Abandoned cart emails help turn hesitation into action. These automated reminders nudge shoppers to complete their purchase—with the right timing, messaging, and incentives.

Explore how to set up abandoned cart emails, along with best practices and examples to help recover lost revenue.

What Is An Abandoned Cart Email?

An abandoned cart email is a follow-up message sent to customers who add products to their cart but leave the website without buying. It’s a powerful sales recovery strategy that can reclaim around 10% of lost revenue.

These emails serve as friendly reminders, highlighting the items left behind and including a clear call-to-action. To make them even more enticing, some marketers offer incentives like free shipping or discount codes.

Why You Should Send Abandoned Cart Emails

The good news is that your business isn’t doomed due to cart abandonment. If you want to win back lost customers and increase sales, an abandoned cart email strategy is the best way to succeed.

Here are some cart abandonment stats that point to their importance:

• Abandoned cart products can reach up to $4 trillion annually.
• In 2025, the average cart abandonment rate reached 70.19%.
• B2C businesses using automated cart abandonment workflows see a 50% increase in conversion rate.
• More than 40% of cart abandonment emails are opened, and half of the subscribers who engaged with the content of the email purchased.

Crafting compelling abandoned cart emails is not just a cool way to re-grab your prospects’ attention. It helps you cope with a real revenue blocker and reduce its impact on your business.

Common Reasons for Shopping Cart Abandonment

While every industry is different, there are certain common issues that can result in cart abandonment:

Source

Expensive delivery, cheaper options from competitors, and unexpected costs that appear during the checkout process are the main cart abandonment causes. Plus, cart abandonment is often linked to customer intentions. Some may just browse through your website or consider a purchase unnecessary.

These findings show that improving your eCommerce site navigation leading to checkout is a must. But since controlling all these factors is not always easy, setting up abandoned shopping cart emails can help you make up for lost revenue.

Best Practices for Converting Abandoned Cart Emails with Examples

Cart abandonment emails are a surefire way to bring customers back, but this doesn’t mean that any cart abandonment email will work. Follow these best practices to meet your goals.

1. Choose email automation software

How can you set up abandoned cart emails without wasting valuable time and resources? Most email marketing platforms offer dedicated features to create converting abandoned cart emails with premade email templates and automation workflows.

Besides creating a single email, these tools let you also schedule and trigger abandoned cart emails and sequences to increase your conversion potential. Moreover, you can use segmentation tools to make your abandoned cart reminder emails more relevant to your audience.

For instance, Moosend provides users with a premade cart abandonment workflow that can be easily adjusted following the if/then logic. Use cart abandonment product blocks to remind users of what they left behind and tweak your messaging to suit your brand style using the beginner-friendly editor.

Try Moosend for free

2. Add a clear sender name

The sender name is the initial element that attracts the recipient’s attention and might impact the success of your campaign. Pick a trustworthy and well-perceived name otherwise your email might look spammy.

Your company’s name is usually enough. To make your email feel a little more personal, use a person’s name in your sender. It’s a simple, yet effective touch that can elevate readers’ experience and gets you closer to a good open rate. Make sure it’s not too long, otherwise it won’t be fully visible in the mailbox.

Another great strategy is using a more personal sender name in later messages. While the first abandoned cart email has a more generic feel, the one that arrives a few days later feels like someone from the company took the time to check the cart personally. It will make subscribers feel more valued and eager to open your emails.

3. Create an attention-grabbing subject line

Good subject lines secure a high open rate. Once reading it, a recipient decides to open or ignore the email. Depending on your brand you can try different things, from informal, cheerful, mysterious, or even a little urgent.

Here are our top 5 favorite abandoned cart email subject lines:

• Your shopping cart xpires in two days – Save it now!
• You’re so close to better coffee.
• Oops… You left something in your cart!
• You know you want them. Take a second look!
• Was it something I said?

The optimal number of characters for a subject line is between 30-40 to ensure that your sentence will look good on mobile, too. Adding the visitor’s name to the subject line is also a nice addition. It catches the reader’s attention on the spot, creating a personal touch that buyers value a lot.

Want to ensure that your subject line is efficient for your target audience and industry? Use an AI writer to find helpful suggestions or conduct A/B testing to find the winning version.

4. Show them what they’re missing

Not everyone remembers what they were about to order and may have visited other stores, too. Product images of abandoned items can help, especially for potential buyers still thinking about buying.

Check out this example by Trade. They added the product names next to beautiful visuals of abandoned items and links to redirect them to their carts.

To make this email even more appealing, include social proof such as customer reviews and ratings to earn prosects’ trust and build up a little FOMO.

5. Write compelling email copy

To increase abandoned cart email conversions, your messaging should stand out. A simple trick is staying on brand and keeping it short. Large paragraphs and stories rarely help, so go for something witty and bold, followed by a brief description of the abandoned products.

Let’s see some abandoned cart email examples from major brands:

Camera Ready Cosmetics’ Scarcity Message

Scarcity is one of the most important marketing principles. We tend to place a higher value on things that are in short supply.

Creating a sense of urgency or scarcity in your abandoned cart email like Camera Ready Cosmetics can work wonders. If your customers believe a product is available for a limited time, about to sell out, or out of stock, they’ll be more eager to act.

Lewis’ Personalized Abandoned Cart Email

E-commerce businesses can often come across as impersonal. Personalized emails delivering a friendly, more personal tone in your copy can be a real savior.

Lewis chose to reengage lost customers with a friendly email that entices the reader to give their cart another chance. The personalization at the greeting and the signature at the closing of the email creates a welcoming copy that makes the reader appreciate the brand even more.

Chubbies’ Humorous Cart Abandonment Email

Chubbies have a fun time with their copy, serving fresh content all year round. While it’s not a suitable strategy for all kinds of brands, humor can be highly effective. You can keep your subscribers engaged and drive them back to their cart only because they appreciate a little cheerfulness in their inbox.

Finally, it’s normal for customers to need help or guidance while browsing your eshop. It’s also possible that they didn’t complete their purchase because of technical issues. Show you are there for them, by including contact information such as phone number or email address or even a FAQ section.

6. Add a clear CTA

The CTA button is one of the most important parts of your abandoned cart email, as it can make or break lead conversion. While strong words are often a great strategy for CTAs, words like “buy,” “shop,” or “complete” may put off some of your customers. Choose low-commitment action words showing readers that you offer them the freedom of choice.

For instance, you could ask them to “Return to shopping cart,” “View cart,” or “Get the goods.” If you’re offering free shipping or a discount code, you can also use this in your CTA by urging them to “Use the coupon.”

Don’t forget to make your button outstanding so the reader doesn’t miss it, as shown in the example by Casper:

7. Segment your recipients

Abandoned cart emails not only need to be properly structured and well-timed, but relevant, too. Not all visitors have the same needs or shopping habits, so they cannot be driven back to their cart with the same email.

To increase conversions and win back as many “abandoned” customers as possible, use list segmentation. It’s one of the most effective email marketing strategies that helps you get to the root of why a visitor hasn’t completed their purchase and address their specific concerns to make them buy your products.

List segmentation lets you group your e-store visitors according to various criteria and send the right email to them. Here are some of them:

• Repeat vs. first-time customer
• Shopping history
• Location
• Cart size
• Order value
• Product type

To nail that strategy, get list management software with top-notch capabilities. Look for a platform with a great deliverability rate and additional personalization features, such as custom fields, to create highly targeted emails.

8. Create time-relevant email series

Another factor to consider is the timing of your abandoned cart emails. When is the perfect time to win your visitors back?

The best option is sending it within an hour from the time of the cart abandonment. Remember that your first email shouldn’t be pushy, but a gentle reminder wishing to help the visitor.

If you’re planning to send a series of abandoned cart emails, you can adopt a more urgent language in your second email or last call. However, avoid sending too many follow-ups as your content will look spammy.

9. Optimize for mobile devices

If you’re only designing emails to look good on desktop, then you’re clearly missing sales recovery opportunities. According to recent stats, mobile users have a higher abandonment rate reaching 85%, calling for better optimization tactics.

Most email services—including Moosend—offer mobile-optimized templates to tackle that challenge. You can also look for integrations to run tests for different devices and screen sizes.

Overall, a clean format with subsections, white space, and short chunks of text can secure a better experience for mobile users.

10. Make data-informed decisions

It’s tempting to rely on your intuition to predict what your audience wants to read when receiving an email, but this strategy might not always lead to great results. Instead, resort to data-informed tactics such as A/B testing.

To understand exactly what works and what doesn’t, play around with your subject line, content format, images, and CTA to find what resonates the most with your target audiences.

Once you start collecting data from your abandoned cart emails, observe patterns that work and what needs improvement. For instance, check out what subject lines receive higher open rates, and whether certain content formats, such as social proof, lead to higher conversions.

Additional Amazing Abandoned Cart Email Examples to Get Inspired

Want to see how other brands designed their abandoned cart emails to boost conversions? Here are 9 notable examples and why they work:

1. Beauty Bay

Subject line: We’ve saved your bag

Beauty Bay created a bold abandoned cart email, without missing the point:

Why we liked it:

• They displayed their brand identity using bright colors, bold texts, and unique photos.
• They employed a sense of scarcity (“before someone else does”) to motivate readers to act fast followed by a strong CTA.
• The free delivery incentive makes the offer more attractive and harder to resist.

2. Design Milk

Subject line: Forget something in your Design Milk cart?

Design Milk stepped into their prospects’ needs and delivered a great abandoned cart email readers can identify with:

Why we liked it:

• The reader understands straightaway from the subject line what this email is about.
• They wrote empathetic copy, acknowledging their need for extra time to purchase this item.
• They shared information in the form of icons without boring the reader.

3. Church California

Subject line: You left something behind…

Church California, an online store with botanical products, used various tools to make their abandoned cart emails a success:

Why we liked it:

• They shared an article below the abandoned products to help prospects decide if they’re suitable for them.
• They added customer testimonials to tempt readers to buy driven by social proof.
• They included an unsubscribe button to help recipients opt out if they’re not interested in receiving emails from the brand.

4. Bluemercury

Subject line: You have great taste!

A little compliment goes a long way, and flattering your prospects like Bluemercury can lead to impressive results.

Why we liked it:

• The headline “we love your choices” gets noticed straight away.
• They added two CTA buttons with the same goal leading to the customer’s cart.
• They created a sense of urgency with the words “don’t miss out on” to boost conversions.

5. Timberland

Subject line: Can’t Stop Thinking About Me?

Timberland nudged cart abandoners and offered alternative ideas to boost sales.

Why we liked it:

• They wrote a creative subject line that’s hard to skip even in busy inboxes.
• They added product recommendations, similar with the item in the prospect’s cart.
• They created a CTA button leading recipients straight to the checkout page to save time.

6. Allbirds

Subject line: Your Cart Is Waiting

Allbirds created a customer-centric abandoned cart email, with emphasis on the return policy.

Why we liked it:

• They targeted prospective customers leaving their cart behind due to lack of return options to tackle their hesitance.
• They added two icons leading to customer support or service to respond to concerns and win back customers.
• They created a personalized experience by adding the recipient’s name on the introduction.

7. Native

Subject line: Does this count as a humble brag?

Native used the social proof tactic to elevate the efficiency of their abandoned cart email:

Why we liked it:

• They wrote an attention-grabbing subject line with a clever wordplay to boost open rates.
• The added customer testimonials in the form of start ratings to trigger FOMO and build credibility.
• The added urgency to the CTA buttons to move readers to the checkout.

8. Recess

Subject line: you’re so close (to having 10% off)

Recess showcased their brand identity in their email design, using pop colors that make a difference:

Why we liked it:

• This follow-up email comes with a 10% discount–also mentioned in the subject line–to boost conversions.
• Their email copy is short but straightforward, focusing on the incentive.
• The “I’m ready” CTA button aligns perfectly with the rest of the design assets and colors.

9. The Home T

Subject line: Oh no! This expires soon. Don’t miss it.

Home T’s cart recovery email focused on announcing zero shipping costs to attract abandoners.

Why we liked it:

• They added an urgent tone straight from the subject line, mentioning that the offer will expire soon.
• They included a visual of an adorable puppy to make this email campaign more engaging.
• They added “Free shipping” on the initial call-to-action button to boost visibility.

Premade Abandoned Cart Email Templates to Save Time

Want to build converting landing pages without wasting extra time? Use one of the templates below and customize them based on your needs. To get them, log in to your Moosend account or request a free monthly trial:

Stylish abandoned cart email template

Tweak the initial image, copy and fonts based on your brand needs. This template also includes social media buttons for those interested in interacting more with your brand, without necessarily purchasing:

Tailor this

Minimal abandoned cart email template

This template is perfect for retailers and eCommerce businesses looking for a simpler design to nudge cart abandoners. Use the editor to add more sections if needed, such as testimonials:

Customize this

Visual cart recovery template

If you want your template to be more about your products, customize this template focusing on product details. The red CTA buttons can maximize conversions, but feel free to tailor them based on your brand’s colors:

Use this

Build Abandoned Cart Emails You’d Love to Receive

The next time an abandoned cart email lands on your inbox, think about what made you give it some extra thought. Was it the subject line, the design, or simply the product itself? Stepping into your prospects’ shoes is essential to nail this strategy.

And finally, remember that these email campaigns let you show prospects what your brand is made of. Through your copy and tone, you can create hard-to-skip customer experiences.

The post 17 Best Abandoned Cart Email Examples & Templates [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Now picture this: with the click of a button, emails fly out from your account, perfectly timed, personalized, and targeted. You didn’t spend hours deciding when to send them. Instead, everything is automated, running like a well-oiled machine.

This is the power of email automation. With tools like workflow builders, often provided by email marketing platforms, you can easily create automated campaigns. Additionally, ready-made email automation templates are available to save you hours of manual work.

Whether nurturing leads, following up with new customers, or re-engaging past clients, these pre-made workflows take the guesswork out of which steps to add, giving you more time to focus on growing your business.

What is Email Automation?

Email marketing automation is the process of sending targeted, personalized emails automatically based on predefined triggers, actions, or schedules.

Instead of manually crafting and sending each email, automation allows you to set up a system that delivers targeted, personalized messages at just the right time. To do so, you need marketing automation software.

Key Components of Email Automation Templates

Email automation templates are the perfect starting point for a new email marketer or business owner who is unsure how to set up a workflow.

These act as blueprints, guiding you through the process by providing pre-built structures you can easily customize.

As you become more comfortable, you can gradually build on these templates, adjusting the main components to better suit your business needs:

• Triggers: The starting point of your automation process. They can be a new user subscribing to your list, a purchase, or an abandoned cart. Triggers ensure the right email is sent at the right time.
• Conditions: They add a layer of customization to the workflow by setting parameters for the actions. For instance, you might send different emails based on whether a subscriber opened a previous email or clicked a specific link.
• Actions: The tasks the system performs after the trigger is activated. This could be sending an email, updating a subscriber’s details, or adding them to a new list. Actions help guide your audience through a journey based on their behavior.

Together, these components create a seamless flow of communication, allowing you to deliver the right message to the right person at the right time.

16 Email Automation Templates to Save Time

Most email marketing automation tools provide everything you need to seamlessly create, personalize, and automate your campaigns.

These platforms handle everything from designing emails to setting up workflows, making it easy to engage your audience without the manual work.

Today, we’ll explore some of our best automation templates (or recipes, as we call them) to save time and streamline your marketing efforts.

Essential step: You can try the following workflow templates by signing up for a free Moosend account.

1. Welcome email sequence

A welcome series is one of the most important automations you can set up for your business.

This sequence is triggered whenever someone subscribes to your email list. The workflow will help you introduce new subscribers to your company and products, educate them about your brand, and guide them through different parts of your website.

You only need to specify the time interval and use your HTML newsletter editor to create your message.

Welcome email sequences also include a confirmation email, ensuring subscribers have opted into your list.

Welcome email resources

Here are some guides to help you create your welcome email campaign after setting up your sequence:

• Welcome Email Templates To Boost Engagement
• Welcome Email Examples You Need To See

2. Onboarding email automation template

An onboarding series will guide your subscribers through your sales funnel by delivering the right content at the right time.

The following workflow is perfect for creating different paths for your subscribers based on their behavior. Whether introducing them to your offerings or moving prospects further down the funnel, this sequence helps automate personalized engagement.

Additionally, it can help you keep your email list clean by finding and removing inactive and disengaged subscribers.

Tip: If you’ve used a lead magnet to attract new subscribers, the onboarding sequence can help nurture them from interested readers into engaged customers.

Further reading: Check out our onboarding email guide with tips and examples to create the perfect nurturing sequence.

3. New customer thank you email

After a purchase, a warm, personalized thank you message shows appreciation and strengthens customer loyalty.

This automated workflow will allow you to thank your buyers for their support and enhance their post-purchase experience.

Transactional emails can encourage repeat business by including product recommendations or a future discount. They also typically have higher open rates, making them a simple yet effective tool for driving engagement and improving customer satisfaction.

