your snap.

Just check the number next to the triangle that shows at the left bottom of your story.

Oops! Zero screenshots for me. Oh well.

5. Fallout rate

Determine when people dropped off when viewing your story by dividing the difference by the views from the first snap and multiplying by 100.

This formula will help you gather useful data and create more engaging and useful content for your fans.

Snapping it up

Well, there you have it! If your target audience is teenagers and youths, then using Snapchat for Business is totally worth your time.

Surely, fun and irreverent, this platform can prove key to reaching your marketing objectives and there are only so many ways to do that without spending a dime.

In brief, for the best results, stay original and creative and share content you don’t share on your other social media accounts.

And if you want to go the extra mile, take advantage of the Snapchat ads the platform offers.

Happy Snapping y’all!

The post How To Use Snapchat For Business [Beginner’s Guide] appeared first on Email Marketing Automation Platform for Thriving Businesses.

In this guide, we’ll explain why you shouldn’t buy Facebook followers, likes, or similar assets and show you how to increase your traffic organically and obtain high-quality likes and followers that will benefit you in the long term.

But let’s start with two frequently asked questions about this subject to clear the air.

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Is It Legal To Buy Facebook Likes?

Officially, no government regulations render them illegal, but fake accounts and click farms can breach laws. While click farms are not formally illegal, they aren’t exactly legitimate either.

Practically, no harm is caused when someone buys Facebook fans and likes packages. It is, though, morally questionable. For starters, fake Facebook likes destroy healthy competition, which has a bad impact on innovation and improvement.

Another thing to consider is that if you buy Facebook likes you consent to abject working conditions. Click farms offer a poor working environment and extremely low pay.

Why Do People Buy Facebook Likes?

Facebook is one of the most popular social media platforms for businesses, with many owners and marketers relying on it to boost brand awareness and increase their sales. Its algorithm favors accounts that receive high engagement rates, translated into likes, comments, and shares.

Therefore, buying Facebook likes enables businesses to:

• Boost brand awareness faster
• Show social proof to other Facebook users
• Save money from setting up Facebook ads – at least, temporarily

There are many websites where users can buy different kinds of likes, such as Facebook page likes, post likes, and views, at a low cost. However, even the best sites can follow questionable tactics at times.

Therefore, it’s challenging to ensure that these are real Facebook likes and don’t come from bots, fake accounts, or even worse, click farms, which can severely hurt your brand reputation and metrics over time.

Let’s dive more into the cons in the next section.

5 Reasons To Avoid Buying Facebook Likes

If you need more evidence on why you should skip this practice, have a look:

1. It Will Harm Your Personalized Ranking

You may have 10.000 Likes on your Facebook page, but this doesn’t mean you also have an engaged audience. And bought fans don’t mean much to your business, as the Facebook algorithm – also known as Edgerank – won’t easily favor you for those.

Likes, shares, comments, and all kinds of interactions can determine which posts will be displayed first in people’s feeds. If you only post quality and relevant content, people will eventually engage with it, which leads to a good ranking.

Source

With bought likes, engagement remains low, which means that people will rarely see your posts in their feed. Only an authentically interested fan base can keep your rankings high over time.

2. It May Impact Your Brand Reputation

You see a page with a couple of thousands of likes. And then you scroll down to the first, the second, the fiftieth post, and you barely see any likes and comments. What would you think?

Your real followers will understand this as well, and then you can say goodbye to your page’s trustworthiness and sales opportunities. Remember, the true purpose of likes is to help your page reach the desirable audience, so you need real people in you pipeline to raise brand awareness.

So, if you succumb to the temptation, you’re basically spending money on people that will never become real customers. Instead, building a credible, verified Facebook page is a strategy that requires your money, time and effort. But it’s totally worth it.

3. It Can Reduce Your Organic Reach

Organic reach on Facebook is the number of people your posts are exposed to without any paid actions behind them. It’s a very important part of your marketing strategy, and you should always pay attention to it since it changes fast.

If the majority of your likes come from fake followers, you’re most likely not going to improve your Facebook social reach because you’re targeting the wrong people.

So considering that your Facebook page is a lead generation channel, only real Facebook users will turn into high-quality leads and potential customers. Therefore, avoid buying Facebook post likes or any similar interaction assets, but focus on obtaining more organic likes.

4. It Can Expose You To Hackers

Facebook like sellers may sometimes be hackers. By giving them your business information, you expose yourself to a number of web vulnerabilities. You probably don’t want to hear this but not all sellers are good sellers.

Low-quality ones might be using stock software to manage their payments, which can cause more than one security breach. Worst case scenario? Some sellers might even get just enough information to hack your account.

 5. It May Destroy Your Analytics

Analytics is one of the strongest weapons of modern marketing. Without it, it’s impossible to know whether your efforts are profitable or not. Here’s how Meta displays Facebook insights to its users:

Source

However, fake likes can harm your metrics and give you false impressions. Consequently, you won’t know which Facebook tactic works and what you need to optimize to increase your traffic if you cannot rely on your current data.

How To Boost Facebook Growth Without Buying Facebook Likes

In this section, we’ll present you with the best alternatives to buying Facebook page likes to help you establish your brand and reach your target audience.

1. Define Your Target Audience

Fake likes only bring you followers who will most likely never become customers, which won’t eventually lead to higher engagement. Instead, you should aim at collecting likes from people that will value your brand and truly engage.

A great way to start building your strategy is with the help of buyer personas. Determine the demographics, habits, and preferences to create relevant posts for them to get the number of followers and likes you deserve.

Finally, you can also build customer journey maps to understand what your audience needs at different stages and target them accordingly.

2. Share Great Content

To get more Facebook likes, you must first start with your existing audience. Take advantage of your fans (no matter the number) and aim at pleasing and inspiring them.

Create unique, useful, and relevant content that your audience will want to share, and go the extra mile by creating videos since they are among the most popular types of content that consumers want to see on social networks. That’s why TikTok is on the rise.

Here’s a great example by Nike:

Source

If they like your posts and think they’re valuable enough, they will most likely share them with their friends. Which will then become your friends, too!

3. Make Your Business Page Easy To Find

When improving your page visibility, you increase your chances of getting likes and follows. To achieve this, you should have an easy-to-discover page name that ideally combines your business name with a keyword.

This is even more important if your business is new or in a niche market. So add the right keywords next to your name to appear higher on the searches. Also, don’t forget to add Facebook Follow and Like buttons to your website or blog.

4. Host A Facebook Giveaway

An effectively run contest is a great way to build a following and brand recognition, that’s why influencers prefer them to gain a great number of likes fast. Inviting people to like your page in exchange for a prize is a great way to increase your followers since it’s an offer they can’t refuse. Just make sure you’re offering something really valuable to the right audience.

Check out this contest by Modern Cat Magazine showcasing a product from a specific pet brand:

The copy above includes a description of the product, how Facebook users can win the contest, and when the lucky ones will be announced. Thus, you increase the likelihood of attracting a lot of likes and positioning yourself among active users.

5. Run Facebook Ad Campaigns

Facebook advertising is a great tool for expanding your reach and growing your likes. You don’t need a high budget to run ads, and considering how efficient targeting is in the platform, it’s worth spending a few more dollars.

All you need is to choose the type of ad you want to use, such as video, image or, carousel, based on the goal of your campaign. For example, Closca Design went for a sponsored photo ad that does a great job showcasing their products and empowering their message with the right copy.

You might want to check what your competitors are up to before you decide. The ad will appear on the target audience’s news feed, with a CTA that invites them to take action, visit, like your page and more. You will be surprised by the numbers you can gather in a few days, with only a low budget.

6. Combine With Email marketing

Yes, email marketing is a powerful tool in every marketer’s hands. With just one simple automation workflow and some clever content, you can reach your email subscribers at critical times throughout their journey. So if you already have an email marketing strategy, it’s time to combine those forces for your own benefit.

For example, you can inform your email subscribers about your later Facebook contest and invite them to like your Facebook page to increase your following. Or add social media buttons on the email footer, as Huckberry did:

You can easily design a similar HTML campaign using an email marketing service like Moosend, that comes with a user-friendly drag-and-drop editor. Sign up for a free trial today and experiment with our features.

7. Interact With Your Audience

It’s not just a beautiful Facebook profile or relevant content that can increase your likes. A strong social media presence can take you a long way as well.

So can you make this happen? Build relationships with active users and prospects and interact with your fans on a regular basis. Ask questions and comment on posts to grow steadily and create a memorable Facebook presence worth following.

How To Spot Fake Facebook Accounts

The bad news is that fake Facebook accounts may hamper your social media marketing campaign even if you didn’t ask for it. However, attracting fake followers is bad for your business because you’re engaging with no one.

Plus, fake followers could easily hack your real followers’ accounts or yours. And even if they don’t, they mess with your page engagement, rankings, and conversions. So let’s see how you can spot them:

• Pay attention to the profile picture: Usually, fake accounts use a low-quality profile photo downloaded from somewhere else.
• Count the photos: A fake user usually has one or only a couple of photos, usually generic and low-quality.
• Check the URL: Many fake accounts will have a different name displayed in their URL.
• Comb through their activity: Fake Facebook accounts have a fairly empty timeline with next to zero activity.

The Takeaways

So when it comes to Facebook likes, choosing the “dark” side not only doesn’t help you reach your marketing goals but also hurts your page irreparably. Succeeding on Facebook is not rocket science. You just need to offer good content, be consistent and focus on your target audience. And the rest will follow.

Are you looking for an email marketing service at an affordable price to streamline your email marketing along with your Facebook services? Sign up for a Moosend trial today and explore our amazing features!

The post Why Buying Facebook Likes Will Hurt Your Business In 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

With 229 million daily active users as of April 2022, Twitter marketing is still a powerful tool among social media platforms like Facebook, LinkedIn, and Instagram to seek out new customers and nurture existing ones.

Interested in building a Twitter marketing plan? In this guide, you’ll find:

• The definition and benefits of Twitter marketing
• How to create a branded Twitter profile
• Twitter marketing tips and best practices

Whether you’re a newbie or a pro, this article will help you put things into perspective to improve your social media marketing outreach via Twitter. Let’s do this!

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What Is A Twitter Marketing Strategy?

A Twitter marketing strategy is a dedicated plan to attract, engage, and convert potential buyers and build meaningful conversations with your customer base. To gain a following and high engagement rates, businesses need to establish a consistent presence and a tone of voice that appeals to their target audience.

But no business can produce these results overnight. Crafting a thorough Twitter marketing strategy will help you track what works for customers and prospects and invest in more valuable tactics over time. Later on, we’ll explain exactly how to achieve that!

What Are The Benefits Of Twitter Marketing For A Business?

Before we move on to the strategic side, let’s see the significant advantages of Twitter marketing:

Brand Awareness

Twitter users can learn a lot about your brand if you regularly share the right content. Inform them about your business news and show them how your products/services can be of great value to them.

Twitter is also a great place to express your brand identity. For instance, you can share pictures from your daily life in the office or your latest event to demonstrate your culture. Look at this tweet by Sitecore, accompanied with clever copy to attract readers:

Moreover, by using an informative and warm tone, you show your followers that your business cares about them and is always at their disposal. When users find your content relevant and entertaining, they’ll reward you with likes and retweets and share your content with their peers. Thus, you’ll brand visibility will be expanded.

Website Traffic

If you want to drive traffic to your website, Twitter can help in multiple ways. First and foremost, place your website link at the top of your profile to make it easy for Twitter users to visit.

Moreover, you can direct followers to your website through diverse content like blog posts, testimonials, or surveys. Just make sure that these resources and tweets are attractive and exciting enough to make users click, just like the one below by POPSUGAR Fashion:

In addition, sharing entertaining posts will ultimately intrigue consumers leading them to your website where they can learn more about you.

Customer Feedback

Twitter has established itself as a platform consumers can use to reach out to businesses for questions. They can start a conversation with you through direct messages or tagging to resolve a personal matter.

That’s exactly what makes Twitter an excellent source of feedback and a channel your customer support team should pay close attention to. The more responsive you are, the better your brand outlook will be. Plus, this info will help you improve possible transactional or product issues that may occur.

Sales/Leads

Twitter can also help you increase conversions such as sales and leads and boost your ROI going forward. For example, you can post your latest products linking to your website or run a giveaway contest to gain more visibility. See how Adidas did it:

The same happens with lead magnets. For instance, when posting events leading to landing pages or invitations to sign up for your newsletter, you can collect their contact details and start nurturing prospects through additional channels such as email. This powerful tactic is widely known as omnichannel marketing.

Relationship Building

Twitter enables you to start meaningful conversations with customers, prospects, and businesses in your niche market. You can also benefit from backlinks to establish more solid relationships with partners to boost both of you.

Now that we’ve explored all these benefits let’s move on to the Twitter essentials: how to build an optimal Twitter profile for your business.

How To Set Up Your Twitter Business Profile

Thankfully, creating a Twitter account is straightforward. Here, you’ve gathered some quick tips to make sure that you’ll cover more than the basics:

Account Customization: Form your account based on your brand guidelines, using assets such as your logo and unique colors.

Profile Picture: Insert your company logo – the recommended dimensions are 400×400 pixels.

Header: A complementary image demonstrating your products/services, culture, etc. – the suggested dimensions are 1500×1500.

Twitter Handle: This is the account name that stands after the @ sign. It’s unique and usually includes your company name. The character limit is up to 15.

Twitter Bio: A description of your business with keywords up to 160 characters.

Additional Info: Your website URL, location, contact details, etc.

Pinned Tweet: A tweet you’d like your social network to see first, e.g., an event or product launch.

If you need a good reference, here is the ASOS Twitter account:

Now that your Twitter account is ready, it’s time to craft the social media strategy for this platform.

How To Start An Effective Twitter Marketing Strategy From Scratch

Whether you have a small business or lead the marketing team of a large organization, here’s how to approach this:

1. Audit Your Twitter Account

If you already have a Twitter account, kick off with an inspection. Which posts have led to high conversion in the past? Focus on the content and metrics to elaborate on their success.

This info will give you a sneak preview of what your followers enjoy and interact with to replicate it in the future. Avoid restraining yourself – you can always experiment with new content that may be more effective for your followers. But your existing resources are an excellent start to track your new pathway.

Plus, if you have more than one account, follow this process for each of them or stick with the account that brings you more conversions.

2. Define Your Target Audience

Building your buyer personas is essential for building a successful digital marketing strategy. The same applies to social media and Twitter marketing. Knowing who you address will help you share content that resonates with them and meet your objectives.

Your target audience will help you determine your voice, too. Shaping a voice your customers feel comfortable with will enable you to maximize Twitter engagement and get to know your followers even better.

Finally, you can dive into Twitter Analytics to collect info about metrics such as activity, demographics, interests, and location to make wiser decisions on what to present old and new followers with in the future.

