Your open rates looked solid, orders rolled in and your bottom line blossomed. And despite your list being small, your customers seemed as engaged as ever. The results made you think that you had the recipe for success. But as days went by, things leveled out.

You’re still sending campaigns. Still writing subject lines with care. Still watching the numbers. But the impact just isn’t the same. Your customers are quieter, and revenue just feels flat.

Sounds familiar? Here’s the truth: A stagnant email list will deliver stagnant results. In eCommerce terms, this translates to missing revenue, unhappy customers, and lost relationships.

At the same time, disengaged customers will grow tired of your brand, not open your emails, and, eventually, lose interest.

The key is to keep existing customers happy and grow your list with people who are truly interested in your brand.

So, how do you keep the spark alive? By creating value-driven entry points with intention:

• Targeted landing pages
• Subscription forms with lucrative messaging
• Personalized emails

However, your options don’t stop there. A segmented email list goes a long way, and product recommendation tools and customers’ own preferences can boost engagement and bring in more leads.

Engaging with intention is, of course, easier said than done. So, let’s break down the core strategies.

Growing your audience

There are plenty of methods that highlight the value of email marketing strategies that “fuel your growth.” But what are the ones worth implementing when you’re trying to grow your audience—both in terms of new leads and in terms of re-engaging old customers?

Promotional landing pages

Imagine you’ve decided to run a limited-time offer—perhaps a seasonal sale, or early access to a new product drop. Your announcement plan will definitely include a dedicated email campaign. But is that all there is?

Your promotion needs a “home.” A place that customers—existing or potential—can stumble upon and explore your offer.

Creating a standalone page that exists for the sole purpose of converting users makes the offer more legitimate and more accessible. A landing page is easy to find and contains essential information, if designed correctly.

To make your landing page effective, keep it focused and friction-free. Try to minimize distractions. Like this:

Try it here

This landing page template is distraction-free, showing only one action. To tighten the focus:

• Highlight one offer or promo.
• Don’t use secondary offers.
• Remove unnecessary buttons like social icons and navigation menus leading people away.

Your objective is for customers who stumble upon your page to stay there and interact with your offer.

One of the core landing page best practices is a clear and concise headline. What is your offer? Why does it matter? Include a subtext that adds more context.

(Source)

In Sephora’s example above, the cosmetics brand plays with actionable verbs. “Explore. Play. Indulge.” The “Up to 50% off” line is the subtext that adds context to the action and tells the customer what they’re going to get if they act on the headline’s message.

Sephora also uses one CTA. “Shop Now.” There are no doubts on what comes next, just a high-converting action.

Lastly, the visuals support, not distract: There is a product photo that reinforces the offer and adds clarity, showing what the offer entails—only Sephora products from the branded collection.

Taking away from that example, here’s what to do:

• Avoid creating a generic landing page. Your promo deserves a purpose-built environment.
• Use visuals that show customers what is included in your offer and avoid unnecessary product pictures.
• Don’t use too many words. Make sure your copy is actionable, and your verbs naturally lead users from one step to the next.

Finally, make sure the landing page is mobile-first. A lot of customers see landing pages on their phones. If your form is buried or buttons are too small to tap, you’re leaving signups on the table.

Tip: If your offer is gated—a discount for subscribers, for example—make your landing page’s form your focal point. Once they subscribe to your email list to get the offer, launch an email sequence that aims to nurture. Deliver the discount code with the first email of the sequence.

Attractive subscription forms

A subscription form that’s stuck in your website’s footer might not be enough, if you want to grow your list. Instead, treat your forms like mini campaigns that come along with their own purpose and goals.

Let’s start by identifying what will draw your customers’ and prospects’ attention:

• Gated content. Create an eBook with the latest trends in your eCommerce niche like “Spring Decoration Trends,” a lookbook, or a curated product quiz, like “What’s the best shampoo for your hair type” that leads to personalized recommendations.
• Exclusive perks. Don’t urge prospective customers to “sign up for 10% off.” Instead, you can get more creative and offer VIP-only access to limited edition releases or loyalty points on signup.
• Exit-intent popups. Show a clean form with a small incentive just when the user is about to leave your website.

Your subscription form can have various placements, depending on your intention:

If you want your form to stop users in their tracks, you can use a full-page form, an inline form, or a modal pop-up that you can set to appear at a specific time interval, preferably when the user is already engaged.

If you prefer to be less intrusive, then a floating bar or a floating box will suit you better, as it will follow your customer discreetly as they scroll.

Of course, form placement matters too. You can use subscription forms on your “Contact Us” page, inside blog posts—especially evergreen with high organic traffic—, or your post-purchase flow, provided the users have purchased but haven’t signed up for your email list.

Tip: You can use Moosend’s tags to segment users according to signup form. If a prospect signed up through an “early access” form, tag them accordingly. When the drop happens, send an email with “Here’s your private link.” That small touch drives both trust and urgency.

Segmentation that creates loyal customers

Landing pages and subscription forms are two great ways to get the sign-ups in and grow your audience. But what about tailoring content to their liking and boosting loyalty?

This is where segmentation comes into play. You could think of segmentation as the bridge that connects new leads and brand loyalty.

Start by using Moosend’s segmentation templates that offer a wide variety of actions:

You can segment eCommerce customers based on various actions. For example, based on the campaign or link that led them to your website, products they purchased, or even amount they spent in the last 30 days.

Let’s say that you run a special promotion. John and Jane both purchased items through that promotion. John was a first timer who came to the promotion through a social media link, while Jane is a repeater who has purchased items again in the past month.

John will need to be educated about your brand and products and nurtured further down the funnel. Jane, on the other hand, will need to see more value. This means you’ll need to serve different emails to each of them.

If you want your segmentation to be more granular, here’s an advanced tip: Create a custom segment. For example, if a user has purchased twice in the last month and referred at least one friend via a referral form, move them to an ambassador segment.

From there, trigger emails offering early access to collections in exchange for social shares or feedback.

With segments in place, your messaging can actually mean something to each person receiving it. No batch-and-blast, just targeted emails that are hard to ignore and feel natural to open.

Engaging your audience

We went through the ways that can grow your audience. Now, it’s time to keep them interested and turn that interest into consistent revenue.

Once someone’s on your list, every email you send either builds the relationship or weakens it. That means engagement can’t be treated like an afterthought. It needs structure.

Here’s how to make your emails feel timely, relevant, and worth opening.

Personalized emails that convert

Personalization is more than just a “Hi [First Name].” Email platforms, like Moosend, allow you to get more specific than that. True personalization is about relevance. The more tailor-made campaigns you send, the less likely they are to get ignored.

You can start off with custom fields. Custom fields are fields that carry more intimate information—like a birthday or an anniversary date. To create them in Moosend, just access your email list, click on the “Create custom fields” to your left, and then the “Add New” button. From that point on, you can gather any type of information you want, to craft a campaign that matters:

If there are pieces of information that you think are important to have, toggle the “Custom field is required” to “On.” That way, prospects will be able to subscribe only if they share that information.

Let’s see an example of that.

You’re creating a campaign for a specific product category interest—in our example, it’s skincare. Your custom fields indicate that some users are interested in skincare bundles, whereas others are after single products like moisturizers or cleansing balms.

Your next campaign should center around this. Customers interested in bundles can receive an email with tips on usage of a full skincare routine, whereas those interested in single products can receive useful combos.

Conditional visibility is where things get sharper. Let’s add to the example above.

Instead of using a custom field for each email, you can use the conditional visibility block. This block is an element of your email newsletter that you can show to or hide from specific audiences. Like this:

By adding a visibility condition, you can show exclusive discounts on the skincare bundles by including the corresponding custom field and hide it from audience members that are interested in other products.

To kick things up a notch, connect your personalization to customer behaviors that stem from real data. If someone added moisturizer to their cart 30 days ago, they are sure to run out. Send them a replenishment email to remind them of the fact.

Use a subject line that highlights their need, like “Down to your last drop?” or “Restock on moisturizer before you run out.” This is a high-intent nudge that works because it’s grounded in data, and not a generic hypothesis.

Product recommendations that drive revenue

Promoting your products is what eCommerce email marketing is about. But that doesn’t mean that you should go for generic promotions.

Product recommendations shouldn’t feel like fillers. They should feel like the natural next step in the buying process. Which is what they are, when done right.

Moosend makes this easy by letting you add dynamic content blocks that serve a real purpose. You can recommend items based on what customers are already buying or have already purchased, items they spent time browsing on your website, or your best sellers.

Connect the right item to the right customer with dynamic content blocks. Here’s how you can use them with intention:

• Create a product recommendations block for customers who browse specific items often, or those who purchase perishable items on specific time intervals.
• Cross-sell with relevance: Promote heat-protectant spray or a diffuser attachment to customers who bought a hairdryer.
• Send a curated email showing related items to customers who bought a specific product more than three times.

Let’s say that you want to send an email with product recommendations. You can use your favorite Moosend eCommerce template and choose “Product Recommendation” from the layout options:

After that, the process is easy and intuitive. Just select the website you have connected to Moosend and the number of products to be displayed. Your recipient will automatically see recommended items based on your selection and their behavior on your website.

Kick it up a notch by promoting products that are frequently bought together. This works especially well for your cart abandonment or post-purchase emails.

Ready to kick it up a notch? Connect your inventory to the platform and send a “Selling fast!” email to users whose behavior indicates that they’re interested in something but not interested enough to buy.

For example, if a customer has viewed a leather jacket multiple times—or even has added the item to their cart and then abandoned it—, send an email with the number of items left in your inventory. This is an informed nudge that sparks urgency and leads the recipient to completing the purchase.

Let users set their preferences

Asking about user preferences isn’t just courtesy. It’s a strategic move that can reduce unsubscribes and increase engagement. Using a preference center can help you understand what users want to see—and when—eliminating all the guesswork.

Moosend, as well as various other email tools, let you hand that control over to your subscribers without complicating your workflow. Here’s how:

• Decide what data matters. Do you want to give subscribers a say in how often they hear from you and the type of content they should be expecting?
• Use the insights you’ll gather to create fields. For example, you can ask “Which of our emails do you want to receive?” or “How often would you like to hear from us?”
• Build your landing page using your favorite Moosend template. Make sure the user flow is clear—update preferences, hit save, done.
• Link to your preference center in every campaign footer. Or go further and send a dedicated campaign asking subscribers to update their info. You can even embed the link on your website or post-purchase pages for more exposure.

Using the preference center isn’t just about collecting data for the sake of it. Data only matters when you put it to work. It builds trust and reduces unsubscribes. Your audience gets more control. At the same time, you get actionable insights that improve your segmentation and eCommerce email strategy going forward.

Take this for example: A customer signs up for your newsletter. They select skincare—as per our example above—as their primary interest. This can help you tailor your next campaign accordingly by highlighting your latest moisturizer line and sharing tips for the perfect skincare routine.

The customer opens the email, sees the moisturizer and skincare tips, clicks through, and adds the product to their cart.

Their simple preference turned into a personalized experience. Which can turn to measurable engagement and a boost to your bottom line.

Tip: Add your preference center link in your welcome flow, but don’t ask for too much upfront. Let the first email build some value, then follow up with:

“Tell us what you’d like to receive. We’ll only send you emails that are relevant.”

This helps you collect high-quality data without tanking conversions at signup and keeps engagement going beyond the initial nurture sequences.

Countdown timers and a “Wheel of Fortune” for extra engagement

When used strategically, interactive elements like countdown timers and “Wheel of Fortune” popups can push engaged users to act faster. But they must be relevant and well-timed.

Let’s say that you’re running a Valentine’s or Easter promotion like a flash sale or an early access offer. What’s the best way to capture a prospective customer’s attention than a countdown timer?

Including it into your email’s design is easy and intuitive. Just pick your favorite template and choose the “Timer” from the “Items” menu, drag it, drop it, and you’re good to go.

A countdown timer gives customers a visual cue on how long a deal will last. It’s fun and straightforward, but it doesn’t come without rules:

• Use timers only when the offer really has a deadline. Don’t fake urgency.
• Keep the offer simple and visible above the fold. No one should have to scroll to understand what’s expiring.
• Match the timer’s expiration logic to your actual campaign end time.

Besides countdown timers, you can boost engagement with interactive elements like Moosend’s “Wheel of Fortune.” This element can work well during promotional periods when your goal is lead generation or reactivation.

Used sparingly, they offer a low-friction way to exchange fun for function. Customers interact with the element, and you get a signup or a conversion.

Here’s where you can use it:

• High-traffic landing pages
• Re-engagement flows for inactive users
• Seasonal campaigns like “Spin the wheel for a Valentine’s Day discount”

To keep your “Wheel of Fortune” aligned with your brand, make sure to follow some best practices:

• Customize the messaging. Avoid default language like “Try your luck!” unless it fits your tone.
• Limit the rewards to one or two real incentives like “10% off” or “Free shipping” so it doesn’t feel gimmicky.
• Use it selectively. This works best as a moment of surprise, not a default experience.

Tip: If someone spun the wheel but didn’t redeem their code, trigger a follow-up email with that exact offer and a subtle reminder. If they redeemed their offer, on the other hand, exclude them from future spins to avoid fatigue. This gives you control over the experience and keeps users on their toes.

Growth and engagement are methodical, not magic

Growing and engaging your email list doesn’t require guesswork. It requires intention.

Create value by making your offers visible, your messages relevant, and your customer experience frictionless. That means well-placed landing pages that feel like natural entry points. Subscription forms that speak directly to what your customers want. Segmentation that makes every email feel personal. And engagement tools that feel like a seamless extension of your brand, not a marketing trick.

When done right, email becomes more than a channel. It becomes your most valuable growth asset.

The post Email Marketing Strategies to Grow and Engage Your Ecommerce Audience appeared first on Email Marketing Automation Platform for Thriving Businesses.

According to the 2025 Webinar Benchmarks Report, well-designed webinar landing pages can increase registration rates by up to 30%, making them an essential tool in your event marketing strategy.

In this guide, you’ll learn best practices to craft high-converting landing pages to promote your webinars. Explore their core elements and see how big brands have built successful webinar landing pages to boost their lead generation. Finally, find premade landing pages to build your own.

What Is a Webinar Landing Page?

A webinar landing page is a webpage aiming to promote an upcoming webinar and increase signups. It can also work as a lead magnet, as it can bring new high-quality leads to the business.

Webinar landing pages include valuable information about the event, such as date, time, covered topics, and speaker names. They invite prospects to sign up, emphasizing the benefits attendees will reap.

Most businesses use landing page builders with premade templates to craft them. You can resort to dedicated tools such as Leadpages or more enhanced marketing platforms like Moosend with built-in tools and user-friendly features.

Try Moosend for free

Why You Should Create High-Quality Webinar Landing Pages

The two main challenges marketers face when promoting a webinar are low signup and attendance rates. Thankfully, a well-designed landing page can help overcome them.

Here are some of the key benefits of introducing webinar landing pages to your promotional strategies:

• Increase registrations: They help attract the attention of people interested in the webinar topic.
• Boost engagement: They provide participants with important information about the webinar to convince them to join.
• Generate new leads: You can target high-quality leads and gradually move them down the funnel with nurturing techniques to convert them into customers.
• Boost brand awareness: A beautiful landing page can display your brand’s identity and make an impression on new visitors.
• Collect important data: You can use the data collected during the signup process to send highly targeted campaigns to leads and customers.

The better news? Reaping those benefits is relatively easy if you follow some practical tips.

Essential Elements of High-Converting Webinar Landing Pages

What is the anatomy of a successful landing page? Here are the essential components and tips to master them:

Clear headline

One of the first elements visitors will spot on your landing page is the title. A compelling headline should align with the purpose of the event and reflect the webinar content to increase conversions.

Most marketers add the webinar title followed by a description or a subtitle to help readers grasp what this event is about at first glance. Keep it short and concise and use action-oriented words to increase conversions. Plus, place the event date and time close to the headtitle for maximum visibility.

Here’s a landing page example for an on-demand webinar by HubSpot and Lake One targeting marketing and sales teams from a specific industry:

Webinar description

Readers who feel intrigued by the title seek more information about the webinar to decide if it’s a good fit for them. Start with a brief description like the example above, adding keywords related to pain points and benefits they’ll reap if they join.

To structure information more efficiently, use subheadings and bullet points. Apart from takeaways, you can also add an FAQ section to respond to questions that often come up, such as how to log in to the webinar platform and payment options.

Value proposition (USP)

Your target audience will need enough evidence before signing up about the benefits of joining your webinar. Include your value proposition through clever copywriting, hinting at the pain points they’ll overcome.