Further reading: Thank you emails come in different shapes and sizes, so check out our comprehensive guide to find out some of the best types of emails to thank your customers.

4. Anniversary email sequence

Did you know celebrating milestones with your customers can boost engagement and loyalty? An anniversary sequence is the perfect way to do that.

This automated workflow sends personalized emails for key anniversaries, such as the date customers subscribed to your list, their first purchase, or the anniversary of a service they signed up for.

Acknowledging these special moments shows customers that you appreciate their ongoing relationship with your brand. Include offers, discounts, or a simple message of gratitude to make them feel valued and strengthen their loyalty to your business.

5. Happy birthday email sequence

Everyone enjoys feeling special on their birthday, and a well-timed birthday email can do just that while driving engagement and sales.

A sequence allows you to create a deeper, ongoing connection with your subscribers instead of sending just one email.

For instance, you can start with a “Happy Birthday” message with a limited-time offer or discount. A follow-up reminder will ensure they take advantage of the gift before it expires, and a final “Last chance” email adds urgency.

This approach makes the customer feel appreciated and encourages purchases, making it a win-win for both the customer and your business.

Further reading: For more on collecting customer information, see our guide on newsletter sign-up forms and email segmentation.

6. Abandoned cart reminder

Did you know many potential sales are lost when customers abandon their carts? According to statistics, shoppers abandon 69% of online carts.

That’s why a cart abandonment sequence is one of the most important workflows for recovering lost opportunities. By reminding customers about the products they left behind, you can nudge them to return and complete their purchase.

An effective sequence needs to send a reminder email shortly after the cart is abandoned, followed by a second email a day or two later with an incentive, like a discount or free shipping.

Personalize your cart abandonment emails by including the customer’s name to make them more impactful. Also, use clear calls to action to make it easy for customers to pick up where they left off.

With an email automation platform like Moosend, you can combine its personalization and automation features to effortlessly create emails that gently remind customers of their abandoned items and encourage them to complete their purchases.

Try Moosend

Additional resources

• Abandoned Cart Email Templates
• Abandoned Cart Subject Lines To Boost Open Rates

7. Repeat purchase reminder

This replenishment email sequence is perfect for businesses offering consumable products or services that need regular replenishment.

The workflow is perfect for reminding buyers to restock or renew before running out, boosting convenience and loyalty.

Automating reminders based on typical usage patterns—such as sending an email a few days before a product is expected to run out—keeps customers engaged and satisfied.

8. Special offer reminder

Whether you’re running an eCommerce store or a SaaS business, special offer reminders help ensure that promotions don’t slip through the cracks.

This automation triggers when a subscriber visits a specific page using advanced website tracking. The workflow can also segment visitors into buyers and non-buyers, tailoring the message for each group.

Non-buyers receive a reminder to claim the offer, while buyers may get a follow-up promotion to encourage further engagement.

This targeted approach increases the chances of converting visitors and ensures that your special offers reach the right audience at the right time.

9. Upsell/cross-sell workflow

This email automation template lets you upsell (offering more of the same product) or cross-sell (suggesting complementary items).

For example, if a customer buys a camera, the upsell workflow could recommend a higher-end camera model or an extended warranty. In contrast, the cross-sell workflow could suggest complementary items like lenses or tripods.

Sending these personalized recommendations shortly after a purchase keeps customers engaged, encouraging them to explore more of your offerings. This helps drive repeat purchases and boost overall sales, making your eCommerce email marketing automation efforts more efficient.

Further reading: Check these cross-sell email examples to get inspired for your campaigns.

10. Weather-based recommendations

Do your product sales change with the weather? If so, this sequence can help you capitalize on them.

The following email automation template uses real-time weather data to send personalized product recommendations based on local weather conditions.

For instance, if it’s raining in a customer’s area, you can upsell umbrellas or waterproof gear. If it’s sunny, you might cross-sell summer accessories like hats or sunscreen.

Weather-based marketing will let you drive more relevant purchases and increase sales without extra effort. Here’s the perfect template to make it happen:

Tip: Track key email metrics, such as conversion rates, to measure the success of your product recommendation campaigns.

11. Loyalty sequences

Building customer loyalty is key to long-term business success. A loyalty workflow will help you nurture and reward your most devoted customers.

This two-part automation is designed to recognize milestones and offer incentives as customers reach specific goals.

Part 1 will set the foundation by tracking a custom field, such as the number of purchases or engagement level. Once a customer reaches a certain threshold, this triggers the second part of the sequence.

Part 2 activates when the custom field goal is achieved, rewarding customers with a personalized offer, discount, or exclusive content to acknowledge their loyalty.

Using these two sequences in tandem will help boost customer retention and motivate loyal customers to continue supporting your brand.

You can also include a referral program in your loyalty sequence, offering incentives for loyal customers who refer new subscribers to your brand.

Further reading: Learn more about rewarding loyal buyers by checking out our customer loyalty program guide.

12. Website re-engagement email

Ever wonder how many visitors leave your site and never return? A website re-engagement series is your chance to bring them back.

By segmenting visitors into those who’ve made a purchase and those who were browsing, you can send personalized follow-up emails that speak directly to their needs.

For previous buyers, you might offer a special discount or recommend products based on their purchase history. For first-time visitors, an incentive to return can spark new interest.

This simple automation keeps your brand top-of-mind and encourages visitors to take the next step with your business.

Tip: You might also offer exclusive content or downloads, such as eBooks, to re-engage first-time visitors and keep them interested in your brand.

Further reading: Check out these re-engagement email examples to see how popular brands win back disengaged customers.

13. Re-engagement email based on weather

Similar to weather-based product recommendation emails, a win-back email tailors your campaigns to match local weather conditions but with a focus on bringing subscribers back to your store.

This workflow re-engages customers interested in a particular category instead of promoting related products. For example, if a customer clicks on a women’s accessories link, the system checks their local weather. On a rainy day, they might get an offer for umbrellas, while sunny days trigger emails about summer hats.

You can set up your sequence by using the following email automation template:

Tip: Consider integrating SMS into this workflow to add another personalized touchpoint based on local weather conditions.

14. Specific area of interest

When a visitor lands on a specific page of your website for the first time, engaging them with tailored content is an excellent opportunity.

Whether they’re checking out product categories, browsing service options, or viewing pricing plans, this automation triggers relevant messages that match their interest.

It also helps you personalize the customer experience and deliver exactly what they’re looking for, making your emails more effective in driving conversions.

15. Change in customer data

Did you know you can further personalize your emails by leveraging updated customer data?

For instance, when a subscriber’s custom field changes—such as moving from “prospect” to “buyer” or updating their preferences to include “interested in premium products”—you can trigger an email workflow. This could include a welcome message for new buyers, personalized product recommendations, or exclusive offers tailored to their interests.

By responding dynamically to these changes, you ensure your emails are always relevant and aligned with where each customer is in their journey.

16. Survey buyers workflow

The following sequence allows you to automatically gather feedback from your customers after they’ve made a purchase.

By sending a follow-up survey after a set time, you can learn more about their experience, what they enjoyed, and areas for improvement. This valuable feedback helps you fine-tune your new products or services, improve customer satisfaction, and build a stronger relationship with your audience by showing you care about their opinion.

Additional Resources

• Effective Survey Email Subject Lines [+ Examples & Tips]
• Survey Email Templates for Better Response Rates
• Best Free Survey Tools For 2024 [Features & Pricing]

Create Custom Email Automation Templates with Moosend

Moosend offers a powerful and intuitive visual workflow builder for easily creating and saving custom email automation templates.

Additionally, it provides a variety of ready-made automation recipes that you can customize to fit your specific needs, streamlining your email marketing efforts.

The interface is modern and clean, and each step is color-coded, making it easier to map out your automation process. The left-side menu will also help you set up your sequence, reminding you of the tasks you need to complete.

With Moosend, you can also benefit from multiple integrations, making connecting your CRM, lead magnet tools, and other marketing platforms easy to create smooth automation processes.

Select triggers

Start by choosing your trigger, which is the event that will initiate your automation flow. Moosend provides a variety of trigger options to build complex sequences.

You can select from email, website, profile, list engagement, lead generation, and scheduling triggers.

For example, your automation can be triggered when someone:

• opens any marketing campaign
• views any product
• submits a specific form or landing page

Add conditional steps

Next, you’ll need to add conditional steps to define how your automation will progress. These conditions ensure that subscribers receive the most relevant content based on their actions or preferences.

Moosend allows you to add:

• Split flow
• Filter by weather conditions in the contact’s location
• Filter (If condition/Else)
• Wait a specific time interval

Set actions

Once the conditions are met, it’s time to define your automation’s actions.

Moosend offers a wide range of actions to choose from, such as:

• Send an email campaign to your audience
• Subscribe/Unsubscribe contacts from a list
• Add/Remove tags from contacts to better segment your audience

You can also add notes to each step of your email workflow, ensuring that everyone on your team understands the logic behind the automations. Additionally, you can easily activate or deactivate your workflows, giving you complete control over your automation.

Once you’ve built a workflow that works well for your business, you can save it as a recipe for future use. Then, you can go to the email editor, choose one of the available email marketing templates, and start customizing them.

Lastly, unlike other email marketing automation tools, Moosend’s automation is available on all plans, and you can try it by signing up for a free account.

Build your email automation

Find Your Recipe to Success

Email automation is a game-changer for any smart marketer. It allows you to send targeted, timely, and personalized emails without manual effort, ensuring you stay connected with your audience at every step of their journey. Automating your campaigns can save valuable time, improve customer engagement, and ultimately increase conversions.

Using marketing automation templates simplifies the process even further. These pre-built workflows provide the perfect starting point, allowing you to set up efficient and effective email sequences in minutes.

Whether it’s welcoming new subscribers, recovering abandoned carts, or re-engaging past customers, automation templates take the guesswork out of your strategy.

Moosend makes this even easier. With its intuitive workflow builder, robust automation features, and ready-made recipes, you can easily set up smart sequences for your business. Sign up for a free account to see how the workflow builder works, try the automation templates, and build one yourself.

FAQs

Below, you’ll find some common questions about email marketing automation.

1. How do I create an automated email template?

Start by setting up a workflow in your email platform. Choose a trigger (e.g., a subscriber sign-up), add conditions (like whether they opened a previous email), and define actions (such as sending a follow-up email). This combination automates your campaign and personalizes the customer journey.

2. How can I automate my emails?

Email automation involves setting up workflows or sequences within your email marketing and marketing automation platform. For instance, if you have a series of onboarding emails, you can create an onboarding sequence that automatically sends emails based on user behavior. Platforms like Moosend offer intuitive visual workflow builders and email automation templates, making designing and setting up these automated workflows easy.

3. How do I plan an automated workflow?

Identify your business goals (e.g., welcoming new subscribers, nurturing leads, or recovering abandoned carts). Next, map out the customer journey and determine which emails should be sent at each stage. Define triggers (e.g., purchases, sign-ups) and create email content for each touchpoint. Finally, an automation tool should be used to schedule and trigger these emails at the right time.

The post 16 Email Automation Templates For Different Scenarios [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

But if you’re in the eCommerce industry and new to AI, it can feel a bit like trying to catch up on the latest popular show that everyone else has already seen.

Don’t worry, though. We’re here to see what eCommerce AI is and show you how it can work wonders for your online business.

In this article, we’ll start with the basics and explain what AI actually is. Then, we’ll dive into the benefits it can bring to your online store, share some real-life applications and use cases, and finally, give you some practical tips on how to implement it.

What Is AI for Ecommerce?

Ecommerce AI refers to the use of artificial intelligence technologies in the eCommerce industry. By 2028, research predicts that 95% of customer interactions will be AI-powered.

AI is used throughout the eCommerce supply chain for optimization, personalization, smart product discovery and recommendations, chatbots, and predictive analytics. It helps retailers drive business growth and creates a seamless, efficient, and smooth online shopping experience for customers.

What Are the Benefits of Ecommerce AI?

Artificial intelligence has many applications in eCommerce and, therefore, many benefits, from precise audience targeting and increased operational efficiency to data-driven reputation management and large-scale personalization.

Let’s take a closer look at some of the benefits.

Precise audience targeting

AI can enhance audience targeting. It analyzes customer data, identifies patterns and preferences, and can make smart predictions about buying behavior.

Using AI-gathered insight, you can optimize recommendations and ad placements, increase engagement levels and conversion rates, and improve customer experience.

Personalization at scale

Using machine learning algorithms, eCommerce AI analyzes customer data and behavior to provide a personalized shopping experience.

It can predict a customer’s next likely purchase and recommend products based on similar interests, their wishlist items, and more.

While some level of personalization is available without AI, using e-commerce AI for personalization opens the doors to high-level personalization on a large scale.

Real-time decision making

AI solutions can make accurate sales and demand predictions using real-time data, demographics, online reviews, weather forecasts, and more.

These predictions allow eCommerce businesses to make quick, informed decisions and better adapt to changes in the market.

Increased operational efficiency

Smart logistics systems and dynamic pricing optimization are two kinds of AI tools that improve operational efficiency. They are used to automate decision-making and repetitive tasks and streamline operations.

This helps to optimize resource utilization by reducing time spent on manual tasks.

Data-driven brand reputation management

Ecommerce AI technology gives retailers unique selling points like hyper-personalization, such as personalized product recommendations, 24/7 smart customer service like AI chatbots and virtual assistants, and inventory management optimization that reduces product stockouts.

These features help to improve brand reputation and can be an important factor that boosts word-of-mouth marketing.

Increased security

Fraud detection tools that use AI algorithms provide enhanced financial transaction security and protect online shoppers and retailers from threats. They monitor multiple parameters like transaction patterns and customer behavior to identify fraudulent activity and prevent it.

How AI Transforms the Ecommerce Industry: Use Cases

Artificial intelligence has many use cases that can be applied to business functions.

They include:

• Data mining and analytics: Collect and analyze important data and leverage it to produce actionable insights that you can use to make informed decisions.
• Machine learning: Algorithms that self-learn are used by eCommerce retailers for better inventory management, sales forecasting, enhanced customer interactions at every touch point, and logistics automation for first-rate customer experiences.
• Natural language processing (NLP): Natural language models, like ChatGPT, understand human languages and use them to learn and generate responses. They are used to improve chatbots to respond to questions and inquiries with better, faster, and more accurate answers at any time of the day.
• Computer vision: Computer vision AI technology allows computers to understand, recognize, and classify images, like product photos. It is used by eCommerce businesses for smart product searches and improved recommendations.
• Deep learning: These algorithms learn complex data patterns, like language and images. NLP and computer vision are forms of AI deep learning. It is used in eCommerce for high-level personalization, particularly regarding product recommendations.

Now, let’s look at how these forms of AI are implemented by eCommerce businesses.

Recommendation engines

Recommendation engines are built on collaborative filtering algorithms. They analyze the behavior, interests, preferences, and past purchases of your customers and identify similarities and patterns.

The patterns are used to predict products that users may be interested in and provide highly personalized recommendations.

Dynamic pricing optimization tools

Using algorithms to analyze market demand, manufacturing costs, and competitor prices in real time, dynamic pricing optimization tools adjust product prices automatically. This helps maximize profit potential and ensures the best price every time.

Examples of brands that use AI-powered dynamic pricing include Uber and Amazon. Uber uses the tool to adjust ride prices according to location and demand, while Amazon optimizes its prices based on competition and real-time market conditions.

Source

Customer support

NLP and machine learning allow chatbots to understand customer questions and respond to their inquiries using natural language. Although they aren’t fully self-sufficient and require some manual support, they can handle customer queries and provide out-of-hours assistance.

They can also collect customer feedback and undertake routine tasks, saving time for your customer support team.

Home improvement giant Home Depot provides quick and accurate responses to customer support questions, such as shipping information, thanks to its AI-powered customer support tool.

The online store’s chat system also offers instant details about free shipping, delivery fees for major appliances, and links to further information, ensuring a seamless customer service experience.

Audience segmentation

Customer segmentation tools that use machine learning can analyze customer data, identify similarities, and create customer segments that are accurate and based on a wide range of data points.

This lets businesses create tailored, personal marketing campaigns and communications for each segment.

Logistics and inventory management

Built on Internet of Things (IoT) devices like RFID (Radio-Frequency Identification) tags, sensors, smart scales, smart shelves, and drones, smart logistics systems monitor inventory levels and conditions in real time.

The data is then used to efficiently manage inventory, predict market demand, and improve supply chain operations. By maintaining optimal inventory levels, they enhance production efficiency and help curb overspending.

Walmart uses AI to predict demand and manage its warehouse inventory to save significant costs is a perfect example of how AI can revolutionize retail stock control.

Sales and demand forecasting

Forecasting tools that use AI machine learning can forecast sales and demand by analyzing data and demographics in real time and examining external elements such as the weather.

This means eCommerce companies can accurately predict sales and demand levels, better manage their inventory and logistics planning, and enhance their pricing strategies.