3. Set SMART Goals

Have you ever heard of the SMART goal framework? It stands for Specific, Measurable, Achievable, Relevant, and Time-Based and helps businesses set goals they are more likely to meet.

For example, if you’re new on Twitter, one goal is to increase brand awareness by gaining new followers and boosting engagement. You can set the number of followers you’d like to acquire based on realistic examples from other businesses. Make sure that your goals are challenging enough to put you in motion!

4. Create A Social Media Calendar

To thrive in Twitter social media management, you should keep track of every detail regarding your marketing efforts on this very platform. Thus, you’ll be able to identify patterns that work best for your audience regarding the Twitter content they enjoy or optimal posting times. To save time, you can use the calendar for all your social media accounts on separate tabs.

Here is the info to include:

• Creative assets (e.g., visuals, videos, etc.)
• Date and time
• Copy
• Links

To make the most of this calendar, try to keep it as simple as possible. You can organize data in a Google Sheet or use a tool like Hootsuite to plan things out.

5. Run Twitter Ads To Expand Your Reach

To attract your target audience faster, you cannot rely solely on organic outreach. You can create Twitter ads to close that gap and influence Twitter users that are highly likely to convert.

Some of the prevalent paid Twitter marketing campaigns are in the form of promoted tweets, accounts, and trends. You can also choose your advertising objective – awareness (e.g., reach), consideration (e.g., app installs), and conversion (e.g., re-engagement).

You can split your ads based on the different audiences you want to reach and set your budget and bidding type. Unfortunately, there is no magic formula when it comes to Twitter advertising. You’ll have to test different ad types before finding which one performs best.

6. Keep Track Of Results

There is no way to build a successful Twitter marketing strategy without keeping a close eye on metrics. That’s how you’ll understand if you’ve met your objectives, if they were attainable, and think of ways to improve your tactics in the future.

Here are some of the metrics you should put on your radar:

• Engagement – retweets, followers, replies, likes, etc.
• Top tweets – posts with high engagement
• Impressions – how many times do your tweets appear on someone’s timeline

Apart from Twitter Analytics, you can also use tools like Hubspot and Sprout Social to streamline your reporting and reach safer conclusions.

Twitter Marketing Best Practices

Now that you’ve built a strong outline for your strategy, let’s move to the practices that will help you skyrocket your Twitter marketing game:

Check Image Sizes And Word Count

As with your profile photo and header, the Twitter images you share should have an excellent resolution to attract your audience at once. Otherwise, your posts will look blurry and unprofessional to your audience, and they might skip your updates.

The ideal image size for Twitter images is 1200 x 675 pixels, with the file size reaching up to 5MB for photos and animated GIFs.

As for the tweets with text, the character limit is 280. Stay within this limit to deliver your messages to your audience without distortions.

Use Hashtags Mindfully

Hashtags help marketers categorize their posts based on their content so that users interested in specific topics find them easily. Always remember to add relevant hashtags to your content to reap this benefit.

Keep in mind that hashtagged words may end up in the trending topics, which can boost your visibility to a great extent. Moreover, Twitter suggests inserting up to two hashtags, but it lets you add as many as you wish.

Share Engaging Content

Social media and content marketing go hand in hand. Your Twitter game would be nothing without the aid of valuable content. Knowing your target audience and monitoring metrics like impressions will enable you to decide which content types are more effective for them.

Experiment with interactive content like GIFs and videos covering diverse topics to see what works best for them. Twitter polls are also great for increasing engagement and ask your followers’ opinions on important matters.

Always express your brand voice through your content to help followers and potential customers form the right expectations about your business. Don’t hesitate to be cheeky or funny if this is part of your brand identity.

Find The Perfect Posting Times

When is the best time throughout the day to post your tweets to elevate your reach and impressions? There is no exact science here; you have to find the optimal times and days that work for your businesses based on previous engagement results and your audience’s behavior.

To help you out, Sprout Social conducted a survey you can use as a reference:

You can start with this template, but it’s up to you to determine when your followers are most likely available and willing to engage. Your metrics will show you the way!

As for the optimal tweet frequency, up to two tweets per day is ideal, and more than five counts as “too much.”

Use Twitter Lists

Twitter Lists enable you to organize the accounts you follow in groups and access their tweets quickly without getting lost in translation. For example, you can create a list of your partners or field influencers to communicate with them with likes and comments consistently.

You can also watch the lists of other accounts to understand their priorities. Just go to the” three dots” sign at the top of their accounts and choose “View Lists.”

Overall, Twitter Lists help you avoid unnecessary distractions and focus on what matters each time.

Constantly Interact With Your Audience

Nothing pleases consumers more than feeling that their favorite brands really care about them. That’s why it’s important to respond to all comments and DMs you receive within a reasonable time. Don’t let customers hang in there, especially when they have important issues to discuss.

Overall, consistently responding to messages will help you boost your engagement rates. You can also utilize Twitter Lists to start communicating with businesses and influencers to build bridges for the future.

Finally, you can also host a Twitter chat to communicate with your followers regarding a predetermined topic in real-time. This is a great way to nurture a sense of community and hold deep conversations with your audience.

Create Twitter Guidelines

The fact that everyone can share their opinion publicly on Twitter can also put you in trouble. Disappointed consumers can sometimes get brutal on Twitter without weighing the consequences this can have for a brand.

Crafting a social media crisis plan is important to bounce back quickly from those incidents or prevent new ones from landing on your threshold. Your crisis team should meet asap to seek ways to resolve this crisis with the least possible implications. And remember, staying calm and polite can save you from many risks.

Finally, apart from crisis scenarios, this guide also includes rules about confidentiality, privacy, and tips on how your colleagues can express the brand voice when posting relevant content.

Watch Out For Your Competitors

Your competitors can be a great source of inspiration for your Twitter account. Look at what they post and how often to see what can resonate with your followers.

Of course, copying what your competitors do is not ideal for your reputation. Instead, try to understand what’s trending in your niche to go one step ahead of the curve. This way, your followers will admire and support you.

Get Influencers On Board

If you want to access your target audience in various ways, apart from organic and ad campaigns, you can also partner with influencers with a powerful presence in your field.

They can also host a giveaway contest to demonstrate your products/services to their followers. Some entry rules can be following your page or tagging a friend to boost your visibility. And that’s how you can increase your followers in simple steps!

Twitter Marketing Tools To The Rescue

If you think this is a lot to take care of, we have good news for you! There are many platforms to choose from in this journey, from scheduling tools to analytics platforms. Let’s see:

1. Social Pilot

Social Pilot is an all-in-one social media management tool where you can customize and schedule tweets to get a comprehensive view of your campaign analytics.

This platform brings all social conversations to one place to respond quickly and maintain a high engagement rate. Finally, you can use the platform to assign rules and responsibilities to your entire team to streamline your social media efforts.

Pricing: The pricing starts at $35 /per user monthly for seven social media accounts and can reach up to $150 for fifty social media accounts and six users. You can request a quote for enterprises.

2. Tweepsmap

Tweepsmap is an all-in-one intelligent publishing platform used by big brands like Visa and Johnson & Johnson, offering deep analytics regarding topics trending in your community. You can also use it as a posting tool, but its social listening and community analysis features are excellent.

Pricing: Tweepsmap offers a free plan but with limited capabilities. The premium plans range from $14 monthly for 7,000 followers to $49 for 80,000 followers. There are also customizable plans for enterprises.

3. Tweepi

Tweepi helps businesses grow their Twitter follower base faster, powered by AI. The platform searches for highly relevant users by inserting relevant hashtags based on important criteria, such as interests and demographics. If you start interacting with these users, you can finally get on their radar for good.

Pricing: There are two main plans – the Silver starts at $12.99/monthly and the Platinum at $24.99 per month.

Twitter Marketing At Its Best

You don’t have to trick the Twitter algorithm to meet your goals on this platform. All you need is a well-thought strategy with clear objectives to see this channel grow!

Follow the best practices we’ve shared above, and we guarantee that conversions will start coming your way. Just remember to post engaging content consistently and deliver what followers really want to see on their timeline.

Looking to integrate social media and email for better results? Sign up for Moosend today and try our amazing email marketing features for highly targeted campaigns!

Twitter Marketing FAQs

Let’s see a quick round of questions regarding Twitter marketing:

1. Is Twitter still effective for marketing in 2022?

Yes, Twitter marketing is still an asset for most businesses. Twitter counts 396.5 million users globally, meaning that your target audience probably hangs out there, too. All you need is to attract them with the right content.

2. How much does marketing on Twitter cost?

If you use organic methods, everything is free. Let’s see how Twitter ads work: the range for promoted tweets is $0.50-$2.00 per action, for promoted accounts $2-$4 per follow, and the estimation is $200,000 per day for promoted trends.

3. What are some good Twitter marketing examples?

Here are some campaigns that have stood out: 1) #LikeAGirl by Always, 2) #IceBucketChallenge initiated by ALS Association, and 3) #ShareACoke by Coca-Cola.

4. How do I promote my product on Twitter?

You can post videos and GIFs with quick product demos or share customer testimonials to gain your follower’s attention and trust. You can also run ad campaigns to target consumers who will be highly interested in your products/services.

The post Twitter Marketing For Businesses: Everything You Need To Know In 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

Here are some stats showing why Facebook marketing is an asset: Facebook takes over a quarter of all digital ad spending, behind Google (28.9%) and ahead of Amazon (10.3%). Moreover, according to Statista, it is the most widely used social media platform, counting approximately 2.93 billion monthly active users as of the first quarter of 2022.

In this guide, we’ve gathered valuable tips on building a successful Facebook marketing strategy for organic outreach and paid Facebook ads. Let’s kick off with the basics – setting up a Facebook Page!

How To Create A Facebook Business Page

Imagine that you’ve just started a small business and want to approach a new customer base on Facebook to boost brand awareness. Your first step is building a Facebook Page to host all the interactive content that will make consumers follow and ultimately love you.

Creating a Facebook Page is no rocket science, but you’ll need to spend some valuable time optimizing it for success. Here are some initial steps to follow:

• Find the “Pages” option on the left dropdown menu on your profile and select “Create New Page.”
• Complete the “Page name,” which is your company name, the category of your business – e.g., Restaurant – and a brief description of it for the “About” section.”Add a logo or a distinctive image as a “Profile Picture” around 180 x 180 pixels to maintain high quality.
• Then insert a complimentary “Cover Photo” that will give more info about your products/services to visitors and followers – the ideal size is 851 x 315 pixels. Here are Moosend’s assets as a reference:

Optimize your Facebook Page

Now it’s time you gave more life to your Facebook Page:

• Go to the “About” section, and apart from the description, fill in your website, contact details, open hours, additional social channels, etc.
• Under your page name, you can find and edit the @username, your custom Facebook URL – also found as Vanity URL. This URL is unique for each business, it’s up to 50 characters, and helps visitors find you faster online.
• On the above image, you can find a sign-up button on the right. This way, you can prompt visitors to take a specific action to boost conversions by filling in the “Add A Button.” This call-to-action differs from business to business based on their objectives.
• If more than one people work on this platform, you can assign different roles based on their responsibilities. Apart from the admin that can manage all page aspects, you can include an editor, moderator, and analyst.
• If you want to increase the authority of your page, you can also request a verification badge from Facebook. This way, people who land on your website will trust you faster.

And just like that, your Facebook Page is ready to roll. Follow your brand guidelines when setting it up to enable visitors to get familiar with your brand assets faster!

How To Promote Your Facebook Page

With your Facebook Page up and running, it’s time to invite customers and prospects over to have a look.

Pro tip: before taking promotional actions, beautify your page and upload some Facebook posts your ideal customers can relate to so that they like your page without second thoughts.

Invite People Who Are Likely Interested

First off, you can rely on people who already know you or have heard of your business to support you. Go to the three dots on the right and choose “Invite Friends.” It’s best to stick with people interested in your products/services to avoid being spammy or irrelevant.

When you finish this initial outreach, encourage your colleagues and friends to follow the same process to build a social network like no other!

Add Facebook Buttons On Other Channels

To increase your lead generation on Facebook, you can cross-promote it on different channels you use to communicate with customers. For example, you can add social buttons to a prominent place on your website to enhance your social media marketing efforts.

If you have a blog or YouTube channel, feel free to share a Facebook button there, as well, to align your social with your content marketing practices. And, of course, cross-promote it on other social channels like LinkedIn or Instagram if you see fit.

You can also place a Facebook button on the email footer of your newsletters to attract the audience that already interacts with your brand. Here’s an example by Headspace to get inspired:

You can create these emails quickly using email marketing services like Moosend, offering intuitive drag-and-drop editors and personalization capabilities, among others.

Avoid Buying Likes

Many businesses are tempted to buy page likes to trick the Facebook algorithm and move things faster, but this practice hardly ever works.

You can never be 100% sure about where these likes come from. Fake accounts and unmotivated users can hardly generate high engagement rates, gradually leading to poor page performance. It’s not the likes that will bring new Facebook users to you, but your content and consumers’ buy-in.

In a nutshell, it’s best to choose a slower but safe pathway to Facebook promotion and grow a community with a genuine interest in you. The more you interact with them, the higher engagement you’ll receive over time!

Facebook Marketing Strategy: Tips For Success

You need a solid marketing plan to skyrocket your social media marketing game. Here’s how to streamline a successful Facebook marketing strategy:

1. Understand Your Target Audience

First and foremost, to deliver quality content to your audience, you should learn about them as much as you can. Forming the so-called buyer personas, which are the profiles of your top customers, will help you identify their content needs and upload relevant posts.

Apart from their demographics, such as age, gender, and education level, you can collect info about their purchase habits, interests, and motives. You can gather that information by conducting customer surveys or interviews – the more info, the better!

You can also reach out to your internal teams, such as sales, customer support, and product development, to give you more insights into what makes a loyal customer. Based on their remarks, you’ll be able to plan your Facebook content strategy and see what the future holds!

2. Set Smart Goals

Now that you’ve specified more details about your audience, it’s time you defined your exact Facebook marketing goals. These may change as your business and community grow, but to ensure that everything goes in the right direction, you should get as specific as possible.

For example, if you’ve just launched a Facebook Page for a new business, you can determine a target of page likes and followers you want to reach to boost awareness. On the other hand, if you run a large business, lead generation is more likely under your radar. Engagement rates, such as likes, shares, and CTR, have undoubtedly become a priority for you.

Finally, setting clear and measurable goals will let you take control of your strategy and revisit it regularly to alter it based on your general marketing objectives. Remember, social media management is an ongoing process, especially with the rapid changes occurring in the algorithm, and consumer habits and preferences.

3. Choose The Right Content For Your Audience

Knowing the inside out of your audience will help you find the best content for them. For example, a younger customer base would be likely keen on video posts, GIFs, and memes.