HubSpot and Lake One added a “What you’ll learn” section explaining what they can gain during the webinar, from expert industry insights to Q&As:

Speaker information

Potential attendees will be more motivated to join when they know the experts who will present the webinar. Mention their names and a short bio to reassure participants they’re in good hands. Plus, add their headshots to make it more formal.

HubSpot and Lake One chose this presentation style, directing readers to the experts’ LinkedIn profiles:

Visuals/videos

Adding visuals or videos to your landing page can make it more engaging and boost conversion rates. They can improve user experience and navigation and bring new valuable information to the table.

For instance, HubSpot added an infographic showing how manufacturing companies have improved 12 months after using the platform, along other visuals complementing the landing page copy:

Signup form

Now off to the signup form; place it at a prominent place on the landing page to help potential attendees spot it and sign up faster. Create a short registration form, as assets with many fields may undermine visitor experience and prevent readers from completing them.

Here’s what HubSpot wanted to know about new leads to categorize them effectively:

Call-to-action

Landing page copy invites readers to take a specific action—register or download. Create eye-catching CTA buttons and place them on the landing page to yield more conversions. The buttons should stand out from the rest of the text, written in actionable language.

HubSpot and Lake One included two CTA buttons, one at the top and the second above the footer. The copy lines “Watch on-demand” and “Get Access” leave no room for second-guessing.

Social proof

Finally, to elevate this promotional marketing strategy, consider adding social proof. Include customer testimonials, ratings from review sites, or even comments from social media users to earn the trust of potential customers faster.

How could HubSpot and Lake One make this most of this tactic? They could include testimonials or logos from popular manufacturing companies that’ve used the platform to build credibility faster.

How to Craft the Ultimate Webinar Landing Page

Can you make a great recipe by simply assembling the right ingredients? No, so learn how to blend these components harmoniously to create stellar webinar landing pages, including conversion optimization tips for beginners and pros:

1. Create a clear design

While many designers are well equipped to create landing pages using popular tools such as Figma or Adobe, a premade webinar landing page template can save them valuable time and worries. The placeholder titles, texts, and images help visualize the output faster.

So, find an attention-grabbing template that suits your needs from platforms such as Moosend or Unbounce and customize it in simple steps. Tweak the fonts, images, and colors to match your brand style and create a consistent visitor’s experience across channels. Divide each section with headings and add spacing for easier navigation.

Here’s a landing page frame to structure information better:

2. Write customer-centric copy

To grab—and hold—a visitor’s attention, you need to give them the leading role. When crafting your head titles and body copy think of what the visitor would like to read to feel that your event addresses their needs fully.

Step into your ideal participant’s shoes; what would they want to see to feel this webinar is for them? What needs and pain points would they want to be tackled and what verbs would motivate them to act? Instead of sticking to what you can provide them with, focus on what they’ll earn and can expect. Action-oriented verbs and personal language can work magic.

Imagine that you’re promoting a skill development webinar. Which title would be more efficient? “Skill development for designers: Beginner level” or “Master your design skills from zero to hero?” Over to you.

3. Simplify the signup process

One of the main goals marketers set when crafting the webinar landing page design is making the signup form readily visible. Completing it is the primary–and usually single–call to action for visitors.

Long signup forms often prevent visitors from signing up due to time restrictions or concerns about how their data will be treated. To tackle those concerns, create short forms with limited fields and link to terms and conditions.

Before setting up the fields, think of what data you’d like to collect from new leads. For example, location, industry, and company size could help send more targeted marketing campaigns to new prospects to nurture them successfully and move them faster down funnel. What criteria would you introduce based on your business goals?

4. Add a sense of urgency

To encourage visitors to sign up before the time runs out, use time-sensitive phrases and words. For example, a “Register now” call-to-action button or a “limited spots” addition can motivate readers to register asap. However, avoid overusing these words as they could make your landing content look spammy.

Adding visual cues, such as countdown timers can also double the urgency effect, especially for upcoming events with limited registration time or waitlist landing pages. Place it at the top of your webinar registration page for better results.

Finally, offering limited-time incentives, such as early access or early bird tickets can maximize your registration rate.

5. Use data-driven techniques

If you’re unsure about certain parts of your webinar landing page and how they’ll perform, use A/B testing. This data-informed tactic helps marketers and designers find what landing page versions resonate the most with their target audience.

But what can you experiment with? You can test different images, content formats, CTA, or form variations. Combine that information with data you’ve collected from previous landing pages to build highly converting campaigns.

Overall, implementing data-driven tactics will teach you more about your target audience and what appeals to them to make better decisions down the line.

6. Ensure mobile responsiveness

Many visitors will find your webinar landing page while browsing on their mobile devices and tablets. Making responsive landing pages is a non-negotiable to secure an optimal visitor experience for all visitors.

But how can you ensure that your landing page remains stellar without having to dive deep into the nuts and bolts of UX and responsive design? Use a premade template with that functionality or look for an integration to your existing tool to run rendering tests and check how your landing page looks on different screens and devices.

As a rule of thumb, choose a simple and decluttered layout with fast loading images.

7. Optimize for SEO

If you want to make your landing page accessible to your target audience, apply SEO optimization tactics. This way, visitors interested in your webinar will reach it when typing similar queries on search engines.

Your first step is finding the right keywords to target and sprinkle them strategically throughout your content, especially headings. Add keywords in the meta data, such as SEO title and alt text for images. However, keep them in moderation otherwise the content may look spammy to crawlers.

Overall, implementing an SEO strategy won’t just benefit your webinar promotion, but can also boost brand awareness and contribute to lead generation, as your page will “land” in front of the right people.

8. Promote in various channels

While organic traffic can lead to signups, focusing on your existing channels and audience can drive faster results. People who’re already familiar with your brand will have less resistance to show trust in you. Plus, they’re probably already interested in what you’re offering.

First, add the webinar on your website to attract visitors. Include popups or banners to certain highly visible pages or related to the webinar topic. Plus, add related posts to your social media linking to your landing page to inform your audience and gain a wider reach through likes and shares.

Finally, you can create email marketing campaigns to nudge your subscribers. This method lets you send more targeted messages to potential attendees based on certain criteria, such as engagement level, previous behavior, or industry through segmentation. Check out this amazing example by Teachable:

You can also use email automation software to set up triggered email series in advance. For example, you can create an early access email with a “coming soon” landing page, a campaign with a general invitation, and a last call email to maximize your registrations.

9. Create a follow-up plan

While a well-crafted landing page can lead to a high registration rate, your promotional tactics shouldn’t stop there. Considering how busy registrants’ lives are, going “no contact” until the webinar date can undermine your attendance rate.

Once new registrants start flowing, nurture them through a series of emails, starting with a confirmation email with a thank-you note. Plus, send them a reminder a few days before the event to mark their calendars.

To save time, Moosend, apart from a built-in landing page builder, offers all the features needed to set up automated emails using premade templates and automation workflows, following the if/then logic.

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Webinar Landing Page Examples & Why We Chose Them

Need more than theory and practical tips? Check out how popular businesses hosting webinars regularly design their landing pages to boost registrations and leads.

1. Sitecore

As a digital experience platform, Sitecore created a webinar to help customers and prospects choose the perfect CMS:

Why it works:

• They included a compelling headtitle addressing a common pain point of people searching for a CMS.
• They bolded important keywords hinting at the webinar content and a “Key takeaways” section to make readers spot them faster.
• They added the names, headshots, and job titles of the presenters for maximum credibility.

2. Salesforce

Salesforce is also a webinar force, holding frequent educational sessions to educate customers and move prospects down the funnel:

Why it works:

• It’s simple and easy to navigate, including all essential information needed to decide if it’s a good fit for potential attendees.
• It includes learning outcomes in bullet points, written in action-oriented language to convince prospects with similar interests to join.
• The signup form is easy to find, including links to the privacy statement and terms and conditions.

3. Sprout Social

Sprout Social, a well-known social media management platform, created a comprehensive webinar landing with a strong focus on copy:

Why it works:

• They placed the signup form at the top to boost registrations, adding the words free and the CTA button “Watch now” to boost signups.
• They included brief descriptions of the presenters focusing on their credentials.
• They added a statistic related to the topic in the body copy to add more credibility and indulge more people to join.

4. Shopify

Shopify needs no introduction in the eCommerce world. Here’s how they presented a data-oriented webinar for retailers:

Why it works:

• They created a minimalistic design that suits their brand style, with enough spacing to make each section distinct.
• Instead of a form, they added a CTA button written in actionable language at a prominent place.
• They presented the key takeaways in style, focusing on benefits and pain points to attract more registrants.

5. Calm

The popular meditation app Calm created a webinar targeting educators. Here’s the landing page design:

Why it works:

• They added a short signup form, requesting only the email address to generate more leads.
• They added a statistic from a notable source to emphasize the impact of workplace stress and the importance of taking active measures to alleviate it.
• They included short bios of the speakers to earn potential attendees’ trust.

6. Zoom

Here’s another example by Zoom targeting a specific niche—healthcare—with the latest trends to boost brand awareness and loyalty:

• They added an engaging visual healthcare professionals can quickly identify with to grab their attention.
• They divided valuable information into two sections under the headings “What to Expect” and “Why Attend” to set the right expectations.
• They added an additional information section in the signup form to prepare for the Q&A section.

7. Slack

Slack created an on-demand webinar landing page to help business leaders and admins maximize the value they gain from the platform:

Why it works:

• The headtitle and short description get the reader straight to the point of the webinar.
• The body copy emphasized pain points and benefits attendees will reap for their organizations.
• They added a brief survey at the footer to collect feedback and improve similar events in the future.

8. Hootsuite

Hootsuite built a webinar to introduce new features and how they can help customers and prospects upgrade their work in 2025:

Why it works:

• They introduced the webinar topics and benefits in action-oriented language, addressing readers directly.
• They placed social media share buttons to motivate attendees who enjoyed this webinar to post it online and gain more traction.
• The signup form stands out in dark green color next to a red visual, inviting visitors to “Download now.”

9. LearnWorlds

LearnWorlds offers daily live webinars with mini product tours, showing new customers and prospects how to build a course like pros:

Why it works:

• The webinar description is well-structured with bullet points, communicating clearly what attendees will learn.
• They let potential attendees choose from different dates on the signup form to find what suits their needs.
• It’s easy to grasp that this is a short, free webinar for LearnWorlds’ users.

10. Gartner

Finally, let’s have a look at a simple, corporate-looking landing page by Gartner, a popular tech consulting firm:

Why it works:

• They created a simple signup form, requesting only a work email address.
• They added contact information in case someone has questions about the webinar to improve user experience.
• The landing page copy included all the information needed to persuade security technicians to attend, from pain points to benefits.

Premade Webinar Landing Page Templates to Boost Registrations

Ready to build a compelling landing page to boost your signups and conversion rates? There’s no need to start from scratch, wasting valuable design resources. Instead, sign up for a Moosend account and get one month for free or log in to your existing account and set up a landing page with user-friendly features.

Here are four templates you can easily customize based on your brand’s needs:

Webinar announcement landing page

This template puts the hosts at the center of attention. It includes a simple signup form to capture leads, easy to customize. Tweak the date and icons in the topic section to make it more relevant:

Lead generation landing page

This webinar landing page has a social proof section to build credibility and increase conversions. You can easily customize the webinar topic and presenter sections:

Minimal webinar landing page

Use this simple webinar landing page to attract more signups and present the speakers more effectively. You can also add the logos of popular customers at the bottom for social proof:

Video-enhanced webinar landing page

Finally, use this template and add a visual or video at the center to boost engagement. Next to the form, you can add presenters’ quotes or bios or brief customer testimonials:

Turn Webinar Landing Pages into Lead Generation Machines

No matter how great a landing page design and copy is, remember that people signed up for an enlightening webinar. Create an engaging and inspiring presentation and ensure that speakers are prepared to deliver amazing results.

After all, this is the only way to turn new leads into customers and existing customers into loyal brand ambassadors.

The post 10 Best Webinar Landing Page Examples & Templates in 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

You might think that these pages are just placeholders. The reality is that they are powerful tools to generate excitement, build trust, and gather leads before your product or service goes live.

But building a great waitlist landing page is no simple task if you don’t know what to include and what strategy to follow.

In this blog post, we’ll showcase standout examples of waitlist landing pages to get you inspired and break down best practices for creating your own.

What is a Waitlist Landing Page?

A waitlist landing page is a web page designed to generate interest and build anticipation for a product, service, or event that hasn’t launched yet. Its primary goal is to encourage landing page visitors to sign up and join the waitlist to be the first to know about what you’re offering once it launches. Waitlist landing pages are often also called coming soon landing pages or pre-launch landing pages.

Apart from new products, features, or services, a waitlist landing page can be used for:

• Early access to discounts
• Launching a website, webinar, or course
• Events and conferences
• Physical store openings
• Ebooks or whitepapers
• Beta testing

Now let’s see what components an effective waitlist landing page must have.

Essential Elements of a Waitlist Landing Page

To build a great waitlist landing page that captures attention and creates excitement, you need six key elements:

Unique value proposition

A compelling value proposition is the foundation of any successful waitlist landing page. It communicates the benefit of your upcoming product, service, or event and why potential customers should be excited about it. Instead of just stating what it is, focus on what it does for the user—whether it solves a problem, improves efficiency, or offers an exclusive advantage that competitors don’t.

For example:

• a SaaS tool might highlight how it saves time by automating a tedious process.
• a consumer product could emphasize its premium quality, innovative design, or limited availability.
• a conference or webinar might promote exclusive speaker access, networking opportunities, or early-bird pricing.
• a membership program could highlight VIP perks, special discounts, or early access to new content.

Your value proposition should be concise, benefit-driven, and aligned with your target audience’s needs. Pair it with a compelling headline and subheading to instantly capture attention. The more clearly you define your product’s unique benefits, the more likely visitors are to join your waitlist, eager to be among the first to access your offer.

Waitlist value proposition

Your product, service, or event may be great by itself. However, people need a reason to provide their email address and join the waitlist. The best waitlist landing pages create a sense of urgency, exclusivity, or reward to drive signups.

To incentivize users, consider offering:

• Early access
• Special pricing
• Exclusive content
• VIP perks
• Behind-the-scenes information
• Limited spots

For example, a SaaS company could promise beta access or a discount for early adopters, while a consumer brand could offer limited-edition products or behind-the-scenes previews.

Your messaging should clearly state, “Here’s what you get by signing up.” so that your waitlist feels valuable. Pairing this with a persuasive call-to-action (CTA)—like “Join Now for Exclusive Perks”—encourages immediate action and maximizes conversion rates.

Inspiring visuals

High-quality, purposeful visuals are essential to attract attention as well as reinforce your product’s value and brand identity. Strong visuals create anticipation, making users more likely to join your waitlist. They also act as proof that the product is actively being worked on.

A sleek, minimalistic design might appeal to professionals, while bold, vibrant imagery can energize consumer-focused products.

Your coming soon page can include:

• Product mockups or prototypes
• Lifestyle images showing the product in real-world use
• Countdown timers
• GIFs
• Animations

Compelling Call-to-Action (CTA)

Since what you’re promoting isn’t ready to launch yet, your CTA button should clearly communicate that visitors are signing up for a waitlist rather than gaining immediate access. Instead of a vague phrase like “Get early access,” opt for precise wording such as “Join the waitlist for early access” or “Sign up to be the first to know” to set the right expectations.

Additionally, CTA buttons should be visually distinct, easy to spot, and placed strategically throughout the page to maximize conversions. Use contrasting colors to make them stand out and ensure the surrounding copy reinforces what users can expect after signing up.

Try it with Moosend

Deadline/launch date

The deadline or launch date helps create a sense of expectation and urgency. People will be eager to know when to expect your product or service or when it will become available.

Sometimes, providing an exact date for the product launch may be difficult. In these cases, you can opt for a rough timeframe of completion.

You can also use this as a benefit to encourage sign-ups. Let visitors know that by joining the waitlist, they’ll be the first to receive updates—no need to keep checking back. Phrases like “Be the first to know” or “Get launch updates straight to your inbox” can make signing up feel more valuable.

Social sharing buttons

Incorporating social sharing buttons in your waitlist pages can help make your page go viral. If your offer really stands out, people will want to share it with their friends and family.

Social sharing buttons are also a great way to build hype around the new product or service. With this strategy, your waitlist subscribers do the marketing for you while you prepare for the upcoming launch.

Bonus: Social Proof

This is a bonus element that you may be able to include in your waitlist landing pages. If you have feedback or other kinds of social proof (e.g., acquired through beta testing), you can include it in your pages to enhance credibility.

8 Effective Waitlist Landing Page Examples

Now, let’s explore 8 of the best waitlist landing page examples we found to inspire your designs.