NLP-powered voice search

Natural language processing tools allow eCommerce retailers to optimize their stores for voice search.

This makes their websites more accessible by ensuring the product listings and other pages can be accessed through voice commands.

Image recognition and visual search

Computer vision-powered tools that use image recognition let users search for products in a store using images, kind of like Google Lens.

Users can take pictures or screenshots of things they like and use them to search for products, which helps if they don’t know what search terms to use.

Here’s an example:

Fake review and fraud detection

Fake reviews and fraud are unfortunate parts of running an eCommerce business, but AI can help deal with these issues effectively.

Using AI-driven text analysis, businesses can identify fake reviews by comparing reviews and detecting anomalies in text patterns, format, and writing styles. If the system suspects a review of being fake, it will quickly flag it, helping businesses maintain accurate and truthful customer feedback.

Additionally, AI fraud detection tools analyze various parameters related to user identification and credit card information, along with behavior and transaction patterns. By identifying irregularities and potential fraud, these tools help businesses protect themselves and their customers from fraudulent activities.

AI-powered product descriptions

Generative AI can automate writing product descriptions using NLP.

AI-powered tools that are designed for generating product descriptions specifically look at product details, AIDA (attention, interest, desire, and action) principles, and natural language techniques to create unique, engaging product content that is search engine optimized (SEO).

How to Use AI in Your Ecommerce Business

Integrating AI tools into your eCommerce store can help you streamline your operations, increase efficiency, and drive growth.

Below are some ways you can use AI in your eCommerce business.

1. Smart product recommendations

AI tools offer a higher level of personalization that allows you to provide smart product recommendations that improve customer satisfaction and experience.

Example: An online clothing store can recommend raincoats and umbrellas to customers in regions expecting rain, while suggesting sunglasses and beachwear to those in sunny areas. This kind of targeted recommendation enhances the shopping experience by presenting customers with items they are more likely to need and want.

Platforms like Moosend offer advanced eCommerce AI features to create smart product recommendation emails based on similar tastes, the weather in a given location, browsing and purchase history, and more.

It also seamlessly integrates with many eCommerce platforms, CRM tools, and more, so you can manage your product recommendations all in one place.

Try Moosend

2. Customer segmentation

Accurate customer segmentation makes it easier to provide a personalized user experience to your customers. Email segmentation allows you to send the right content to the groups of customers it applies to and resonates with the most.

You can segment your customer list by using various categories, including demographics (age, gender, location), psychographics (interests, values, lifestyle), and behavioral data (past purchases, browsing history, product views). This allows you to create hyper-segments and send highly relevant content to each specific group.

Example: An eCommerce store specializing in home goods can segment their customer list based on:

Demographics

• Age: Younger customers get trendy decor, older customers get classic styles.
• Location: Promotions for winter bedding in colder climates, outdoor furniture in warmer areas.

Psychographics

• Interests: Emails about sustainable products for eco-conscious customers.
• Lifestyle: Multi-functional furniture for busy professionals.

Behavioral Data

• Past purchases: New kitchen gadgets for customers who bought kitchenware.
• Browsing history: Highlight new lamps for those viewing lighting options.
• Product views: Follow-up emails with discounts on viewed items.

3. AI-powered chatbots for 24/7 customer support

It can be difficult for your customer support team to keep on top of customer needs on their own. From questions pre-purchase to issues at checkout and processing returns, there is a lot for them to handle.

Customers in 2024 have high expectations, and meeting them is important. They simply don’t want to wait until Monday morning for a rep to respond to their Friday night question.

Implementing an AI chatbot allows you to provide 24/7 customer support. Also, it’s worth notcing that 80% of customers have a positive experience using them and find answers to most of their queries.

Example: An electronics eCommerce business can use AI to handle customer queries 24/7. Pre-purchase questions about product specs, payment issues during checkout, and post-purchase inquiries about shipping or returns can be addressed instantly. This ensures a smooth shopping experience and meets customer expectations, even outside business hours.

4. Improve content with Generative AI

Using Generative AI can save you a lot of time writing copy for your product descriptions, marketing campaigns, email content, social media posts, and more.

Example: Beauty brands can craft detailed product descriptions highlighting key ingredients and benefits, create engaging email campaigns promoting seasonal skincare routines, generate social media posts featuring customer reviews and before-and-after photos, and develop persuasive ad copy for marketing campaigns.

Moosend’s Generative AI is a great tool to start improving your email content. Designed to simplify your email marketing tasks, it’ll help you create engaging product descriptions, email content, and compelling subject lines, saving you time and effort.

With AI-driven suggestions based on your prompts and keywords, you can craft emails that match your brand’s voice. The AI also assists in A/B testing different versions to optimize your campaigns.

Lastly, you can increase your open rates using an AI-powered subject line tester, like Refine, which provide data-driven suggestions to optimize your email subject lines and boost open rates.

Additional resources:

• 370+ Original Ecommerce Email Subject Lines To Increase Your Open Rates
• Email Subject Line Best Practices & Tips [With Examples]

5. Dynamic pricing for increased sales

Using dynamic pricing in your online store is a great way to increase sales and profits. However, researching the right price for each item in your store takes a lot of time, especially if you have a lot of products. Then, you need to go through and manually update the price for each one.

More changes in the market? Well, it’s time to rinse and repeat.

However, AI can do all the research using big data and taking into account your manufacturing costs and competitors’ pricing, predict the ideal time to raise or lower the price, and implement the pricing changes, saving you heaps of time on manual adjustments.

Example: Sports equipment stores can take advantage of AI to track competitors’ prices, seasonal trends, and stock levels. If a competitor drops the price on a popular running shoe, the algorythm can adjust your price to stay competitive. If demand for basketballs spikes during the playoffs, the AI can increase prices to boost profits.

6. Boosting conversions by tackling cart abandonment

Cart abandonment is a significant challenge for online retailers, as it often represents lost sales opportunities.

With AI, you can retarget these customers effectively through personalized abandoned cart emails.

Example: If a customer leaves your website without completing a purchase, AI can trigger an abandoned cart email sequence. The first email could be a gentle reminder of the items left behind. If the customer doesn’t respond, a follow-up email could offer a discount or free shipping to entice them back.

Tip: Personalizing these emails with the customer’s name and showcasing high-quality images of the abandoned item can further increase the likelihood of conversion.

Moosend allows you to automate this process through their powerful marketing automation builder. Using an abandoned cart workflow to save time, you can set it to target cart abandoners with personalized content and recover lost sales.

Try Moosend’s automation

Additional resources:

• 20+ Cart Abandonment Stats To Reduce Your Lost Sales
• Brilliant Abandoned Cart Email Templates
• Smart Abandoned Cart Subject Lines To Boost Open Rates

7. Scale shoppable emails

Shoppable emails allow the recipient to browse products and make purchases directly from their email inbox—no need to open another website or app. They increase click-through rates and conversions and are easy to implement with AI.

Example: You can send shoppable emails featuring your latest products. Customers can view details, select their preferences, and complete the purchase all within the email. With AI, these emails can be personalized to highlight products based on the recipient’s browsing history or past purchases, making the shopping experience even more tailored and efficient.

Moosend can help you with the creation of shoppable experiences, letting you add buyable products and their details directly to your newsletters. This feature allows you to showcase products from your store within your emails and automatically generate eye-catching email annotations for the Gmail Promotions Tab, enhancing visibility and engagement.

8. Sales and demand predictions

Forecasts are a great way to plan your logistics and warehouse space, manage inventory levels, and determine prices. However, using historical data only, or pairing it with seasonal data, fails to make accurate predictions.

AI makes far more accurate and reliable predictions using real-time eCommerce sales data, the performance of related or similar items, social media and online reviews, and even the weather. Plus, with machine learning, forecasting improves over time as more data is available.

Discover Smarter Ways to Grow

AI is changing the eCommerce industry by enhancing customer experience, improving operational efficiency, and driving business growth.

From smart product recommendations and dynamic pricing to 24/7 customer support and advanced logistics, AI offers several benefits that can grow your online business more efficiently. By integrating AI tools, you can stay ahead of the competition and meet the ever-evolving demands of your existing and potential customers.

Want to find out more about how eCommerce AI can help your endeavors? You can try Moosend’s powerful AI-driven features to streamline your business operations, personalize your marketing efforts, and boost your sales.

FAQs

Here are the answers to some common question around eCommerce AI.

1. How is AI used in eCommerce?

AI for eCommerce can enhance various aspects of the shopping experience and streamline operations. Among others, you can personalize content through customer data, offer 24/7 customer support with chatbots, enable dynamic pricing that adjusts based on demand and market factors, and manage inventory. Additionally, AI helps in fraud detection by monitoring transactions and customer behavior to prevent fraudulent activities.

2. Can AI improve email marketing for eCommerce?

AI can enhance email marketing by personalizing content, optimizing send times, generating subject lines, and automating email campaigns, leading to higher engagement and conversion rates.

3. What are shoppable emails?

Shoppable emails allow recipients to browse and purchase products directly from their inbox without needing to visit a separate website, increasing click-through rates and conversions.

4. How does AI handle cart abandonment in eCommerce?

AI tracks customer behavior and triggers personalized abandoned cart emails to retarget customers, offering reminders and incentives to complete their purchases.

5. Can I make an eCommerce website using AI?

Yes, you can use AI to create an eCommerce website. AI assists in designing and setting up websites through platforms like Wix and Shopify, which offer AI-powered tools.

6. What are the drawbacks of AI in eCommerce?

While AI has numerous benefits, there are also some drawbacks to consider. Implementing AI can be expensive and complex, requiring significant investment and technical expertise. In addition, AI systems use large amounts of data, raising concerns about data privacy and security, while job displacement and workforce retraining concerns are also on the rise. Another important thing to consider is that AI algorithms can have biases present in the training sets, leading to biased outcomes.

7. How big is the eCommerce AI market?

The global artificial intelligence market is estimated to be $214 billion in 2024 and is projected to reach $1,345.2 billion by 2030, growing at a compound annual growth rate (CAGR) of 35.7% during the forecast period. This growth is driven by advancements in AI algorithms, machine learning techniques, and the increased adoption of AI technologies across various industries.

The post Ecommerce AI: Definition, Benefits & How to Use [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Whether you’re a startup looking to build your first funnel or an established business seeking to optimize your strategy, the right sales funnel software can help you drive growth, increase your revenue, and improve customer retention.

In this blog post, we’ll explore the best sales funnel software to optimize your digital marketing strategy.

What is Sales Funnel Software?

Before we look at the top solutions in the market, let’s briefly explain what sales funnel software is.

Sales funnel software is a tool that helps businesses build and monitor their sales funnels and deal pipeline. It provides easy-to-use tools to manage every step of the buyer’s journey, from lead generation to building landing pages and delivering tailored email newsletters.

Sales funnels will look different for each business, but the majority incorporate certain elements like popups, email communications, and social media ads.

In essence, sales funnel software aim to provide all the necessary tools under one roof so that users can streamline their marketing efforts without using multiple different platforms.

How to Choose Sales Funnel Software

Picking the right sales funnel software is crucial for your business. Below you’ll find a few key factors to consider.

• Automation capabilities: It’s crucial to eliminate mundane tasks and focus on making sales and providing a great customer experience. With automation, you can streamline the process of acquiring leads, reaching out and nurturing them, as well as helping them make a purchase decision.
• Lead management: The sales funnel software you select must have the power to organize, score, prioritize, and assign your incoming leads.
• Email marketing: This allows you to reach potential buyers with personalized email messages and generate further interest in your product or service.
• Integrations: If the solution you select offers a wide range of integrations, you’ll be able to share and use data across your favorite platforms without hassle.

Best Sales Funnel Software by Use Case

ClickFunnels – Best sales funnel builder for ease of use

Moosend – Best affordable solution with advanced automation

ActiveCampaign – Best for robust automation & CRM functionality

GetResponse – Best for easy-to-set-up conversion funnels

LeadPages – Best for collecting unlimited leads

Mailchimp – Best for unlimited A/B testing

Kartra – Best for agencies

Kajabi – Best for selling digital products

HubSpot – Best for small businesses

Keap – Best for power users wanting to dive into advanced features

Systeme.io – Sales funnel software with a generous free plan

1. ClickFunnels

Pricing: Starts at $97/month, 14-day trial

Best for: Marketers, online retailers and entrepreneurs looking for a straightforward system to turn leads into customers and increase sales.

Pros

• Advanced sales funnel builder (you can see each step visually)
• Unlimited contacts and funnels

Cons

• You need to provide a credit card to start the trial
• Templates look outdated and overly salesy

ClickFunnels is among the top sales funnel software you can get if you want an easy-to-use solution that requires zero coding knowledge. You can attract visitors from multiple sources like Google, Facebook, YouTube and Instagram, and send them to your sales pages. There is also a one-click upsell tool that targets shoppers who purchased from your website.

The platform has sales funnel examples that will be very helpful for beginners. The landing page builder has great drag-and-drop functionality, while the same is true for web forms. ClickFunnels also lets you build your own website, collect payments, as well as ship and fulfill physical product orders.

Finally, the CRM tools allow you to track and advance leads through your pipeline, schedule appointments, engage in two-way communication and more.

Key Features

• Landing page builder (with pop-up editor)
• Marketing automation with pre-built flows
• A/B testing for website, funnels, email
• Built-in CRM system

Pricing

The platform’s pricing starts at $97/month giving you unlimited funnels, courses, contacts, and pages. There is also a 14-day free trial to experiment with the tool, but it requires you to provide your credit card.

2. Moosend

Pricing: Starts at $9/month, 30-day free trial

Best for: Small businesses, eCommerce brands and entrepreneurs on a tight budget

Pros

• Powerful automation options
• Affordable pricing that allows growth

Cons

• Landing page builder is straightforward yet basic compared to the competition
• No website builder

Moosend is a robust email marketing and marketing automation platform. It has an intuitive user interface and a drag-and-drop email builder to craft high-converting campaigns. The platform has A/B testing and advanced automation workflows to trigger actions based on user behavior, such as sending follow-up emails, scoring leads, and segmenting contacts.

To capture leads, Moosend equips you with a great landing page builder and web forms. You also get templates to save time and effort. Although advanced sales automation is absent, you can set up reminders and follow-ups to ensure timely communication with your prospects.

Moosend has rich analytics to monitor your performance and optimize your strategy accordingly. Finally, there is an extensive range of integrations with third-party software ensuring you’ll have a seamless experience across multiple platforms.

Key Features

• Audience Discovery feature
• Smart tagging
• Powerful marketing automation (with a vast number of triggers)
• AI Writer to assist with email copy

Pricing

Paid plans of Moosend start as low as $9/month for 500 contacts. The Moosend+ plan lets you add Enterprise-level features to your plan without breaking the bank.

If you want to try Moosend’s functionality, you can create a free account and test the platform for 30 days (no credit card required).

Try Moosend

3. ActiveCampaign

Pricing: Starts at $19/month, 14-day trial

Best for: Small-to-medium businesses and large businesses that want a powerful tool for their marketing and CRM needs in one platform.

Pros

• Powerful automation options (for deals, marketing, segmentation)
• Dynamic personalization of campaigns for a unique experience

Cons

• No webinar or membership area feature
• Expensive solution (has a substantial learning curve too)

ActiveCampaign is a well-known platform combining email marketing, marketing automation, and CRM capabilities to provide a comprehensive way to manage your customer relationships and drive conversions.

Among its standout features is the powerful automated sequences to nurture leads, follow-up with customers and re-engage inactive contacts. You also get a visual sales pipeline that tracks deals, contacts and interactions.

With ActiveCampaign, you can even accept payments when you connect it with a payment processing service such as Stripe. Upon reviewing the platform, we also liked how user-friendly the landing page builder is.

Key Features

• AI-powered automation builder
• 900+ automation recipes
• Site tracking
• Lead scoring
• Win probability feature

Pricing

ActiveCampaign’s paid plans start at $19/month with limited functionality. For more advanced features, the Plus plan costs $59/month for 1,000 contacts, while the Enhanced CRM add-on is another $49/month.

If you want to try the platform before committing, there is a 14-day free trial available.

4. GetResponse

Pricing: Starts at $19/month, free plan (after the trial)

Best for: Businesses looking for a feature-rich all-in-one platform with built-in webinars and paid ads.

Pros

• Conversion Funnels feature with pre-built templates
• Sell products, collect payments and send order confirmations

Cons

• It can get very pricey as it depends on the number of contacts you have

GetResponse is among the top email marketing services in the market with a sales funnel builder. This allows you to set up everything from stunning landing pages to social media campaigns and managing your physical and digital products in GetResponse.

This flexible platform has impressive features like built-in webinar software, templates for conversion-focused sales pages, and the ability to purchase ads on Facebook and Instagram.

The platform does all the heavy lifting since its automation allows users to simply “fill in” the blanks and then let the software do the work. Online store owners will also find the One-click upsell pages feature very handy, since it helps you increase your revenue effortlessly.