There are various types of content to choose from based on your audience’s needs and preferences. Here are some of them:

• Images: They can combine graphics and text, usually including a CTA.

• Facebook Stories: Short videos or images that last online for 24 hours.
• Link Posts: A post with a clickable link to generate traffic.

• Facebook Reels: Short, entertaining videos available to existing and new Facebook audiences.
• Videos: Prerecorded videos, with maximum performance when longer than 3-5 minutes.
• Facebook Live: Live videos which you can also upload as standalone videos after the streaming.

If you’re a Facebook marketing newbie, there’s a lot to experiment with, but remember to have fun in the process. You can also look at what other businesses with similar audiences and more experience post before you find your footing.

4. Build A Social Media Content Calendar

If you want to build a top-notch content strategy for your Facebook account, it’s important to keep track of what you post, including the type, date, and time. Just uploading content in your free time without minding your audience’s behavior and preferences won’t help you nurture the results you’ve been dreaming of.

On the other hand, a social media calendar will help you keep track of important information around content and identify patterns that work for your audience, such as best posting times. Add necessary info for all your social media, such as posting date and time, links to be included, creative assets, and copy.

Moreover, maintaining a consistent and frequent schedule will let your followers form expectations and engage with you more often.

5. Monitor Facebook Insights

You can’t build a successful strategy without looking into data that will help you improve your content and tactics down the road. Facebook Insights allows you to overview the most essential metrics.

Look at the board below to see some of that data:

You can also monitor Audience Insights, found on Facebook Ad Manager, for more sophisticated data that will also enable you to revisit your buyer personas from time to time.

There, you’ll find insights regarding demographics – e.g., age, job title, relationship status, etc. – interests, hobbies, and lifestyles.

6. Try A Facebook Chatbot

A Facebook messenger marketing bot can help consumers get quick answers about products/services.. Even though it’s simple to respond to them through the Facebook app within a few minutes, it’s not always resourceful for your teams.

That’s where the Facebook bot steps in to save the day. Powered with AI, customers partake in an artificial conversation with the bot, which automatically answers some of the most common concerns. However, it’s best to give them the option to contact a representative for more complex matters that may occur.

How To Nail Organic Facebook Marketing

In this section, we’ll explore how to grow your Facebook channel organically to meet your marketing objectives. No matter if you work for a local business or a large corporation, these tips will prove to be valuable to you:

Optimize For SEO

Search engine optimization (SEO) is the bread and butter of an inbound digital marketing strategy, and you can apply its rules to your Facebook page, too.

The ultimate marketing tool you’ll need to practice is keyword research, allowing you to find the queries customers in your niche market look for. Let’s see some quick and easy tricks:

1. Customize your page name: Consider adding a relevant keyword to your page name to increase the chances of ranking high.
2. Optimize your vanity URL: Create an easy-to-spell domain name reflecting your brand.
3. Rewrite your “About” section: Add relevant keywords to your business description to boost rankings.
4. Share relevant content: Add relative terms to your captions and alternative text to appear higher on search results.
5. Update contact details: This is mainly for physical stores to enable Facebook users to spot you faster.

For instance, we use Ahrefs to conduct keyword research. Here is what appears when typing “yoga studio:”

You can choose some of those keywords and sprinkle them smartly throughout your content when you complete this process!

Choose Optimal Posting Times

When do your followers visit Facebook more often? Is it on weekdays or weekends? Knowing when most of your customers hang out in their newsfeed will help you attract their attention faster and drive more clicks and conversions.

Before you start drawing data patterns from your fan base, you can make some initial assumptions based on their demographics, region, and behavior. For example, many people scroll through social media during their lunch break while others log in first thing in the morning.

And for those in need of a cheat sheet, here are some updated global Facebook engagement data by SproutSocial for maximum performance:

Get Your Employees Onboard

The Facebook algorithm favors content with high engagement rates, resulting from reactions, shares, and comments. But no matter how great your content is, it might be hard to claim them initially.

And that’s when your tribe can step in for support! Ask your colleagues to be the first who will react and comment on your posts to increase engagement. You can also invite them to share some of the significant content posts via email or your internal communication tool, including great copy they can share.

To get their buy-in, explain all the benefits your business can offer through these seemingly simple moves. Once your posts start to gain traction, new people will discover you, and if they’re interested in what you οffer, they will finally give you their golden page like.

Boost Lead Generation Activities

If you wish to gain more leads and start collecting valuable information, such as contact details, to move your visitors down the funnel, here are some content assets that will bring you conversions:

• Landing pages
• Sign-up forms
• Webinars and events
• Blog posts with high conversion rates

You can test different types of lead magnets from time to time to attract a diverse but highly converting audience and see what works best for them!

Plan a Giveaway

Who said that giveaways are solely for Instagram and Tiktok? You can also host a giveaway contest on Facebook to maximize your reach. In addition, you can increase your follower base, boost engagement and promote some of your unique products/services. Here’s how to do it successfully:

1. Set a goal for your giveaway
2. Select an attractive prize
3. Define the giveaway entry rules (e.g., like the page, tag a friend)
4. Fill out a form

Source

Apart from choosing an attractive prize for the winner, create a beautiful post with entertaining and clear copy, to avoid miscommunications with the contestants. And of course, wish them the best of luck!

Interact With Your Audience

To increase Facebook engagement, you need to start meaningful conversations with your audience. Always respond to comments, especially those addressing important questions, and show your customers and prospects that you care.

Moreover, always check Facebook Messenger and reply to all the messages you receive there. Consumers appreciate brands that are responsive to them so they’ll definitely stay around if your products/services and content resonate with them.

Overall, those interactions can also shed light on your customers’ biggest pain points or interests and may give a new perspective on how to improve your transactions with them in the future.

Build A Facebook Group

If you want your customers to feel like part of a community, you can create a Facebook Group where like-minded people interested in your brand and offers can enter.

In this digital place, you’ll be able to showcase your expertise and establish your authority among peers. To make this place more unique, offer special deals to members and show them that their loyalty matters to you!

Facebook Ads: Creating Highly Targeted Campaigns

Even though the value of organic reach is undeniable, sometimes you need to plan highly targeted marketing campaigns to meet your objectives. Facebook enables you to create ads giving you plenty of opportunities to reach the right audience for your business.

You can manage the whole advertising process through the Facebook Ad Manager dashboard. This process will require continuous testing until you find the most effective assets for your audience, but you’ll never go back once you gain a foothold!

Before we move to the nuts and bolts, let’s clarify the terms you should learn:

• Campaign: The “mother” of all assets
• Ad set: Different ad versions to target different audiences
• Ad: The unique ads resulting from your campaign setup

These are the essential steps for creating an effective Facebook:

1. Choose Your Marketing Objective

Once you’ve set up your business profile on Facebook Ad manager, you can start building your first campaign. The first step is to define your campaign objective. Choose between three main categories, awareness, consideration, and conversion, and their specific sub-goals:

After picking your marketing objective, you can write your campaign name or create a template for future use. Before moving to the next step, Facebook requires you to specify whether your ads are related to credit, employment, housing, social, elections, or politics.

Moreover, you can choose if you want to A/B test different ad versions to find the most successful ones at this initial step.

2. Define Your Budget & Schedule

Once you’ve chosen the page you’d like to convert, e.g., your website or Facebook page, you can define your budget and schedule your ads. You have two main options:

Daily budget: Set the average amount you’d like to spend per day. This ad is going to run continuously.

Lifetime Budget: Your ad will run for a specific timeframe with this option. Facebook will evenly distribute your budget during the selected days.

A campaign budget optimization option also lets you distribute your budget across different ad sets based on a bidding strategy. Finally, when scheduling your ad, you can take the timezone of Facebook users into account for maximum results:

3. Determine Your Audience

Now, it’s time you selected the audiences you’d like to reach. You can specify demographic information such as age and gender and dive more deeply into your audience’s interests and behaviors. You can also save this audience for future advertising use.

Facebook also gives you the ability to find lookalike and custom audiences to bring better results. Moreover, through Facebook retargeting ads, you access consumers that have already visited your website to nurture them until they convert.

4. Select The Right Ad Format

There are many formats to choose from based on your customer’s needs to structure a successful ad. Let’s have a look:

Image: Ads with static images in PNG or JPG format. The recommended resolution is 1080×1080 and 600 pixels. As for the text and text line, the suggested characters are 125 and 25 respectively.

Videos: Video ads in MP4, MOV, or GIF, with at least 1080×1080 resolution. Video captions are recommended to make these assets accessible to everyone.

Carousel: A collection of images and/or videos to present various brand assets to current and prospective customers.

Collection: Up to five images that show up on mobile devices. It allows users to complete a purchase without leaving Facebook.

Moreover, you can choose the placement of your ads for maximum performance. If you’re still at the beginning, you can select “Automatic placements” and track the metrics closely for future reference.

5. Monitor The Ad Metrics

It’s impossible to form a successful Facebook advertising strategy without keeping a close eye on ad metrics. Here’s what to consider:

• Impressions
• Reach
• CTR (Click-through rate)
• CPC (Cost per click)
• Conversion rate

This set of data will help you analyze if your goals are met to determine whether you should alter your strategy. Keep in mind that no magic formula can apply to all businesses. Find out what works best for your target audience and change it when needed.

Take Facebook Marketing To The Next Level

Now that you’ve learned all the benefits and different opportunities from Facebook marketing, it gets tough to ignore it. If you don’t already have a Facebook page, build one asap and start promoting your brand to users that are highly likely to convert.

If your business is new, start with organic marketing techniques, and you can move on to paid ads as your business grows to maximize your reach. You can also run retargeting campaigns to find consumers that have already interacted with your brand.

Are you interested in building an omnichannel marketing experience? Sign up for a free trial with Moosend and promote your Facebook page to all your subscribers in simple steps. Just design a beautiful email footer with our drag-and-drop editor and bring them over to your Facebook page!

The post Facebook Marketing: Everything You Need To Know In 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

Instagram’s algorithm puts a set of criteria such as recency, interest, and interaction into motion to “decide” which content to boost, which is hard to control. Here, we’ve collected valuable info about the best days to post based on industry and type of content to help you out.

Finally, we’ll share some tips on determining the optimal times to draw your Instagram followers’ attention. Let’s begin this meaningful scroll-down!

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Best Times To Post On Instagram: Days Of The Week

Unfortunately, there is no magical recipe for the ideal time to share Instagram posts. And when operating at different time zones, things can become even more tricky to handle.

Thankfully, certain businesses in the social media management industry have done their research to bridge that gap and give you some great starting points for your posting schedule. Let’s compare four different sources:

1. Sprout Social

First off, let’s see a heatmap by Sprout Social demonstrating Instagram global engagement.

Here’s what we discovered based on the graph:

Best day: Tuesday

Worst day: Sunday

Best time of day: 11 am

Weekdays are more popular for successful Instagram posting, with a peak around midday. After users have completed their first morning tasks, they use their Instagram accounts to pass the time during their lunch break. As for the best day, Tuesday seems to win the race!

Even though weekends are for chilling out, engagement drops as people make more room for leisure activities, leaving their social media temporarily on hold. But as you’ll find out later on, there is no consensus on this matter.

2. Later

And off to Later, we go! After analyzing over 35M posts (excluding reels and IGTV posts), they found some contradictory results compared with the previous source, favoring weekends this time. In brief, here’s what they found:

Best day: Sunday

Worst day: Wednesday

Best time of day: 3-6 am

So, according to Later, it’s best to schedule Instagram posts when the competition is at its lowest to avoid getting lost in the clutter. Hopefully, when your followers wake up, they’ll run into your post and remember it for the rest of the day.

Moreover, based on their findings, you can get into the flow of the weekend’s relaxed spirit with your beautiful posts and draw your follower’s attention. Finally, Later collected data about the best posting time based on your time zone.

3. Hootsuite

What does Hootsuite have to say about all this? Let’s dive into their data that overlap with those by Sprout Social to some extent:

Best day: Wednesday

Best time of the day: 8 am to 12 pm PST and 4-5 pm PST

Here, we observe higher engagement amidst the workweek again. According to this social media marketing business, you can start posting early in the morning up to midday and then after the workday ends for maximum results.

4. ExpertVoice

And finally, we’ll present some data by ExpertVoice, to clear things out a bit more:

Best day: Wednesday

Worst day: Monday

Best time of the day: 5 am, 11 am & 3 pm

At ExpertVoice they also agree that Wednesday is the best day to promote your business account. Top timeslots range from early in the morning to 3 pm.

Did we confuse you? We hope not! Instead, use this more like a compass to experiment with different timeslots until you find what works for you and optimize your Instagram marketing strategy accordingly.

5. Hopper HQ

After analyzing tens of millions of posts across 70+ countries, Hopper HQ found that the average best time to post depends on the day:

Monday to Friday
7am – 9am (morning commute)
12pm – 2pm (lunch hours)
5pm – 6pm (end of the workday)
9pm – 11pm (bedtime scrolling)

Saturday & Sunday
9am – 11am
2pm – 5pm

The average best times to post listed above are a great place to start, but those times may vary based on your followers, their time zones, and locations.

The Hopper HQ analytics tool works out the best time to post on Instagram for you and your audience based on your unique follower activity and post engagement.

Publishing your posts at the time when the majority of your followers are online and active increases the chance of more people seeing your post and thus giving you better reach and engagement.

Best Times To Post On Instagram For Different Industries

Are you looking for data that apply to your niche? In this section, we’ve gathered information about Instagram engagement for various industries from a dedicated survey by Sprout Social:

Retail

Promoting your goods on Instagram is not always a piece of cake, but those who’ve found the silver lining will ensure you that it’s worth trying. Influencer marketing can enable you to elevate this process and lead new and existing customers to your checkout page.

Here’s a pro tip by our Digital Marketing Manager at Moosend, Zina Panagopoulou:

“If you’re a B2C business, consider promoting your products near paydays. This way you’ll get in front of your customers when they’re most willing to spend.”

Interested in attracting consumers in search of retail products? Here are some days and timeslots to kick off:

Best days and times: Wednesday at 3 pm and Friday between 11 am – 12 pm

Tech

More and more tech and software development organizations resort to Instagram to boost brand awareness and showcase their products/services to potential and current customers. This is also the case for other B2B brands that wish to nurture communications with their Instagram followers to benefit down the road.

If you find yourself in this scenario, here’s  another cheat sheet for you:

Best days and times: Monday 10-11 am and 8 pm., and Tuesday 12 pm

Non-Profit

Non-profit organizations need to establish a stable social media presence for a good cause. Therefore, it’s important to ensure that your posts reach your Instagram audience as much as possible by monitoring when engagement is at its peak.