1. Made In

Here, we have a waitlist landing page from the cookware brand Made In. This is a prime example of how you can create excitement for a new product, showcase its limited-edition nature, and make people “fall in love” with the product before it even launches.

What works in this landing page example:

• Clear and compelling headline (GET VIP ACCESS) that immediately signals exclusivity.
• Strong value proposition with early access to a limited-edition item. High-quality visuals of the product with the popular chef make the offer feel premium and desirable.
• Frictionless sign-up form. The only field required is a phone number making it quick for users to join the waitlist.
• Bold and clear CTA (“UNLOCK ACCESS”) that drives action.

2. GetResponse

Here, we have a pre-launch landing page from GetResponse teasing the upcoming content monetization platform. We chose this campaign because it effectively highlights the value of the new service through clever messaging and the strategic use of headline colors.

What works in this landing page example:

• The first part of the page emphasizes early access, and the subheading reinforces the value proposition by mentioning key features (AI course creator, paid newsletters).
• Brief “hero video” that explains the platform visually.
• Important details stand out (e.g., CTAs, features at no extra cost for early birds, early bird pricing).
• Clever messaging that targets major pain points (monetization, automation, ease of use).

3. Miro

This is a coming soon landing page from Miro teasing their new feature “Intelligent Canvas”. We liked this landing page example because it is clean, to-the-point, and doesn’t tire the visitor. It’s also easy to create a similar landing page template for your business.

What works in this landing page example:

• Well-structured layout makes it easy to skim and digest information.
• Strategic use of white space to make the page professional and visually appealing.
• Focus on the visual side. The video section is large to ensure people watch it.
• Each section connects a feature with a tangible benefit.
• CTAs are repeated throughout the page to capture sign-ups at multiple touchpoints.

4. Anterior

This waitlist landing page example is from Anterior. It is a highly effective page because it combines clarity, exclusivity, and a strong value proposition to drive sign-ups.

What works in this landing page example:

• Action-driven headline that targets decision-makers. It establishes an innovative brand image.
• Modern visual design with futuristic gradient background to reinforce the innovation and AI theme.
• Clear explanation of the product (“Florence, an AI-powered clinical co-pilot”)
• Security & Compliance section emphasizes enterprise-grade data protection and builds confidence.

5. Runway

Here’s another great example from Runway. The page is visually striking and creates a futuristic, immersive experience. It excels in storytelling, branding, and evoking curiosity, but there are areas where clarity and conversion optimization could be improved.

What works in this landing page example:

• Immersive page design that reinforces the idea of AI working in the background, which is the product’s core concept.
• Interactive feature highlights that provide a realistic look at how the AI works.
• Well-placed CTA that stands out and promotes exclusivity.

What could be improved:

Add a bullet-point list or small section detailing what waitlist members get (e.g., early product access, exclusive insights, beta testing opportunities).

The large CTA at the bottom is great, but there should be a mid-page reminder CTA to capture users as they scroll.

6. Wand

Here we have a great coming soon page from Wand. It has great visual storytelling and presents the product as a simple solution to eliminate customer pain points.

What works in this landing page example:

• Powerful heading with a subheading that offers a concise explanation of the tool’s magic.
• The page guides visitors through the whole product experience in a simple yet appealing way.
• The “See How People Use Wand” section showcases real-world applications, making the tool relatable and trustworthy.

What could be improved:

The landing page copy could create more FOMO with phrases like “Be the First to Try” or “Limited Spots Available.”

7. Teachermatic

This is a webinar waitlist landing page example from Teachermatic, that encourages signups. Let’s see what we can learn from it.

What works in this landing page example:

• Frictionless signup process since the form is placed above the fold. Also, only three fields are required.
• Builds trust and transparency by clearly stating what users on the waitlist should and should not expect.
• Use of authentic language (“We don’t pretend we know everything”) to motivate users to sign up.

8. Agwa

Here we have Agwa’s pre-launch landing page example. The purpose of this page was to assess the market need and generate interest for an innovative home garden solution.

What works in this landing page example:

• Strong value proposition that communicates innovation and ease-of-use.
• The CTA button is action-oriented, promotes exclusivity and has high contrast.
• Step-by-step product visualization with close-up images and diagrams that explain the key features.

How To Design a Waitlist Landing Page: Best Practices

By now, you must have a pretty good idea about how you could go about creating a waiting landing page for your business. In this section, we’ll share bite-sized best practices that can improve the effectiveness of your landing pages:

• Focus on a clean, appealing page design: Simplicity usually enhances the user experience. Select a layout that complements your brand and lets you showcase its key benefits without tiring the reader. Most landing page builders also offer pre-made designs created by professionals. You can pick a clean design and customize it to your specific needs.
• Show people the value they get: Don’t fall into the trap of simply stating the features of your offering. Connect actual pain points with the solution you provide and show the benefits of using it.
• Craft a bold yet concise headline: This is the first thing visitors see so it needs to capture attention. The message needs to inform about what’s in the making without being overly clever. So, make sure it speaks directly to your target customers and how it benefits them.
• Complement your copy with high-quality visuals: Showcase the product or service in action. If your product is digital, use UI mockups; if it’s physical, lifestyle images are great. Consider videos or animations for added engagement.
• Create a frictionless signup form: Ask for as little information as possible (email address only if possible). If you require additional fields, you can explain why. Avoid long forms since they tend to discourage sign-ups.
• Optimize your pages for mobile devices: Ensure the page looks great on mobile. Use large buttons and easy-to-read text. Also, make sure your pages are lightweight and fast-loading.
• Use a countdown timer: Create a strong sense of urgency for your pages. If you also tailor your landing page copy to add FOMO, you can increase signups significantly.

Ready To Start Creating?

Whether you’re creating a waitlist landing page for a new product, service, feature or event, make sure to use the strategies mentioned above. Selecting a user-friendly landing page builder will make the whole process easier.

And if you want to take things a step further, you can send updates through your email marketing platform and inform waitlist subscribers about the progress. This way, you’ll keep them interested until the launch day comes.

The post Waitlist Landing Page: Examples & Best Practices appeared first on Email Marketing Automation Platform for Thriving Businesses.

The good news? Creating a compelling podcast landing page is a great way to bring new listeners through search engines and showcase your brand to them. Consider it like a centralized hub where listeners can find everything they want about your podcast to increase engagement.

In this guide, dive into the must-have elements and tips for creating a podcast landing page that converts visitors into loyal listeners. Plus, explore 7 eye-catching landing pages from popular podcasts to get inspired.

What is a Podcast Landing Page?

It’s a dedicated webpage with valuable information about your podcast, designed to engage your listeners and make them take certain actions, such as sharing your podcast episodes on social media. To promote their podcasts effectively, most podcasters or marketers describe the main topics they cover, including their mission and vision.

One of the most frequent landing page goals is collecting email addresses. Many podcasters send regular newsletters to subscribers to keep them hitched. These can include updates on new episodes or heads-ups about upcoming guests or topics. Here’s an example by Criminal:

A podcast landing page can be standalone or part of your existing website. Choose what’s best for you depending on your current resources and budget. Either way, it’s important to be SEO-optimized to gain traffic and have clear call-to-actions for better results.

Important Podcast Landing Page Elements

Check out some of the popular elements most well-known podcasters include in their landing page:

• Headtitles: Add a straightforward title for each section for easier navigation.
• Brand elements: Add your name, logo, and brand colors, keeping a consistent experience across assets.
• Podcast episodes: Embed your latest episodes and links to top listening platforms such as Apple Podcasts and Spotify.
• Email form: Include a simple signup form to add subscribers to your email list.
• Social media buttons: Invite visitors to your social media channels to nurture them in multiple ways.
• High-quality visuals: Enhance your landing page design with beautiful visuals, e.g., a photo of the podcast host during recording.
• CTA: Add a clear call-to-action button that stands out to increase conversions.

Some podcasters go for more, adding testimonials or links to curated content. It’s up to you to decide what’s best to serve your audience to win them over. Whatever you go for, make it snappy and consistent with the rest of your assets.

How To Create a Podcast Landing Page

If it’s your first time creating a landing page, there are many options to choose from. For instance, you can use a website builder like WordPress and Wix with many podcast themes to find your perfect fit. You can also choose a dedicated landing page builder, such as Leadpages and Unbounce, offering user-friendly options.

If you want a holistic solution to access more assets for your podcast, such as templates and editing tools, use dedicated services. For instance, podcast platforms such as Podsqueeze and Podcastpage offer such features.

Finally, email marketing software like Moosend have built-in landing page builders. Use it to manage your email marketing strategy end-to-end, from collecting emails via landing pages and sign-up forms to sending targeted email campaigns to engage your audience.

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Best Practices for Creating Effective Podcast Landing Pages

So, what makes a podcast landing page converting? Here are some helpful tactics to consider:

1. Mind user navigation

When choosing a podcast landing page template or creating your design from scratch, make sure each section is readily visible. Use white spacing and headtitles to help readers spot important information at first glance. Plus, use high-quality visuals to enhance user experience.

Place the call-to-action at a prominent place to boost conversions. If list building is your goal, add the subscription form to the top with a distinct CTA button. Use a color that will grab attention immediately.

Don’t forget that visitors may view your landing page from their mobile devices, too. Make sure that your landing page is optimized for mobile devices and tablets. If you have concerns, use a premade mobile-friendly template from well-known builders.

Plus, if you aim to add a signup form to your landing page, simplify the subscription process by requesting only essential information. Check out this simple landing page to get some inspiration:

Customize this template

2. Optimize for SEO

Most visitors will find your landing page through a search engine. To make it rank high, stick to popular SEO guidelines. Find important keywords based on your niche and sprinkle them strategically throughout your landing page. Start with the headtitles and add more of them to your podcast titles and episode descriptions for more visibility.

Depending on the goal of your landing page, you can also include transcripts and related resources, such as blog posts and write-ups from each episode. Overall, knowing the search intent of your audience will help you make better SEO choices.

Finally, add keywords to your meta data and minimize loading time to boost your rankings.

3. Showcase your brand

A landing page, apart from a means to connect with your audience for a certain purpose, works as a brand awareness vehicle. It gives you the opportunity to communicate what your podcast is all about with potential listeners.

How can you achieve that? First, design the landing page using your main brand assets–your logo and mission statement. Plus, add your branding colors and follow the same patterns with other channels, such as your website.

Embedding a trailer podcast is a great idea to narrate to new podcast listeners what topics you cover and why. Or share glimpses from moments during recordings, special guests, or meetups to showcase your community and invite more people over.

4. Add social proof

Have you spotted any positive reviews online from listeners or publishers you’re proud of? Add them on your landing page to attract new listeners through word-of-mouth marketing. Blend it organically inside the rest of your landing page content.

If you found a listener’s review on social media like TikTok or LinkedIn, thank them for their polite words and ask for their permission before displaying them. As you can imagine, kind words from people with a big audience, such as influencers, can have a greater impact.

5. Share community platforms

Apart from adding your social media links, if you engage your audience through channels such as Discord or Slack, include them, too. Let them have a glimpse of the digital shared environment you’ve built to win their trust.

To make the most of these channels, nurture them consistently. Interact with your audience and build a positive and supportive environment people would love to join. Plus, mention the benefits they’ll reap if they become a member, such as access to exclusive content or live events.

6. Conduct A/B testing

Do you want to ensure that your landing page will perform the best way possible? Use A/B testing to experiment with different assets or their placement on the landing page for maximum performance.

For instance, do people want to read first about your podcast episodes before they sign up, or do you get more conversions when you put your signup form at the top of your page?

7 Best Podcast Landing Page Examples

Want to have a clearer view of successful podcast landing pages? Here are some top examples and why they work:

1. The Newsworthy Podcast

The Newsworthy Podcast shares the latest news in a unique and unbiased way to keep people up to date with stories stemming from politics to tech and more.

Why we liked it:

• The header sets the right expectations for the readers regarding the podcast content and episode duration.
• They included a playlist with the latest episodes and buttons inviting readers to listen.
• They added a newsletter signup form at the bottom to nurture their audience in this channel, too.

2. Smart Gets Paid Podcast

Smart Gets Paid is hosted by a sales coach helping women consultants expand their client base through her insights and methodology.

Why we liked it:

• They added links to the top listening platforms at the beginning to attract new listeners.
• They shared a presentation of the host and an email address for collaboration opportunities.
• They embedded a lead magnet at the bottom to get a copy of her methodology.

3. The Friday Habit Podcast

The Friday Habit Podcast offers tools for business growth for entrepreneurs and business leaders who want to excel.

Why we liked it:

• They added social proof from three listeners to win visitors’ trust.
• They shared a lead magnet to capture email addresses and keep nurturing the audience.
• They embedded the podcast episodes with clear headtitles to attract the right listeners.

4. IDEO Food by Design Podcast

This podcast by IDEO dives into the toughest problems of our food system with curiosity, aiming to unveil a more sustainable food future.

Why we liked it:

• The landing page starts with a mission statement, putting the reader straight to the main theme.
• They included a form inviting website visitors to join the force.
• They created unique design assets to showcase the brand.

5. Social Media and Politics Podcast

The Social Media & Politics Podcast covers a wide range of topics around digital politics and recent research for the public.

Why we liked it:

• Thet added a captivating picture of the host and shared his expertise as a form of thought leadership.
• They featured some of the podcast guests with important credentials to win the visitors’ trust.
• They added the latest episode and a search bar for better navigation.

6. Listen To Sleep Stories

Listen to Sleep bedtime and meditation stories help listeners fall asleep or practice mindfulness through guided meditations.

Why we liked it:

• They emphasized the podcast episodes and wrote an attractive title and description for each one.
• They shared a free sleepy audiobook to capture new leads.
• They added links to popular listening platforms to transfer visitors to those channels.

7. Limitless Life Podcasts

Limitless Life is a personal development podcast pushing people to find and follow their own path.

Why we liked it:

• It has a strong focus on branding, following a minimalistic and inspiring style.
• They offer different types of social proof, such as reviews and downloads.
• They enhanced the playlist with vivid images to attract more attention.

Promote Your Podcast Far and Wide

Creating a standout podcast landing page is your ticket to capturing more listeners and building a loyal audience. By applying these best practices and drawing inspiration from the examples we’ve shared, you’ll be well on your way to success.

And if you’re looking for a marketing platform with intuitive landing page and email builders, don’t hesitate to give Moosend a try. Happy podcasting!

The post 7 Podcast Landing Page Examples & Best Practices appeared first on Email Marketing Automation Platform for Thriving Businesses.

Valentine’s Day is one of the most profitable celebrations, but some customers don’t resonate with it. Either because they’re single and indifferent, or because they’ve seen it all from brands over the years. Plus, their inboxes become cluttered with random V-Day emails, which can be quite annoying.

Despite this, it remains a significant revenue driver. So, instead of boring or disappointing your audience, why not craft attention-grabbing V-Day email marketing campaigns everyone will love? By thinking creatively and approaching it wisely, you can achieve remarkable success.

Without further do, here are 7 unconventional Valentine’s Day email campaigns and marketing ideas to delight your target audience and boost conversions. Plus, find pro tips to perfect your Valentine’s Day email marketing strategy.

1. Self-love Messages

Instead of sending a typical V-Day message for people struck by Cupid’s arrows, diversify your email copy to include all subscribers, regardless of their relationship status. Emphasizing self-love is a great way to make all your customers feel seen and appreciated.

This Valentine’s campaign idea is perfect for various brands, such as apparel, wellness, and cosmetics. Remind customers of the importance of self-care and place self-love at the forefront.

For example, Victoria’s Secret embraced this approach by celebrating all kinds of love, including self-love. Their messaging encouraged every woman to treat herself to the brand’s finest products.

Subject line: What is LOVE?

Why it works:

• The subject line is inviting and reflects the email content.
• They added a GIF at the top with high-quality visuals of confident women wearing the V-Day lingerie.
• They added a “Shop now” button to create a sense of urgency and boost click-through rates and conversions.

If this strategy makes sense to you, streamline it on the spot with Moosend’s email features. Choose a premade email template and customize it based on your needs. Plus, leverage the AI writing assistant to craft the perfect self-love message for your target audience.

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2. Galentine’s Day Celebrations

How would you feel about replacing Valentine’s Day with Galentine’s on February 13^th? This day praises women’s friendship, a transformative and sacred relationship for many. Send a dedicated email to show what you value as a brand and surprise your audience.

Help customers celebrate moments with best friends by sending gift ideas, or even BOGO (Buy one, get one) incentives to boost sales. If dismissing Valentine’s Day festivities feels like a lost opportunity for your business, try a combo.

For instance, Jeni’s built a promotional campaign showing their Valentine’s and Galentine’s Day initiatives, to cater to all needs.

Subject line: Celebrate Galentine’s Day!