Key Features

• Great landing page builder (with A/B testing)
• Website visitor tracking
• Add chat for your website
• Push notifications & SMS

Pricing

Premium plans of GetResponse start at $19/month but provide partial sales funnel functionality. For the full functionality, costs rise to $59/month.

There is also a 30-day free trial of the platform succeeded by a limited free plan after that.

5. LeadPages

Pricing: Starts at $49/month, 14-day trial

Best for: Entrepreneurs and small businesses who want an easy-to-use sales funnel tool with an emphasis on building high-converting landing pages.

Pros

• Unlimited leads
• Easy to create a website with the website builder

Cons

• No email marketing tool included (despite the hefty price tag)
• You need to provide credit card details to start the free trial

LeadPages is a lead-generation platform that allows you to create elegant landing pages, pop-ups, alert bars, and your own custom website. All this happens via drag-and-drop builders that are easy to use even for complete beginners. What’s more, the tool offers sleek and professional-looking templates to help you get started.

The platform allows you to collect unlimited leads (no restrictions on traffic either), which is great. However, there is no email marketing functionality, so you’ll need a separate tool. Nevertheless, you get other useful features like A/B testing and an AI Engine that assists you in copywriting and image creation.

With LeadPages, you can also easily sell your products and services online. With LeadPages Checkout, you can accept payments on any web page or popup. Finally, there are almost a hundred integrations with popular third-party apps so you can streamline your marketing efforts.

Key Features

• 200+ conversion-optimized landing page templates
• AI Engine to generate copy and images fast
• In-built system for checkout and online payments
• Website builder with built-in SEO settings

Pricing

The tool’s pricing starts with the Standard plan at $49/month (billed monthly), giving you 5 landing pages and unlimited leads. You can also take advantage of the 14-day free trial to test the platform’s capabilities.

6. Mailchimp

Pricing: Starts at $20/month, limited free plan

Best for: Small online businesses looking for a user-friendly tool to map and manage their entire customer journey.

Pros

• Powerful Customer Journey Builder
• Rich analytics

Cons

• Charges for unsubscribed/inactive contacts
• The website builder may be too simplistic for some businesses

Mailchimp is a popular email marketing platform offering a range of features to help businesses manage their sales funnels. You get a drag-and-drop email editor and customizable templates to create campaigns that resonate with your prospects.

On top of that, Mailchimp lets you set up automated workflows for lead nurturing, follow-ups, customer engagement, and more. These automations are triggered by user behavior, so communication with prospects and customers is always timely and relevant.

Mailchimp also incorporates basic CRM functionality, allowing online businesses to manage their contacts and track every customer interaction. Furthermore, the great reporting and analytics features provide insights into campaign performance and customer behavior, allowing you to make data-driven decisions to optimize your sales funnels.

Key Features

• A/B testing
• Behavior analytics
• Customer Journey Builder
• User-friendly API

Pricing

Paid plans of Mailchimp start at $20/month giving you the best value for what you pay including advanced automation and segmentation.

There is also a free plan available, but it’s very limited both in terms of features and email sending.

7. Kartra

Pricing: Starts at $119/month, 30-day trial

Best for: Businesses looking for a comprehensive solution that guides them through all the steps to build an effective sales funnel.

Pros

• All-in-one platform eliminating the need for multiple tools
• Host and optimize videos on Kartra’s platform

Cons

• Limited list of integrations
• Expensive solution (not ideal for small businesses)

Kartra is an all-in-one marketing software that includes email marketing, forms, a website and landing page builder, lead database (CRM), webinars, and checkouts. With Kartra, users can visually map out their funnels and even export them to PDF to share with stakeholders.

What’s great about this sales funnel software is that it has tons of functionality, so you won’t need many separate tools. It’s easy to categorize and prioritize leads based on behavior and engagement, thus improving your targeting.

Another useful functionality is the ability to host and optimize videos. You can even add opt-in forms and CTA buttons, and track video engagement. If your business uses video heavily or that’s what you’re selling, this could be a game changer for you. Finally, the Funnel Analytics feature (highest tier plan) lets you see real-time analytics from all your funnels in a visual way.

Key Features

• Multi-page funnel flows
• Funnel simulation
• Lead tagging and scoring
• Video hosting
• Ticketing and Live Chat

Pricing

Kartra offers three paid plans starting at $119/month with core functionality. You can also try the platform through the 30-day free trial period.

8. Kajabi

Pricing: Starts at $69/month, 14-day trial

Best for: Online course creators, podcasters, and coaches who want to automate and scale their business.

Pros

• Ready-to-use funnel templates that are easily customizable
• Simple yet effective tools to market your business

Cons

• Expensive platform (but offers decent features)
• Not many templates to choose from

Kajabi is an all-in-one sales funnel software offering a range of tools including websites, landing pages, email marketing, and funnels. Without any prior experience, you can customize and launch pre-built frameworks for lead generation, product launches, or webinars. Each template comes with pre-written copy that helps you craft high-converting funnels.

The landing page builder is user-friendly, allowing users to create stunning pages without effort. These pages can be connected to your automated marketing campaigns, emails, offers, and products. You also get useful metrics and insights organized into reports that are easy to interpret.

Other standout features include a built-in shopping cart, customizable eCommerce checkouts, and zero transaction fees. There is also an AI Assistant, Creator.io, that can provide customer support, guide customers to the products that fit their needs, and finally improve your students’ learning experience. Overall, Kajabi offers ample functionality, but it comes with a significant cost that might not be ideal for smaller budgets.

Key Features

• Product creation tools
• Branded mobile app for your business (add-on service)
• 0% transaction fees
• AI Assistant (for support, sales, courses, etc.)

Pricing

Kajabi has four paid plan options starting from $69/month, allowing 50 landing pages, 1,250 marketing emails and 1 funnel. To increase these limits, you need a more expensive plan.

The platform also comes with a 14-day free trial period.

9. HubSpot

Pricing: Starts at $20/month, free tools

Best for: Companies of any size looking for a scalable solution to grow and expand their business.

Pros

• Easy-to-use platform
• Custom funnel reports let you analyze conversion rates between stages

Cons

• Could get expensive the more your marketing contacts increase
• The wide range of plans and services can confuse users

HubSpot is an inbound marketing platform that provides all the tools to maintain a functional sales process and deliver great results. Users will find the platform straightforward, while their customer support is fast and knowledgeable.

The platform has a powerful CRM at its core, which lets you collect all essential data about your prospects. On top of that, you get sales automation tools to deliver personalized messages that turn more leads into deals. And with the call tracking feature, you can record and automatically log calls into your CRM.

Among others, HubSpot lets you accept payments, manage subscriptions, and include payment links in your quotes and invites. Finally, the platform equips you with meeting scheduling, rich sales analytics, and forecasting.

Key Features

• Lead management and prospecting
• Automated personalized emails and follow-up tasks (sales automation)
• Call tracking
• Deal pipelines

Pricing

Paid plans of HubSpot’s Sales Hub start at $20/month per seat. You get conversation routing, simple automation, 2 deal pipelines, and a phone number.

If you want to start free, there is a free version of these tools but with significant limits.

10. Keap

Pricing: Starts at $299/month, 14-day free trial

Best for: Businesses with large budgets that need a complete tool for funnel building.

Pros

• Easy-to-use visual sales funnel builder
• Wealth of features for marketing and sales automation

Cons

• Expensive software (despite being marketed towards small business owners)
• Template designs are somewhat limited

Keap is a CRM and automation platform providing solutions for businesses that want to grow fast and effectively. It has a drag-and-drop editor for sales pipelines and automated upsell features.

This software tool lets you send personalized email campaigns, engage in 1:1 communication, and set up automations for common needs like new lead follow-up, invoice reminders, free consultation bookings, and more.

What’s also great is that Keap integrates with popular eCommerce platforms like Magento, Shopify and WordPress to sell your products. You can collect payments through Keap’s integrated payment solution or use a third-party payment gateway like Stripe and PayPal.

Key Features

• Email automation & customer relationship management
• Lead capture and lead management tools
• Deal revenue forecasting
• Invoicing and payments

Pricing

Keap’s pricing starts at $299/month (billed monthly) and includes 2 users, 1,500 contacts, 5 proven automations, and unlimited custom automations.

There is also a 14-day free trial that lets you test the platform’s functionality.

11. Systeme.io

Pricing: Starts at $27/month, free plan

Best for: Entrepreneurs looking to start their online business quickly and scale as the business grows.

Pros

• Great solution to set up membership sites, courses, and affiliate programs
• Free plan provides enough flexibility to get started

Cons

• No checklist of actions that are needed to get started
• Limited customization options for your pages and sales funnels

Systeme.io is among the best free sales funnel software for entrepreneurs looking for an efficient tool to start. It offers a sales funnel builder that’s beginner-friendly, autoresponders to target potential customers, and blogging tools to create content and drive traffic to your website.

With Systeme, you can build your website from scratch without having coding knowledge. You can also manage your affiliates from the same platform including your affiliate links and payouts.

What we liked upon testing the tool is that it has separate dashboards for each activity (i.e., affiliates, funnels, automations) making it very easy to do everything you want efficiently.

Key Features

• Build and sell online courses (control membership sites)
• Marketing automation and autoresponders
• Sell products (dropshipping management)
• Email list management

Pricing

Systeme.io has three paid plans starting at $29/month offering 10 sales funnels and unlimited emails.

There is also a free plan available, allowing you to build up to 3 funnels and send unlimited emails.

Making the right choice

Selecting the right sales funnel software can be a major boost for your business since it will allow you to streamline your efforts and automate crucial steps of the customer journey.

Consider your budget and the functionality you require, examine what each solution offers, and finally be sure to take advantage of any free trials or free plans available before committing.

Frequently Asked Questions (FAQs)

Here are some of the most common questions about sales funnel software.

1. What are the benefits of using sales funnel software?

Key benefits of using sales funnel software include increased lead generation, better lead nurturing, higher conversion rates, more effective marketing campaigns, and fewer manual tasks.

2. Can I use sales funnel software without technical skills?

Many sales funnel software platforms are designed to be user-friendly, featuring drag-and-drop builders and pre-made templates that require zero technical skills. However, advanced features may require a substantial learning curve.

The post 11 Best Sales Funnel Software For 2025 [Free + Paid] appeared first on Email Marketing Automation Platform for Thriving Businesses.

By automating your email marketing strategy, you can focus on understanding your audience better and crafting more targeted messages. Imagine streamlining tasks and significantly boosting conversion rates through automated workflows in various touchpoints—such as welcome sequences, abandoned cart reminders, post-purchase follow-ups, and personalized product recommendations.

This not only puts your marketing on autopilot but also provides valuable insights into customer behavior for better segmentation and personalization.

In this guide, we’ll explore the benefits of eCommerce email marketing automation, essential automations and flows, and steps to set up effective email marketing automation flows for eCommerce success.

What is Email Marketing Automation for Ecommerce?

Ecommerce email marketing automation is the use of software to put email marketing tasks, like sending targeted messages based on customer actions on autopilot. It saves time, reduces manual work, and helps create personalized campaigns for a better customer experience.

Email automation is used for transactional, promotional, and marketing email campaigns and helps eCommerce brands scale their email marketing strategies as their company grows.

What Are the Benefits of Ecommerce Email Automation?

Adding automation to your email marketing strategies lets you send in-depth, comprehensive email marketing campaigns without the need for extra resources.

Here are the most important benefits to consider.

More personalized content

By using automation software, you can quickly boost your conversion rate with more personalized content targeted to the right people at the right time. According to research, 80% of consumers are more likely to purchase after a personalized experience.

Source

For example, you can create automation workflows that trigger emails recommending related products, reminding customers about restocking or items still in their cart, and sending shipping confirmation emails, thus delivering more value to your customers.

Fewer repetitive tasks

Creating automated workflows to handle repetitive tasks like sending welcome emails and monthly newsletters gives your marketing team their time back so they can focus on the things that need a human touch.

Plus, you can increase the efficiency of your email marketing strategy by building specific workflows or using pre-made recipes. For example, you can set up flows using customer data to enhance your personalization.

And since everything will be automated, you’ll reduce the chance of human error in your email campaigns.

Improved customer insights for upselling and cross-selling

Did you know that marketing automation will help you gather more insight into your customers, beyond their demographics?

Apart from this information, you can gain data about browsing history, past purchases, and interests, and use it to optimize your upselling and cross-selling strategies.

Let’s say your company sells stationery. You could set up a workflow for customers who purchase a new diary that will send them a cross-selling email campaign that recommends pens and journal stickers.

Best Ecommerce Email Marketing Workflows

Now that we have seen the benefits, let’s explore some essential eCommerce email marketing automations and flows for marketing and transactional emails to help you kick off your automation strategy.

1. Welcome series

First impressions matter, so make a good one with an automated welcome email. Warmly greet your new subscribers, introduce your brand, and showcase products relevant to their interests.

Plus, it’s easy to set up, and you can benefit from sending a timely email right after a subscriber signs up.

Check out the example below of an automated welcome email sequence:

You can even build additional emails into the welcome email sequence that will automatically be sent to your new customers at intervals of your choice.

Additional resources

Need some guidance on what to include in your welcome email? Check out the following guides for tips and inspiration:

• Welcome Email Templates To Boost Engagement
• Welcome Email Examples You Need To See

2. Abandoned cart reminders

Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without purchasing anything. It is a big source of potential revenue that you can often recover using an abandoned cart email sequence.

To encourage customers to return and complete their purchase, you can incorporate special offers, discount codes or coupons, and urgency triggers, like mentioning low stock, into your abandoned cart emails.

Plus, you can pair abandoned cart campaigns with product recommendations to boost your average order value (AOV).

Here’s an example of an abandoned cart email sequence:

If you need inspiration for your abandoned cart email content, Moosend offers cart abandonment email templates that you can customize to suit your brand through a user-friendly, drag-and-drop editor.

3. Order & shipping confirmations

Keeping customers informed with immediate order confirmation emails and updating them with delivery and tracking information is an excellent way to create a good customer experience.

You can automate this process by creating order confirmation templates through your workflow builder, activate them and deliver the right information when customers make a purchase.

Here’s a pre-made template you can use to save time:

Find out more

Lastly, let buyers know when their order has been shipped by adding a secondary trigger to send delivery and tracking information.

4. Win-back emails

Re-engagement emails, sometimes called win-back emails, are a crucial part of email marketing if you want to increase your customer retention and lifetime value and build strong relationships.

They are used to reaching out to customers who haven’t bought from you in a while. The goal is to win them back by reminding them about special offers or asking for feedback.

Here’s a special offer reminder recipe example:

You can set up a re-engagement email sequence that sends three or four emails to lapsed customers at 24 to 72-hour intervals.

Also, make sure to add a step that stops the sequence if the customer makes a purchase and send a thank you email to promote good customer relationships.

Further reading

You can look at the following resources for more tips:

• Types Of Thank You Emails For Your Customers
• Re-Engagement Email Examples To Revive Your Subscriber List

After you get inspired, you can start planning your automated sequences. If you need a tool to put your knowledge into action, you can use Moosend’s user-friendly workflow editor by signing up for an account.

5. Post-purchase feedback requests

Feedback on recent purchases is a valuable insight to have, and it’s simple to collect if you add a post-purchase feedback request sequence to your email marketing automation strategy.

You can even add this step to your order and shipping confirmation workflow. Simply add an extra trigger at the end of the sequence to send a feedback request email at an interval that makes sense for your business.

Take the projected delivery time into account when choosing your interval as you don’t want to send a feedback request to a customer who hasn’t yet received their order

6. Replenishment reminders

There’s nothing worse than reaching for your favorite product just to find your stash is empty.

Sure, you can order a replacement right away, but you still have to wait for delivery, and do you really want to go to work without having a cup of your favorite espresso blend?

Sending an automated email notification to customers who buy specific products often, such as coffee, hair products, or even food for their pets, to remind them to make their next purchase, is an excellent way of bringing extra value to them.

Check out this example of a repeat purchase reminder sequence:

Choose an interval that makes sense for your product. If it’s coffee, once a month will likely do.

For products that your customer may not use every day, once every two or three months may work better. Figure out their buying frequency through a survey or data and use that to create smarter workflows.

7. Personalized product recommendations

Sending your customers product recommendations will show them that you’re considering their interests and value their support.

However, you can quickly get this wrong if you don’t personalize your recommendations. So how can you do that?

Use browsing history and past purchases to suggest products that complement or are similar to what they’ve bought, or what other customers purchased after buying the same product.

Product recommendations can be a standalone sequence or you can add them into other campaigns and workflows. You can find out which works best for your customers through testing and content optimization.

Email marketing automation tools like Moosend offer smart product recommendations based on lookalike customers, browsing behavior, and purchase history, and use a massive database of customer interaction data to power up recommendations.

You can take advantage of the powerful eCommerce AI tool to enhance your email marketing strategy with smart sequences delivered at the right time, with the right recommendation.

Interested in seeing how it works?