Best days and times: Wednesday from 10 am to 6 pm

Media

Media brands rely significantly on their social media strategy to build a steady relationship with customers and followers. So when should they post to their Instagram feed to ensure consistent engagement and reap its benefits?

There seems to be a variety here, with many days on the table. Perhaps this is because of the nature of the content, covering mainly news:

Best days and times: Tuesday at 1 pm, Wednesday at 11 am, and Thursday at 8-9 am

Hospitality

How can hospitality brands use their Instagram business profile to update their customers and prospects on their latest news? Think about how beautiful images and videos can attract your audience, keep them coming back to you, and spread the word to their loved ones.

So which days work best for this industry?

Best days and times: Wednesday at 12 pm and Friday from 8 am to 12 pm

Travel & Tourism

Similarly, if you operate in the tourism or travel industry, you may want to make the most of this channel to boost brand awareness and bookings. You can even use it to provide potential customers with incentives such as giveaways and offers, combined with other practices such as email marketing.

Let’s see what Sprout Social suggested in this case:

Best days and times: Thursday at 7 am

Education

Even though education engagement has fewer peak times, it’s still worth posting Instagram content for your beloved followers. Always remember to tailor your content to your buyer personas for maximum results.

For example, if you lead a university’s marketing team, your content should appeal to teenagers and young adults while speaking to parents’ hearts, too.

Best days and times: Thursday at 2 pm and Friday at 4 am

Healthcare

And finally, let’s move to the healthcare sector. As a healthcare organization, it’s essential to promote your services on different channels to find people where they usually hang out.

OK, but when exactly should you do this?

Best days and times: Sunday 8 – 9 am, Monday at 9 am, 2 pm & 5 pm, and Tuesday 8-9 pm

But what happens with other types of Instagram content? Do these dates and time slots still apply? Let’s dive more into this in the next section.

Best Time To Post Reels On Instagram

Do you want to create fun, engaging, and snackable content for Instagram? Then you should opt for the so-called reels that are no more than 60 seconds. Instagram reels receive 22% higher engagement compared with regular videos.

So if you want to enhance your storytelling to get better results, consider adding them to your existing strategy. As for when to post them, you have plenty of options to choose from:

Best Time For Instagram Videos & IGTV

If you’re a fan of old-school videos and have figured out that they work perfectly for your audience, you’re probably wondering when to post them on your feed. If you want your audience to pay attention and watch them until the end, you should consider sharing them when they have plenty of free time.

In a nutshell, it’s best to post them early in the morning or in the late afternoon to ensure that your viewers will stay committed to it.

The same rule applies to IGTV. In this case, Wednesday around 8 pm seems to prevail in terms of expected engagement!

Best Time To Upload Instagram Stories

Instagram stories have become very popular over the years, enabling users to post content that lasts for 24 hours and then automatically disappears. Overall, businesses can experiment with different types of content on IG stories to see what attracts their viewers the most.

They can also share more casual posts and videos to establish a more authentic interaction with the audience. But is there a specific day and time to upload them to maximize your reach?

In this case, follow the global engagement stats shared at the beginning to post your stories at the day and time when most people are engaged. In short, workdays around midday would be a great start!

Best Time To Go Live On Instagram

Nothing beats the feeling of watching something happening in real-time. When your followers join an Instagram live, they can interact with you while being part of a joint. Many businesses bring guests to create more valuable content for their customers when they see fit, in the form of collabs.

Therefore, if you want to strengthen your bonding with them, you should go for it once in a while. To keep your viewers aboard, prefer to go live when they usually have free time so that they’re able to join, for example, in the afternoon when they’re usually done with work and other responsibilities.

How To Post On Instagram For Maximum Engagement

All this info can be beneficial for businesses that have just launched their Instagram strategy to increase their reach and engagement. But as you can tell, every business is unique, and so is its target audience.

So how can you determine your best time to post on Instagram? Join us to find out:

1. Monitor Instagram Insights

There’s no better way to find what works and needs improvement than tracking your Instagram analytics. Instagram Insights include important metrics showing specific patterns around your follower’s behavior.

So spot which posts your followers interacted the most with and start analyzing them. When did you make that post, and what does it portray? Is there a stable pattern to capitalize on in the future? Combine that data and see what it tells you for each of the content types you share, from images to stories, etc.

However, don’t hesitate to experiment with different content and posting times considering that better is the enemy of good. Consistency is vital, but occasionally breaking it can give you more creative output, resulting in a new significant trend.

2. Get To Know Your Target Audience

How well aware are you of your buyer personas and their average customer journey? Knowing your followers’ demographics, interests, and location can be game-changing for your go-to-market strategy.

To figure out when they’re most likely to scroll and engage with your Instagram content, imagine what their daily life looks like. Do they spend time commuting? Do they have children to care for? All this info is essential to understand your persona’s consumer habits and make the necessary adjustments to your posting schedule if needed.

Moreover, collect data about their Instagram behavior to see how it’s best to move on in the long run. How often do they log in to Instagram? What types of accounts do they follow and when is their engagement with them at its peak? All this valuable info will show you a clearer pathway to Instagram triumph.

Ready to build your customer map? Start with this simple sheet and find your way into your customers’ heads and hearts.

3. Create Compelling Instagram Content

If you want to stand out from the crowd on your customer’s Instagram feed, you should craft beautiful, relevant, and unique content. Why? Because competition is high and it takes just milliseconds to claim your followers’ attention.

Combine all the info shared earlier about your target audiences’ interests and behavior to determine which type of content would be more appealing to them. Once you decide, your top priority should be the quality of the image or video you post and the meaning it portrays. Dare to play with the filters to find what suits you best.

Moreover, you create branded content for your audience and even give them something to wait for. We do this consistently at Moosend through our Marketing lab episodes, giving valuable digital marketing tips to businesses, often in collaboration with other top brands.

Finally, enhance your post with perfect copy – emojis are always welcome! – to ensure that you get your customers on the same page with you.

4. Track your High Performing Competitors

You’d better watch what your competitors do if you want to stay relevant and up-to-date with your content. Apart from the explicit material they share, look at what their followers interact the most with.

Of course, it’s more important to track social media accounts with high popularity and engagement, but don’t hesitate to look at smaller accounts, as they may inspire you to do something different, innovative, and unique.

Lastly, drive inspiration from brands that are not direct competitors but belong in your niche market as your buyer personas might be similar or even the same as yours. Capitalize on them but remember to bring your authenticity to the table before your next post.

5. Pick A Social Media Platform

Social media scheduling tools and platforms can help you streamline your Instagram posting and save time from back and forths. Once you find the perfect day and time to upload your brand new posts, schedule them inside the platform and return to view how your organic and paid campaigns performed.

Here are some relevant tools to consider:

• Sprout Social
• Buffer
• Later
• SocialBee
• Hootsuite

Most of those tools give you access to analytics and reporting tools to better grasp the performance of your posts and ensure that your post scheduling is indeed effective.

Best Time To Post On Instagram FAQs

Are you ready for a quick round of frequently asked questions around our topic before the curtain falls? There you go!

1. When should I post on Instagram, in the morning or at night?

In most cases, it’s best to post in the morning or around midday. However, each business is unique. Monitor what works best for your audience and which timeframe is more suitable for you.

2. Should I post every day on Instagram?

Daily presence is essential to maximize your reach and build a stable interaction with your audience. So if you have the resources, certainly go for it. Three posts per day would be a maximum through to avoid wearing your followers out.

3. What is the worst time to post on Instagram?

Even though there is no real consensus on that, Sunday is not a very popular day for new posts based on the global engagement findings. Yet, some brands seem to favor this day, as people scroll more freely on weekends.

4. Is Monday a good day for Instagram posting?

Even though Monday is not the most popular day for Instagram engagement, it seems to work really well for businesses in the tech industry. For other sectors, even though it’s a rather slow day, engagement rises between 1 and 4 pm.

The post The Best Time To Post On Instagram [Update September 2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Video marketing has gradually conquered our lives over the past few years. One of the social media platforms that are responsible for this dominance is YouTube, by all means!

Look at these impressive statistics: There are 2.3 billion monthly active users worldwide, making YouTube the second most popular social media platform. Plus, according to a report by Think With Google, 68% of users watched YouTube before they made a purchase decision.

And it’s not just another social media network. It’s a search engine owned by Google, with a larger search volume than browsers like Yahoo or Bing, among others!

So if you’re a marketer wondering how to power up your brand awareness and promotional goals, you are at the right place. Read our YouTube marketing tips for beginners and learn how to make the most of this fantastic tool!

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Why Is YouTube Marketing Important For Your Business?

YouTube content can be a powerful weapon for your digital marketing efforts, bringing new visitors to your website. When consumers interact with content that addresses their needs, they are more likely to stay around and become customers in the future.

For example, in Colgate’s US channel, you can find animated tutorials with tips on maintaining your oral hygiene. So if a buyer starts engaging with their videos, they may end up buying those goods sooner or later.

Moreover, by creating videos for different marketing funnel stages, you help subscribers and shoppers make the right purchase based on their needs.

But before we share some tips and tricks to get you started with your YouTube marketing plan, let’s see how to put up a channel in simple steps, or buy a youtube channel.

Setting Up A YouTube Channel For The First Time

If you want to start a YouTube channel for your business, it’s best to create it via a Business Google Account. If you don’t already have one, check the correct option at the registration phase, which is “To manage my business.”

Now you’re ready to sign in to YouTube with that information. However, if you need a business account that multiple managers and admins can use, you should create the so-called Brand account.

So go to “Settings” and find the “Add or Manage your channel(s)” option. Then click on “Create A Channel,” type your business name, and voilà! You’re ready to roll!

How to Customize your Channel

So what do you do next? It’s time to give your channel an extreme make-over. It will become a vital part of your brand, so you need to ensure a consistent experience for your subscribers and visitors across all your different channels.

Choose to “Customize your Channel” and align it with your brand identity following the steps below. Make sure that all your design assets are high-quality and mobile-friendly. YouTube Studio provides recommendations for the file sizes and image resolution.

Choose your Brand Design Elements

Let’s begin with the style of your channel and the impression someone gets when they land on it, which will play a massive role in the success of your YouTube marketing strategy.

First off, you need a branded profile picture, which in most cases, will be your company logo. But there are other available options, too. For example, if you’re an influencer, you can go with a headshot that matches your video content style and persona.

Just check Nikkie Tutorials, one of the most powerful influencers and content creators in the world, for inspiration:

A channel image – also known as channel art – should have elements that enhance your business theme. You can create one from scratch or pick a ready-made YouTube banner template responsive to all devices. You can add your slogan or find other creative ways to boost your brand even more.

For example, Nikkie Tutorials has included her magic makeup tools, a cheerful photo, and her logo.

Share a Memorable Video Intro

A video intro at the top of your channel can attract your audience’s attention. You can get as creative as you wish. Add animated elements, music, and anything else that can make your brand story heard!

YouTube gives you two video intro options here:

• Channel Trailer: This appears to non-subscribers. To make a successful trailer, show in 30-90 secs what your video content is all about to raise expectations. Shape a convincing narrative around your brand to convert casual visitors into subscribers.
• Featured Video: Add any video you’d like to showcase to existing subscribers when they visit your channel. For instance, it can be one of your latest videos that you’d like to boost.

Look at this fantastic trailer by SciShow:

Note down Your Basic Info

Last but not least, if you move to the “Basic Info” section, you can write a channel description that explains in a few but meaningful words what type of videos you share and what your business offers. You can also optimize your description for SEO (Search Engine Optimization) with specific industry keywords – but we’ll get back to this later on!

Plus, add links to your website and social media to boost your videos or any other CTA you want. This practice can bring new visitors to your website and potentially move them down the funnel! And that’s where you want them to be!

Building A YouTube Marketing Plan From Zero

If it’s your first time using this platform, sit down with your team and discuss what you want to achieve through your video content. Here are few things to consider:

Define your YouTube Marketing Goals

Even though YouTube started as a social media channel, the way marketers approach it resembles content marketing. The core of the platform is its video content and how people consume and engage with it. The average viewer watches to gain something from it, be it knowledge or entertainment.

So before you start investing time in your channel, name what business goals you want to meet. For example:

• Do you want to bring more people to your website?
• Would you like to increase brand awareness?
• Do you aspire to target a younger audience?

Of course, these objectives can change down the road, but it’s an excellent place to start.

Determine your Target Audience

How well do you know your buyer personas? A general rule is that the more you find out about your target audience, the better video content you’ll make for them.

If you don’t have an ideal customer profile for your business yet, this image will show you what’s important to craft it:

Later on, we’ll discuss ways to reach the right audience for you and how to monitor their success! So stay onboard!

Provide Relevant Content

Analyzing your personas will also enable you to plan the right type of videos for your audience. Here are some of the most common video types:

• Commentary
• Product Reviews
• How-tos/Guides
• Lists (e.g. Top 10)
• Q&A
• Educational

You can experiment with different types of content based on your needs. You can also build a YouTube marketing funnel with suitable content for each stage of their customer journey. For instance, if you’re a product-led business, you can upload customer testimonials to attract viewers in the consideration stage and turn them into customers.

How To Promote Your YouTube Channel Like A Pro

Consumer behavior and preferences are changing rapidly in the digital era we live in. If you want to see your YouTube channel grow, you need to regularly monitor and adjust your strategy to stay in the loop. But remember that in the end, if things go right, the benefits will be glorious!

Here, we’ll share some YouTube marketing tips that will boost your outreach and enable you to promote your products/services far and wide.

Email Marketing

One easy and highly efficient way to promote your channel is by communicating with subscribers/customers via email. Email marketing is a powerful tool for marketers. That’s why 47% of them stated that their email is their most effective marketing channel.

Here is an example by Notebook Therapy:

Firstly, you can nudge your existing subscribers by sending them updates with your latest videos via email. You can also try list segmentation to deliver more personalized experiences to your subscribers and customers and delight them to the max.

Plus, if you want to obtain more email addresses from viewers and subscribers, you can also create a lead magnet. Offer them a small reward for free, such as an e-book, coupons, or products in exchange for their contact details. Make sure that your offer is valuable enough to attract them and start building stronger relationships with them.

Need an automated marketing tool that will do the work for you? Sing up for a free Moosend account and embed your video in simple steps using our drag-and-drop editor!

Social Media Marketing

Social media marketing is another fundamental asset for your business. Posting your YouTube videos on other social media platforms is a cost-efficient way to increase your viewers and subscribers.

So cross-promote your videos on your most popular networks like LinkedIn, Instagram, and Facebook, and start engaging with your audience in real-time to make your relationships more personal.

Interacting with followers and visitors can also help you grasp their needs and pain points. Plus, by creating content that drives engagement like The School Of Life does, you can see your videos being shared far and wide, bringing new leads to your business.