Why it works:

• They added an image of their Galentine’s gift bundle, perfect for spending time with a bestie.
• The call-to-action button stands out from the rest of the text inviting readers to click.
• They portrayed their Valentine’s initiative to inform customers about what’s coming next.

3. Customer Appreciation Emails

Instead of encouraging customers to shower their significant others with love, why not set an example by showing them what they mean to you? Celebrate milestones, offer free gifts or resources, and create an unforgettable V-Day email campaign that will truly stand out.

Wondering if this idea suits you? If you’re in B2B or have a customer loyalty program, it’s a perfect fit. And if you’re an eCommerce store owner, this approach works best for customers with repeat purchases.

Take Ritual Co, for example. They embraced this special V-Day theme by highlighting some of their biggest accomplishments and wrapping up the email with a clever referral initiative. By inviting their loved ones on board, customers could enjoy a special offer—a win-win situation!

Subject line: Be ours?

Why it works:

• The email subject line has an interesting twist, enhanced with a heart emoji to yield more open rates.
• The email design is simple and the incentive powerful.
• They created a personalized email for each customer to make them feel seen and appreciated.

4. Pet Love Campaigns

Who said that Valentine’s gift ideas are just for humans? If you’re an online pet store owner or sell related products, it’s the perfect time to promote them. Invite subscribers to shower their fluffy friends with love, with creative messaging.

For example, Native Pet shared an alternative Valentine’s Day gift guide with ideas that can make dogs wiggle. They also added a popular product recommendation to boost their sales.

Subject line: As if we needed a day to obsess over our dog….

Why it works:

• The funny subject line attracts readers to open the email on the spot.
• They added two call-to-action buttons, catering to different customer intents.
• They portrayed cute visuals of affectionate moments of people with their dogs.

5. Offers For Singles

Want to create the ultimate Anti-Valentine’s email campaign? Then, why not craft a Valentine’s Day newsletter just for singles?

Want to take it a step further? If it fits your brand tone and target audience, have some fun with it. Younger buyers would love something bold and different to make your brand stand out from the crowd.

Carbon38 nailed this concept by inviting subscribers to be their own Valentine and wave Cupid goodbye. It’s a clever and refreshing approach that resonates with those who might feel left out during the season.

Subject line: BE YOUR OWN VALENTINE

Why it works:

• They diversified the common Valentine’s Day theme while still using related design assets and color schemes.
• The email copy is straightforward and leaves nothing to interpretation.
• The subject line is playful and reflects the email content.

6. Sustainable Valentine’s Day Messages

If your brand promotes eco-friendly products or follows sustainable practices, Valentine’s Day is the perfect opportunity to share your values. This holiday often generates a lot of waste, so why not educate your customers on how to prevent it?

There are many ways to deliver this message. For instance, use your newsletter to promote your eco-friendly products with limited time offers to boost sales. Alternatively, you can create a campaign with DIY ideas, such as dinner recipes or craftwork to inspire last-minute shoppers, too.

Check out this surprising Valentine’s Day email marketing campaign by Everist:

Subject line: Save Water, Shower Together

Why it works:

• The subject line is creative and hard to skip.
• They added a sense of urgency through a limited time offer and a certain date to ensure fast delivery.
• They shared environmentally friendly Valentine’s Day ideas, such as breakfast in bed and hiking.

7. Valentine’s Opt-out Email

Not all customers are interested in receiving Valentine’s Day emails. Some might be single—or even heartbroken—while others simply don’t rely on marketing campaigns for their purchase decisions.

Give your customers the possibility to revisit their preferences and opt out of V-Day email lists. This shows that you respect their needs and can enhance your brand reputation. Plus, it helps you maintain strong engagement metrics. All you need is a simple email design with a clear call-to-action.

Here’s a relevant email example from Etsy:

Subject line: Not interested in Valentine’s emails?

Why it works:

• The subject line sets the right expectations for readers.
• The email copy is caring and simple to grasp.
• The CTA button is written in actionable language.

Quick Tips for Surprising Yet Converting V-Day Emails

Here’s a quick checklist to ensure that your unconventional Valentine’s Day email campaigns will outstand competition:

• Craft a unique Valentine’s Day email subject line that will stand out in an inbox full of campaigns.
• Use a premade Valentine’s Day template and customize the fonts, colors, and images based on your needs.
• Use an AI writing assistant to perfect your email copy and make it unforgettable.
• Leverage email personalization and segmentation to deliver highly targeted emails and boost Valentine’s Day sales.
• Use A/B Testing to find the best email version for your email subscribers.
• Build an automation workflow to nudge customers at different times, without overwhelming them.

Finally, promote your offers on other channels as well, including social media to maximize your reach. Find your customers where they usually hang out to convert them faster.

Go Beyond “Happy Valentine’s Day” Messages

Are you ready to create the best Valentine’s Day campaign ever? Step out of your comfort zone and build something unique that will leave a lasting impression on your customers.

And remember, by putting yourself in their shoes and crafting a campaign that resonates with their experiences and emotions, you’ll not only capture their attention but also their hearts.

The post 7 Unconventional Valentine’s Day Email Campaigns For 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

In this blog post, we’ll explore the best landing page builders for affiliate marketing, identify their pros and cons, and discuss their pricing models.

By the end of this article, you’ll have a clear idea of which tools suit your needs and budget.

Disclaimer: The information below is accurate as of October 2024.

What Makes the Best Landing Page Builder for Affiliate Marketing?

There are several key areas to focus on when selecting the right landing page builder for your needs. Here are the most important ones:

• Affordable pricing: Cost-effectiveness is key for all the marketing tools you use. Also, you’re wasting your budget if you’re paying for an expensive solution but not using all its advanced features.
• Templates: A library of customizable templates will save you both time and effort when designing your sales pages.
• Ease-of-use: An intuitive solution has a minimal learning curve, helping you claim its full potential faster than more complicated solutions.
• Integrations: They help you connect your landing page builder with other existing software you’re using. This way, you can streamline your marketing efforts.

Top Landing Page Builders for Affiliate Marketing by Use Case

Before we start looking at each alternative in more detail, here are their best use cases.

• Moosend – Best affordable landing page builder
• Instapage – Best for fast-loading landing pages
• Unbounce – Best for AI-powered landing pages
• Leadpages – Best for non-technical affiliates
• ClickFunnels – Best for experienced affiliates
• Landingi – Best for creating multiple digital assets
• Getresponse – Best for landing page A/B testing
• Wix – Best for creating custom landing pages
• Swipe Pages – Best for mobile-optimized landing pages

Best Landing Page Builders for Affiliate Marketing: Quick Comparison

Below you’ll find a quick comparison between the top Unbounce alternative solutions:

Now let’s explore them in more detail.

1. Moosend

Pricing: Starts at $9/month, 30-day free trial

Moosend is among the best landing page builders for affiliate marketing since it has affordable pricing and advanced features that let you create beautiful pages to convert your audience.

The landing page builder is user-friendly with drag-and-drop functionality, letting you add and arrange items with ease. It also comes with a range of customizable templates for various scenarios including events and lead generation. To create urgency or boost conversions, you can add various elements to your landing pages like countdown timers, forms, videos, and CTA buttons.

Apart from creating landing pages, Moosend incorporates powerful email marketing and marketing automation capabilities. This way, you can deliver personalized messages to the visitors of your pages and set up triggered email campaigns that target them based on their behavior on the page (e.g., click on a CTA). Having all this functionality in one platform eliminates the need for integrations while you can also save money that you would otherwise pay for dedicated tools.

Overall, Moosend is a feature-rich platform ideal for most businesses with limited budgets that want a powerful solution to optimize their digital marketing strategy. Finally, the multiple integration options of this platform ensure you can streamline your efforts using existing tools in your stack.

Moosend Features

• Modern, user-friendly UI
• Drag-and-drop functionality
• Template library with professionally made designs
• Countdown timers (to add urgency)
• GDPR-compliant landing pages

Pros

• Easy-to-use builder with affordable pricing
• Unlimited traffic and landing pages
• All-in-one platform for email marketing, forms, and landing pages

Cons

• You cannot A/B test your pages
• Template designs could have a wider variety

Pricing

Moosend offers a 30-day free trial to test all its features including the landing page builder. After that period, paid plans start at $9/month giving you access to unlimited forms, landing pages and email campaigns, personalization, and advanced automation.

2. Instapage

Pricing: Starts at $99/month, 14-day trial

Instapage is among the best tools to build high-converting landing pages with ease. The platform comes with AI content generation, 500+ customizable layouts, and AMP support.

This landing page builder is also great for WordPress users, letting you customize everything within your blocks. Another great feature of Instapage is its real-time collaboration capabilities.

To get the most out of your landing pages, the platform equips you with A/B testing to experiment with your copy, visuals, and calls-to-action (CTAs). Additionally, Instapage lets you connect your ads with relevant, personalized landing pages to ensure a seamless experience and increase conversion rates.

Finally, the platform has various integrations with popular apps and services including CRM, analytics, lead generation tools, and payment gateways.

Instapage Features

• Customizable widgets
• 500+ layouts
• AI content generator
• Triggered popups and sticky bars
• Real-time visual collaboration

Pros

• Fast and intuitive landing page editor
• A/B testing and heatmaps

Cons

• A/B testing available on higher tier plans
• Expensive for small businesses

Pricing

This landing page builder offers a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan that allows 15,000 unique monthly visitors.

3. Unbounce

Pricing: Starts at $99/month, 14-day trial

Unbounce is a well-known landing page creator and a CRO platform. It is an ideal tool for affiliate marketers, small teams, and agencies, providing a wealth of features to level up your marketing strategy.

Starting with the drag-and-drop builder, it is both fast and powerful. If you want a more “modern” approach, you can try the AI-powered builder. It will automatically build a layout based on the answers you provide regarding what you intend to use the page for. AI is there to assist with copywriting, too. However, if you truly want to captivate your audience, you shouldn’t rely solely on that.

To uncover your best-performing landing pages, Unbounce provides robust A/B testing options. These tests are easy to run, and you don’t need to be a developer or advanced user. The main downside is that this functionality is found on the more expensive plans.

Regarding integrations, Unbounce can be connected to AdWords and WordPress, as well as other eCommerce, CRM, and email marketing tools.

Unbounce Features

• Advanced drag-and-drop page builder
• Popups and sticky bars
• AI copywriting & optimization
• A/B split testing
• Vast list of integrations

Pros

• Dynamic text replacement
• Robust analytics tools

Cons

• The platform can feel chaotic if you’re looking for a simple tool
• It is among the most expensive solutions (yet very powerful)

Pricing

Paid plans of this landing page builder start at $99/month, offering unlimited landing pages, popups, and sticky bars. Alternatively, you can test Unbounce for free using the 14-day trial.

4. Leadpages

Pricing: Starts at $49/month, 14-day trial

Leadpages is a marketing platform with a great landing page builder for lead capture. Among its top assets are the 200 mobile-friendly templates and the easy-to-use drag-and-drop page builder. Essentially, the tool helps you craft stunning landing pages without being a designer and without much hassle.

Its pricing is on the affordable side (compared to the other tools in this list), while the main downside is that its cheaper plan only allows up to 5 landing pages. Nevertheless, there are no restrictions on traffic or the number of leads you can collect.

The tool gets its high ranking among the best landing page builders for affiliate marketing due to its conversion guidance feature. This gives you predictions about your page’s performance before publishing it, so you know what to tweak and avoid guessing.

Also, Leadpages offers some of the fastest-loading landing pages out there. This will work wonders for your SEO efforts. Finally, the platform integrates with services like Google Analytics, Hotjar, and other marketing tools for even more insights and automated actions.

Leadpages Features

• Fast loading speed of landing pages
• 200+ high-quality landing page templates
• Unlimited traffic and leads
• Sell digital products and services
• A/B testing

Pros

• Built-in conversion guidance
• Advanced popups and alert bars

Cons

• Users cannot make mobile-specific changes
• Forms lack advanced customization options

Pricing

The tool’s pricing starts at $49/month for 5 landing pages and 1 custom domain. You can also test this landing page creator risk-free for 14 days.

5. ClickFunnels

Pricing: Starts at $97/month, 14-day trial

ClickFunnels is a powerful marketing platform that lets you build landing pages, sales funnels, and websites. The platform will be an ideal fit for experienced affiliates because it has various advanced features that can help you get those extra conversions.

This tool has a straightforward drag-and-drop editor with various elements that you don’t find in other builders like surveys, membership content, video pop-ups, and more. You can create lead capture pages, consultation pages, free resource or download pages, checkout pages, and webinar or virtual event pages.

With ClickFunnels, you’ll be able to make precise customizations to your mobile pages. This way you can increase conversions. However, the platform’s powerful functionality comes at a high cost.

Other notable features of the tool include email marketing to reach and engage your email list, automation workflows to put your marketing campaigns on autopilot, and blogging to establish authority. Your blog content can also be repurposed into social media posts.

ClickFunnels Features

• Sales funnels, landing pages, and websites
• Surveys and video pop-ups
• Automated workflows
• Integration with popular tools (HubSpot, ActiveCampaign, Klaviyo)
• API & Webhooks

Pros

• Platform focused on generating and nurturing leads
• Easy-to-use landing page builder

Cons

• Expensive solution if you’re looking for simple landing page functionality
• Steep learning curve to reach the platform’s potential

Pricing

ClickFunnels has paid plans starting at $97/month giving you unlimited landing pages and funnels. If you want to try the platform, there is a 14-day free trial available.

6. Landingi

Pricing: Starts at $29/month, free plan

Landingi is a powerful and flexible landing page builder for affiliate marketing. It has a pixel-perfect, drag-and-drop builder that lets you craft digital assets, like landing pages, pop-ups, microsites, or one-pagers with ease.

Affiliate marketers will also find more than 400 customizable templates in the platform’s library. They are all mobile responsive and have fast loading times. As such, Landingi will be great for beginners, but also for people with coding knowledge since it has HTML and JavaScript support.

Where Landingi really shines is analytics. The tool tracks user behavior on landing pages at a very detailed level ensuring you get all crucial information to make informed decisions. You also get A/B testing to experiment with your pages and integration with other marketing apps like CRM, lead generation tools, workflow automation, and more.

Overall, Landingi is a powerful tool in the hands of affiliate marketers wanting to have flexibility over page design, AI tools to assist in content generation, and reliable support in case problems arise

Landingi Features

• Smart Sections to keep your landing pages up to date
• Ecommerce functionality to sell digital products
• WordPress plugin
• A/B testing and personalization
• Responsive customer service

Pros

• 400+ customizable templates
• Unlimited digital assets, conversions, and leads (Professional plan)

Cons

• Very limited free plan
• Missing guides for some of the features

Pricing

Landingi is a free landing page builder, but its free plan only allows 1 page with 500 visits/month. For more landing pages and increased limits, paid pricing starts at $29/month for 10 landing pages and 5.000 visits/month.

7. GetResponse

Pricing: Starts at $19/month, free plan (limited)

GetResponse is a popular marketing automation platform that can help affiliate marketers turn their content into a revenue stream. This landing page creator feels modern and user-friendly, helping you master its functionality quickly.

You can set up beautiful landing pages from scratch or by selecting one of the various templates. Alternatively, you can use the AI-powered builder to produce an appealing design in just a few moments.

GetResponse can also create a communication channel with your audience with its live chat functionality that lets you engage in one-on-one communication. What’s more, the platform equips you with autoresponders and advanced automation workflows to nurture your leads and build a solid relationship with them. The only downside is that prices start to rise quickly to get all these features.

Nevertheless, GetResponse incorporates crucial features for affiliates like unlimited landing pages, A/B testing, and paid ads. Finally, you can host your own webinars with GetResponse and increase trust in your brand.

GetResponse Features

• Beginner-friendly landing page builder
• AI-powered landing page builder
• 200+ templates available
• Paid ad campaigns creator

Pros

• Unlimited landing pages and visitors
• Advanced marketing automation tools
• Great sales funnel builder

Cons

• Free version is heavily limited
• The website builder needs improvement

Pricing

Pricing plans of the platform start at $19/month giving you access to email marketing, website and landing pages, autoresponders, and more. There is also a 30-day free trial with access to all the features and a limited free plan after that.

8. Wix

Pricing: Starts at $17/month, limited free plan

Wix is a dedicated website builder and a great landing page creator for affiliates. The tool is a good starting point for beginners due to its affordable pricing. With Wix, you can create a custom landing page or use the available pre-made widgets. No coding skills are required since everything is done via the drag-and-drop editor.

This landing page creator has also eCommerce functionality, letting you showcase products and promote exclusive deals. You can also create webinar pages for your audience, event pages, and coming soon pages.

Wix provides AI assistance to customize pages by prompts. This drastically saves time and it can also prove valuable if you run out of inspiration.