Give Moosend a try

8. Birthday & anniversary emails

If you want to make your customers feel extra special, sending them a personalized email on their birthday or the anniversary of their first purchase is a surefire way to do so. And, it helps foster customer loyalty too.

Celebrate the special occasion by sending an exclusive offer with a personalized message and automate the process so you can “set and forget.”

Here’s a simple birthday email sequence to do so:

You can also send campaigns to your customers to celebrate your business’s birthday or launch anniversary. The sky’s the limit when it comes to celebrating.

Further reading

If you need extra resources to set up your anniversary emails and loyalty program, here are some helpful guides:

• A Simple Guide To Birthday Emails
• How To Create A Loyalty Program

And here are a couple more sequences you can use:

• Anniversary email recipe
• Loyalty email series

9. Price drop & inventory alerts

Automatically notify customers when a product they’ve viewed goes on sale or comes back in stock to boost excitement and maximize the chances of a conversion.

You can personalize these alerts based on browsing behavior to make sure you target shoppers who are genuinely interested in the product, to be in with the best chance of making a sale.

If you create a landing page for sale items, you can create a special offer reminder sequence to retarget shoppers who viewed them without making a purchase.

10. Website abandonment emails

Sometimes potential customers abandon their browsing without making a purchase or even adding anything to their cart. In the past, this might have been regarded as a lost lead.

However, with eCommerce email marketing capabilities, you can send follow-up emails to these website visitors in a bid to recover the sale.

Here’s a simple website re-engagement series:

Set up your email sequence to contact them a few hours after they leave your website if they haven’t returned to make a purchase since then.

Offer helpful content related to the products they viewed or highlight positive reviews from other customers.

11. Weather-based recommendations

While marketing campaigns have always relied on seasonality (think swimwear for summer, cozy sweaters for winter) email marketing is a more immediate and personal marketing method that allows brands to even use weather forecasts in their marketing efforts.

You can create a weather-based sequence that will send product recommendations to your customers based on the weather in their area.

This is very helpful during periods of extreme weather conditions when the products you recommend could be extra valuable.

Further reading: Check out our blog for even more email automation examples.

How to Set Up Email Marketing Automation Flows for Your Ecommerce Business

Setting up your email marketing automation flows might seem complex, but we’ve put together a few steps to show you how it’s done.

1. Define your goals and target audience

Before you start, make sure you have well-defined goals for your automation sequences. Think about what you want to achieve, such as recovering abandoned carts, welcoming new subscribers, or promoting new products.

Next, you’ll need to segment your email list. One of the main reasons automation works so well is because it’s personalized, and the personalization starts with your audience segments.

A good email marketing platform should come with automatic audience segmentation features that let you hyper-segment your lists based on the criteria of your choice and update the lists in real time.

And speaking of ESPs…

2. Choose your email marketing automation platform

Your email marketing automation will only be as good as your email marketing automation platform, so it’s vital you choose the one that best meets your individual needs.

There are a few key things you should consider when choosing yours:

• Ease of use: The platform should be straightforward, and onboarding should be easy to ensure the relevant people on your team can get started with it quickly.
• Visual workflow editor: A user-friendly workflow builder and customizable automation templates (recipes) will save you time and effort.
• Integration with your online store or eCommerce platform: Your chosen email platform needs to integrate with your eCommerce store, otherwise you won’t be able to personalize your campaigns fully.
• Pricing: Go for an email service provider that offers scalable pricing packages and doesn’t lock automation features behind more expensive plans.

You can head to our eCommerce email marketing automation tools section below to find out some great platforms you can use to get started.

3. Build your first automation flow

Now, you’re ready to build your first automation flow. But how do you do it? Here are a few easy steps to follow.

For this example, we’ve chosen an abandoned cart email recipe. As you can see, it already has the necessary triggers and actions.

• Customize your recipe: Add or delete steps based on your needs and goals.
• Set the interval, if needed: You sometimes need to add an interval between the trigger action and sending the email. For an abandoned cart email, an hour will do.
• Set the sending conditions: You don’t want to send a cart recovery email to the customer if they’ve already returned to make the purchase, so add a function to your workflow to check for this. For those who made one, you can send them thank you email.
• Design the email: Make sure you add personalization, an attention-grabbing subject line, and a strong call-to-action (CTA).

Now that your sequence is set, you can go to your campaign editor to create your cart abandonment email. Start from scratch or use a pre-made template to save time.

For more tips, you can check our newsletter creation checklist and ultimate email design guide.

4. Track and analyze your results

Tracking the performance of your automation flows is vital to ensure they’re performing as expected. You can monitor this by keeping an eye on key metrics such as open rates, click-throughs, and conversion rates.

A good email marketing platform will have built-in tracking features that make it easy for you to see which campaigns are doing well, and which ones aren’t.

If you notice a campaign is lacking in one of the key metrics we just mentioned, you can try tweaking your subject lines, email content, CTAs, sending time, and more.

5. Test and refine your flows

A/B testing your email campaigns is crucial to optimize their performance.

Doing this will give you much deeper insights into your audience and allow you to make data-driven adjustments to your campaign content and automation workflows based on the results.

You can test different subject lines, offers, sending time, CTAs, and more, until you find the combination that works best for your audience and has the highest customer engagement.

Further reading: Check out our email marketing best practices post for more tips and tricks.

Top Ecommerce Email Marketing Automation Tools to Consider

To give you a hand, we collected some of the best eCommerce-oriented marketing automation platforms.

Let’s see them in detail.

Moosend

Moosend is a great option for eCommerce email marketing and marketing automation. It offers everything you need to set up your flows, create your email campaigns, and track your performance through detailed analytics.

The visual editor simplifies workflow creation, letting you select from several triggers and actions to create complex sequences for your audience.

Moreover, you can use the segmentation and personalization features to deliver better offers, take advantage of eCommerce AI for targeted product recommendations, and let Moosend’s generative AI capabilities save you time and effort.

Best features

• Multi-step marketing automation workflows
• AI email and subject line writer
• Popups and landing pages
• Transactional emails
• Flexible email API
• Audience Discovery (enterprise)
• SMTP server
• Custom reports

Pros

• User-friendly email and workflow editors with pre-made templates
• Powerful automation features with a variety of actions and triggers
• Responsive 24/5 customer support

Cons

• There’s limited form design customizability for the time
• Offers fewer integrations compared to other tools

Pricing: Paid plans start at $9/month for 500 contacts and unlimited emails. A 30-day free trial is available to try the platform’s full capabilities.

Further reading: For more information about the tool, you can check out Moosend’s Forbes review.

Get your free trial

ActiveCampaign

ActiveCampaign is another eCommerce email marketing automation tool with advanced workflows and built-in CRM capabilities. It can help businesses personalize their marketing efforts, streamline operations, and enhance customer engagement through tailored email campaigns.

Additionally, its automations can manage various customer journeys, from welcome emails to cart abandonment reminders. The segmentation features and targeting tools allow precise message delivery, ensuring the right content reaches the right audience.

Best features

• Complex automated workflows
• Split automations
• Predictive content and sending
• Custom objects (enterprise)
• Inline forms & site tracking

Pros

• Offers sophisticated automation and segmentation tools
• Integrates CRM functionalities
• Detailed reporting and analytics

Cons

• There’s a steep learning curve
• It has higher pricing compared to other competitors
• Very complex interface for beginners

Pricing: Paid subscriptions start at $19/month with the Marketing Lite Plan for up to 1,000 contacts. A 14-day free trial is available.

Further reading: You can learn more about the tool by reading our full ActiveCampaign review.

Klaviyo

Klaviyo is a powerful email marketing automation platform with SMS marketing functionality. It offers seamless integration with tools like Shopify and WooCommerce, making it easy to manage customer data and create targeted campaigns.

The platform offers a user-friendly interface, robust automation, and a drag-and-drop automation builder to set up your sequences. Moreover, you can use the automated A/B testing to find the winning variations and use the detailed customer profiles to provide more meaningful interactions and content to each customer.

Best Features

• Drag-and-drop automation builder
• Personalized benchmarks
• Automated A/B testing
• Personalized product recommendations
• Detailed customer profiles

Pros

• Easy-to-use interface and setup
• Offers great customer engagement options
• Excellent integration with major eCommerce platforms like Shopify

Cons

• Pricing can become expensive for small businesses
• Limited customization options for email designs
• Steep learning curve for some advanced features

Pricing: Paid plans start at $20/month for up to 500 subscribers. For the Email and SMS plan, pricing starts at $35/month. A free plan is available but it’s quite limited.

Further reading: Read our full Klaviyo review for more insights.

For more tools, you can consult our dedicated email automation software post, where you’ll find more information about Moosend and ActiveCampaign, as well as other solutions like Drip, Omnisend, and more5

Automate Your Way to ECommerce Email Marketing Success

Ecommerce email marketing automation tools are a powerful addition to your stack. They streamline tasks, save time, and enhance user experience.

By automating sequences like abandoned cart reminders and personalized product recommendations, you can drive sales conversions, improve efficiency, and bring more value to your customers.

Consider finding a robust tool to be your automation ally, featuring a smart workflow builder, pre-built recipes, and advanced capabilities to streamline your eCommerce email marketing.

If you want to give Moosend a try, sign up for the 30-day free trial and explore the workflow builder today. The recipe for success is within your grasp.

FAQs

Here are some of the most popular questions about eCommerce email marketing automation.

1. What types of email sequences can be automated in eCommerce?

Common automated sequences include welcome series, abandoned cart reminders, post-purchase follow-ups, re-engagement campaigns, and personalized product recommendations.

2. How can I measure the success of email marketing automation?

To measure your performance, you should track your open rates, click-through rates, conversion rates, revenue generated from email campaigns, as well as important customer engagement metrics like time spent on emails and links clicked.

3. What features should I look for in an eCommerce email marketing automation tool?

Essential features include a smart workflow builder, pre-built automation recipes, integration with your eCommerce platform, advanced segmentation, personalization, and robust analytics.

4. How do I integrate my eCommerce store with an email marketing automation platform?

Most email marketing automation tools offer seamless integrations with popular eCommerce platforms like Shopify, ThriveCart, WooCommerce, and Magento. It usually involves connecting your store via API or using a plugin.

5. Can email marketing automation help reduce cart abandonment?

Yes, automated cart abandonment emails remind customers of items left in their cart, often including incentives or personalized recommendations to encourage them to complete their purchase.

6. How do I personalize automated emails for my customers?

Personalization can be achieved by using customer data such as name, purchase history, browsing behavior, and preferences to tailor the content of your emails. Advanced tools offer dynamic content blocks that change based on customer data.

7. Is email marketing automation suitable for small businesses?

Yes. Email marketing automation can help small businesses save time, maintain consistent communication, and compete with larger brands by delivering personalized, timely content to their customers. Many small business email tools offer scalable pricing plans to suit different business sizes.

The post Ecommerce Email Marketing Automation: Flows & Tools [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

In this guide, we’ll thoroughly explore some of the top email automation software so you can find the ultimate tool that offers high functionality and deliverability for your business.

What Is Email Automation Software?

Email automation is the process of setting up automated emails triggered when subscribers complete specific actions, such as purchasing or based on behavioral customer data.

Email automation software deliver those triggered emails that help businesses communicate, engage, and convert customers. Examples of such emails include:

• Welcome email
• Onboarding series
• Notification emails
• Order/Registration confirmation
• Abandoned cart emails
• Re-engagement campaigns

According to recent stats, triggered emails have a 70.5% higher open rate and 152% higher click-through than other newsletters. Customers seem to favor them, so you’d better hurry up and try them out.

Why Should You Use Email Automation Tools?

If you aren’t yet sold on email automation, here are some key advantages your business can have when using an email automation tool:

• Save time, eliminate dull tasks, and maximize productivity
• Boost your ROI by utilizing marketing personalization
• Deliver a better customer experience with higher relevancy
• Improve brand awareness and lead-nurturing efforts

Overall, automation and email segmentation are the most powerful weapons marketers have to make the most out of email marketing and increase profitability.

Top 10 Email Automation Software At A Glance

You’ll find a detailed analysis of these tools below, plus additional email automation tools to check out in case you want to widen your search for the right tool.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best for: eCommerce, SMBs, SaaS, Bloggers

Unique feature: Audience management features

Moosend is an all-in-one email marketing solution with top-notch automation features to nurture your customers right on time. You can easily create automation workflows and transactional emails using the drag-and-drop builder or ready-made recipes.

Moosend offers integrations with platforms like WooCommerce and Salesforce to help track your customers’ behavior and deliver highly targeted newsletters. This software is known for its ease of use, providing all the tools to optimize your automated emails.

As a holistic email platform, Moosend offers segmentation solutions to manage your contact lists and take personalization to the next level. And, of course, the user-friendly email builder lets users design beautiful and responsive emails using pre-made templates or the intuitive campaign editor.

If you’re wondering how you’ll track the success of your campaigns, this email service offers thorough reporting and analytics solutions. You’ll also find A/B testing that lets you experiment with different email variables and discover what is more effective for your subscribers.

Last but not least, Moosend has outstanding email deliverability reaching 98%. This means your emails will end up in your subscribers’ mailboxes and hardly ever in spam!

Moosend Features

• Sophisticated automation features (but easy to implement)
• Custom reporting and real-time analytics
• Pre-made templates and a drag-and-drop editor
• Advanced audience management
• A/B testing (subject lines & email content)
• Landing pages and online forms
• Integrations with CRM, eCommerce platforms, social media, etc.

Pricing

This email automation software offers flexible pricing packages starting at $9/month for unlimited emails. The plans include automation workflows, an SMTP server, landing pages, and forms.

You can also sign up for a free trial for 30 days to test its capabilities.

Register today!

2. Constant Contact

Pricing: Paid plans start at $12/month, free trial

Best for: Small businesses, Educational institutions, NPOs

Unique feature: Event management

Constant Contact is a well-established email marketing service with practical digital marketing extensions, including a social media feature and an event management tool. Moreover, the platform offers a native CRM solution to bring together all your marketing and sales tasks.

Regarding email automation, the platform offers simple solutions at a higher price tag, unlike some of its popular competitors. You can set up triggered email series like welcome, anniversary, resending emails, and autoresponders, but there are limitations for more complex automated sequences.

Nevertheless, this email platform includes all the additional assets to thrive, such as email templates, list-building tools, and integrations with other marketing stacks to build seamless processes. Plus, they offer a mobile app to help you manage all email marketing tasks.

Constant Contact Features

• Customizable templates and a drag-and-drop editor
• Email automation and integrations with CRM, Gmail, etc.
• Email list building tools
• Event management, promotion, and reporting
• Social media management feature
• In-built CRM

Pricing

Pricing plans start at $12/month for 500 subscribers, but to access more advanced automated solutions, you need to purchase the Standard plan, starting at $35/month for the same number of subscribers.

Read Constant Contact review

3. Mailchimp

Pricing: Paid plans start at $20/month, Limited free plan

Best for: eCommerce businesses, Agencies, Publishers

Unique feature: Multi-step automation workflows

And now, let’s move to Mailchimp, one of the most popular email marketing platforms for eCommerce businesses with advanced automation options. Users can build multi-step automation workflows to target their audience. This enterprise-level software offers even more features for the seasoned email marketer.

They offer the so-called customer journeys, allowing users to create personalized experiences for each customer, including behavioral-based and RSS campaigns. The platform also provides scheduling features and pre-built journeys to help you save time.

This email automation software offers various tools to optimize your email marketing efforts, such as audience management, a marketing CRM, and enhanced insights and analytics solutions like Smart Recommendations and Surveys.

Mailchimp Features

• Simple email editor and ready-made templates
• Advances automated sequences
• Send time optimization tool
• Integrations with 300+ apps
• Segmentation and predicted demographics

Pricing

Mailchimp’s pricing starts with the Standard Plan, costing $20/month for 500 subscribers. There’s also a free plan with limited options; however, it excludes automation, letting you send 2,500 emails monthly.

If you want a more affordable solution, check out Mailchimp’s less expensive alternatives.

Read Mailchimp review

4. HubSpot

Pricing: Paid plans start at $20/month, limited free plan

Best for: eCommerce businesses, SaaS

Unique feature: CRM and lead generation tools

HubSpot is the ultimate marketing and CRM tool to boost your lead generation efforts. Even though its email automation assets are limited, it is worth mentioning as it can prove very useful for marketing and sales teams.

With Hubspot, you can build automated workflows and schedule follow-up tasks to save time. Plus, you access all assets required to gain new subscribers, like pop-up forms. Combined with a robust CRM solution, it dives into each subscriber’s data to deliver more personalized experiences.

As an all-in-one marketing platform, it also offers social management, ad tracking, and SEO solutions to support your marketing strategy and lead your business to success.

Hubspot Features

• CRM and behavior tracking
• Landing pages and web pages
• Automated workflows and performance analytics
• Social media integration and management
• Predictive lead scoring

Pricing

Regarding pricing, you can get the Starter Plan at $20 for 1,000 contacts to access email automation features. There is also a free email marketing plan but it doesn’t include email automation.

5. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best for: SMBs, SaaS, eCommerce

Unique feature: Automations Map, split testing

If you’re looking for a platform that excels in marketing automation, then ActiveCampaign should be on your radar. It provides marketing pros and eCommerce stores with advanced marketing solutions to boost conversion rates.

This marketing automation tool enables you to build strong customer relationships and nudge prospects on the best timing, using everything from transactional emails to triggered campaigns and autoresponders.

Not to mention that their CRM and sales automation enable business owners and marketing leaders to build a powerful lead-generation engine. Moreover, it offers an omnichannel feature that combines email with SMS, social media, and chatting to reach customers where they usually hang out.

ActiveCampaign Features

• Advanced features for marketing and sales automation
• Online form builder
• Email campaign management
• Cross-channel engagement feature
• Integrations with Salesforce, Shopify, WordPress, etc.

Pricing

This automation software has flexible pricing packages starting at $15/month for 1,000 contacts (paid yearly) or $19/month if you pay monthly.

Read our ActiveCampaign review

6. Brevo (formerly Sendinblue)

Pricing: Paid plans start at $9/month, free plan

Best for: eCommerce, Publishers, Agencies

Unique feature: Transactional emails

Brevo is a platform with email, SMS, and CRM capabilities letting users manage customer communications in one place. Hence, you can send transactional messages via email and SMS for maximum results.

Users can create complex automated sequences to maximize email engagement through its marketing automation functionality. Moreover, the platform provides email API, email list growth tools, and a Facebook ad feature for maximum reach. Of course, its segmentation tool helps you personalize your content based on data such as demographics or website behavior.

Lastly, Brevo is marketed for enterprises by ensuring high deliverability and compliance.

Brevo Features

• SMS capabilities
• Drip campaigns
• Audience segmentation
• Transactional emails via SMTP
• Integrations VIA email API

Pricing

This email automation software has paid plans starting at $9/month for 500 contacts and 5,000 monthly emails. There is also a free tier but with limited features.

Read Brevo review

7. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best for: eCommerce, Fashion

Unique feature: Email and SMS tools

Next to the list comes Omnisend, enabling you to build a multi-channel experience combining email, SMS, and web push notifications.

Regarding automation, there are prebuilt workflows for essential triggered email newsletters such as welcome series and cross-sell campaigns. In addition, they offer a tool called Automation Splits to tailor offers and incentives and create highly targeted experiences.

Lastly, Omnisend has all the features you need to streamline an efficient email marketing pipeline, from email design to A/B testing.

Omnisend Features

• Advanced marketing automation
• Automation splits
• SMS marketing
• Integrations with eCommerce solutions
• Cookieless and cross-channel tracking

Pricing

This platform offers a free plan for 250 contacts and 500 monthly emails. Paid plans start at $16 for 500 contacts, including all features. Visit their website for more info about SMS pricing.

8. GetResponse

Pricing: Paid plans start at $19/month, free plan

Best for: Publishers, eCommerce

Best feature: Lead magnet funnels

GetResponse is another all-in-one marketing solution with compelling automation capabilities. Apart from autoresponders and transactional emails, the platform sports tools like tagging, scoring, and website behavior tracking.

GetResponse doesn’t limit itself to email marketing but also offers a website builder and features to streamline webinars, from screen-sharing to polls and surveys.

This platform also provides users with a lead magnet creator, allowing you to promote your content in an automated, optimized way. Lastly, it can support your paid advertising efforts via its online ad creator.

GetResponse Features

• Advanced automation and segmentation
• Forms and pop-ups
• Omnichannel marketing support
• Live chat
• Website builder

Pricing

The tool’s free plan can cover basic email marketing needs for up to 500 contacts. To access autoresponders, the Email Marketing plan is $19/month. For advanced automation and optimization tools, the Marketing Automation package costs $59/month.

9. Drip

Pricing: Paid plans start at $39, 14-day free trial

Best for: eCommerce

Best feature: One-click integrations

Another brand that stands out from the marketing automation crowd is Drip. Even though it’s not the most affordable for businesses with less than 2,000 contacts, the rest can profit from it.

You can easily set up triggered emails based on pre-built workflows to save time. You can create your automation sequences and use tailored product recommendations through its personalization package.

Finally, you can easily collect customer data using forms and popups or syncing Drip with social media or various integrated platforms.

Drip Features

• SMS workflows
• Dynamic segmentation
• Benchmarking reports
• Prebuilt automation workflows
• A/B Testing

Pricing

Premium pricing of this email automation software starts at $39/month for up to 2,500 subscribers. Drip has no free plan, but you can request a 14-day trial.

10. Mailerlite

Pricing: Paid plans start at $10/month, free plan

Best for: eCommerce, SMBs, SaaS,

Unique feature: A/B testing

Now, let’s move to MailerLite, an easy-to-use and affordable solution for beginners and pros. You can send triggered campaigns from transactional emails based on customers’ actions or choose the multi-trigger option to achieve next-level targeting.

It offers an intuitive HTML editor and drag-and-drop builder to create a branded design for your email campaigns. It also has reporting capabilities with click maps and deliverability reports to optimize your campaign performance.

Finally, MailerLite offers simple website and blog builders and tools for effective list building.

MailerLite Features

• Multi-trigger automation
• Landing pages and sign-up forms
• Email verifier for list cleaning
• Digital products and eCommerce solutions
• RSS and auto-resend campaigns

Pricing

MailerLite has a free plan for up to 1,000 subscribers with a few automation features to get started. For more assets, you can choose the Growing Business pricing plan starting at $10 monthly for the same number of contacts.

Read MailerLite review

11. Kit

Pricing: Paid plans start at $15/month, free plan

Best for: Bloggers, Creators

Best feature: Easy-to-use rule builder

Kit also checks all mandatory boxes regarding email automation. Set up drip campaigns and edit your content with just a few clicks. Moreover, the tagging systems enable you to remove or add subscribers to your workflows.

You can integrate Kit with platforms like Shopify and additional apps through Zapier to expand your reach. This marketing software offers everything you’ll need to design beautiful, responsive emails.

Finally, Kit has a high deliverability score, making it an excellent asset for email marketers.

Kit Features

• Visual automation builder
• Paid newsletter
• Email signup forms
• Newsletter referral program
• Subscriber scoring

Pricing

If you’re a novice, you can start with a free plan for up to 300 subscribers but with limited capabilities. Select the Creator pricing package at $15/month for more features or the Creator Pro at $29/month.

Read Kit review

12. Mailjet

Pricing: Paid plans start at $15/month, free plan

Best for: SaaS, eCommerce

Best feature: Multi-user account

Next on our automation list comes Mailjet. Powered with pre-built automation journeys and segmentation, it helps users meet their conversion goals faster with timely customer communications.

You can also check your real-time data on the Statistics Dashboard to learn what works and improve your tactics in the future. Moreover, Mailjet’s A/B testing allows you to test different campaign variables like the subject lines, images, CTAs, and more.

Lastly, the real-time collaboration feature helps your teammates sync to get the best decisions before they hit “Send.”

Mailjet Features

• Email builder
• Multi-user account
• Pre-built automation workflows
• Email API
• SMTP Relay

Pricing

Mailjet’s email marketing platform has a free plan for up to 6,000 monthly emails with basic email capabilities. Paid plans start at $15/month with Essential, but to access the advanced automation features, you should move to the Premium plan, with $25/month.

13. AWeber

Pricing: Paid plans start at $15/month, free plan

Best for: Small businesses, Online creators

Best feature: Customizable campaigns

AWeber promises small business owners to take the next level. They offer the essential email marketing features SMBs and freelancers need to streamline a successful email marketing strategy, from an email editor integrated with Canva to list building assets like landing pages.

Moreover, you can use autoresponders and send triggered campaigns to your audience. Combined with the segmentation tool, it’s easy to schedule highly targeted campaigns and see them convert.

Finally, this platform is easy to use, especially regarding email design. You can also find pre-written email marketing campaigns to get inspired.

AWeber Features

• Canva integration
• Drop-down menu for personalization variables
• Web push notifications and landing pages
• SMS marketing integrations
• Cross-device and A/B Testing

Pricing

AWeber’s free plan has limited capabilities, and advanced automation is excluded from the list. For more, check the Lite plan at $15/month for up to 500 contacts.

14. Campaign Monitor

Pricing: Paid plans start at $9/month, free trial

Best for: NPOs, eCommerce

Best feature: Time zone sending

Campaign Monitor offers many email marketing tools to convert your subscribers and boost your ROI. Apart from automated sequences, its personalization features can be game-changing for your business. Time zone sending and dynamic content are also among them.

This email automation software has everything you’ll need to design beautiful transactional emails and newsletters and fully customize them. Finally, the platform supports SMS marketing, enabling you to build an omnichannel marketing approach and win your subscribers faster.

Campaign Monitor Features

• User, role, and access management
• Transactional emails
• Template builder
• SMS marketing
• Integrations with platforms like Shopify, Salesforce, etc.

Pricing

Pricing plans start at $9/month for 500 subscribers. For unlimited emails, you can choose the next plan at $20/month.

15. Benchmark Email

Pricing: Paid plans start at $15/month, limited free plan

Best for: SMBs, eCommerce

Best feature: Polls and surveys

Next on the list is Benchmark Email, which has everything an email service needs to build a successful email process. You can create beautiful emails using pre-made templates or the available builder and demonstrate your products using the drag-and-drop eCommerce block.

The Automation Pro feature lets users send highly targeted automated emails with conversion-focused messaging. To be safer, you can also conduct A/B Testing to find the best variables for a winning campaign.

Benchmark Email Features

• Signup forms, polls, and surveys
• Integrations with popular platforms
• Advanced automation and segmentation
• Multi-user account
• A/B Testing

Pricing

This software offers a free plan with limited capabilities. Alternatively, you can purchase the Pro plan starting at $15/month for 500 subscribers and unlimited emails.

16. SendGrid

Pricing: Paid plans start at $60/month, free plan

Best for: eCommerce, SaaS, Startups

Best feature: Delivery optimization tools

SendGrid is a well-known email service with tools that guarantee their customers’ success. You can set up triggers for automated, hyper-personalized emails minus the complexity. Analytics is, of course, on the list to improve your campaigns over time.

You can also conduct email testing to ensure that your campaigns will be delivered flawlessly to your subscribers’ mailboxes, not spam. Finally, you’ll access all the essential tools to build your lists and craft responsive and attractive emails.

SendGrid Features

• Advanced list segmentation
• Event tracking API
• Email testing feature
• Drag-and-drop editor and templates
• Marketing automation

Pricing

You can start with the free plan offering 6,000 emails/month and up to 2,000 contacts. Premium pricing starts at $15/month but doesn’t include automation. To get it, you need the Advanced plan starting at $60/month.

17. SendPulse

Pricing: Paid plans start at $8/month, free plan

Best for: Freelancers, SMBs, eCommerce

Best feature: Free CRM

SendPulse is a holistic marketing and sales software. Its CRM solution enables users to build highly segmented email campaigns and manage lead generation successfully.

But what happens with automation? With its Automation 360 solution, you can closely monitor your visitor’s data and send them triggered emails at perfect timing. You can also leverage chatbots to build an ongoing communication channel with subscribers.

SendPulse Email Automation Software Features

• SMS campaigns
• Chatbots
• Automation workflows
• Online course creator
• Signup forms and web push notifications

Pricing

This email automation software has a free plan with limited features. For more advanced features, consider purchasing a paid plan, starting at $8/month for up to 500 subscribers.

18. Emma

Pricing: Paid plans start at $99/month (billed annually)

Best for: NPOs, Agencies

Best feature: Team management

While Emma is not the most affordable email solution, it’s an excellent option if you need to distribute different access and roles to your teammates. You can schedule targeted messages for your subscribers for different customer journey stages.

Emma also has an SFTC connection to enable users to upload their contacts if you can find integrations that suit your system. Finally, it provides users with basic reporting tools. If its pricing is a deal-breaker, you can check other Emma alternative solutions.

Emma Features

• Responsive dashboard
• Drag-and-drop email editor
• Brand controls
• List segmentation
• User and account permissions

Pricing

The pricing starts at $99/month with an annual contract for 10,000 subscribers and continues at $159/month for unlimited automation.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

How To Find The Best Email Automation Software For Your Business

How can you choose the best email marketing automation software for your business out of all these options? Here are some elements to make the right choice for your marketing strategy:

• Ease of use: If you want to ensure your new platform is simple and easy to use, request a demo or a free trial.
• Features: Check the feature page and see which platform suits your existing marketing stack. Don’t forget to see their available integrations, as well.
• Pricing: Another factor hard to ignore is pricing. If you’re in growth mode, find a platform with flexible plans regarding scalability.
• Customer Support: Finally, search for a platform with ongoing customer support to have a helping hand if something occurs.

There are many options to choose from to streamline your email automation efforts. Find the best solution based on your industry and needs and see your conversions rising.

Not quite sure yet? Sign up for a Moosend account and try our powerful automation and personalization features today!

Frequently Asked Questions (FAQs)

Helpful answers to common questions.

1. What are some common use cases for email automation?

Email automation can be used for various purposes, including:

• welcome emails for new subscribers
• drip campaigns for lead nurturing
• abandoned cart recovery
• birthday and anniversary emails
• behavior-based product recommendations
• customer onboarding and nurturing

2. How does email automation software handle unsubscribe requests?

Email automation tools should automatically process unsubscribe requests and remove recipients from your mailing list to comply with anti-spam regulations like CAN-SPAM and GDPR.

3. Is email automation software suitable for small businesses?

Yes, businesses of all sizes can use email marketing software with automation capabilities. Many email service providers offer plans that cater to small businesses with affordable pricing and essential features.

4. What are some popular email automation platforms?

Some great email marketing automation platforms include Moosend, Mailchimp, HubSpot, ActiveCampaign, Drip, and Constant Contact.

5. What are the costs associated with email automation software?

Pricing for email automation software varies widely. It can be based on the number of subscribers, the features you need, and the level of automation required. Some providers offer free plans with limited features, while others have tiered pricing models.

6. Is there a learning curve to using email automation software?

The complexity of using email automation software can vary depending on the platform. For example, ActiveCampaign’s automation is far more complex than Moosend’s. Nevertheless, most providers offer tutorials, guides, and customer support to help users get started and make learning easier.

The post 18 Best Email Automation Software In 2025 [Features & Pricing] appeared first on Email Marketing Automation Platform for Thriving Businesses.

The main reasons to select a marketing automation tool are:

• automate repetitive tasks and save time
• increase lead generation
• streamline operations through the integration with other services
• scale your business

In this blog post, we’ll present the top marketing automation solutions for each different use case, so you won’t commit to a tool you didn’t need in the first place.

What Is Marketing Automation?

Marketing automation is utilizing technology (i.e., software) to manage and automate marketing processes across multiple channels.

With the help of marketing automation, businesses can target customers at the right time with personalized messages based on their preferences, behavior, and other factors.

Modern customers not only want but expect personalization in marketing campaigns and this is why 91% of users claim that marketing automation is highly important to the overall success of their online marketing activities.

Now that we’ve seen the definition of marketing automation, let’s talk about marketing automation software.

What Is Marketing Automation Software?

Marketing automation software is an umbrella term referring to any kind of software that enables businesses to automate and streamline their marketing efforts, acquire new customers, increase revenue and improve their overall marketing efficiency.

With over 100 marketing automation platforms out there addressing various use cases, verticals, budgets, etc, the current marketing automation space is cluttered and businesses are having a hard time picking the right tool for their needs.

So, to make things simple, here are some notable use cases of marketing automation software in modern digital marketing:

• Email marketing: email campaigns are automatically triggered by users’ online actions, events, and lead scores. Automation can also help in email personalization, branding, and email deliverability.
• Lead management: through lead scoring and grading features, leads are automatically qualified and scored based on demographics, online behavior, etc. Moreover, drip campaigns can be automated to send relevant messages over time.
• Social media marketing: automation tools allow the scheduling of posts like polls, sweepstakes, and referral programs. Additionally, customer sentiment can be further evaluated by measuring likes, comments, retweets, etc.
• Advertising: lead customers through the sales funnel by automating specific advertisements. For example, in case someone revisits a product multiple times, then the automation software can display ads based on the stage they are at the customer journey.
• Workflow management: automation of processes that demand intervention from several different users.

Now that you’re up to speed, let’s dive into the best marketing automation tools carefully placed in district categories so that you can find the one that best covers your needs!

Category #1: All-in-one Marketing Automation Software

An all-in-one marketing automation platform is a set of tools designed to help users manage all aspects of their organization’s marketing efforts.

From email automation to lead nurturing and customer data management, all-in-one solutions can streamline your marketing operations and save you crucial time.

1. HubSpot

Pricing: Paid plans start at $20/month, free plan

Unique feature: Visual workflow editor

HubSpot is among the best marketing automation software, mostly famous for its powerful customer relationship management (CRM) capabilities. The service has a particular focus on inbound marketing and offers an easy-to-grasp workflow tool to automate your repetitive tasks through a visual interface.