Video Collabs

Video collaborations are another resourceful tactic to bring new people to your site and business and they are very popular in YouTube influencer marketing. You can partner with another brand or creator with a similar target audience and messages to yours and gain new subscribers.

For instance, you can create videos that drive views and subscriptions or organize a live session and engage with viewers in real-time.

Cards & End Screens

Want to add more CTAs to your video and prompt your viewers to interact more with your content? You can do it by utilizing cards and end screens, ultimately enhancing your YouTube marketing efforts.

Cards are interactive tools that appear at predetermined timeframes inside the video and drive more engagement. For example, you can promote a related video, a channel, a poll, or a donation. To make sure that the viewer doesn’t miss it, you can also mention it verbally.

Look at this example as a reference:

Source

End screens serve similar goals. You can place them at the end of your videos with CTAs, such as a subscription button, to keep the audience interacting with your brand. Plus, don’t forget to remind your viewers to like and subscribe!

Playlists

Last but not least, if you want to make your viewers’ lives easier and improve user experience in your channel, you can build playlists with related content. It will allow viewers who are interested in a specific topic to discover similar assets in fewer steps.

Here is a playlist by the famous UK influencer, Zoe Sugg:

This tactic is also helpful from an SEO perspective, as they put your videos in a particular context. And with this cue, let’s move to the next section: YouTube and SEO.

Leveraging The Power Of SEO

So as already mentioned, YouTube is the second largest search engine after Google. Optimizing your videos and channel for SEO can move your content higher on rankings and bring new customers and subscribers to you through organic means via YouTube search.

So how can you benefit from YouTube SEO? Let’s see:

Add Relevant Keywords

First off, putting the right keywords to the written parts of your content is an excellent method to show Google your core themes and topics. You can start your keyword research using tools like Ahrefs and Google Trends or by checking relevant searches through YouTube’s autosuggest.

For instance, here are all the related topics that pop up when you type “fitness equipment”:

Once you find the keyword you’re looking for, try to include it naturally in your video title and description. Avoid stuffing your content with those magical words, though, as this is considered a bad practice and can hurt your performance and authority going forward.

Have a look at the titles of the first organic results for fitness equipment with “keywords that fit:”

You can also add keywords from your niche market to your channel description in a similar way. Thus, you show Google which content topics you cover and get a boost for similar searches.

Use Tags & Categories

When uploading a video, add keywords with high relevancy to your topic as tags. You can also include long-tail keywords to help the platform link this video to similar themes and get higher rankings for relevant searches.

Then, moving to the “Advanced Settings,” you can also add your video into a broader category – e.g., Music, Science & Tech, etc. – to enhance your reach even more.

Add Captions

These components will not only be vital for your viewers, making your content accessible and more digestible but will allow your keywords to shine bright again! Captions help YouTube “read” your content better and deliver it to the right audience at the right time.

One way to enable them is through automatically generated transcriptions on YouTube, but keep in mind that sometimes they can be inaccurate. You can manually edit the captions to get better results, but this will probably be time-consuming, especially for longer videos.

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To get a more accurate transcript made by humans, you can also utilize a service such as Rev.com and upload the output straight to your video. If you want to attract people who speak different languages, you can also add subtitles.

To learn more, read this guide on how to add closed captions on Youtube videos step-by-step.

Customize your Thumbnails

Thumbnails are the preview images of your videos. The better your thumbnails look, the higher the chances they’ll get clicks.

So instead of maintaining YouTube’s automated options, you can create custom thumbnails that describe the topic of each video. Remember, a picture is worth a thousand words. You can also get creative in the process, adding extra elements, such as arrows, text, and your brand logo to your thumbnails to stand out.

For example, Matt D’Avella is a famous Youtuber and creator who shares minimalism, productivity, and life hacks. If you want a sneak peek of a day in the life of a minimalist, and you come across this video thumbnail, it’s hard not to click it:

Plus, when optimizing your YouTube videos, you can also see them displayed on Google search results, which can turn into a fantastic opportunity for you!

Want more tips and tricks? Read this article and learn how to tame the Youtube algorithm in 2021!

Introducing YouTube Ads for Beginners

Apart from the above YouTube marketing solutions that can level up your channel and subscriber base organically, you can also create YouTube ads. Especially if you want to reach a specific audience who is more likely to be interested in your brand.

You can create those campaigns easily with Google Ads – former AdWords – using the parameters that suit you the most. Just move to YouTube Ads and choose to “Get Started:”

One standard payment model for YouTube ads is CPV (Cost Per View) which means that you will pay if someone engages with your ad or views the video for more than 30 seconds – whichever comes first. Other payment models depend on impressions you get or conversions, but they vary based on the goal of your campaign.

Different YouTube Advertising Types

Here is a list of video ad options on Youtube:

Skippable In-stream Ads

This video ad appears before, during, or after other YouTube videos, and you can select its exact placement. The user can skip it after 5 seconds. If this happens, you won’t get charged. Instead, you’ll pay when viewers start to engage with the ad actively.

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Non-skippable In-stream Ads

They work similarly to the former video ad, but the user cannot skip them. They last less than 15 seconds, and the payment is based on the CPM (Cost Per Impression) monetization tactic.

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Bumper Ads

These are short (6-seconds) non-skippable ads that play before a video and are available with CPM but at a lower cost than other ad formats.

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Discovery Ads

These ads promote your youtube videos on top of the search results – desktop and mobile – or next to other videos. They appear with a yellow label marked as “Ad,” and you usually pay per click.

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Display Ads

You can find these regular banner ads at the right corner of your screen outside the video player. For certain players, you can also find these ads under the video. They come in different formats and sizes, and they work only for desktop.

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Overlay Ads

These are the overlay banners that appear at the bottom of a video. They are also solely for desktop.

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Masthead Ads

This type is a premium addition that place the ad at the beginning of the homepage. These are not just for your target audience but aim at a broader reach as billboards do.

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The above guide is not exhaustive, but it’s a great place to start exploring paid advertising. If you decide to get into this world, choose which type is best for you based on your business goals and budget.

For example, if you want to bring more viewers to your YouTube channel, you can prioritize Discovery ads. However, if your goal is lead generation, then a skippable in-stream or display ad is a better idea.

YouTube Analytics: Track Your Success

So how can you measure the success of your YouTube marketing strategy? Here, we’ll take a quick dive into how to utilize YouTube Analytics to meet your business goals.

You can find YouTube Analytics on YouTube studio. There, you can keep track of essential video metrics, get an overview of how they perform, and adjust your strategy accordingly. Its intuitive interface allows you to explore different video aspects, such as engagement or demographics, and use them to improve your YouTube marketing activities.

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To make the most of YouTube Analytics, make sure to determine your goals first to align them with your business’s marketing efforts. Then, choose which metrics are the most valuable for you and get down to the reports to find the answers you need.

Important YouTube Marketing  Metrics

Here is some crucial information you can learn about the performance of your videos:

• Demographics: Age, gender, location of viewers, etc.
• Channel views: How many views your channel had at a given time period.
• Traffic sources: From which sources viewers landed on your YouTube content.
• Watch time: How much time viewers spent watching your videos.
• Audience retention: For how long your viewers watched a specific video.
• Engagement metrics: Likes, dislikes, shares, etc.

These are just some of the performance indicators you can find on YouTube Analytics that can shed light on how well your content performs. For example, you can observe how popular your videos are for your target audience through demographics and retention rates and see how you can make them more attractive.

You can also utilize different tools such as Google Analytics to monitor the progress of your video content, combined with other marketing campaigns.

YouTube Monetization: When Your Channel Becomes Your Business

If you have a large subscriber base and authority on YouTube, then you can monetize your channel and earn additional revenue from ads that appear on your videos and channel. This is a common practice in influencer marketing, and lots of YouTubers use it as a source of income. If your channel has reached 10,000 views, then it’s a viable option for you, too.

To get started, you need to get an AdSense account and state your monetization preferences on the dedicated section. Select the type of paid ads you’d like to appear during the video, e.g., in-stream, display ads, etc.

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Want to learn more? Then check this extensive guide on how to monetize your YouTube videos.

A Few More YouTube Marketing Tips For Newbies

So are you ready to rock the YouTube stage for the first time? Here are some final tips to guarantee your success:

1. Upload Content Regularly

If you want to grow your channel fast, stick to a regular and consistent uploading schedule. Update it with new, eye-catching videos as frequently as possible, but avoid compromising with less qualitative content due to lack of time. All you need is a steady relationship with your subscribers to gain their trust and support.

Plus, the YouTube algorithm seems to favor channels that upload several times per week, so if you want to get those high rankings faster, consider creating a relatively quick production flow.

2. Keep an Eye on your Competitors

What type of video content do companies from your niche market share? What do you think works for them and what doesn’t? These thoughts should not add any pressure on your shoulders. See them as references to drive inspiration from to level up your own strategy.

Moreover, if you are a content creator, it’s essential to consume as much content as possible from different industries and sources to ignite your imagination!

3. Engage with your Audience

If you want to build an authentic connection with your subscribers and viewers, reply to their comments as much as you can. Plus, when reading their comments and monitoring engagement metrics, you can grasp their needs and preferences and adjust your strategy based on those interactions.

You can also run contests and giveaways from time to time to promote your product/services and benefit both sides!

4. Remind your Viewers to “Like” and “Subscribe”

No matter how much your viewers love your content, sometimes they forget to subscribe to your channel. It’s wise to send some reminders to them during your videos to hit those valuable buttons and boost your content. You can also include the subscribe buttons on cards and end screens to get more attention.

So Is YouTube Good For Marketing?

Without a second thought, it’s a yes from us! YouTube is not only getting stronger as a marketing tool, but as already said, it’s one of the most powerful search engines on the internet.

Create amazing videos that showcase what your business is made of and show them to the world to increase brand awareness and lead generation. And if you follow our YouTube marketing tips, you won’t regret this decision!

Ready to promote your latest videos to your email followers? With Moosend, you can build newsletters the drag-and-drop way in no time and measure their progress through our reporting features.

Do you want to see it for yourself? Then sign up for a Moosend account today!

The post How To Kickstart A YouTube Marketing Strategy In 2025 [Tips & Examples] appeared first on Email Marketing Automation Platform for Thriving Businesses.

While it seems like a straightforward thing, believe me, it isn’t and you surely wouldn’t want to fail it.

Why? Because over 3.7 billion people actively use social media daily! This makes social media one of the most crucial channels for business growth in the digital marketing era that we’re living in.

Not only because it allows you to raise awareness about your brand, but also because it strengthens the relationship with your customers and ultimately improves sales.

The thing is, though, that you can’t just jump right into social media. You need a solid social media strategy to make it all work.

So follow me and learn everything there is to know about social media marketing!

What Is Social Media Marketing?

Social media marketing is the utilization of social media platforms with the purpose of promoting a product or service.

It involves the creation of content tailored to the specific context of each social media platform, with the aim to engage the audience and boost conversions.

As Gary Vaynerchuk has eloquently said: “Content is king, but context is God.”

What this means is that content works differently on each platform.

Therefore, it’s crucial to adjust your social media marketing strategy accordingly to achieve maximum results.

The whole concept behind social media marketing lies in reaching your target audience and customers where they hang out and interact with each other.

In particular, businesses that successfully take advantage of social media have seen their ROI (return on investment) improve by up to 119%.

And now that we’ve laid the fundamentals of social media marketing, let’s see how it is beneficial for your business.

Benefits Of Social Media Marketing

The importance of social media marketing is obvious since over 97% of marketers are using social media in their marketing efforts.

It’s shocking, however, that some businesses seem to undervalue the benefits of social media marketing.

Surveys show that 50% of small businesses aren’t using social media to promote their brand.

Below is a list of the most important benefits, so you can decide on your own if it is indeed worth it.

1. Improved Brand Awareness

For the majority of businesses, gaining brand recognition is one of the most important marketing goals.

Social media allow businesses to expose their brand in front of a tremendous amount of people.

As of July 2020, social media penetration reached an impressive 51%.

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So, sharing content relevant to your product on social media platforms is essential to increase brand awareness.

And it’s a fact that consumers prefer to buy products from brands they recognize.

What’s more, you engage your audience and get them talking. Likes, shares, re-posts do play a role.

The more people interact with your content, the more you establish your reputation as a business.

2. More Organic Traffic

If your business isn’t marketing on social media, then your traffic is probably limited to your existing customers.

Integrating social media into your marketing strategy provides the opportunity to acquire new customers since you can reach anyone outside your loyal customer circle.

Consumers of different age demographics search for products in a totally different way.

So, sharing your content on available social media platforms enables all these individuals to organically reach your company.

3. Higher Ranking in Search Engines

There has been a controversial debate going on for years regarding the SEO impact of social media.

While social media don’t directly improve search engine rankings, according to Sproutsocial, Google “acknowledges” shares, retweets, and click-throughs as positive search signals.

Not to mention that pieces of content that are “popular” in terms of likes and shares can bring some decent referral traffic to your website. So that’s like an extra bonus!

Additionally, social media posts could potentially grab industry influencers’ attention, who might write about your company and provide generous backlinks.

This would definitely mean higher rankings in SERPs.

4. Lead Generation and Boosted Conversions

Promoting your products on social media is also an easy way to increase lead generation and ultimately sales.

This is because you are advertising to an audience that has willingly engaged with you by following your social media profile.

More importantly, when a brand interacts with its audience through posting or commenting on social statuses, it gets personified.

And we know that people like to do business with people, not companies.

What’s more, people tend to trust companies that have an active social presence easier.

Let’s see some examples of how you can use social media to generate leads and drive more conversions:

• Contests: Who doesn’t like to be given free stuff? Contests are helpful because people are usually compelled to buy from a brand they have received free stuff before.
• Calls-to-action: A call to action motivates the visitor to do something. Below is a good example from CoSchedule. They employ fancy visuals to attract the audience’s attention.

• Selling your product through your social profile: For example in Facebook’s Shop Section. There your visitors or followers can browse the product’s information such as price, material, etc., and make a direct purchase through the platform. However, this is impossible if the product is digital.

5. Customer Support and Relationship Building

Customers nowadays expect companies to be able to handle their requests through social media too.

This allows you as a business to establish a strong relationship with them if you meet their needs.

The thing with social media is that interaction and customer support can be instant.

Answering customers’ queries and interacting with them in the comments is critical in showing them that you care as a brand.

Finally, listening to their complaints and providing support in a personalized way is the key to establishing brand loyalty.

6. Cost-Effectiveness

Creating a social media profile and sharing high-quality content is free.

For the majority of people, that’s more than ideal.

But if you decide to go the extra mile and invest in paid promotion, know that your ROI will be huge.

The reason? It is because social platforms direct your ads towards people who are interested in what you’re offering.

And most important of all, the cost for such promotion will be relatively lower compared to other marketing tactics.