Last but not least, Wix outperforms its competitors in terms of analytics. You get robust analytics tools to see and optimize the performance of your website or landing pages.

Wix Features

• 900+ customizable website templates
• Ability to build custom web pages
• SEO optimization tools
• Integration with Google Analytics, Facebook Pixel, and other services
• Accept payment and collect recurring subscriptions

Pros

• AI creation tools
• Custom integrations with API

Cons

• Bandwidth and storage limitations
• Ads on the free plan

Pricing

Paid plans of Wix start at $17/month with basic functionality and limited storage space. Wix has a free plan to create your landing pages, but it’s limited in terms of customization options and advanced features.

9. Swipe Pages

Pricing: Starts at $39/month, 14-day trial

Swipe Pages is a fast and efficient landing page builder for affiliate marketers, helping them create high-converting pages with ease. This builder stands out with its fast mobile landing pages that help increase conversion rates and reduce bounce rates.

With Swipe Pages, you don’t need to be a designer to craft a beautiful page. The platform comes with templates tailor-made for affiliate marketers including advertorials, coupon, review, and clickthrough pages. You’ll also get the AI-powered Genie tool that lets you create entire landing pages with just a few prompts.

Updating your landing pages is effortless. With Global Blocks, you simply edit one instance of the block, and all instances are then automatically updated. This means you don’t need to manually find each landing page you’ve created and make the same change. If you want to experiment with your pages to optimize conversions, you can do that with A/B testing.

Last but not least, Swipe Pages integrates with existing tools you use like Voluum, ClickBank, Anytrack, and Mailchimp.

Swipe Pages Features

• Fast mobile-focused landing pages (AMP support)
• 100+ professionally designed templates
• Dynamic text replacement
• Multi-step forms
• Ecommerce functionality

Pros

• High traffic limits on landing pages
• Great landing page builder for mobile devices

Cons

• Advanced functionality is available only in higher-tier plans
• Some features may have a bit of a learning curve

Pricing

Pricing of this landing page creator starts at $39/month with unlimited landing pages, funnels, and conversions. The tool has also a 14-day trial to test its functionality.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Choosing the Right Landing Page Builder for Affiliate Marketing

Making the right choice when selecting a landing page creator for your affiliate marketing needs can be tough. You must consider which features you need, whether the platform you select imposes limits on the number of pages or visitors you can have, and finally, if the pricing model lets you grow and increase your profits.

If you choose to start free, be sure to benefit from any free plans or trials to test each tool thoroughly. In case you want a simple tool with all-in-one functionality, feel free to create a Moosend account and experience effortless landing page creation.

Frequently Asked Questions (FAQs)

Here are some common questions and answers about landing page builders for affiliate marketing.

1. Are there any free landing page builders available?

Yes, you can start creating landing pages for free with tools like Moosend, Landingi, GetResponse, and Wix. You simply need to remember that free tools come with certain limitations, so if you want to take landing page creation to the next level it would be advisable to purchase a paid plan.

2. How to create landing pages for affiliate marketing?

To create effective landing pages for affiliate marketing, you need to use eye-catching visuals, craft a headline that grabs the users’ attention, and highlight the benefits of your offer. Additionally, you can put discounts at the start of the page and include as much social proof as possible.

3. What kind of website should I make for affiliate marketing?

A content-based website (such as a blog) is ideal for affiliate marketing because it provides valuable information about a specific topic and caters to users’ pain points and interests. As an affiliate marketer, you can provide solutions by recommending relevant products/services so that the audience can realize their goals and solve their issues.

The post 9 Best Landing Page Builders For Affiliate Marketing [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

This month offers plenty of other holidays and events to connect with your audience beyond Thanksgiving and Cyber Monday.

So why limit yourself?

Holidays like Diwali, Veterans Day, and Small Business Saturday will allow you to engage customers with fresh content and meaningful promotions. By spreading your efforts, you can increase your sales and stay top of mind all month long.

Our November email planner will show you how to create effective campaigns for key dates. We’ll also offer actionable tips to help nail your Black Friday strategy and pre-made templates to save time.

November Email Planner Overview: What to Send

By tapping into the less well-known but equally important November holidays and events, you can engage your customers all month and avoid getting lost in the Black Friday rush.

Here’s what you can target this month:

• Diwali (Festival of Lights): Late October to Early November (date varies)
• World Vegan Month: Throughout November
• No-shave November: Throughout November
• Guy Fawkes Night: November 5
• Veterans Day: November 11
• Singles’ Day: November 11
• International Men’s Day: November 19
• Thanksgiving Day: Fourth Thursday in November
• Black Friday: Friday after Thanksgiving
• Small Business Saturday: Saturday after Black Friday
• Cyber Monday: Monday after Black Friday
• Travel Tuesday: Tuesday after Cyber Monday

Now, let’s see how to plan your email marketing campaigns, including your subject lines, copy, visuals, and more.

1. Diwali (Festival of Lights)

Diwali is one of the biggest Hindu festivals, celebrated worldwide for five days, usually in autumn. This is the perfect opportunity to transition from October email marketing to November campaigns.

Your email campaigns can resonate with the spirit of celebration with themes of light, prosperity, and joy. Whether you’re offering festive products, gifts, or exclusive deals, Diwali can strengthen customer relationships and drive sales.

Diwali will occur on November 1, 2024, October 21, 2025, and November 8, 2026.

Email campaign: Festive promotions featuring exclusive Diwali collections, discounts, and limited-time offers will work well. You can also send an email with warm wishes on the festival day.

When to send: You can start 2 weeks before Diwali to inform your customers about the celebration and build hype.

Subject lines: Highlight the festive mood, add special emojis to draw attention, and use warm language to entice your audience. Here are three examples from Sugar Cosmetics’ Diwali-themed email sequence:

• Indulge in a pre-Diwali SUGAR haul
• Diwali just got more LIT
• A Special Diwali Wish

Email copy: Briefly explain Diwali for those unfamiliar and promote relevant products or deals for those celebrating to engage all customers.

Visuals: Use festival-specific colors like gold, orange, and red, with traditional Diwali symbols such as diyas, rangoli, and fireworks.

CTAs: Encourage customers to explore your festive collections and enjoy exclusive offers. You can use “Explore Diwali Deals” or “Celebrate with Us.”

Example: Instacart

Instacart’s Diwali email works well because it uses bright, festive visuals and simple, engaging copy.

It highlights traditional foods and decor, helping connect with the holiday. The yellow “Shop now” buttons stand out on the email design, guiding customers to act.

This educational and promotional content combination appeals to new and regular Diwali shoppers.

Subject line: How do you Diwali? Prep for this year’s festivities.

Further reading: As Diwali may also fall in October, don’t forget to check out our October email planner. It’s the perfect transition to kickstart your November campaigns.

2. World Vegan Month

World Vegan Month is another great addition to your November email planner. Celebrated throughout the month, it offers brands the chance to highlight veganism and plant-based lifestyles.

Initially starting as a world day and then a week-long event, it has now grown into a full month of awareness.

Email campaign: Share vegan recipes, promote plant-based products, or highlight your brand’s commitment to sustainability and ethical practices. If you partner with vegan brands or charities, this is a great time to promote those collaborations as well.

When to send: Start your campaign at the beginning of November and run promotions or educational content throughout the month.

Subject lines: Use simple language that emphasizes plant-based living. You can add plant and flower emojis, too.

• New vegan-friendly styles (Clarks)
• Vegan beauty coming in hot for the holidays (Morphe)
• 20% Off our Clean, Vegan Skincare (bareMinerals)

Email copy: Educate your audience on the benefits of veganism, whether it’s for health, the environment, or animal welfare. You can also promote any vegan-friendly items, offer discounts on plant-based products, or share stories of how adopting a vegan lifestyle has impacted customers or team members.

Visuals: Add images of plant-based products and ingredients, along with nature-themed visuals.

CTAs: “Shop Vegan Products,” “Explore Vegan Recipes,” and “Join the Movement” are great to get your audience to act.

Example: Soylent

This email by Soylent highlights vegan-friendly products and emphasizes the benefits of a plant-based diet while promoting limited-time flavors.

The clear CTA and seasonal offerings create urgency, while the messaging supports both health and environmental awareness, making it relevant for the occasion.

Subject line: Celebrate World Vegan Day The Right Way

3. No-Shave November

No-Shave November is an annual event to raise awareness and funds for cancer prevention. It encourages participants to grow their hair—beards, mustaches, or otherwise—to spark conversations and donations.

Brands in men’s grooming, fashion, and health can engage their audience with promotions and partnerships, supporting the cause of growing awareness.

Email campaign: Launch a campaign supporting the No-Shave movement by offering grooming products for post-November care or introducing special promotions tied to the cause.

When to send: Start in early November and maintain momentum with weekly emails highlighting the movement and promotions.

Subject lines: Highlight the movement by focusing on participation. You can use puns for a fun twist.

• Drop Your Razors, It’s No Shave November! (John Paul Mitchell)
• Let It Grow: Support No-Shave November and Cancer Research
• Stubble Trouble? Not This Month – Join No-Shave November

Email copy: Explain the purpose of No-Shave November and encourage your audience to be a part of it. Promote relevant products like grooming kits, shaving gear for after the month, or fashionable apparel for those growing out their beards or hair.

Visuals: Use bold imagery of beards, mustaches, and unshaven looks.

CTAs: Keep them action-oriented and tied to the cause.

Example: John Paul Mitchell Systems

This No-Shave November campaign by John Paul Mitchell combines the movement’s theme with relevant products, like skin and beard lotion.

The user review next to the product adds credibility, while the offer of a free gift further encourages purchases. The relevant visual also makes the email more relevant.

Subject line: It’s No-Shave November (Plus, a FREE Gift)!

4. Guy Fawkes Night

Guy Fawkes Night, celebrated on November 5 and made popular by the movie “V for Vendetta,” will allow you to connect with your audience, especially UK customers.

Known for its fireworks, bonfires, and celebrations, this day is perfect for promoting themed offers or special discounts. Whether you’re selling outdoor gear, food, or seasonal items, this event adds a fresh twist to your campaigns.

With few brands using it, the right subject line will help your email stand out.

Email campaign: Target your audience with a Guy Fawkes-themed promotion, offering limited-time discounts or bundling related products for bonfire night celebrations. Beauty brands can even create emails with tutorials on how to get the perfect bonfire makeup look.

When to send: Send the first email 4-5 days before November 5, with a follow-up reminder the day before the event.

Subject lines: Use emojis and enthusiastic language to create a fiery result for your audience. Here are some suggestions you can use:

• Light Up Your Savings This Guy Fawkes Night!
• Remember, Remember the November 5th!
• Spark Big Savings This Guy Fawkes Night!

Email copy: Like Diwali, you can create educational content for Guy Fawkes Night and show your customers how your products can make their celebrations more special. You can even use the popular nursery rhyme for a unique touch.

Visuals: Incorporate fireworks, bonfires, and outdoor party scenes. Warm, bold colors like orange are also great for the holiday.

CTAs: Encourage customers to explore offers or exclusive deals for the event, such as “Shop the sale” and “Get Bonfire Specials.”

Template: Promotional campaign

You can use the above tips to create your Guy Fawkes email. Change the headline to “Ignite Your Savings This Guy Fawkes Night” and incorporate images of fireworks, bonfires, or festive celebrations.

The color scheme is perfect for the occasion. Ensure your CTA buttons have a different color to stand out in your design.

Create your Guy Fawkes campaign

Tip: If you need help with your subject lines, you can use a subject line tester like Refine to provide valuable suggestions.

5. Veterans Day

Of course, Veterans Day celebrated on November 11, couldn’t be absent from our November email calendar. This day honors those who have served in the U.S. military.

While many brands offer special deals and discounts to celebrate, you can grab this chance to give back to veterans and their families more meaningfully.

Email campaign: Use Veterans Day to offer exclusive promotions and highlight charitable partnerships, donations, or special initiatives that give back to veterans. As this is a very important U.S. holiday, you can send an email on Veterans Day to express your gratitude to those who serve.

When to send: Ideally, start your campaign a week before November 11, with a final reminder on Veterans Day to highlight any ongoing initiatives and celebrate those who served. If you want to deliver only one campaign, send one on Veterans Day with heartfelt wishes.

Subject lines: Make your creations thoughtful, whether you express gratitude for veterans or highlight special deals.

• A small thank you. (Huckberry)
• Honoring Our Veterans With A FREE Dinner! (Coborn’s)
• We Salute You (CBD For Life)

Email copy: Acknowledge the importance of Veterans Day and highlight how your brand is contributing to a relevant cause. Mention any special offers for veterans, charitable partnerships, or donations made on their behalf.

Visuals: Use patriotic colors (red, white, and blue) and images that honor veterans and promote action.

CTAs: Encourage customers to take advantage of your offers and support veterans.

Example: Chubbies

This Veterans Day email by Chubbies combines a heartfelt message with actionable support for veterans through discounts and charitable partnerships.

The design is simple yet powerful. It features patriotic visuals and meaningful CTAs, encouraging recipients to shop and give back.

Subject line: Happy Veterans Day

6. Singles’ Day

Another great addition to your November email planner is Singles’ Day.

Celebrated on November 11, this special day started in China as a way for single people to celebrate themselves. However, it has now grown into a big shopping event.

Singles’ Day offers businesses a fresh way to engage customers with exclusive deals, self-care products, or “treat yourself” messaging. As more consumers worldwide embrace this shopping holiday, it’s a great way to drive sales, especially with younger, digitally savvy customers.

Email campaign: Highlight special deals or exclusive discounts that encourage self-gifting. You can create a series of campaigns focusing on different aspects of self-care, both mental and physical.

When to send: Start sending emails 3-4 days before November 11, with final-day reminders to capture last-minute shoppers.

Subject lines: Focus your messaging on treating oneself, gifts, and exclusive offers to make your audience feel special and appreciated.

• Singles’ Day Gift from us (Timberland)
• Celebrate Singles’ Day with $15 Lipsticks (Fenty Beauty)
• It’s singles day. we’re treating you (Kate Spade)

Email copy: Promote self-love and encourage customers to celebrate themselves. Highlight how your products make the perfect gift for them, whether for pampering, upgrading, or indulgence.

Visuals: Use fun, vibrant visuals that represent joy and relaxation while showcasing the products you’re promoting.

CTAs: Use phrases like “Treat Yourself Now” or “Celebrate YOU” to encourage your audience to shop for themselves.

Example: Converse

Converse offers a great deal through its “Converse By You” service. This allows customers to design their own shoes, perfectly aligning with the Singles’ Day theme of treating yourself.

This personalized campaign encourages immediate action, and the discount creates urgency, making it a strong call to celebrate individuality and self-care.

Subject line: It’s Singles’ Day—25% OFF Converse By You

Tip: For even more effective campaigns, try segmenting your audience based on relationship status to create highly targeted and personalized offers.

7. International Men’s Day

Just as International Women’s Day is celebrated with meaningful campaigns, International Men’s Day is a chance to engage your male customers similarly—focusing on self-care, mental health, and other important issues.

This can be a perfect time to launch emails centered around grooming products, fitness gear, or mental health initiatives. Also, be inclusive by showing that the day is for everyone regardless of gender, celebrating men’s contributions, and promoting well-being for all.

Email campaign: Offer exclusive promotions on men’s products, or partner with a cause focused on men’s mental and physical health. Promote gifts and bundles, highlighting self-care.

When to send: Start 5-7 days before November 19, with a final-day email on International Men’s Day itself.

Subject lines: Keep your subject lines short and to the point. For a fun twist, you can add emojis.

• Celebrate International Men’s Day with Exclusive Offers
• Honoring Men’s Wellness: Special Deals Inside
• Celebrate Men’s Day – Shop Wellness Deals & Support a Great Cause

Email copy: Focus on men’s well-being while using inclusive language. Highlight how your products benefit them and encourage customers to celebrate with thoughtful gifts.

Visuals: Use clean, modern designs that appeal to a male audience. Again, don’t forget to be inclusive and mindful.

CTAs: Use actionable language, such as “Support Men’s Health,” “Shop Men’s Wellness Deals,” or “Celebrate and Give Back.”

Template: Storytelling email

This template is great for creating a thoughtful message. It uses a clean design that you can use to focus on your personal story and how it connects with International Men’s Day.

Additionally, the dark color scheme gives it a sleek look, reminiscent of James Bond movies, adding a touch of sophistication to your campaign.

You can use this template in your November email planner by signing up for a Stripo account and customizing it to fit your brand’s style. Once you’re ready to send it to your audience,  import it to your email service provider.

Moosend’s builder integrates seamlessly with Stripo, allowing you to deliver your campaigns effortlessly. Find out more on the Moosend/Stripo integration page.