HubSpot’s marketing automation software simplifies your lead nurturing process through a series of drip email campaigns. Moreover, you can assign specific goals to them to ensure that your email marketing strategy gives you the desired results. Regarding the workflow editor, the platform has a simple visual builder that lets you build multi-stage journeys for your audience. Finally, HubSpot lets you copy values, score leads, and exchange data between HubSpot’s CRM tool or Salesforce.

All in all, HubSpot is a great marketing automation platform that combines different automation features for your marketing and sales teams. Nevertheless, if you don’t have a big budget, HubSpot might not be ideal for you.

HubSpot Features

• Visual automation builder and multi-step marketing workflows
• Powerful CRM tool for effective lead management
• Landing page builder tool to boost lead generation
• A/B Testing tool to find the winning combination
• Predictive lead scoring option
• Various CRM integrations and more

Pricing

The platform has a free plan for 1,000 marketing contacts. While paid plans start at $20/month, to use the tool’s advanced automation features, you need the HubSpot Marketing Hub Professional plan starting at $890/month.

2. Adobe Marketo Engage

Pricing: Custom pricing, free interactive product tour

Unique feature: Intelligent cross-channel nurturing

Adobe Marketo is a marketing automation solution that wants to improve the customer experience at every touchpoint and make the customer journey easier. To achieve that, the service lets you target your audience using behavioral tracking and powerful analytics.

Moreover, the tool offers powerful content personalization features to deliver experiences tailored to each customer through AI optimization. This marketing automation software also gives you the tools to scale your lead-scoring models through intelligent processes and provides you with a customer data environment that segments your target audience using integrated profiles and engagement history.

If you are interested in developing an omnichannel or multi-channel marketing approach, Marketo has a cross-channel engagement feature that lets you engage with your customers on their channel of choice.

In general, Marketo is a great automation tool to power up your marketing efforts and simplify your marketing processes. However, it may be expensive for SMEs, you can check some Marketo alternatives here.

Adobe Marketo Features

• AI-powered content personalization
• Powerful marketing data environment
• Landing page builder tool
• Dynamic tools to nurture leads
• Marketing impact analytics

Pricing

The platform has a free product tour that covers email, nurturing, automation, etc. It comes with four packaging options, but you’ll need to contact the sales team to learn more details about the pricing (custom).

3. Salesforce Marketing Cloud Account Engagement

Pricing: Paid plans start at $1,250/month, free demo

Unique feature: Integration with Salesforce CRM

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B automation solution for big companies.

The platform can boost your lead management efforts through AI-powered tools. Segmentation also allows you to create and customize dynamic lists for smarter list management.

Apart from that, the software lets you target each contact with real-time alerts and activity tracking for better engagement. The Salesforce CRM integration also helps you monitor customer insights without interrupting your workflows.

Overall, while this all-in-one automation platform gives you access to an array of tools, it isn’t ideal for SMEs with low budgets, unlike other budget-friendly marketing automation services!

Salesforce Marketing Cloud Account Engagement Features

• Activity tracking option
• Real-time alerts
• ROI reporting
• Integrations with popular apps

Pricing

The software has a free demo that you can find on the tool’s website. Paid plans start at $1,250/month with the Growth plan for up to 10,000 contacts billed annually.

4. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Unique feature: Event tracking options

ActiveCampaign isn’t the most beginner-friendly software to get started. However, its capabilities are ideal for someone who has worked with automation tools before. Regarding its features, ActiveCampaign offers some good personalization options based on if/then/else logic. This way, you can easily customize your content to create more effective email messaging for your audience.

Furthermore, ActiveCampaign’s automation builder is user-friendly, allowing you to create and automate follow-up email campaigns with multiple conditions.

The platform also sports event tracking options. This way, you can boost your webinar marketing and manage online events without getting involved in every step of the process.

All in all, ActiveCampaign will help you automate your marketing processes and hyper-personalize your content. However, it is more suitable for advanced users, unlike some other popular ActiveCampaign competitors.

ActiveCampaign Features

• Drag-and-drop flowchart builder
• Event tracking options and hyper-personalization
• In-built CRM to assist marketing and sales teams
• Reporting and analytics for eCommerce platforms

Pricing

The email marketing software doesn’t offer a free plan, but it does have a free 14-day trial to test it. After that, ActiveCampaign has four paid plans that start at $19/month and offer you email marketing, online forms, automation, and more.

Category #2: Email Marketing Automation Software

In the previous category, we saw tools that can handle every aspect of your marketing operations. For most people though, when hearing “marketing automation” they think of email automation.

Email marketing automation tools are way more affordable than the above tools and most importantly you don’t have to pay for features you won’t ever need.

The use cases of these tools include automating the sending of your campaigns, sending transactional emails, building personalized audience segments, and sending triggered emails.

5. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (sign up here)

Unique feature: Easy-to-set-up automated workflows

Moosend is among the top email marketing and marketing automation software enabling you to craft email marketing campaigns, automate your marketing efforts, and increase lead generation with online forms. Abundant in email templates, the drag-n-drop email builder will make you feel like a creation pro.

You can also set up your own workflow using various triggers, conditional steps, and actions. For example, you can create a welcome email or abandoned cart series triggered when your subscribers take action. And if you are pressed for time, Moosend has a collection of ready-made recipes to save you time!

Moreover, the platform sports advanced segmentation and personalization features to deliver converting messages. Its segmentation options allow you to group your audience based on demographics, preferences, customer behavior, and more.

Moosend Features

• Marketing automation to simplify time-consuming tasks
• Email list segmentation to group your audience more effectively
• Conditional logic
• Ready-made automation recipes
• Real-time reporting and analytics to measure performance

Pricing

Pricing starts at $9/month with access to all the features, including the visual workflow (unlimited workflows), pre-made recipes, and more. You can also create a free account (no credit card required) to try it out.

Try Moosend

6. Constant Contact

Pricing: Paid plans start at $12/month, 14-day free trial

Unique feature: Event invitation management

Constant Contact is a popular email marketing and automation platform. It’s easy to use but some features are very basic (A/B testing for example), which is good for beginners but limiting for pros.

Regarding its automation features, the service allows you to use autoresponders and email list management tools to keep everything organized. For new eCommerce store owners, Constant Contact also helps you segment your buyers based on their online behavior and purchase habits.

Moreover, the marketing automation software enables you to create automated workflows based on email interactions, which will target your customers more effectively. One limitation is that automation isn’t flexible when it comes to more advanced actions and multi-step workflows.

Overall, Constant Contact will help you create simple automation for your business. However, if you want more functionality and flexibility, you should consider a more advanced Constant Contact alternative.

Constant Contact Features

• Simple automated workflows based on behavioral data
• Advanced event invitations management
• Online forms
• Easy-to-use autoresponders
• Email tracking feature to monitor performance
• Integrations for social media, eCommerce platforms, and more

Pricing

This tool doesn’t have a free plan, but it gives you a 14-day trial to test it out. After the trial period, the marketing automation service has paid plans starting at $12/month for up to 500 contacts.

Read Constant Contact Review

7. Mailchimp

Pricing: Paid plans start at $20/month, limited free plan

Unique feature: Multi-step custom workflows

Mailchimp is among the most popular tools for inbound marketing campaigns. Not only that but the software is one of the email marketing tools with the most integrations.

When it comes to automation, Mailchimp offers some personalization options with if/then/else logic. Nevertheless, compared to other platforms, its options aren’t as user-friendly or beginner-friendly as you’d expect. Similarly, their marketing automation software is geared towards more experienced users due to its complicated automation workflows.

Moreover, Mailchimp lets you integrate your email marketing with your social media strategy for better management. List management and segmentation are also available, allowing you to customize conditional relationships for your contacts.

Overall, Mailchimp will give you the tools to create some solid automation workflows for your digital marketing strategy. Nevertheless, it might be difficult for inexperienced email marketers, unlike other Mailchimp alternatives.

Mailchimp Features

• Advanced segmentation and behavioral targeting
• Multi-step custom workflows to target your audience
• Landing pages to increase your lead gen
• Variety of integrations with popular apps

Pricing

Mailchimp’s platform offers a limited free plan for 500 contacts per month. For more, pricing starts at $20/month, giving you access to additional advanced features for up to 500 subscribers.

Read Mailchimp Review

8. Brevo (Formerly Sendinblue)

Pricing: Paid plans start at $25/month, free plan

Unique feature: SMS autoresponder option

Brevo is a tool that combines the power of email with other marketing channels like SMS. The automation workflow builder is easy to use and has simple and advanced features.

Users can create triggered drip campaigns based on behavioral data, such as email engagement or website activity. This way, you can target your audience with the right message. Furthermore, you can use the “test workflows” feature to try your flows before they go live.

Another notable feature is the marketing automation software’s segmentation and personalization options. For example, you can use the tool to show personalized content to your audience based on set criteria like gender or engagement level.

All in all, Brevo is a very straightforward automation service but lacks on the integration side.

Brevo Features

• SMS autoresponder messages
• Landing page builder tool to capture leads
• A/B testing to discover the winning variation
• Transactional emails & SMS marketing
• Web & mobile push notifications (enterprise)

Pricing

Brevo’s free plan is only for 300 emails per day for unlimited contacts. After that, paid plans start at $25 per month and give you more features and increase your email sending limit.

Read Brevo Review

Category #3: Lead Generation Automation Software

The tools listed in this category are mostly suited for automation around the customer journey. They work great for enterprise and B2B marketing and sales teams, while they can help with scaling your lead generation, lead scoring and lead nurturing.

9. Keap

Pricing: Paid plans start at $79/month, 14-day free trial

Unique feature: CRM and Email Integration

Keap (formerly known as Infusionsoft) is a marketing automation software that promotes itself as a small business and enterprise solution. The tool is also known for its CRM and automation integration, which allows you to create marketing campaigns that perform.

More specifically, Keap has combined sales and marketing, giving you an integrated solution to streamline your operations. While great for small businesses, it might not be ideal for larger enterprises.

Furthermore, the automation builder is quite flexible, letting you create automation workflows that will simplify your tasks. Overall, Keap is a good option for SMEs, but it has a quite steep learning curve.

Keap Features

• Integrated sales and marketing automation
• Simple reporting and analytics tool
• Smart subscription form builder
• Phone line and text messaging

Pricing

The software has a 14-day free trial you can use to test its functionality. After that, paid plans start at $299 per month and give you access to advanced marketing and sales automation, CRM and lead capture, and more.

10. Hunter

Pricing: Paid plans start at $49/month, free plan

Unique feature: Accurate B2B database and great integration options

Over the past few years, Hunter evolved from an email finder and verifier to an all-in-one cold outreach platform.

Users can use Hunter to support them on each step of their cold outreach campaign, from finding the companies that match their ICPs to searching for decision-makers’ contact information and creating personalized cold email campaigns at scale.

Finally, the tool natively integrates with the biggest CRMs, such as Hubspot and Salesforce, but can also integrate with hundreds of tools via Zapier. 

Hunter Features

• B2B database with filters like headcount, location, and technology
• Email address identification and verifier
• Intent data insights
• Automated campaign scheduling
• Google Sheets add-on
• CRM integrations (native and via Zapier)

Pricing

Hunter offers a free plan with limited credits and fairly unlimited feature access. Paid plans start at $49 per month. Users interested solely in Hunter’s data can opt for a data platform plan, which allows the use of search credits via API.

11. Clearbit

Pricing: Not provided

Unique Feature: Reveal anonymous web traffic

Clearbit is a powerful marketing data engine allowing businesses to delve deep into all of their customer interactions. The tool provides reliable, real-time data that your sales and marketing team can act upon to increase conversions at every stage of the customer life cycle.

The suite of products can help you discover your ideal accounts, track anonymous website visitors and manage your campaigns accordingly while saving a lot of time. Additionally, you can automatically enrich every record in your CRM software and thus increase team productivity.

Overall, it is a simple to use tool that enables businesses of all sizes to become truly data-driven.

Clearbit Features

• Traffic identification to automatically create suitable content
• Discover new leads with complete contact information
• Lead qualification, nurturing, and segmentation
• Opportunity management

Pricing

The software currently offers a free trial, while you can also request a demo of the product. For further pricing information, you’ll need to contact Clearbit.

12. Breadcrumbs.io

Pricing: Paid plans start at $400/month (billed annually), free plan

Unique Feature: Co-dynamic lead scoring models

Breadcrumbs is a revenue acceleration platform that allows you to identify and prioritize leads based on their likeliness to convert. The tool offers the ability to create models for Acquisition, Upsell/Cross-sell, Retention, and Adoption, which you can A/B test natively.

The sophisticated tool also lets you create dynamic scores that indicate when demand is present, thanks to variables such as Recency, Frequency, Scoring Interval & Decay Rate. You also get an intuitive UI that requires no technical skills, while you can leverage both contact and account information to make a single score evaluation.

Overall, Breadcrumbs is a simplified platform that makes lead scoring easy for everybody.

Breadcrumbs Features

• Dynamic lead scoring
• Funneling
• Intuitive & simple UI

Pricing

The tool offers a free plan for up to 1,000 contacts scored per month and 1 test model. For more contacts and better functionality, premium pricing starts at $400/month (billed annually).

13. Act-On

Pricing: Paid plans start at $900/month, free demo

Unique Feature: Pricing reflects active contacts rather than the entire database

Act-On is a marketing automation tool that offers a complete suite of applications, including lead management, email marketing, social media management, and more. The tool helps greatly with inbound marketing automation and it empowers marketers to scale their businesses through B2B demand generation.

This marketing automation solution allows marketers to optimize the entire customer journey and drive exceptional brand experiences by automating buying journeys and personalizing messaging and campaigns.

Act-On Features

• Drag-and-drop landing page editor
• Dynamic lead scoring, segmenting, and nurturing
• Data quality management
• Automated and adaptable buying journeys

Pricing

While Act-On has no free trial, it offers a free demo. Paid plans start at $900 per month for up to 2,500 active contacts, while for account-based marketing and advanced reporting, you’ll need the Enterprise plan.

Category #4: Social Media Automation Software

Social media automation tools are solutions designed to automate various aspects of social media marketing (content publishing, scheduling, monitoring, analytics).

Such tools can help almost any brand manage multiple social accounts, use social media for paid advertising, or even provide customer support.

14. SocialBee

Pricing: Paid plans start at $29/month, 14-day free trial

Unique feature: The AI Copilot that generates a complete social media strategy for your needs

SocialBee is a first-class social media management tool that can help you automate your social media presence. Create, organize, schedule, and share content across several social channels, including Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business, and TikTok.

It is a tool ideal for businesses, entrepreneurs, and freelancers who want to be as efficient as possible when trying to schedule content. SocialBee allows users to generate or write captions, design visuals, customize and schedule posts, and analyze the performance of their accounts.

You can create your own posting schedule according to best practices and you can personalize your posts depending on each platform’s particularities. In addition, you can manage your social inbox and respond to messages, mentions, and comments from a single place.

SocialBee is a budget-friendly social media automation platform that allows you to get more leads with less effort.

SocialBee Features

• Create a social media strategy with Copilot
• Generate posts with the AI assistant
• Set a posting schedule in your content calendar
• Recycle evergreen posts or expire time-sensitive content
• Curate content through RSS Feeds
• Analyse your posts and accounts
• Reply to messages, mentions, and comments

Pricing

The platform has a 14-day free trial. After that, paid plans start at $29/month, which can be paid monthly or yearly for additional savings. SocialBee also gives you a 30-day money-back guarantee.

15. Buffer

Pricing: Paid plans start at $6/month, free plan

Unique Feature: Hashtag Planner

Buffer is an established social media management platform that allows you to plan, collaborate, and publish amazing content while providing you with in-depth insights to grow your brand on social platforms.

The software sports a suite of products for publishing, engagement, analytics, and team collaboration, which help teams work more efficiently and drive more meaningful engagement and results on social media.

Overall, Buffer is an excellent tool built with small businesses in mind, empowering them to build their brand and drive authentic engagement on social media platforms.

Buffer Features

• Automated Publishing
• Collaboration Tools
• Multi-account management
• Workflow management

Pricing

The social media tool offers a free forever plan that lets you connect up to 3 channels. Paid plans start at $6/month for 1 channel (you can add more for $6/month each).

16. Hootsuite

Pricing: Paid plans start at $99/month, 30-day free trial

Unique Feature: Super rich analytics and subscriber insights

Hootsuite is among the well-known solutions in the social media management segment for SMBs and large enterprises. The software helps organizations collaborate in campaign management, manage organic and paid social content, gain valuable insights from social channels and monitor customer conversations.

Furthermore, the tool allows the automating of posts to reach the audience at the best times in order to drive maximum engagement. What’s more, you get rich analytics to understand your subscribers’ needs and target them better.

In a nutshell, Hootsuite is an ideal tool to manage your social media strategy and grow your following, as it has all the software features you would expect plus more.