So, social media marketing is a must for your advertising strategy.

7. Competition insights

It may look like a no-brainer but social media is an excellent way to monitor the activity of your competitors.

You can get valuable data about their tactics, the social media campaigns they’re implementing, and others.

By figuring out what’s working for them and what doesn’t, you can adjust your social media strategy to maximize your efficiency.

Additionally, social media allow you to see the level of interaction your competitors have with their audience.

It doesn’t harm to know where your competitors lack in, since you can turn that to your advantage and potentially target their dissatisfied customers.

Social Media Platforms for B2B and B2C

In the previous section, the advantages of social media marketing became quite clear.

Now is the time to look at the most prominent social platforms to this day.

You’ll notice that each platform has its individual distinctive characteristics and therefore it may favor B2B audiences or B2C, or even both.

Facebook

At the top of the list stands Facebook with almost 1.79 billion daily active users.

It’s probably your safest bet if you want to be present on social media since more than 80 million small businesses use Facebook in order to grow.

Its audience is very broad but mostly consists of Generation X and millennials.

Facebook is particularly impactful in both B2B and B2C contexts due to its broad audience.

Its inherent ability to connect people with products and services is ideal for businesses that want to:

• increase brand awareness
• promote positive word of mouth
• strengthen customer relationships

Another key strength of Facebook is the advertising options it offers.

Apart from classic targeted ads, having a business Facebook page allows you to run Facebook lead ads that help grow your email list and increase your conversions.

LinkedIn

It may not be one of the biggest social media platforms, but it has definitely seen immense growth over the past 10 years.

LinkedIn has evolved into a professional social media network, where industry professionals can share content, promote their brand, and network with each other.

Usually, the content shared on the platform is highly informative and educational, such as infographics, statistics, etc.

According to estimations, the monthly active users are approximately 310 million.

The audience on LinkedIn is also very broad with the addition of older demographics.

LinkedIn can be extremely useful for businesses since it helps them:

• establish their thought leadership
• attract top-of-the-funnel quality leads
• advertise successfully through targeted personalized ads
• form strong B2B relationships

In fact, it is considered by many as the gold standard for B2B social media.

Twitter

Twitter has an impressive audience base of 126 million daily active users worldwide.

Its uniqueness lies in the emphasis it gives on real-time information.

And of course the 280-character limit per tweet, unlike most of the other platforms.

Twitter’s audience is composed of people under the age of 50, and mostly millennials.

It can have a positive impact on a business because it allows business owners to listen and then leverage consumer opinion with the aim to create relevant and engaging content.

Include a CTA in some of your tweets and you’ll see tremendous engagement.

Finally, Twitter is particularly strong as a customer service channel.

In fact, advertisers admit that over 80% of their inbound social customer service requests take place on Twitter.

Instagram

As you probably know, Instagram is a social platform heavy on eye-catching content and inspiring creativity.

Over 1 billion people actively use the platform each month.

What’s more, there is an astonishing number of businesses using the platform. 25 million specifically!

Of course, having a business Instagram account supplies you with rich analytics and post-scheduling tools via third parties.

It wouldn’t be an overstatement to claim that Instagram is a platform that product-based businesses can thrive.

It gives brands the opportunity to:

• showcase their products
• humanize their content
• connect with a massive audience and inspire them
• increase engagement through Instagram giveaways

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But that’s not all.

Instagram helps grow brand awareness since many people naturally search for brands on this platform.

Also, by posting user-generated content on Instagram businesses can see tremendous value in terms of brand loyalty and appreciation.

As for its audience, it’s a goldmine if you’re targeting millennials or people under 40.

Be sure to check out our actionable Instagram marketing tips that you can implement in your business!

TikTok

TikTok is a music video social network exhibiting rising success.

It is estimated to have around 800 million monthly active users, while its audience currently consists mostly of Gen Z people.

From a marketing perspective, this doesn’t sound great yet, but age demographics are gradually increasing.

It can definitely have a positive effect on B2C companies looking to serve young people’s interests mostly.

Moreover, it is an excellent medium for marketing experimentation!

And if your marketing team is super creative and understands the Internet culture, then you may be on the fast track to success.

Take a look at an example of Chipotle nailing TikTok marketing.

It’s as if the chips are singing along with Adele! Whaaat?

Besides having an ingenious bio “Less Tok, More Guac”, they did a #boorito campaign for Halloween that attracted over 4 billion views on the platform.

Don’t forget to check our article on how to use TikTok for business and learn how to promote your brand there.

Snapchat

Snapchat has sure been “hit” hard since the rise of Instagram stories but it’s still keeping strong.

With 238 million daily active users worldwide, it is a perfect medium to reach your audience.

And especially those young ages, Gen Z and millennials.

Snapchat is ideal for:

• raising brand awareness
• promotion through user-generated content
• behind-the-scenes videos
• exclusive product offers and teasers

It is also a good way to exhibit the human side of a brand.

Here is an example of how Coca-Cola leveraged Snapchat for business to promote their brand through a cool filter that Belgians loved.

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YouTube

It’s the second biggest social media site having more than 2 billion monthly users

It is an essential part of any promotional strategy.

Why? First of all, because it’s owned by Google.

Also, think of it as the second-largest search engine after Google itself!

If you add to that the compelling nature of video in marketing, it can work miracles.

When used smartly, it can generate loads of traffic for a business as well as boost conversions.

Some examples of social media marketing through Youtube are:

• live webinars that educate a business’ audience
• Q&A videos
• testimonials that help establish trust in the brand
• how-to videos

And the cherry on top? Your content stays on the platform forever!

Pinterest

Pinterest has 416 million monthly active users worldwide.

Its audience consists mostly of older millennials and younger baby boomers.

Pinterest’s main focus is to provide inspiration to people, unlike other platforms that aim at engagement.

Therefore, any piece of content that is rich in visuals can thrive on Pinterest. This makes the platform ideal for visual advertising.

Pinterest mentions that the vast majority of its users consider content from brands useful—much higher than on other social platforms.

This is an excellent opportunity for brands to guide the audience’s purchasing decisions. IKEA is an example of a global brand that successfully uses Pinterest in an innovative way.

As you can see, they launched a Pinterest campaign targeting people working from home, either due to the current pandemic or because they worked like this before.

Their success lies in the fact that they’ve captured people’s buying intent and provided ideas on it.

How to Develop a Social media Marketing Strategy

Many businesses venture into social media marketing without really understanding what they need to do.

So, they often fall into the “trap” of posting for the sake of posting. And this has zero value for their brand.

Therefore, it is essential to create a social media marketing strategy, a plan that will guide your business and allow it to measure its success.

Let’s see how you can create your social media marketing strategy in 8 easy steps:

1. Set S.M.A.R.T. Goals

The first step of every successful marketing strategy is to establish your objectives.

What are you expecting to achieve by going on social media?

Without clear goals, it will be extremely difficult to measure success and calculate your ROI (return on investment).

This is why your goals need to be S.M.A.R.T.

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Set realistic and attainable goals that will challenge your business in order to improve.

But be sure that they are meaningful.

Don’t get tangled into vanity metrics such as the number of likes, followers, etc unless that’s what you aim for.

To make an example, let’s say you want to utilize Twitter in order to provide customer support.

A SMART goal could be to provide an answer to requests in under an hour during the first 3 months.

Remember that every business has different goals, and, therefore they are the ones that will guide the rest of your strategy.

Other SMART goals your business might set are:

• increase brand awareness
• drive traffic to your website
• improve online sales
• strengthen customer support
• build a community around your brand

Word of advice: Don’t stress to succeed on every social network, since they are too many and your resources are probably limited.

2. Research and Define Your Audience

The next step is to find out who is your audience and start creating your buyer personas. Think of buyer personas as a categorization of your audience based on their age, profession, interests, etc.

This classification allows you to target their needs and interests more accurately.

It is also essential if you want to turn your social media audience into customers.

Understanding your audience and creating buyer personas will enable you to create the type of content that ideally attracts those followers you want.

After all, what’s the point of creating content that doesn’t resonate with the people following your social media account?

Last but not least, avoid making arbitrary assumptions. Use social media analytics. They provide tons of information about the characteristics of your audience and how they interact with your brand.

The better you know your target audience, the better your strategy will be.

3. Select the Appropriate Social Media Channels for Your Audience

The next crucial part is to determine which platforms you’re going to share your content on.

Remember: There is no right or wrong choice here when it comes to selecting a social channel for your business.

It’s all about your target audience’s needs and where they tend to spend their time now, as well as in the future.

As Hubspot’s social media marketing manager (SMM), Andrew Delaney, eloquently says “It’s better to be ahead of the curve than behind.”

So, if you’ve done a good job understanding your audience in the previous step, things will be much easier.

If you’re just starting out on social media, it might be a good idea to focus on one social platform initially, until you get comfortable.

4. Set up Your Social Media Accounts

You’ve chosen the desired social platforms. Now it’s time to create and set up your social media profiles. Or improve the existing ones!

Fill out all profile fields correctly. Include keywords that people might be using when searching for your business.

Use a consistent visual look across all your social channels. Any logos, colors, and graphics need to be similar across platforms.

It is essential that the images you upload are of high quality and follow the recommended dimensions for each platform.

And finally, keep in mind that any extra info you wish to include in your profile must pique the visitor’s interest and not spam him.

5. Scrutinize Your Competition

Before you begin creating and posting content, you should investigate your competitors’ approach to social media.

By reviewing your competitors’ social presence, you can get tons of useful insights about how to form your very own strategy.

• What’s their focus?
• Who are they targeting?
• What keyphrases are they targeting?
• How is their audience interacting with their brand?
• What hashtags are they using?

All these are examples of what to look for when you do your competitor analysis.

The goal here is not to copy exactly what they’re doing, but to adapt your social media marketing campaigns based on the conclusions you drew and make them better.

This process will also allow you to spot opportunities out there. For example, one of your competitors may be putting all his efforts on Facebook, while having little or no presence on LinkedIn.

This could be an excellent opportunity for you if your research indicates that your audience is also present on that social platform.

And at the same time, you avoid head-to-head competition in a platform where your competitor already has a “strong game.”

Finally, you may choose to use a social media management tool, like Hootsuite or Sendible, which will allow you to monitor keywords and manage social accounts in real-time.

6. Create Original and Engaging Content

Now, the central part of your social media strategy, CONTENT!

By now you probably know what kind of content you need to create in order to engage your audience and differentiate your brand from the competition.

Try to focus not only on the “type” of content but also on the content theme.

Having one or more rotating themes is essential so that your social account looks focused and clear to your audience. For example, you might choose to cycle through user-generated content, product photos, and live videos.

Themes can also be particularly helpful if your company needs consistency. Remember to take advantage of the unique characteristics of each social platform you’re using.

For example, you can encourage user-generated content with the use of a specific hashtag, like the picture below.

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Or leverage Twitter’s limited character style to make an engaging and insightful poll that your audience will appreciate.

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At this point, I should also stress the importance of videos in your overall social strategy.

Long-form, as well as short-form video productions, seem to be present across all platforms.

Even huge brands have joined this trend with the production of micro-commercials that they share on Facebook, Instagram, etc while getting millions of views.

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7. Create a Social Media Content Calendar

Creating your content is one thing.

However, it’s equally important to have a plan about when sharing your content is going to have the maximum impact on your audience.

You may have seen numerous guides about the “best times” to post on social media. Let me tell you though. There is no universal time that works for every business. You need to figure this out by experimentation and data obtained from your audience.

And always keep in mind that your social media managers need to be available to answer questions and reply to comments after posting a piece of content.

Otherwise, this may negatively impact engagement. A content calendar is the solution to the problem of scheduling.

It will involve the exact dates and times that you will be publishing content as well as the types of content scheduled for publishing. Not only does this ensure timeliness, but it also minimizes the risk of “rushing” to post for the sake of posting.

Keep in mind that you should post ideally when you have quality content to share.

There are various social media management tools that you can use to make your life easier, such as Sprout Social and Hootsuite, to name but a few.

In case you’re wondering what would be a good content mix, I’d say the 80-20 rule. This means that 80% of your posts should be informative or educational, while the other 20% should focus on the direct promotion of your brand.

Word of advice: Scheduling and organizing your posts ahead of time will allow you to easier track your goals and make possible adjustments to your strategy.

8. Evaluate your results and optimize

Despite all the planning and organizing, there can never be any guarantee that things will go exactly as planned.

That is why it is vital that you track your results, in order to ensure that you’re making successful efforts to achieve your goals. To do this, you need to monitor your social media metrics.

These metrics usually include data on the amount of engagement, number of likes, shares, etc. Most social platforms have their own analytics tools, which will provide the majority of the data you require.

Find your top-performing content, discover what makes it successful, and use the recipe to improve your following campaigns.

You can also use A/B testing to pinpoint whether your adjustments brought better results.

Social media are constantly evolving, so you must opt to get the most out of your existing campaigns and make small tweaks, rather than time-consuming changes.

However, this shouldn’t scare you from making the necessary changes that will reflect your new plans and goals. Optimization is a dynamic process that allows your content to become better and increase the engagement of your audience.

For example, you may not be seeing the audience growth or engagement you’re looking for. Maybe it’s time to run some paid social ads to increase visibility and attract potential customers.

So, ultimately, you’ll be adjusting your strategy along the way to achieve the optimal results.

How Much Does Social Media Marketing Cost?

We’ve reached the point that the obvious question emerges. How much is it gonna cost me to do social media marketing?

Well, the most straightforward answer is it depends!

If you’re completely new, it’s possible to start social media marketing with zero budget and aim to attract as much organic traffic as you can and drive interaction with your brand.

A good DIY solution with a reasonable cost would be a social media marketing tool like Buffer which would facilitate all your social marketing efforts.

The cost of it starts at $15/month.

If you decide that you want to extend your reach more, you can strategically start running paid ads.

Ads on social media are mostly targeted to specific audiences and therefore they usually show great ROI.

You can run some Facebook ads for example with only a few dollars!

The reality is that most companies spend more and more money on social media advertising since it is extremely impactful.

In fact, by 2023 social media advertising spending is predicted to reach a whopping £145 million.

Finally, if you choose to employ an agency to do everything for you, you’re looking at a cost starting from $900-7000/month.

Bottom line

Hopefully, you’ve learned a ton about social media marketing.

Now you know why social media is an integral part of any modern marketing mix!

So, what are you waiting for?

Start working on your strategy today, study your competitors, and differentiate your brand from the others like a boss.

Best of luck and.. happy posting!

The post 8 Easy Steps to Build Your Social Media Marketing Strategy in 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

They’ve got style, they’ve got sass and they come in such a variety of formats that it’s impossible not to find the one that suits you.

Do I sound like I’m talking about some latest trend you should be following?