Also, don’t forget to sign up for a free Moosend account to send your campaigns today.

Send your emails with Moosend

8. Thanksgiving Day

No November email planner would be complete without Thanksgiving.

For your brand, the holiday allows you to thank your audience and connect more personally. Instead of being strictly promotional, focus on creating heartfelt messages that express gratitude toward your customers, partners, and community.

You can still promote your products but keep the focus on the true spirit of the holiday, which is gratitude.

This year, Thanksgiving is on November 28. In 2025, it’ll be on November 27; in 2026, it will be on November 26; and in 2027, it will be on November 25.

Email campaign: Craft a message that shares your brand’s appreciation for your customers, emphasizing your gratitude for their support. Subtly use special offers to give back to those who support your brand.

When to send: Start sending Thanksgiving emails a week before the holiday, with a warm, thankful message on Thanksgiving Day. If you have an online grocery store or restaurant, send recipes and shopping list reminders to help your customers.

Subject lines: Create short, heartfelt copy and use turkey and autumn leaf emojis for an extra holiday and seasonal touch.

• Last Chance for Thanksgiving Delivery (Gibson’s)
• Happy Thanksgiving (Walmart)
• Happy Thanksgiving! (Coborn’s)

Email copy: Express thanks to your customers for their support throughout the year. Highlight how much customer loyalty means to your brand and share stories or messages that reflect your company’s values. You can introduce any special Thanksgiving promotions as a token of appreciation.

Visuals: Use warm colors like orange, red, and brown. Include imagery of family gatherings, food, and seasonal decorations, including pumpkins, turkeys, etc.

CTAs: Encourage customers to take advantage of your offers while being grateful.

Example: BLK & BOLD

This email example from BLK & BOLD expresses gratitude towards customers and the community, emphasizing the company’s charitable efforts.

The warm message makes the brand feel personal and connected. The CTA leads customers to a dedicated page where they can shop their favorite coffee blends and make a positive impact on youth.

Subject line: Happy Thanksgiving

Thanksgiving Resources

Take a look at our Thanksgiving email marketing guides to craft heartfelt messages for your audience.

• Free Thanksgiving HTML Email Templates
• Best Thanksgiving Email Subject Lines
• Thanksgiving Email Newsletter Examples

9. Black Friday

Now, Black Friday is the biggest sales event of the year, drawing in millions of shoppers worldwide eager for deals. According to statistics, Black Friday emails can achieve the highest conversion rates of the month, with automated emails converting at 2.5%.

This year, Black Friday is on November 29. Let’s see how to stand out in the inbox.

Email campaign: Craft a series of campaigns that highlight your biggest offers and show the value of purchasing from you. Balance your deals with creative design elements that capture attention without overwhelming your audience.

When to send: Start teasing your Black Friday offers in early November, followed by a series of mid-month campaigns featuring your deals. For last-minute shoppers, follow up with reminders closer to the event. To build hype, you can also plan your Black Friday teasers alongside your Thanksgiving email.

Subject lines: Keep them short and urgent, using strong action words and emojis to grab attention.

• Black Friday Early Access: Unlock 30% OFF NOW! (The Body Shop)
• 30% OFF We upgraded Black Friday (bareMinerals)
• Extended just for you: 30% off Black Friday Sale (Bruno Magli)

Email copy: Keep the copy concise but impactful. Highlight the best deals, remind customers of limited-time offers, and create a sense of urgency. Incorporate personalization wherever possible—addressing customers by name or suggesting items based on past purchases.

Visuals: While the “Black” in Black Friday is tempting, you can stand out by using unique design elements. Use your brand’s darker colors with splashes of vibrant or contrasting tones, textured backgrounds, animations, or personalized designs.

CTAs: Keep your CTA copy simple but urgent to encourage quick action. If you use a black background, use vibrant colors on the buttons to make them stand out.

Example: NYX Cosmetics

This Black Friday campaign from NYX Cosmetics has a bold design, using a blue background and eye-catching icons that immediately grab attention.

The copy highlights the key offers—50% off sitewide and free gifts with every purchase—adding urgency and value to the campaign. Free shipping and a 45-day return policy also add extra incentives for customers to act.

Subject line: BLACK FRIDAY IS HERE UP TO 50% OFF SITEWIDE

For more, head to our Black Friday email campaign resources below.

Black Friday Resources

Follow our Black Friday email marketing guides to create the perfect sales email for your audience:

• Black Friday Email Subject Lines & Tips
• Free Black Friday Newsletter Templates
• Black Friday Email Examples + Tips

10. Small Business Saturday

This year, Small Business Saturday falls on November 30. If you haven’t heard about it, it was created to counterbalance the massive retail giants of Black Friday and Cyber Monday and give smaller brands a chance to shine and connect with their communities or niche audiences.

This is the perfect opportunity for smaller eCommerce stores to showcase your unique products and services through personalized email sequences. Customers love supporting local brands, and this event allows you to tell your story and build strong relationships with your audience.

Email campaign: Show the importance of supporting small brands and the value of buying local or from independent sellers. Share your story and what makes your brand special, offering exclusive discounts.

When to send: Start promoting Small Business Saturday right after Black Friday, sending your email in the morning and following up with a reminder in the evening. You can also extend the sale to Sunday.

Subject lines: Highlight exclusivity, community, and the positive impact of shopping small.

• About our small business (BIKO)
• Celebrate Small Business Saturday with Better SEO! (Blog Tyrant)
• Choose BLK & Bold this #SmallBizSaturday (BLK & BOLD)

Email copy: Focus on the personal touch your business offers and why supporting small businesses is important. Highlight your unique products and how your customers’ purchases make a difference. Offer exclusive promotions or limited-time deals to drive engagement.

Visuals: Use images that reflect your brand. Showcase your products in a way that tells a story, making customers feel good about supporting a small business.

CTAs: Use phrases like “Shop Small, Shop Local” or “Support Independent Brands” to get customers to shop.

Example: Silk & Willow

Silk & Willow’s Small Business Saturday email campaign shows the brand’s personal touch and emphasizes the importance of supporting small businesses.

The email offers a 15% storewide discount, motivating customers to shop and reinforcing the value of community support.

Subject line: small (but mighty) BUSINESS SATURDAY

11. Cyber Monday

Following Black Friday, Cyber Monday was created to encourage people to shop online and has since become a major event offering exclusive digital deals.

This day is perfect for eCommerce brands to boost sales with exclusive discounts, flash promotions, and limited-time offers. Although this year, the holiday falls on December 2, you can plan using our November email planner to ensure your campaigns are ready.

With online traffic at its peak, Cyber Monday is the best time to target shoppers who prefer fast and easy online purchases.

Email campaign: Launch a series of emails offering exclusive online deals. Focus on time-sensitive offers like flash sales or limited stock. To entice customers further, include free shipping or bonus gifts.

When to send: Begin promoting Cyber Monday deals on Sunday or early Monday morning. Send reminders throughout the day to build hype, with a final push email sent toward the end of the day.

Subject lines: Use urgency to drive immediate action.

• FINAL HOURS for Cyber Monday doorbusters (HP)
• Even our sale is on sale (Levi’s)
• Last chance to enjoy Cyber Monday savings! (Burt’s Bees)

Email copy: Inform your recipients that your deals are available online and for a limited time. Use persuasive language to emphasize fast shipping, exclusive bonuses, or limited availability to encourage quick purchases.

Visuals: Incorporate countdown timers, product highlights, and GIFs to make your emails more dynamic.

CTAs: Make the CTAs clear and urgent to prompt immediate action, using phrases like “Shop Cyber Monday Now” and “Grab It Before It’s Gone.”

Example: DELL

Here’s a good example from Dell. The email copy is spot on, creating urgency with phrases like “You’re almost out of time.”

Moreover, the clean, simple design ensures that the focus remains on the product offers, while the clear CTAs like “View the Deals” guide users directly to purchase options. The images work great here, showcasing Dell’s deals on various products.

Subject line: Our Cyber Monday Event is almost over, with savings of up to 45% off.

Cyber Monday Resources

Prepare for Cyber Monday email marketing by looking at our dedicated guides.

• Cyber Monday Email Examples +Tips
• Best Cyber Monday Subject Lines
• Free Cyber Monday HTML Email Templates

12. Travel Tuesday

Travel Tuesday, taking place after Cyber Monday, has become a key day for travel-related promotions. It’s the perfect time for travel brands to showcase limited-time offers, discounted flights, and vacation packages.

This day is ideal for targeting customers planning their next trip and taking advantage of holiday season deals and discounts.

This year, it’s on December 3. In 2025, it’ll be on December 2, and in 2026, it’ll be on November 30.

Email campaign: Showcase special travel deals like discounted flights, hotels, car rentals, or vacation packages. Also, you can promote free upgrades or coupons on future bookings.

When to send: You can send a teaser on Sunday and a promotional email on Tuesday morning. For better results, send follow-ups throughout Travel Tuesday to create excitement. A final reminder in the evening can help boost sales before the day ends.

Subject lines: Use time-sensitive language to grab attention. Emojis can also stand out in the inbox, especially since many brands will send Cyber Week deals.

• ‘Tis the Season to Give Holiday Travel (Marriott Bonvoy)
• Don’t Miss Out on Travel Tuesday Deals
• Exclusive Travel Tuesday Deals You Can’t Resist

Email copy: Let your customers know that the best travel deals are only available for a limited time. Highlight additional perks to create a sense of urgency.

Visuals: Use vibrant images of destinations, travel packages, or key products. A countdown timer can also assist your email copy.

CTAs: To prompt quick decisions, include direct and action-oriented CTAs like “Book Your Trip Today” or “Save on Travel Now.”

Template: Fun experiences

You can use the template below to create a stunning Travel Tuesday email. Change the headline to “Explore the World This Travel Tuesday” and incorporate images of famous landmarks, beautiful beaches, or scenic cityscapes.

The color scheme should evoke excitement. Consider using vibrant blues, greens, oranges to represent adventure and exploration.

Customize it

Further reading: Check out our travel agency email marketing guide for more tips.

Black Friday Email Marketing Tips

Now you know which holidays and events to target. However, we wouldn’t leave you without some additional Black Friday email tips to help you stand out and get the best results.

Here are our bite-sized, actionable tips to help you out.

1. Align your campaigns with Thanksgiving and Cyber Monday

Instead of treating Black Friday as a one-off event, set up a sequence that combines Thanksgiving, Black Friday, and Cyber Monday. Doing so lets you keep the momentum going throughout the holiday weekend.

For example, include a Black Friday teaser in your Thanksgiving email and end your campaign with a “secret” Cyber Monday deal.

Here’s how H&M did it:

This keeps your audience excited for what’s next and creates anticipation.

2. Find the perfect timing

Timing is key for Black Friday campaigns.

Create a dedicated section in your email marketing calendar and schedule your emails in advance to minimize Black Friday email fatigue. This will help you space out your promotions and avoid overwhelming your audience.

For example, if you want to send two emails on Black Friday, start with an early bird offer in the morning and follow up in the afternoon with a “last chance” reminder to capture those late shoppers.

Planning also ensures that your campaigns run smoothly without any last-minute rush.

Here’s how you can organize yours in your email calendar:

3. Choose a unique design

While the black color is still predominant, opt for designs that reflect your brand identity while still creating urgency around your offers.

Try incorporating your unique colors with eye-catching accents. Use modern design elements like minimalist layouts, GIFs or videos, and white space (if possible) to create a fresh look that grabs attention.

The goal is to maintain the urgency of Black Friday while keeping your design distinct and memorable.

See how Truly Beauty used pink and green to create a more unique result? Plus, they added a countdown timer and the subscriber’s name to make it more urgent and personalized.

4. Create personalized deals for loyal customers

Personalized deals make your loyal customers feel valued. Segment your list based on purchasing habits and create tailored offers directly to their interests.

Source

For instance, if a customer has been purchasing skincare products throughout the year, offer them a personalized Black Friday discount on their favorite or most-purchased items or new ones.

It’s a small touch that can increase customer loyalty and conversions.

5. Offer deals on popular items, not leftover stock

Avoid promoting items that haven’t sold well or are left in stock. Customers are looking for great deals on popular or hot-ticket items during Black Friday, so focus on discounts that will attract their attention.

Source

For instance, create a discount bundle that offers great value if your top-selling products are in-demand electronics or gadgets.

This will drive more interest and engagement than discounts on lesser-known or unwanted items.

Tip: If you have leftover stock, you can use it as a free gift to get customers to shop your deals.

November Email Newsletter Templates

In the following section, we compiled some beautiful pre-made newsletter designs to help you craft your November campaigns faster.

Minimal fall-themed welcome design

This fall-themed welcome email template stands out due to its warm, earthy colors, such as gold and beige, which perfectly capture the essence of the autumn season.

The minimalist design will help you draw attention to key elements without overwhelming the reader.

Try it

Black Friday email template

This Black Friday email template is a great example of avoiding the typical black backgrounds.

It uses a warm, bright color palette with shades of yellow and orange to create a unique campaign and focus on your deals. The simple layout also has strategically placed CTAs, making it easy for customers to browse and shop.

Customize it

Promotional newsletter design

This clean, minimal design focuses on various products. The neutral tones and visual blocks make it perfect for promoting seasonal sales or special events like International Men’s Day, encouraging customers to engage with numerous CTAs.

Try it

Step up Your Email Marketing for November

November offers unique opportunities to engage with your audience beyond the big three: Thanksgiving, Black Friday, and Cyber Monday.

By leveraging lesser-known holidays, such as Diwali and Small Business Saturday, and using strategic campaigns from our November email planner, you can stand out, build lasting relationships, and drive sales throughout the month.

Use our tips, templates, and examples to create impactful campaigns that resonate with your customers and make the most of this festive season.

And if you need a trustworthy email marketing tool to help you out, you can sign up for a Moosend account and start planning your campaigns as early as possible,

FAQs

Below, we answer some common questions regarding November email marketing.

1. What to put in a November newsletter?

Include key holidays like Thanksgiving, Black Friday, and Cyber Monday. You can also tap into lesser-known events such as Diwali, Veterans Day, and Small Business Saturday. To connect with your audience during the festive season, add product highlights, special promotions, and personalized messages of gratitude.

2. What is the best time for email marketing?

The best time for email marketing is typically between 8 AM and 10 AM when people start their day and check their inboxes. For sales events like Black Friday and Cyber Monday, sending early-morning emails works well, while follow-up reminders in the afternoon (12-2 PM) can capture last-minute shoppers.

3. What are the best fall colors for email marketing?

Fall colors for email marketing often include warm tones like orange, red, brown, and gold. These colors evoke feelings of coziness and seasonal change, making them ideal for Thanksgiving and fall-themed promotions. You can also incorporate darker shades like burgundy or forest green for a more sophisticated, autumn-inspired design.1

The post Monthly Email Planner: November Edition [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Consumers care more and more about mental health and that’s why they choose brands that prioritize social responsibility and sustainability. Creating Mental Health Day email campaigns can be a good starting point for a bigger well-being strategy.

Kick off or enhance your mental health initiatives providing helpful resources to support customers and prospects with a related email on World Mental Health Day (October 10). Explore seven examples from top brands and learn how to build campaigns that spread hope.

Mental Health Campaign Benefits for Brands

Here are the benefits of adding thoughtful email marketing campaigns for World Mental Health Day or during Mental Health Awareness Month in your email marketing calendar:

• Brand awareness: Show your brand values and mental health initiatives to attract like-minded consumers interested in your products or services.
• Social responsibility: Describe causes you’re passionate about and how you contribute to mental health care and advocacy.
• Consumer trust: Make customers and prospects feel secure with your brand by putting mental health support and similar initiatives as a priority.
• Customer engagement: Share valuable content regularly to grab your audience’s attention and keep them satisfied.

7 Unique Mental Health Day Email Campaign Examples

Let’s explore some beautiful email campaign examples about mental health to inspire you for this special day. Most of them come from wellbeing and self-care businesses that master those sensitive topics.

1. Headspace’s Webinar Invitation Email

Subject line: Join us live for World Mental Health Day

Headspace is a well-known mindfulness and sleep app, helping users to improve their mental and physical health. They planned an online live session to celebrate World Mental Health Day, inviting users to meditate together.

Overall, webinars and online events are great options, and apart from educating or pleasing your audience, they also help with lead generation and customer engagement.

Why it works:

• The subject line is creative and reflects the content of the email.
• They included all the essential event information needed for users to join.
• The CTA button stands out from the rest of text, written in actionable language.

2. SERUMIZE’s Special Discount Email

Subject line: World Mental Health Day: A Comprehensive Guide to Wellness!

SERUMIZE created a generous, limited-time discount for World Mental Health Day, including a comprehensive guide with self-care tips.