That was exactly my intention! Because of all B2B leads coming from social media, LinkedIn is responsible for 97%. That’s more than 4 out of every 5 leads coming from LinkedIn.

Not bad, huh?

So what do you say you learn everything about LinkedIn ads to reach your target audience?

Why You Need LinkedIn Ads

Okay, okay, I got you into reading this blog post about creating a LinkedIn campaign. But why? Why should you care?

Well, for one thing, LinkedIn is constantly evolving into a highly dynamic platform, offering a top-notch user experience and amazing marketing option updates.

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But there are actually at least four good solid reasons why LinkedIn advertising belongs in your marketing mix:

1. You reach a more professional audience

When using other social media platforms, people feel free to engage with any kind of content. On LinkedIn, though, they usually choose content that aligns with their career interests and professional profile.

In fact, LinkedIn now has over 660+ million members, out of which 61 million of them are senior-level influencers, and 40 million are in decision-making positions.

While LinkedIn has fewer users than Facebook, it offers higher quality leads, older and more educated. And since you’re interacting with them in a more professional setting, they’re also more receptive to your marketing message.

So, if you’re mainly aiming at a specific audience, such as educated professionals with at least some working experience, LinkedIn is a perfect choice,  since software like LinkedHelper that have Smart Search options allows you to target very specific audiences and gives you an opportunity to Invite up to 700 people weekly.

2. You can narrow your targeting through industry-specific variables

LinkedIn allows you to target your ads based on important variables such as:

• Job title
• Job function
• Seniority
• Company name
• Company size
• Industry
• Skill
• Degree type and name

This way, you can exclude certain audiences and prevent irrelevant click traffic.

3. You can choose among a variety of unique advertising types

With LinkedIn, you can use text, images, and video, as well as several different ad formats such as carousel, dynamic, or display ads.
And I’m sure that you are already familiar with these types of ads. But your options don’t stop here!

For example, there’s Sponsored InMail, with a 52% open rate on average, that allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes.

With a bunch of new opportunities, it’s impossible not to find the type of ad that works for your needs.

4. Increase your leads and conversion rates

According to recent studies, 89% of B2B marketers use LinkedIn for lead generation, while 62% of B2B marketers say LinkedIn successfully generates leads.

On top of that, LinkedIn ads convert LinkedIn users to leads at a 6.1 % conversion rate.

By using LinkedIn ads the right way, your advertising efforts have the potential for significant success.

Who sees LinkedIn ads?

Wondering if LinkedIn is the right platform to promote your business?

LinkedIn allows you to get massive visibility among people looking to:

• Connect with peers
• Keep up with all the latest industry news
• Build or advance their careers
• Promote their skills and knowledge

Types of LinkedIn ads

While LinkedIn is a mainstream social media platform as popular as Facebook and Instagram, it differentiates itself from the pack, offering a number of unique advantages over other networks.

One of them is the variety of ad types it offers.

There are 4 different types of LinkedIn ads:

1. Sponsored content
2. Sponsored messaging
3. Text ads
4. Dynamic ads

Let’s see what each format is and how you can use it to promote your business.

Sponsored content

LinkedIn sponsored content is probably your best choice as a newbie on LinkedIn ads.

It’s the most popular type of ad and the reason is probably that it is low-risk and high-reach at the same time. It’s perfect for reaching people because they’re right in your news feed.

While it’s the cheapest ad on the platform, it’s great because it allows you to run video, carousel, or lead gen form ads.

Sponsored content is best for increasing engagement, so I advise you choose it if you’re looking to increase traffic to your blog, gain more followers, or raise awareness.

Sponsored messaging

This type of LinkedIn Ads allows you to display native ads directly to your target audience’s inbox. It includes message ads and conversation ads.

Personal and engaging, this type of ad is ideal for building campaigns with multiple conversion paths leading to a variety of calls-to-action.

Text ads

Text ads are those tiny ads that appear at the top of your feed or the right-side panel. A text ad includes a headline, a very brief ad copy, and an image and, compared to other formats, it is significantly more limited in space.

And just in case you can’t decide in which format your ad would show best, worry not.

This is decided automatically based on LinkedIn’s algorithms, and how your bid compares to the competition.

Text ads are usually the cheapest advertising option since they are harder to notice than the other ad types.

Dynamic ads

Dynamic ads are small right-rail ads available only on desktops. They are automatically personalized for each individual based on their profile and they are perfect for generating leads by driving traffic to your website or post-click landing page.

There are 3 types of dynamic ads available:
1. Follow Company Ads
2. Spotlight Ads
3. Content Ads

With so much competition on your LinkedIn audience’s feed, personalized marketing sometimes seems like the best way to get noticed, and creating an ad that looks like a direct suggestion from LinkedIn will earn you extra points.

LinkedIn Ads Objectives

A few years ago, LinkedIn introduced objective-based advertising, which looks very similar to the way Facebook approaches advertising.

It’s a great strategy that allows you to achieve your marketing goals faster and without much effort.

No matter your ad or budget, LinkedIn objectives are here to help you, since they impact your entire campaign and deliver the most cost-effective results for your business.

When selecting your objective, the platform’s algorithms use it as guidance on how and to whom to show your ad. Whatsmore, each campaign objective enables specific ad formats and bidding strategies.

LinkedIn Ads Bid Types

In order to maximize your results, when creating a LinkedIn ad you also need to establish a good bidding strategy.

A bidding strategy is how you set the maximum amount that you are willing to pay per click, view, impression, or send.

Currently, LinkedIn offers 6 different bid types. Let’s see what each of them means and how they align with your marketing goals.

Automated bid

Automated bidding allows you to optimize your entire budget to get more clicks, impressions, and conversions.

If you choose this bid type be aware that LinkedIn charges you per impression and that you can’t select a bid cap, since it is automatically adjusted.

LinkedIn recommends selecting automated bidding to gain an understanding of the performance potential of your entire budget (how many results the campaign can generate for your budget).

Maximum Cost per Click (Maximum CPC)

With Maximum CPC (also known as manual bidding) LinkedIn allows you to set the bid yourself. If your primary goal is to have the most control over your cost per result, then this is the best choice for you.

While the bid you set depends on your budget, it’s always best to bid at least above LinkedIn’s recommendations, otherwise, your ad campaign is likely to underperform.

Enhanced Cost per Click (Enhanced CPC)

With Enhanced CPC bids, LinkedIn gives you a range of bids and you set the maximum price you are willing to pay for each click on your ad.

With this bid type, you also have the option to enable lead optimization which allows LinkedIn to automatically raise or lower your campaign’s bid amount to generate more leads.

Here too I advise you to use a high bid in order to make the most of your LinkedIn marketing budget.

Maximum CPM bid

With this bidding option, you specify the maximum amount you want to pay for every 1000 times your LinkedIn ad was viewed by your target audience.
So the platform tries to display those 1000 impressions at your determined price.

Remember that this is different from unique views.

So, if one user views your ad twice, all of them will count towards the 1000 count.

Maximum CPV bid

The Maximum Cost per View (CPV) bid allows you to bid on the highest amount that you are willing to pay for a single video view. The term “view” includes even users that clicked Play to start watching your video but didn’t necessarily view it till the end.

With this strategy, LinkedIn aims to show the ad to those who are more likely to watch it for at least 2 seconds.

Maximum CPS (Cost per Send)

If you want to deliver ads directly to your target audience’s inbox, then this bid might be a good choice for you.

With Maximum CPS you will need to specify the maximum amount you are willing to bid per send, but remember that you can only use it with the ad format Message ad.

How To Choose The Right LinkedIn Ads Objectives

Creating an ad campaign on LinkedIn without picking the right objectives is a big no-no!

Your objective is what you want people to do when they see your ad and it helps you customize your campaign creation for a smooth experience.

There are currently 7 ad objectives to choose from:

Brand awareness

Ad formats available: Single image ad, Carousel image ad, Video ad, Text ad, Spotlight ad, Follower ad;

Bid types: Automated bid, Maximum CPM bid;

Is your goal top-of-the-funnel brand-building through impression-based campaigns?

Then you’ve found your goal!

Perfect for increasing your brand’s visibility, the brand awareness objective works because it shows your ads to people who are most likely to view them.

But remember! Viewing doesn’t necessarily mean interacting with your ad too, so don’t use it if your goal is to boost your leads or conversions.

Website visits

Ad formats available: Single image ad, Carousel image ad, Video ad, Text ad, Spotlight ad, Message ad;

Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid;

The website visits objective is suitable for getting clicks that will lead users to your website. Because in this case, LinkedIn helps you to get as many clicks as possible, by optimizing the way your ads are shown for traffic instead of impressions.

Video views

Ad formats available: Video ad

Bid types: Automated bid, Maximum CPM bid, Maximum CPV bid

This one is pretty straightforward. Targeting those people who are more likely to watch your video, LinkedIn helps you boost your video views as much as possible.

It’s different from a simple ad view because what LinkedIn does here urges people to click “Play” instead of just noticing your ad.

Engagement

Ad formats available: Single image ad, Carousel image ad, Video ad, Follower ad

Bid types: Automated bid, Maximum CPM bid, Enhanced CPC Bid

If your goal is to get customers to interact with your posts by clicking on an ad, taking social actions, or to win more followers, then this objective is the right one for you.

When using the Engagement objective, a Follow button will also be included to your ads.

However, keep in mind that you are not only charged when someone clicks on your ad but when they click Follow too. This means that your budget might be consumed a lot faster than with other LinkedIn objectives.

Website conversions

Ad formats available: Single image ad, Carousel image ad, Video ad, Message ad, Text ad, and Spotlight ad

Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid

Perfect for optimizing actions such as downloading content or filling out subscription forms, the Website Conversions objective allows you to take users to your website instead of using a native form.

While conversion can mean a lot of different things for every marketer, the end goal of this objective is still lead generation.

Keep in mind that, for LinkedIn to actually register this data and provide you with the insights, you will need to enable conversion tracking first, by installing the Insight tag.

Lead generation

Ad formats available: Single image ad, Carousel image ad, Video ad, Message ad

Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid

The easiest and most effective way to lead generation, this objective allows you to create native lead gen forms to collect leads directly on LinkedIn.

What makes lead gen forms so great is that they extract information automatically from the user’s profile, offering a much more pleasant experience This leads to more submitted forms and a reduced cost per lead for the marketers.

Job applicant

Ad formats available: Jobs ad, Single image ad, Spotlight ad

Bid types: Maximum CPM bid

This objective is designed exclusively for helping LinkedIn Talent Solutions users drive more job applications, and it’s a marketing goal you don’t see in many other digital channels.

The Job Applicant objective allows you to promote your job offers to those most likely to view or click them, resulting in more completed applications, either via LinkedIn or your website.

Measuring Your LinkedIn Ads Success

Running LinkedIn ads without measuring their performance is pointless.

Maybe you’re using the wrong content or bid type, or maybe LinkedIn simply isn’t for you.

So you need to know if you’re doing it well!

While there’s a dozen of important metrics out there for any type of marketing campaign, every platform has its own unique points to keep an eye on.

Here are the most important advertising metrics you should keep an eye on, for any LinkedIn ad campaign.

LinkedIn Ad Metrics

Conversion Rate

In order to understand which content is driving engagement and optimize your campaigns accordingly, you’ll need to ensure you’re capturing every conversion.

By conversion, we mean an action you want your audience to take. This could be filling a form, watching a video, or making a purchase.

So your conversion rate is the number of times that someone has taken the desired action divided by the total number of people who have clicked on the ad.

Click-Through Rate

Click-through rate, (CTR) is the number of times people clicked on your LinkedIn ad divided by the number of times the ad was seen.

CTR is important because it indicates if your links or ads are drawing attention, if your content is effective or if you are using the wrong strategy.

Cost per Click

This metric, also known as CPC, shows how much you pay for a click.

It’s important because it helps you understand how much you have to pay in order to reach a certain target audience on the platform.

Cost per Conversion

Cost per conversion is the total cost you’ve paid in order to get someone to take the desired action. Also known as CPC, this metric is also called cost per acquisition or cost per action.

It is calculated by the total cost for generating traffic divided by the number of conversions.

Tracking Your LinkedIn Ads

I’m sure you’re already tracking your marketing efforts. Email tracking, Facebook tracking, it’s all in the game.

So why leave LinkedIn on the outside?

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In order to track your conversions on LinkedIn, you’ll need to set up the platform’s conversion tracking feature.

To get started with LinkedIn tracking, you’ll need to set up the conversion tracking feature in Campaign Manager and place the LinkedIn Insight Tag on your website.

Just follow the steps below, as taken from LinkedIn:

1. Sign in to Campaign Manager.

2. Select the correct account name.

3. At the top of the account overview page, move your cursor over Account Assets, and select Conversions from the dropdown.

4. Click Create a conversion on the right to start building your first conversion.

5. Name your conversion. This name will only be visible in Campaign Manager.

6. Enter your settings.

7. Select campaigns to track conversions.

8. Define how you would like to track your conversion.

9. Click Create.

Ready to go!

LinkedIn Ads Content Suggestions

In 2018 LinkedIn rebuilt company pages. This came with a series of powerful new features to help businesses better communicate with their audience.

Content Suggestions is one of them.

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As you may already know, one of the most effective ways to boost your conversions is by sharing the right content.

Only, you don’t always know what the right content is.

LinkedIn makes marketers’ life easier with the Content Suggestions feature that helps you better align the content you share with what your target audience wants to see.

What it does is that it recommends specific articles for your page to share, according to content that has been trending on the platform over the course of the last two weeks.

Content Suggestions is also very useful for guiding your own suggestions too, and overall it’s a great tool that helps you understand what your audience thinks as engaging content so you can keep up the good job!

How To Start Using Content Suggestions

To access and use the Content Suggestion feature of your Page in order to perfect your next LinkedIn advertising campaign, follow the platform’s instructions:

1. Sign in to your Page admin center.

2. Click the Content Suggestions tab in the top navigation bar.

3. On the left side, filter content by Audience size, Industry, Location, Job function, or Seniority.

4. In the top section of the Page, you can select a pre-populated topic or add one to target your suggestions further.

5. To share a piece of content, click the Share button.

6. Add custom text, relevant @mentions, or hashtags.

7. Click the privacy dropdown to set your preferred privacy level for the post. It will default to Public.

8. Click Share.

That’s All Folks

There you have it! A complete beginner-friendly guide to getting you started with LinkedIn ads.

LinkedIn today is an indispensable advertising platform both for prospecting new leads and converting those ready to take the next step.

So get down to business.

Set your budget and objectives, listen to your audience’s needs, and likes and you’ll have an amazing marketing strategy in no time!

I hope you enjoyed this post, feel free to leave any comments or questions. Adieu!

The post LinkedIn Ads Made Simple: The Absolute Beginner’s Guide appeared first on Email Marketing Automation Platform for Thriving Businesses.