If your products are a perfect addition to people’s selfcare routines, consider sharing an incentive to show them that you truly care. In this case, the discount is a great motivator.

Why it works:

• They gave their ROI a boost via a discount code and showed customers they care.
• The offer lies at the top of the email to help readers spot it faster.
• It provides subscribers with wellbeing tips, easy-to-follow daily.

Ready to create your Mental Health Day email campaign? Customize this email template as needed, and create a Moosend account to send it to subscribers. You can also request a 30-day trial to experiment with the platform for free.

Use this template

3. Google’s Digital Wellbeing Email

Subject line: Give your Digital Wellbeing a boost

Even though this is not a dedicated campaign for Mental Health Day, Google created a lovely email describing the features that enhance wellbeing to improve their consumer’s daily life.

Talking about mental health is always valuable if done properly. Especially if your product or service is relevant.

Why it works:

• The head and subtitles are cleverly written, made to trigger certain emotions.
• Each feature is followed by its benefits to incentivize users to claim them.
• They added the CTA button at a prominent place at the top.

4. Penguin Books’ Mental Health Essentials Campaign

Subject line: The essential mental health guide out today

As part of their newsletter, Penguin Books portrayed a popular therapy-related book by Alain de Botton. Plus, they added a few more suggestions and resources to honor this special day.

You don’t need to own a bookstore or publishing business to make such recommendations. Gather helpful articles or books from trustworthy sources to help readers find what they wish for.

Why it works:

• The word “now” in the CTA buttons creates a sense of urgency.
• It provides popular book suggestions written by mental health professionals.
• The subject line creates the right expectations for the readers.

5. MasterClass’ Mental Health Awareness Month Email

Subject line: 4 ways to elevate your mental health

MasterClass decided to send a campaign during Mental Health Awareness month, with courses that help subscribers grow in this area.

If you plan to share resources with your audience, make sure to cover different mental health areas for different needs. You can also try email segmentation for more tailored experiences.

Why it works:

• The subject line is straightforward and leaves no room for second-guessing.
• The email copywriting emphasizes the benefits of each course.
• The images of the instructors add more authority to the emails.

6. AllTrails’ Special Offer Campaign

Subject line: We’re partnering with Calm to bridge nature and mental health ‍

AllTrails announced a special partnership for their customers by offering a 3-month free subscription to Calm, a sleep and meditation app.

Mental Health Day can be the initiator for amazing affiliate partnerships like this one, which can benefit your customers and your business going forward.

Why it works:

• The subject line works as an announcement to attract people with similar interests.
• It includes all the mental health benefits of spending time in nature.
• They added trails and outdoor activities based on the reader’s location.

7. Keeps’ Mental Health Guide Campaign

Subject line: Let’s talk about men’s mental health

Keeps is a hair loss treatment brand and shared a mental health guide dedicated to men during Mental Health Awareness Month.

Would you consider creating different content based on your target audience’s specific needs? It’s a great idea if you want to increase your email impact and performance.

Why it works:

• It has a powerful intro with an alarming statistic about men’s mental health.
• It includes a special note from a psychiatrist to encourage people to seek help if needed.
• They created a quick guide with easy-to-follow wellbeing tips.

Tips For Mental Health Day Email Campaigns That Make an Impact

Let’s see a few practices to create thoughtful campaigns around this topic:

Show empathy

When sending campaigns with mental health content, make readers feel that you have a genuine interest in this topic to build trust. Write your copy in a compassionate tone to grab their attention and avoid sounding toxic positive, as this might have adverse effects. Instead, focus on concepts, such as resilience and selfcare, everyone can identify with.

Overall, talking about mental health is sensitive, so it’s best to double-check your copy with your teammates to ensure that everything is spot on.

Offer educational content

As shown in the examples above, many businesses share articles and guides to help subscribers boost their wellbeing. You can also experiment with other content types based on your target audience. For instance, young people are more likely to listen to a podcast or watch a video, while people over 40 would love a book recommendation.

Keep in mind that experts’ advice and tips can add more value to your content. So do statistics from credible resources like WHO or high-ranking universities.

Share powerful stories

While expert knowledge is key about mental and physical health concerns, listening to personal stories is equally powerful. It’s a form of social proof, showing to those who suffer that they’re not alone.

Plus, many brands have launched phenomenal campaigns over the years to raise awareness on this matter. Some of them show real people describing their own experiences, while others are scripted, yet masterful. This campaign by Norwich City Football Club grabbed everyone’s attention when first launched:

Don’t tell, show your values

Sometimes people feel upset or triggered when someone offers mental health advice to them unexpectedly in a rather patronizing way. So instead of lecturing them, show what you really do to lead by example.

It’s good to remember the distinction between performative and proactive actions, as your readers will be ready to tell the difference if something feels flaky. So, share evidence of your mental health programs if possible.

Mind Your Customers’ Minds with Compassionate Campaigns

Creating email marketing campaigns on International Days like this can be truly impactful for your audience. They make them feel part of a caring community that stands up for important matters. Plus, it can make people with mental health conditions feel seen and accepted.

Follow the examples and tips above and prepare similar campaigns for Mental Health Day. And remember being empathetic is key. Not just in emails, but in life, too.

Ready to share your first mental health-related campaigns? Sign up for a Moosend account today or request a free trial to experiment with our features.

The post 7 Best Mental Health Day Email Campaigns For 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

In this article, we’ll present the top alternative solutions in case you want to switch from Unbounce or select a landing page builder that suits your needs.

Disclaimer: The information below is accurate as of September 2024.

What Should You Look for in an Unbounce Alternative?

There are a few must-have features and criteria that you should look for when searching for the ideal Unbounce alternative:

• Affordable pricing: An affordable service will help your business cut unnecessary costs and grow more easily. The high cost is among the main reasons users switch from Unbounce.
• User-friendly page builder: Look for a platform that’s easy to use and doesn’t require advanced knowledge.
• Modern templates: Customizable themes and templates simplify and speed up the process of creating a page. They are also a great starting point for beginners.
• AI capabilities: AI can speed up content creation while it can also provide inspiration.
• A/B testing: You can test different versions of your landing pages and identify what works best.
• Conversion tools: Popups and forms are essential tools to maximize lead generation and conversions.
• Integrations: Unbounce offers limited integration options (only 24 direct integrations). The more integrations your landing page builder offers, the more streamlined your marketing operations will be.

Alternatives to Unbounce by Use Case

Before we look at each alternative in more detail, here are their best use cases.

• Instapage – Best for collaboration on landing pages
• Landingi – Best landing page builder for beginners
• Moosend – Best for creating simple landing pages on a budget
• GetResponse – Best for creating websites and pages with AI
• Leadpages – Best for lead generation
• OptimizePress – Best for WordPress users
• ActiveCampaign – Best for advanced automation
• Brevo – Best for retargeting users with email and SMS
• Swipe Pages – Best for creating mobile-optimized landing pages
• ClickFunnels – Best for creating pages for your funnels and websites

Top Unbounce Alternatives: Quick Comparison

Below, you’ll find a quick comparison between the top Unbounce alternative solutions:

Now let’s explore them in more detail.

1. Instapage

Pricing: Starts at $99/month, 14-day free trial

Instapage is among the best Unbounce alternatives featuring an intuitive drag-and-drop builder with advanced features. The platform delivers an amazing user experience due to its user-friendly interface and variety of conversion-optimized layouts.

The platform allows real-time visual collaboration so that marketing teams can be more efficient. You also get reusable content blocks (called Instablocks and Global Blocks) that help you create more landing pages in less time. Instapage includes AI functionality to generate headlines, paragraphs, and CTAs, too.

To optimize your pages, you get A/B testing, on-page behavior analytics, and robust reporting. Another standout feature of the platform is Admap. This allows you to sync your ads with relevant landing pages. Finally, Instapage offers more than 120 integrations with marketing tools including advertising, CRM, email marketing, and eCommerce.

Instapage Features

• Reusable page blocks
• Huge variety of mobile-responsive designs
• Real-time visual collaboration
• AI content generation
• Form builder and customizable widgets

Pros

• Multi-user collaboration for maximum team efficiency
• A/B testing and heatmaps

Cons

• Customer service needs improvement
• Expensive solution for small businesses

Pricing

There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan.

2. Landingi

Pricing: Starts at $29/month, free plan

Landingi is a powerful no-code landing page platform that allows users to create high-converting landing pages in a few minutes. It comes with a drag-and-drop page editor with ample customization options. However, it may take some time to get used to all the options available.

Users will find more than 400 templates for landing pages and popups, which are also categorized based on the desired goal. To increase the likelihood of conversions, you can also build micro-sites and one-pages. They both have a responsive design (to look good across devices) and quick loading times.

What’s great about Landingi is that it tracks user behavior on the landing page at a very detailed level. The platform provides insights that can enhance your advertising efforts, improve your A/B testing, and maximize micro and macro-conversions.

You can also group landing pages together, build marketing funnels, and create popups. And while the platform is great for beginner users, it can also benefit developers since it supports HTML and JavaScript code.

Landingi Features

• Goal-oriented landing page templates
• Smart Sections to ensure all your landing pages stay up-to-date
• AI Generator for SEO copy and images
• E-commerce functionality to sell digital products
• 170+ integrations with popular apps

Pros

• Unlimited conversions, leads, and contacts
• Responsive customer service

Cons

• Centering multiple blocks can be a bit tricky
• Forms lack more advanced features

Pricing

Although Landingi is a free Unbounce alternative, its free plan only allows 1 page with 500 visits/month. Paid plans start at $29/month for 10 landing pages and 5.000 visits/month.

3. Moosend

Pricing: Starts at $9/month, 30-day free trial

Moosend is an affordable alternative to Unbounce with a powerful landing page creator. The platform is an ideal choice for small businesses and SMBs looking for a simple solution to create professionally-looking landing pages without coding knowledge.

The builder has drag-and-drop functionality, letting you insert items like forms, countdown timers, videos, and CTA buttons. You also get a library of stylish templates that are mobile responsive to look impeccable across devices.

Moosend’s functionality extends further than landing pages. You get a robust email marketing platform with excellent email deliverability, A/B testing, and rich analytics to track your campaign performance. You also get customizable signup forms to maximize lead generation. Moosend integrates with popular apps like CRM, CMS, eCommerce, and lead generation platforms, too.

Overall, Moosend is a great Unbounce alternative to reach your audience with personalized messages and redirect them to your landing pages from a single platform.

Moosend Features

• Modern UI that favors simplicity and usability
• Drag-and-drop page builder
• Countdown timers to add urgency
• GDPR-compatible landing pages
• Forms and anti-bot protection
• All-in-one marketing platform

Pros

• Affordable pricing that allows growth
• Straightforward landing page builder
• All-in-one marketing solution

Cons

• No A/B testing for landing pages
• Template designs could have a wider variety

Pricing

Moosend offers a 30-day free trial allowing users to test its features including the landing page builder. After that period, paid plans start at $9/month giving you access to all features, such as unlimited landing pages and email campaigns, forms, personalization, and more.

4. GetResponse

Pricing: Starts at $19/month, free plan

GetResponse is a well-known email marketing and automation platform that comes with built-in landing page functionality. You can design a landing page from scratch or select one of the beautiful templates available. What’s great about GetResponse is that it also comes with an AI-powered builder that produces appealing landing pages in a flash. The only thing you need to do is provide the field you work in and describe your product/service.

This Unbounce alternative service comes with a library of 200+ professionally designed templates. To provide a direct contact channel to visitors, GetResponse lets you embed live chat and engage in one-on-one communication.

With GetResponse, you can A/B test multiple variations of the layout and messaging of your pages. This way you can learn what makes your audience click and convert. Apart from these, the platform has a website builder and an automated sales funnel creator.

And if you have an eCommerce store, this Unbounce competitor will help you launch sales and product campaigns in sync with your store’s inventory.

GetResponse Features

• Beginner-friendly landing page builder
• AI-powered landing page builder
• Save custom blocks
• Lead generation and SEO tools
• Sales funnel creator

Pros

• User-friendly landing page and funnel builder
• Extensive integration options

Cons

• Free trial and free plan are severely limited
• Interface may look overwhelming for beginners

Pricing

GetResponse has a 30-day trial with no limit on the number of pages but with 1,000 unique visitors/month. After that, the free plan lets you create and publish 1 landing page. Paid plans start at $19/month lifting these limits.

5. Leadpages

Pricing: Starts at $49/month, 14-day trial

Leadpages is among the best Unbounce alternatives for creating landing pages for lead generation. You don’t need to be a marketing expert to create a stunning design. You simply select one of the many conversion-optimized templates and insert your text and images.

Among others, the tool lets you add images, countdown timers, a Calendly schedule, and a video player to make your page unique.

What’s interesting about Leadpages is the built-in conversion guidance feature. Before publishing your landing page, the tool gives predictions about your page’s performance, so you know what to tweak and avoid guessing.

Leadpages also stands out from the competition due to the fast-loading speeds of their pages. This also helps you achieve a higher PPC ad quality score.

Leadpages Features

• 200+ professionally designed landing page templates
• A/B split testing
• Sell digital products and services
• Popups and alert bars
• Fast loading speed

Pros

• User-friendly landing page builder
• Variety of integrations with email marketing, CRM, and other tools

Cons

• Forms lack advanced customization options
• You can’t make mobile-specific changes

Pricing

Leadpages’ pricing starts with the Standard plan at $49/month, giving you 5 landing pages and 1 custom domain. You can also test this lead generation platform risk-free for 14 days.

6. OptimizePress

Pricing: Starts at $129/year

OptimizePress is a great alternative to Unbounce if you are a WordPress user. It comes with hundreds of customizable landing page templates that are optimized for conversions and have fast loading speeds.

If you’re new to landing pages or lack advanced knowledge, the platform provides access to Optimize University. There you can find informative videos and guides on how to use the tool and make the most of it.

With this affordable tool, users can build lead generation landing pages, sales pages, upsells, checkouts, lead funnels, and more. What’s great is that the platform lets you create unlimited landing pages even in its base plan.

You can also accept payments on your WordPress website through the Stripe integration. Using the visual funnel builder, you can map every step of the customer journey and sell one-time, subscription and payment plan products. All in all, OptimizePress is a great tool designed for creators, entrepreneurs, and digital marketers to increase their leads and sales.

OptimizePress Features

• Drag-and-drop builder (with pre-built sections)
• 400+ optimized page templates
• Funnel builder
• Customizable opt-in forms and signup forms
• Integration with popular marketing tools

Pros

• Full site ownership and easy uninstallation
• Comprehensive guides and tutorials to learn the platform fast

Cons

• No free trial/plan to try the tool before purchasing it
• There are only WordPress-specific extensions

Pricing

Unfortunately, this Unbounce competitor does not offer a free trial. Paid plans start at $129/year for unlimited landing pages. You also get a 30-day money-back guarantee.

7. ActiveCampaign

Pricing: Starts at $59/month, 14-day trial

ActiveCampaign is a marketing automation platform that lets you capture the attention of your audience with custom landing pages. The page builder has drag-and-drop functionality, while it offers various blocks and layouts to structure your page the way you want it.

Using ActiveCampaign, you can showcase your products, create custom sign-up forms, and promote events. If you want your visitors to purchase directly from your landing pages, you can even include a PayPal payment button.

The platform does a great job tracking user interaction with your website and landing pages. As a result, you get a clear idea about your performance while you can also optimize your digital marketing strategy to improve engagement and increase revenue.

ActiveCampaign also shines in marketing automation. You can set up sophisticated customer journeys and target users with personalized messages when it matters most (e.g., after visiting a page, submitting a form, etc.). Finally, the Automations Map feature lets you visualize how all your automations interact with each other.

ActiveCampaign Features

• Easy-to-use landing page builder
• Flexible layout options
• Website and landing page tracking
• PayPal integration for purchases
• Comprehensive resource library for new users

Pros

• Website and landing page tracking
• Make purchases within the landing page (PayPal integration)

Cons

• You cannot A/B test your landing pages
• Expensive solution (but decent functionality)

Pricing

This Unbounce alternative tool has a 14-day trial to test its functionality. After that, paid pricing starts at $19/month, but for landing page functionality you need the Plus plan ($59/month).

8. Brevo

Pricing: Starts at $18/month, free plan

Brevo is an email marketing tool, but it offers a landing page builder as part of its Business plan.

This addition makes Brevo a more comprehensive solution for marketers looking to manage both email campaigns and landing pages from a single platform. However, for those who are solely focused on landing page creation, Brevo might not be the best fit as its core strength lies in email marketing.

Unlike Unbounce, which offers extensive customization and is designed specifically for crafting high-converting landing pages, Brevo focuses on ease of use and efficiency for those who need to integrate landing pages with their email marketing efforts.