I’m not blaming you, buddy. 93% of marketers use social media influencers today, and Instagram is definitely the king of social media for the majority of niches.

So why be the odd one out?

You’re here to learn it all, so let’s start!

What is An Influencer

An influencer is a person with a social media following and the power to affect the buying habits of a specific target group.

An influencer creates and shares in social media quality content in order to inspire, inform, entertain, and connect with followers.

This can be photos, videos, reviews, stories, or any other kind of popular and authentic content that will help build a relationship with their audience.

What Is Influencer Marketing

Ιnfluencer marketing is a type of social media marketing.

For this, brands partner with influencers that are experts in a specific niche in order to provide mutually beneficial experiences.

Influencer marketing is highly popular today.

Why? Because of the high amount of trust that influencers build with their fans and the fact that they serve as a form of social proof.

5 Reasons Why Instagram Influencer Marketing Works

Fun fact: according to recent research, 89% of surveyed marketers indicated that Instagram was the most important social media channel for influencer marketing.

Why is that? There are (at least) 5 good reasons for that.

1. Social media rule marketing (and Instagram is the king)

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Social media platforms are continually growing. And thankfully they’re not just for teens. All age groups are using them now more.

This makes it the perfect marketing channel for a wide range of businesses, both for established and new ones.

If you follow the rules, connecting with your target audience through Instagram is (almost) a walk in the park.

For one, Instagram is all about connecting users. Engaging with relevant Instagram communities is perfect for brands trying to find their place in the social media world and connect with their users.

Also, thanks to the opportunity for potential customers to get to know a brand organically with creative native advertising, a campaign can mimic the type of posts users are already seeing from the people they follow.

Whatsmore, Instagram keeps users engaged by constantly adding new features. It lets you share different types of (beautiful) content. And it helps you tap into the pool of mobile app users. What’s there not to love?

And if that’s not enough proof for you let me share with you some eye-opening stats.

• 1 billion people use Instagram every month
• Instagram users spend an average of 53 minutes per day on the platform
• 63% of Instagram users log in at least once per day
• 200 million Instagram users visit at least one business profile daily
• Instagram’s potential advertising reach is 849.3 million users

2. Consumers trust recommendations

Did you know that 49% of people say they rely on recommendations from influencers when making purchase decisions? That’s a big number here. It’s simple. Consumers want to hear from other consumers.

Working with the right influencer with a focused strategy is a fairly easy way to boost your rates. Because it can help your brand create authentic relationships with your audience and build consumer trust.

3. It circumvents ad blockers

People are blocking your ads. In fact, 47% of internet users globally use an ad-blocker today.

Furthermore, 31% of them are aged 16-24, which makes for 75% of people that use Instagram.

Don’t you think it’s time to stop wasting your budget on ads that no one will watch? And maybe invest in an influencer instead? Instagram influencer marketing is a super effective channel for almost all kinds of brands.

Not only do people trust it but it also reaches the ad-block generation with relevant content they are likely to engage in.

4. It targets your audience accurately

Instagram is for everyone!

Whether you want to reach Millenials, Gen Z or Gen Alpha (yes, there are kids influencers too…), Instagram is here for you.

According to Statista:

• 29% of 18–24-year-olds use Instagram
• 65% of 25–34-year-olds use Instagram
• 16.6% of 35–44-year-olds use Instagram

Thanks to the unlimited creativity one can use on Instagram, influencers can create tons of different content that appeals to different ages.

Imagine what you can do when you pair with the perfect Instagram influencer!

5. It’s pretty affordable

Celebrity influencers? You’ll pass.

Not that it wouldn’t be great if  Kylie Jenner promoted your new face cream, duh.

But you don’t need to go that far to promote your brand.

Because, good news, there are also micro-influencers!

Oh, and some more good news.

Micro-influencer campaigns drive 60% higher engagement rates than average campaigns, due to their highly engaged audience.

The best part? They are totally accessible and effective. Even if you are on a strict budget you can find Instagram influencers powerful enough to skyrocket your brand, without emptying your pockets. And their popularity is constantly rising.

Why? I think it’s exactly because they are more accessible. People love to see themselves in an everyday person’s feed and it’s easier for them to identify with their lifestyle.

I mean, Christiano Ronaldo is a bit difficult to identify, don’t you think?

Where To Find Instagram Influencers For Your Industry

I knew this question was coming. And I have all the answers you need! Sure, a good old Google search will bring in some decent results. But, in my opinion, that’s not the best way to go.

Instead, here’s a bunch of other surefire ways to find the Instagram influencer of your dreams:

Hashtags

You do use hashtags to make your content easier to find, right?

Guess what! Instagram influencers use them too! So start by searching for hashtags relevant to your brand.

Hashtags like #sponsored, #influencer, #blogger, #follow and #influencermarketing are a great starting point.

Once you get some results, sift through their feed and content to see if they would make a good match for your brand. Make sure you also check their following and engagement.

Google Alerts

Google Alerts is a great free tool for monitoring any keywords that interest you. Just set it up and create a Google alert for a specific keyword. You will then start receiving notifications directly to your email every time something related to your keyword is posted.

Without Googling for influencers’ content every 5 minutes. Sounds good, huh?

Blogger Outreach Groups and Platforms

Looking for influencer bloggers?

Then you should definitely make use of all the various groups and platforms created specifically for this reason.

Look for Facebook groups. From there try to build a solid presence by only promoting yourself when requested and being helpful in order to create relationships.

Also, there’s a bunch of powerful platforms that will help you get your job done, such as Pitchbox and BuzzSumo. I’ll tell you some of my favorites later on in the post!

Instagram Influencer Marketing Platforms

Specially created for bringing together content creators and brands, influencer marketing platforms such as Upfluence and Heepsy provide databases online through which you can filter out the type of influencers you need and contact the ones you want to work with

Tools For Finding Influencers

Now let me share with you some of the most popular influencer marketing platforms and tools, that will help you not only find influencers but also measure their engagement.

1. BuzzSumo

Since BuzzSumo is a tool used for both content and influencer discovery, you understand this is a match made in heaven. This means that while searching for the most suitable influencer to promote your brand you can also find the most popular content in your niche, which most likely will be created by a successful influencer.

BuzzSumo, one of the most popular tools for finding influencers, allows you to analyze several factors, such as engagement or performance, while you can also use the Instagram Authority score to find the most influential Instagram accounts.

While there’s not a tool strictly for searching Instagram influencers you can start by using the Twitter Influencers tool to first find users that create content that suits your brand and then filter those to find the ones that also have an Instagram account.

2. Klear

Klear is a great, freemium tool that lets you find, manage, and measure Instagram influencers and their campaigns.

Through Klear, you can search influencers by hashtags, language, region, and more, or even better filter them into different categories such as celebrities, casual, and novice.

Another interesting feature about Klear is its algorithm-based “Klear Influencer Score” a tool that lets you determine the most powerful influencers by the score Klear gives them. This score is calculated by statistical analysis on engagement, reach, demographics, network, and many other factors, and it will surely help you save a lot of time.

3. Upfluence

With a database of over 3 million influencers, Upfluence is another powerful tool providing information on each of them including demographics, engagement, reach, and niche.

You can explore influencers with the help of keywords as well as filters, while you also have real-time access to all influencers’ latest posts and social media stats, such as engagement rates, monthly profile or blog visitors and their typical posting habits.

But what Upfluence is really good at is its ability to distinguish between fake and real influencers so you don’t throw your money out of the window.

4. Traackr

One of the pioneers of the influencer marketing industry, Traackr is a premium tool that helps you discover and connect with influencers.

You can search for Instagram influencers by filtering them by topic, location, age, and more, while the same filters can be applied to the influencer’s followers.

What sets Traackr apart from other tools is that its database is curated by humans, helping you focus on building effective relationships with the influencers that your brand actually needs. Also, if there’s an influencer you want to work with and isn’t in their database, you can just enter their Instagram username and Traackr finds them and indexes posts and statistics.

5. Awario

Monitoring a number of websites, news sites, forums, and blogs for content related to your niche, Awario, a brand monitoring & social listening tool, is a great platform for finding Instagram influencers.

This powerful tool gathers social mentions and articles with your keywords, collects them all in an easy-to-use dashboard, and analyzes them to find the best matches for your brand.

Awario also rates influencers based on reach, number of followers, or daily visits, depending on the source.

6. Heepsy

Perfect for finding the right micro-influencer for your Instagram influencer marketing, Heepsy is a great free tool with more than 7 million influencers.

Perhaps it’s the simplest tool on this list, straightforward and easy to use even if you have no idea what you’re doing.

Heepsy is known for filtering out suspicious and fake accounts, while it also offers information on influencers’ posting frequencies and growth rates.

How To Evaluate Instagram Influencers

Finding the Instagram influencers that really complement your brand is not that hard. You just need to take the right steps and evaluate the right attributes to get there.

And the process is very simple, even if you are a beginner at Instagram influencer marketing.

So, what should you be checking out when in the hunt for the perfect Instagram influencer?

1. Followers

I have to warn you. While searching for the perfect Instagram influencer you might come across dozens of accounts with excellent content, but with few followers.

Don’t get carried away though.

The number of people following an influencer’s account is an important factor you should take into consideration. If someone doesn’t have enough followers, then your marketing will go to waste.

Some may say that too many followers are of no use, but I think it’s the wrong way to see this.

A large amount of people following your Instagram influencer not only means they are popular and doing their job right but also that more followers will follow.

If an Instagrammer only has a few hundred followers, users are less likely to hit that “follow” button and eventually learn about your brand.

2. Engagement

Having a large number of followers is not an indicator to trust alone. They could be purchased for all you know. And I can’t even begin to tell you how wrong this is.

Engagement is another important factor when it comes to choosing the perfect Instagram influencer.

It is translated in likes, shares, and comments, showing an Instagrammer’s audience loyalty level and it’s a serious indicator of an influencer’s success. If the numbers are high it means that this person is doing a great job of keeping their followers engaged and satisfied.

Whatsmore, engagement is one of the metrics Instagram uses to determine where someone’s content shows up in their followers’ feeds. So…high engagement leads to higher chances for your content to be seen!

You can easily measure the engagement of potential Instagram influencers by using one of the various Instagram engagement calculators available like this one by Phlanx.

As if I didn’t know how popular Chiara Ferragni is!

3. Activity

Yes, you need quality content. But you also need quantity! You should keep an eye for Instagram influencers who invest time into engaging with their followers, aka posting content frequently. Also, don’t forget to check whether they react and reply to comments.

4. Authenticity

A bunch of elegant, pleasing photos doesn’t always mean quality content. And even if it is quality content, it’s not enough when you’re looking for an effective Instagram influencer. The content must also be unique and reflect their personality as well as their expertise and passion towards the specific niche.

Types of Instagram Influencer Marketing Campaigns

Instagram is the perfect field for influencer marketing because of the numerous types of campaigns one can create, with 78% of marketers choosing Instagram posts as the most effective content format.

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So what can an influencer do for your brand?

1. Giveaways

Instagram giveaway campaigns are one of the most popular Instagram influencer marketing campaigns. It’s a surefire way to delight your followers and attract new ones.

Simply put, Instagram giveaways are the marketing campaigns where you offer something to your audience, in exchange for likes, shares, or other pre-determined requirements.

2. Instagram takeover

A fun influencer marketing type, an Instagram takeover means you give the influencer access to your account for an agreed period of time, in order for them to curate content for your brand. While this usually lasts a day, there are many times that the influencer takes over an account even for a whole week or even more.

During a takeover, the influencer can create fun content such as unique stories, videos, or behind-the-scenes posts. Make sure to track your Instagram analytics in order to measure the success of your takeover campaign.

3. Sponsored content

An all-time favorite Instagram influencer campaign type, the sponsored content campaign lets the influencer create promotional content for your brand.

It’s a simple campaign, requiring only to provide your guidelines and expectations so the influencer knows what you want and then post the content on their Instagram account.

Sponsored content is never deceptive or misleading, and it’s always clearly marked, usually with the hashtag #sponsored that helps followers understand the nature of a specific post.

4. Brand ambassadors

At its heart, a brand ambassador is a passionate fan of your brand that is willing to share their passion and for it and all the great things you’re doing. Many brands such as Nike, Lululemon, and Starbucks have leveraged brand ambassador programs successfully.

Opposite to other Instagram influencer marketing campaigns, a brand ambassador campaign usually consists of a long-term partnership that can last from several months to a year or longer. This doesn’t mean that the influencer shares necessarily content for your brand daily, but at least regularly.

5. Unboxing / Reviews

This Instagram marketing campaign involves a brand giving influencers their products as a gift, in return for an unboxing video or a simple review. It’s also very common to offer a coupon code that will be included in the post in order to boost your sales fast.

This type of influencer marketing campaign works better with micro-influencers.

6. Affiliate marketing

In Instagram affiliate marketing you pay influencers commission as a percentage of the sales they bring by promoting a product or service onsite or redirecting a customer to your website.

This is a great method of promoting your brand because it offers benefits to both parties, securing the influencers will do their best to create attractive and effective content for you.

How Much An Instagram Influencer Campaign Costs

All this sounds exciting, right? But what about the cost of a sponsored post, a good review, or an Instagram takeover?

Before planning your campaign you should consider your budget and learn how much it costs to partner with an expert in your niche for the best content.

Gone are the days when influencers would partner with brands in exchange for free products.

Today Instagram is the most cost-effective social media channel, with 97% of marketers using it for influencer marketing. So it’s only natural that things have changed.

In fact, 69% of marketers plan to spend the most money on Instagram for influencer marketing this year.

So what is the right budget for Instagram influencer marketing? The cost of an Instagram influencer varies according to its size. And as you may have guessed, influencers charge more as their audience size increases.

Most influencers have a press kit describing their rates and the types of partnerships they offer.
But to get a rough idea of how much hiring an Instagram influencer costs, according to recent reports, on average influencers on the following platforms will charge $10 per 1000 followers.

In order to gauge Instagram influencer rates, you can use the one cent per follower rule. In other words, you can calculate $100 per 100,000 followers.

If you’re aiming for a celebrity influencer then you should know that prices are often a bit increased (to say the least), due to their reputation outside of Instagram. For example, if you were thinking about partnering with Kylie Jenner to promote your new scrunchies, then I hope you’ve got $1.2million to spend. Per post.

If you want to estimate an Instagram influencer’s earnings you can also use an Instagram pricing calculator like the one from inzpire.me.

This Is The End

Loving Instagram a little more now, are you?

That’s the spirit! As you see Instagram influencer marketing is not to be feared. Actually, it’s something you should start working on, like, now. Or maybe after your summer holidays. Or not.

Oh well, you get my point.

Enjoy the ride and let me know what you think!

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