Brevo Features

• Customizable forms to capture leads
• Drag-and-drop editor for easy, no-code page creation
• Quick deployment on a Brevo subdomain or existing pages
• Integration with Google Analytics for tracking key performance metrics

Pros

• Combines email marketing and landing page creation
• 60+ premade template designs.

Cons

• Free and Starter plan don’t include landing pages
• Reporting and analytics aren’t as rich as other alternatives

Pricing

With Brevo’s free plan you don’t get the landing page builder. To access it, you need the Business plan starting at $18/month for 1 landing page (and $24.00/month per 5 additional landing pages).

9. Swipe Pages

Pricing: Starts at $39/month, 14-day trial

Swipe Pages is another good alternative to Unbounce, offering many of the same features at a more budget-friendly price. The tool includes the AI-powered Genie tool, which helps users create entire landing pages with just a few prompts, simplifying the design process.

While Unbounce is known for its robust A/B testing and dynamic text replacement, Swipe Pages delivers excellent page speed and mobile optimization, making it a great choice for those who want fast-loading, responsive landing pages.

While they are both great options to create landing pages for your business, their main difference is that Swipe Pages is significantly cheaper than Unbounce. This makes it accessible for smaller businesses or those with tight budgets.

Swipe Pages Features

• Fast page load times for improved conversion rates
• Advanced mobile optimization
• 100+ professionally designed templates
• A/B testing with built-in analytics for data-driven decisions
• Integrated eCommerce functionality including sales funnels and one-click upsells

Pros

• Integrates with CRMs and other tools directly or via Zapier
• AI-powered drag-n-drop builder

Cons

• Advanced tools are only available in higher-tier plans
• Some features may be complex for beginners

Pricing

Swipe Pages’ pricing starts at just $39/month, making it accessible for smaller businesses. For more functionality, including team members, more traffic and custom domains, the Marketer plan costs $89/month. An Agency plan is also available at $199/month.

10. ClickFunnels

Pricing: Starts at $97/month, 14-day trial

ClickFunnels is a powerful tool for entrepreneurs to create beautiful landing pages for their websites and funnels. The platform lets you build unlimited landing pages and customize them with the intuitive drag-and-drop editor.

With ClickFunnels, you’ll be able to grow your audience fast through opt-in pages, lead magnets, event registrations, and more. To increase sales, the platform lets you set up subscriptions, one-time offers, upsells, and order bumps.

Apart from landing pages, ClickFunnels can help you create webinars, membership sites, and complete websites. This powerful functionality, however, is also reflected in its high pricing. Nevertheless, this Unbounce competitor is a great tool to put your products and message out to the world and increase your revenue.

ClickFunnels Features

• Webinars, courses, funnels, and websites
• Automation workflows
• Order bumps and 1-click upsells
• A/B testing
• API & Webhooks

Pros

• Powerful platform to elevate your marketing strategy
• Easy-to-use landing page builder

Cons

• Expensive for smaller businesses
• Learning curve to master its features

Pricing

ClickFunnels has a 14-day free trial to get to know the tool. After that, paid plans start at $97/month giving you unlimited pages, courses, funnels, and more.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Picking The Right Unbounce Alternative

Choosing the right Unbounce alternative for high-converting landing pages is important for your marketing success. Not only can you save money by selecting a competitor service, but you can also improve your daily tasks by choosing a more user-friendly platform.

Bear in mind that landing page creation can bring unexpected technical issues, so it’s good if the landing page builder you select has a responsive customer support team.

If you want a simple tool with transparent pricing and ample functionality, you can try Moosend for free and see whether it suits your goals.

Frequently Asked Questions (FAQs)

Here are some of the most frequently asked questions about Unbounce alternatives.

1. What features should an Unbounce alternative have?

If you’re switching from Unbounce, you should definitely look for a user-friendly landing page builder with a library of modern, customizable templates. You should look for a service with AI capabilities to save time and A/B testing to optimize your pages and maximize conversions. Finally, integration with popular apps is important to streamline your efforts.

2. Can I use Unbounce for free?

You can use Unbounce without restrictions for a period of 14 days (trial). After that, you need to purchase a paid plan. There are other landing page builders with more flexible free trials or even a free plan.

The post 10 Best Unbounce Alternatives For 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

In this guide, you’ll learn everything you need to know about landing pages and why they can make a huge impact on your revenue. Moreover, we’ll show you what elements it needs to be successful and how to create one in simple steps with zero technical or design skills.

What Is a Landing Page?

A landing page is a standalone web page created for visitors to “land on” after clicking a link in an email or an ad from Google, Facebook, YouTube, etc. A landing page is created with a single goal in mind, leading visitors to the call-to-action (CTA).

What are landing pages used for? In brief, these assets are built for marketing as well as advertising purposes. They can encourage viewers to make a purchase, invite people to an event, or offer important information, such as the benefits of a product or service.

For example, the above landing page was created to capture users’ contact information when they sign up for the Christmas webinar. It has a clean layout, festive background, and a straightforward value proposition.

Popular landing page types

There are various types of landing pages marketers can use to for specific actions, such as:

• Lead generation (e.g., squeeze page and lead capture)
• Conversion-driven (e.g., sales and “get started”)
• Engagement (e.g., “coming soon” and social proof)
• User experience (e.g., unsubscribe and “404 error”)
• Customer feedback (e.g., survey and review request)

What’s the Difference Between a Landing Page and a Website?

The main difference between a landing page and a website is their focus. While websites are designed to provide multiple information about a business, landing pages exist with the sole purpose of driving a certain action.

In general, landing pages are focused on one specific goal (e.g., to generate signups) and they are used as part of a campaign (e.g., PPC, paid social, email marketing).

Here are the key differences between landing pages and websites:

Now, some may wonder, do we need a website for a landing page? Not necessarily, but having one is recommended, as it helps to show your potential customers that your brand is established. And since online shoppers purchase things based on the trust they have for the brand or product, having a website is a plus.

What are the Key Components of a Landing Page?

What makes a good landing page? Firstly, you need clear copy that communicates the value proposition while maintaining messaging consistency. Other equally important success factors include:

• Minimalist design
• Strong call-to-action
• Testimonials
• Messaging consistency
• Clear copy
• Authenticity

Visitors arriving on a landing page need to see what they expect. So, the content of the landing page must match the one from the source.

Moving to the anatomy of a landing page, these are the key components: The main headline and supporting copy, a unique selling proposition (USP), a hero image or video, the benefits/features of your offering, some form of social proof, and finally a conversion point (i.e., a CTA).

Below, you’ll see an illustration of those seven key elements that a great landing page must have.

How To Create a Landing Page from Scratch

It’s now time to see how you can create a high-converting landing page fast, without any prior knowledge. Follow these steps and build landing pages that convert.

If you’re in a hurry, we have a landing page design checklist with subtasks to help you out. Click here to access it and create a copy.

1. Define your campaign goal
2. Select a landing page builder
3. Design your landing page
4. Write amazing copy
5. Create an irresistible call-to-action
6. Use visual content
7. Include social proof
8. Add tracking
9. Set SEO settings
10. A/B test your landing page
11. Preview and publish

Step 1: Define your campaign goal

A great landing page needs to have a clear and measurable goal. This will help you decide how to write your copy, what elements to include on the page, and what template you should use.

So, your call to action may lead visitors to:

• Fill out a form or survey
• Sign up for a free trial
• Download a free ebook
• Order a product
• Register for a webinar
• Provide their contact information
• Download a coupon
• Subscribe to a newsletter

Sticking to a singular goal is important. It minimizes the amount of choice you give to your visitors, and it makes it much easier to convert.

Step 2: Select a landing page builder

There are many landing page builders to choose from, ranging from design platforms like Canva and Carrd to more sophisticated marketing software, such as Moosend and HubSpot.

For example, Moosend is an email marketing service that checks that box with lead generation features, eCommerce capabilities, and multiple integrations. You can design a landing page completely from scratch using a drag-and drop editor or select one of the professionally made templates and customize it based on your needs.

All your landing pages will be mobile-responsive, so you can capitalize on the traffic you get from tablets or mobile devices. You can also enrich your landing pages with advanced elements like countdown timers to boost your sales and revenue.

Try Moosend for free

Step 3: Design your landing page

The next step is selecting the appropriate landing page template. Overall, choosing a premade design is more convenient than starting from scratch, as you can use its layout and build upon it. But if you have adequate design skills and creativity, you can create something new and save it in your library for future use.

Most landing page builders offer a wide range of templates to save time and increase efficiency. The templates are usually categorized to make the selection process effortless. Browse through the available templates and select the one that suits your needs.

Finally, add your business logo and make sure that the landing page colors match your brand. Also, check whether you need to make the necessary adjustments to your text color and fonts to create a seamless and consistent experience for your potential customers.

Step 4: Write amazing copy

The first element you’ll need to work on to catch your visitor’s attention fast is the headline. Ideally, it should match the message of the email or ad that brought visitors to your landing page. Check out the head title on the landing page below that’s hard to ignore:

Customize this!

As for the rest of the landing page copy, it is important for conversion rates. To nail your copy, emphasize how your offer will solve users’ problems and how your product will make their lives easier. In essence, you need to focus on the benefits and always have your reader’s pain points in mind.

A general tip you can follow to ensure you create a high-converting landing page is to keep your sentences short and valuable. Cut out any unnecessary details and avoid confusing business jargon.

Step 5: Create an irresistible call-to-action

After you’ve crafted your headline and supporting copy, it’s time to convert your target audience through a great CTA button, one of the most important elements of your campaign.

First, ensure your call-to-action is specific and descriptive to yield better results. Visitors need to know what to expect when they hit your CTA button. Here is an example from Lemon Squeezy.

For SaaS businesses, CTAs like “See Pricing” or “Start Your Free Trial” work well. If your landing page contains a form, try to make it as simple as possible. The most converting forms are those with just one field–the email address.

Finally, eliminate distractions that could take your visitors away from your CTA. Ideally, avoid having navigation links to other pages, headers, or footers unless you need to. Looking back at the previous example, that top navigation bar could be omitted to ensure the desired user experience.

Step 6: Add visual content

You’ve finished crafting your copy, and it’s time to work on your landing page visuals. First, you’ll need to decide what images you want to feature. These can vary from product images and stock photos to custom illustrations.

Visual aids are faster and easier to comprehend, strengthening your message and influencing your visitors’ navigation. They can help convey your message in just a few seconds.

As you’ll see in the example below, Fig.1 uses high-quality product images on its landing page to make a visual connection with the copy. The product images blend nicely with the background colors, creating a memorable landing page.

By using the right visual content you direct your visitor exactly where you want them to look to take action. Plus, they can also cleverly replace text.

Here are some tips to help you select the best visuals:

• Select your hero image: Start with a big, mesmerizing visual that shows visitors what your offer is all about. It needs to be professionally designed to catch the viewers’ attention.
• Use real photographs: Include images of people using the product or service to help visitors connect with your offer on a personal and emotional level.
• Add visuals to emphasize the benefits: Take for granted that visitors are busy. Help them convert by providing “a visual story” through your images.
• Back up your progress: Producing visual aids can be a lot of work. So, back up all the assets you’ve made, so you don’t have to worry about whatever might happen.

Step 7: Include social proof

In online marketing, it’s difficult to get people to trust you as a brand. If a consumer is unfamiliar with you, reviews and testimonials from other people like them will add to your credibility.

In fact, a recent consumer survey by Bright Local revealed that “91% of consumers trust online reviews as much as personal recommendations.” This demonstrates how social proof can influence a buyer.

There are many different types of social proof you can use, such as:

• Testimonials
• Case studies
• Customer ratings & reviews
• Influencer endorsements
• Certifications
• Brand/Client logos
• Subscriber counts
• Social share counts

One of the best landing page design tips is to place your social proof near the CTA button to boost the strength of your messaging. Finally, to have a professional-looking landing page, add a thumbnail and name to the testimonial. This will help increase conversions.

In the landing page example below, LILT leverages two types of social proof–client logos, and testimonials. As you can see, social proof occupies a large part of the landing page to increase trust.

Step 8: Add tracking

You’ve done all the hard work and created your very own landing page. But wait, how do you know if it’s actually performing well? Well, you don’t. Not before you add tracking to your campaign.

As you can see in this example from Moosend’s platform, you can enable tracking with Google Analytics. Simply insert your Google Analytics ID to measure the performance of your landing page. You can also enable tracking with Facebook Pixel to measure your Facebook Ads results.

Keeping track of who’s visiting your landing page and what actions they’re taking is essential to optimize your marketing campaigns.

Step 9: Set SEO fields

Last but not least, SEO-optimized landing pages are bound to drive more traffic. It’s easier for search engines to understand the purpose of your page and put it higher in rankings, making it more visible.

When optimizing your landing page, you should pay attention to the following:

• Title Tag: Think of it as the first impression your visitors have of your website. While there is no exact character limit, an ideal title tag contains around 60 characters.
• Meta Description: Meta descriptions basically summarize the page content. They are your No.1 chance to grab the reader’s attention.

Here’s an example of how SEO settings will look on your landing page builder tool.

After you’re done with these, you’ll need to choose your publishing method. Your landing page builder will give you some options regarding where you’d like to publish your landing page (e.g., your existing WordPress site, etc.).

Step 10: A/B Test your landing page

Landing page creation is practically over at this step. However, you can test and optimize it to maximize its performance. The best way to do that is through A/B testing.

Some key elements that you should test include:

• Headline: Try out different versions to find the best for your target audience.
• Visuals: Experiment with hero images and stick with the top-performing ones.
• CTA: Design an alternative CTA button with a twist in the copy.

By conducting those tests, you’ll be sure that you get the most out of your landing pages, whether your goal is to grow your email list, sell more products, etc.

Step 11: Preview and publish

You don’t just publish your landing page and forget it. First, do a quick check on the copy. Make sure there are no typos or grammar mistakes that would compromise your campaign and make a bad first impression.

Then, take a look at your design and find out if everything is the way it’s supposed to be. That’s it! You’re ready to publish your landing page.

Looking for a Landing Page Builder?

Landing pages are undoubtedly an essential part of your digital marketing strategy. With the above tips, you’ll be able to kickstart your way into becoming a landing page master in no time.

If you’re looking for a beginner-friendly landing page builder with powerful capabilities, sign up for Moosend account today and start building high-converting landing pages.

Frequently Asked Questions (FAQs)

Here are some of the most common questions we’ve been getting about landing pages:

Q1. Do I need a domain for a landing page?

No, you do not need a domain name to publish your landing page. Your landing page builder tool will give you options to publish your page without having a custom domain.

Q2. Can a landing page replace a website?

No, landing pages are built with a specific marketing goal, while websites are meant for exploring a brand. Ideally, landing pages work complementary to your website.

Q3. Do landing pages rank on Google?

While landing pages don’t rank on search engines by themselves, Google considers them essential for a good sales funnel. For a landing page to rank on Google it must be optimized for keyword targeting, have additional content that adds value to the reader, include more than one CTA, and have a fast-loading time.

Q4. How long does it take to build a landing page?

To build a landing page, you’d need from 1 hour up to a week since in most cases they act as selling pages for a particular service/product. However, depending on the tools you use and the complexity of the landing page, they can be developed much more quickly.

Q5. How do I drive traffic to my landing page?

Some of the best ways to drive traffic to your landing pages are email newsletters, paid search and social media ads, retargeting ads, and newsletter sponsorships. Other effective ways include guest blogging, creating Twitter threads with your pages included, and finally partnering with influencers.

Q6. Are landing pages effective?

Landing pages are highly effective in increasing conversions compared to a homepage or blog post because they have one singular goal. Moreover, landing pages are a great way to build your brand and grow your email list, while they also work perfectly as part of PPC campaigns.

Q7. Is a landing page bad for SEO?

No, a landing page is not bad for SEO. On the contrary, landing pages are an excellent way to funnel the traffic that you bring through your SEO efforts.

Q8. What URL should my landing page have?

Your landing page URL should ideally “tell” your audience where the link is taking them after they click on it. Customize using words that indicate what your landing page promotes and make it up to 60 characters in total.

Q9. What size is a landing page?

The recommended landing page size is 940–960 pixels, which works for most screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

Q10. What is the best landing page builder?

There are various good landing page builders out there, such as Unbounce, Wix, and Mailchimp, but Moosend is the better option among them because it offers a user-friendly interface with advanced functionalities to power up your landing pages at a fraction of the cost of the other services.

Q11. Do I need a favicon for my landing page?

Yes, you can use the one you already have for your website or create a new one that is part of your promotional landing page campaign to catch people’s attention. To create one you can use Hubspot’s Free Favicon Generator.

The post How To Create an Effective Landing Page In 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.