Hootsuite Features

• Promote organic content & manage paid ads
• Ample analytics capabilities
• Simple and straightforward dashboard
• Wide variety of integrations

Pricing

This solution has a 30-day free trial to test out its full potential. After that, paid plans start at $99/month for 1 user, 10 social accounts, and unlimited post scheduling.

Category #5: Content Marketing Automation Software

Content marketing automation tools can help businesses generate new content to publish as well as provide marketing teams with various automation opportunities regarding topics, research, data, and messages. Additional capabilities may include the construction of a content marketing funnel or the execution of basic pre-scheduling of social media posts.

17. CoSchedule

Pricing: Paid plans start at $29/month, free plan

Unique Feature: Document Classification

CoSchedule is a marketing suite that allows you to easily organize all of your marketing efforts in one place. The platform consists of different products contributing to the content automation functionality.

The tool’s integration with your blog and social media is easy and thus you can manage your entire content in one neat place. Moreover, CoSchedule lets you automate various workflows and efficiently manage all of your brand’s assets. The platform also sports collaboration tools enabling both clients and team members alike to work together on projects within the platform.

Overall, CoSchedule is an invaluable tool for content marketers, with a significant amount of integrations to seamlessly work along with your marketing stack.

CoSchedule Features

• Customizable real-time marketing calendar
• Automated publishing
• Resource management
• Automate team workflows

Pricing

The tool offers a limited free plan and a 14-day free trial to test its features. After that, paid plans start at $29 for the Social Calendar, while for the entire Marketing Suite, you’ll have to contact their sales team.

18. Clearscope

Pricing: Paid plans start at $199/month, free demo

Unique Feature: AI-powered content optimization

Clearscope is an SEO content optimization platform offering tools that allow you to produce content that ranks in search results. This tool assists content creation by providing AI-powered content reports based on real-time data from Google.

Moreover, Clearscope’s platform has a straightforward content grading scale to objectively measure content quality. Another great thing is that Clearscope allows unlimited sharing and exporting of reports, so you’re free to collaborate with anyone, and anywhere. Finally, the product integrates perfectly with Google Docs and WordPress, so your content workflow won’t be disrupted.

Also, if you want to see how well the keywords in your content are ranking in the SERPs, you can take the help of rank-tracking software. This software also helps you in finding the top-performing keywords that you can insert in your content.

Clearscope Features

• SEO management
• Keyword research tool & recommendations
• Comprehensive content grading scale
• Competitive analysis

Pricing

Unfortunately, Clearscope doesn’t offer a free plan, but you can request a demo of the product. Paid plans start at $199/month for unlimited projects and users.

19. Wordable.io

Pricing: Paid plans start at $29/year

Unique Feature: Bulk export

Wordable is a content automation tool that allows instant export of Google Docs or HTML files to a WordPress, HubSpot, or Medium page or post. The tool helps users create blog posts quickly since, with just the press of a button, it creates the blog post directly from Google Drive while keeping all the formatting intact.

Wordable was created to save you from spending hours uploading and formatting posts. You simply write in your favorite app and then instantly export publish-ready content. All the tedious uploading and reformatting process is eliminated.

Wordable Features

• Import content from Google Docs or upload HTML/Zip files
• One-click transformations (open all links in a new tab, compress images, etc.)
• Save drafts in your CMS
• Integration with popular platforms

Pricing

The tool offers a 30-day satisfaction guarantee when purchasing it. Paid plans start at $29/year for 1 user, 1 WordPress site, and 120 exports.

Category #6: Reporting & Analytics Automation Software

Reporting and automation analytics tools are vital for growing businesses and agencies that want to save time and energy. These tools automate the manual data retrieval, compilation, and analysis of data and help teams improve and speed up decision-making.

20. Microsoft Power BI

Pricing: Paid plans start at $10/user/month, free plan

Unique Feature: Integrations and Data Source Connectors

Microsoft Power BI is one of the most powerful tools when it comes to visualizing data in a user-friendly way. It allows you to create interactive dashboards and reports and share them across your organization with ease.

Microsoft’s tool helps you connect different data sources in comparison to other BI tools out there, mash them up together, model them and visualize them in a single interface, giving you everything you need to uncover what your data truly means, whilst enhancing your decision-making processes.

Power BI Features

• Create interactive reports (drag and drop builder)
• Share and publish your reports on the web
• Retrieve data from hundreds of Data Sources

Pricing

With a free account, you can create rich, interactive reports with visual analytics. Paid plans start with the Power BI Pro priced at $10/user/month, giving you access to live dashboards and report-sharing capabilities. Alternatively, the Power BI Premium option costs $20/user/month allowing you to access AI, big data tools, and enterprise-scale features.

21. Supermetrics

Pricing: Paid plans start from $37/month, 14-day free trial

Unique Feature: Scheduling Tasks

Supermetrics is the Swiss-army-knife for data-oriented marketers allowing you to simply connect any marketing platform and transfer all your marketing data to your reporting or data storage software.

With it, you can bring any type of data or metric you currently track within your desired reporting software and start building your dashboards. What’s unique is that when you’ve finished building your dashboard and reports you can automate data pulls with their scheduling tools.

Overall Supermetrics is a simple solution to a complex problem, with hundreds of data source connectors available you will surely find what you need to start automating your marketing reports.

Supermetrics Features

• 100+ Data source connectors
• Available API, BigQuery, and Amazon S3
• Scheduling tasks

Pricing

Pricing is dependent on the data sources and the destination you choose to transfer that data to. For spreadsheets, pricing starts from $37/month for 1 user and 4 data sources. Custom options are also available upon request.

22. Dataslayer

Pricing: Paid plans start at $44.90/month, free plan

Unique Feature: Email Notification Feature

Dataslayer is another tool that allows you to transfer your marketing data to a data storage application like Google Sheets or a data visualization platform like Google Data Studio. There are various other destinations, available. If you want to automate your marketing reports, the software will be a great choice for the price they ask!

Dataslayer is ideal for agencies, although you can use it however you see fit. What’s unique about them and if you are an agency you will definitely like it, it’s their automated email automation notifications. So if you have reports built for your clients you can notify them when they have been updated.

Overall, Dataslayer is a straightforward tool to solve simple data transfer problems.

Dataslayer Features

• Get your data into one place
• Automated data pulls to keep everything updated
• Email notification functionalities

Pricing

Dataslayer’s pricing model is similar to Supermetrics. Paid plans start at $44.90/month.

Category #7: Sales Automation Software

Sales automation software aims mostly to eliminate repetitive and manual tasks by automating them, to allow sales teams to focus on closing sales and bringing in money.

With these tools, users can also automate follow-ups, manage their sales pipeline, and even send invoices to clients without delving into awkward conversations.

23.  Salesforce Sales Cloud

Pricing: Paid plans start at $25/month, 30-day free trial

Unique Feature: Slack native integration

Sales Cloud is an automation application by Salesforce that provides you with the tools to win more deals by strengthening customer relationships. The platform can help you increase rep productivity and drive more revenue by incorporating your sales activities on a single platform.

With Sales Cloud, you can deliver tailored sales experiences with in-depth contact and account management. Moreover, you are able to streamline and automate tedious tasks like activity tracking, email alerts, and workflows. You can also design your own sales processes with drag-and-drop simplicity.

Overall, Sales Cloud is an intuitive tool with remarkable functionalities, however, you’ll need to invest some time in training.

Salesforce Sales Cloud Features

• Track contacts and manage pipeline
• Sales forecasting
• Process automation
• Mobile CRM

Pricing

Sales Cloud comes with a 30-day free trial that gives you ample time to test if it works for you. Paid plans start at $25/user/month giving you the essential features. For more advanced sales-oriented features, you should opt for a higher-tier plan.

24. Pipedrive

Pricing: Paid plans start at $24/month, 14-day free trial

Unique Feature: Unlimited visual and customizable pipelines

Pipedrive is a sales CRM and management tool made by hardcore salespeople for salespeople. Its distinguishing feature is that it prioritizes usability above all while having a simple yet powerful design.

The tool is able to streamline all actions involved in converting a potential deal into a successful sale. You also get a great overview of different sales pipelines, so you can focus on important things first. Moreover, Pipedrive provides you with custom sales reporting tools to monitor targets, analyze sales data, and more.

Overall, Pipedrive is a great and relatively affordable tool to plan your sales activities and monitor deals. However, integrating with other services might not be an easy task unless you use Zapier.

Pipedrive Features

• Pipeline View for the best possible overview of outstanding deals
• AI sales assistant for personalized recommendations
• Smart contact data
• Customizable analytics and reports

Pricing

The service offers a 14-day free trial to get to know its features. After that, paid plans start at $24/month offering features to organize activities and pipelines.

25. Salesmate

Pricing: Paid plans start at $15, 15-day free trial

Unique Feature: CX processes automation

Salesmate is a CRM and marketing automation software that allows you to automate your sales and marketing processes. From contact management, deal creations and marketing campaigns to improving customer journeys, Salesmate does it all.

With Salesmate, you can directly capture leads from your website using Salesmate Chat Journeys. It also helps you improve your brand credibility as you can customize Salesmate as per your brand requirements. Moreover, you can automate your sales and marketing processes with a simple drag-and-drop builder and create effective automation journeys for your business. Finally, it allows you to streamline your business processes and it provides actionable insights, so you can develop better strategies.

Salesmate Features

• Automation journeys to streamline your marketing, sales, and customer experience
• Live chat journeys to engage with website visitors and collect leads
• Built-in calling with power dialer for increased productivity
• Integrations with over 700 apps
• Contact and lead management

Pricing

The tool offers a 15-day free trial, so you can get an overview of its features. The paid plans of Salesmate start at $15 per month.

Category #8: Workflow Automation Software

Workflow automation tools help make complicated business processes easier to manage. For example, when a user action or internal signal is triggered, automated workflows can move or transform data per your instructions.

Essentially, they help you streamline repetitive and time-consuming work, while often they include built-in analytics that pinpoint potential inefficiencies.

26. Zapier

Pricing: Paid plans start at $29.99/month, free plan

Unique Feature: Advanced workflows with custom branching logic

Zapier is an online automation tool that connects your apps and services. You can effortlessly connect two or more apps to automate repetitive tasks without the need to write any code.

The user simply creates “Zaps,” which are in essence actions that are set up to be repeated when certain triggers happen. Users also manage all their “Zaps” from one dashboard, while they benefit from the numerous online templates that have been created and shared by other Zapier users.

While easy to use, Zapier lets you build powerful multi-step workflows using over 500 integrations from email marketing to social media and project management. All in all, Zapier is a straightforward, powerful, and cost-efficient automation solution.

Zapier Features

• Multi-step Zaps
• Custom logic-paths
• Top-notch security
• Built-in actions (convert data, filter tasks, etc.)
• More than 3000 apps

Pricing

The solution offers a free forever plan including 100 tasks/month and single-step Zaps. To unleash the full potential of automation, paid plans start at $29.99/month (billed monthly).

27. IFTTT

Pricing: Paid plans start at $3.49/month, free plan

Unique Feature: mobile apps for Android and iOS

IFTTT is a data integration and connectivity platform allowing home automation, fintech, and energy companies to connect applications and devices with third-party integrations. This way brands can leverage third-party integrations to drive customer engagement and grow their business.

Also, the tool works great with digital voice assistants such as Alexa, Cortana, Google Assistant, and Siri, as well as smart home devices. One major difference between IFTTT and other similar services is that it has mobile apps for Android and iOS, instead of a web interface only.

IFTTT Features

• Various types of actions that can be performed
• Pre-built connectors
• Monitoring console
• Android/iOS mobile apps

Pricing

The platform offers a free plan allowing you to create up to 2 Applets of your own. Its paid plans start at $3.49/month, reaching $14.99 for the IFTTT Pro+ plan that offers unlimited Applets.

28. ClickUp

Pricing: Paid plans start at $10/month, free plan

Unique Feature: Over 15 customizable views to manage tasks, projects, and workflows

ClickUp is the ultimate productivity platform designed to bring all of your work together across apps into one collaborative work hub. Teams of any size rely on ClickUp for its rich set of customizable features to streamline processes, manage workflows, and provide wall-to-wall solutions—no matter your preferred work style or industry.

ClickUp’s scalable Hierarchy infrastructure can organize even the most complex projects into manageable tasks and subtasks, while its 15 unique workflow views help you visualize your entire timeline.

Productivity is the foundation of every ClickUp feature, including custom and pre-built workflow automations to keep your project pushing forward. Over 50 actions can trigger hundreds of outcomes in ClickUp to save time on your manual processes. Plus, you can also choose automation triggers and conditions to follow through on your processes exactly as anticipated. ClickUp’s automations are available for free.

ClickUp Features

• Pre-built or customized automation templates tailored to your workflow’s needs
• ClickUp automations work with external apps to create a central workspace
• A built-in digital whiteboard tool that is directly connected to your workflows
• Instant insights and high-level project reports with Dashboards in ClickUp
• Over 1,000 integrations to streamline your workflows

Pricing

Access automations, unlimited members and tasks, 100MB of storage, and tons of workflow tools with ClickUp’s Free Forever Plan. For more advanced features, paid plans start at $10/month.

29. Albato

Pricing: Paid plans start at $13/month, free plan

Unique Feature: Built-in data transformation and advanced scheduling

Albato is a no-code automation platform that helps users connect apps and automate workflows without writing any code. With an intuitive interface, users can create multi-step automations that save time and eliminate repetitive tasks across CRMs, messengers, marketing tools, spreadsheets, and more.

In addition to standard automation features, Albato stands out for its built-in data transformation tools and advanced scheduling options. The platform also includes an App Integrator, which allows users to connect custom apps via API or Webhook, and Solutions, a marketplace offering ready-to-use automation templates along with a builder for creating and sharing custom models.

A key advantage for SaaS companies is Albato’s Embedded iPaaS solution, which enables businesses to offer branded, native integrations inside their own platforms.

Albato Features

• Multi-step workflows
• Built-in data formatting, filtering, and transformation
• Advanced scheduling options
• 800+ pre-built connectors
• No-code App Integrator (Webhook and API support)
• Automation templates and builder for creating custom shareable models

Pricing

Albato offers a free plan that includes 100 transactions/month. Paid plans begin at $13/month (billed annually) or $19/month (billed monthly). There are also custom pricing options for SaaS platforms using the Embedded solution.

How We Selected The Tools

All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.

We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.

Finding the Best Marketing Automation Software

Automating your tasks is not optional but rather necessary to thrive in a fast-paced business environment. Thus, marketing automation is the next step to a blooming marketing strategy.

To identify the best marketing automation service for your needs, you’ll need to weigh in functionality, affordability, and usability in day-to-day actions.

Moreover, if you’re looking for an affordable, all-around service with advanced automation features that scales along with your business growth, sign up for a free Moosend account and improve your marketing today!

Frequently Asked Questions (FAQs)

Here are some of the most common questions about marketing automation software.

1. What makes a great marketing automation tool?

A great marketing automation tool needs to have powerful automation capabilities in marketing channels like email, SMS, social media, etc. Other crucial criteria that make a tool great include its ease of use, integration capabilities, a scalable pricing model, and comprehensive analytics. If the tool can be tested before purchasing, that’s also beneficial.

2. How to choose the right automation software for your business?

Selecting the right marketing automation software for your business involves consideration of several key factors:

• your specific marketing goals and the features you’ll need to achieve them
• ease of use (look for an intuitive solution with easy setup)
• scalability (opt for a solution you can use in the future without significant costs)
• integration capabilities
• customer support (reliable customer support is essential)
• reviews and testimonials (these provide feedback on the software’s reliability and performance)

3. Is marketing automation software expensive?

The cost varies depending on the features and scale of the software. There are pricing options available for various budgets, from small businesses to large enterprises. Many providers offer tiered pricing plans to accommodate different needs and marketing tasks.

4. What are the benefits of using marketing automation software?

The benefits of marketing automation tools include enhanced efficiency, superior targeting and personalization, improved lead management, better conversion rates, and comprehensive analytics that guide your decision-making process.

The post 29 Best Marketing Automation Software For 2025 [Categorized] appeared first on Email Marketing Automation Platform for Thriving Businesses.

The good news, though, is that 45% of cart recovery campaigns are opened, 21% of them are clicked on, and 50% of the abandoners engaging with them convert. So, with almost 7 out of 10 buyers leaving their shopping carts behind, you need to craft the perfect email to win them over.

We’re going to make this process easier by giving you abandoned cart emails templates easy to customize to restore your revenue. You’ll also find quick tips to nail this marketing strategy and stellar email examples from notable brands.

Explore Moosend’s Abandoned Cart Email Templates

Moosend’s cart recovery templates are perfect for creating quick and impactful emails for your audience. We’ve crafted simple designs to meet the requirements of most businesses and streamlined an easy customization process to help you make them on-brand.

To check them out, sign up for a Moosend account, hop into the drag-and-drop editor and select what you like from the template library. You don’t have to be a coding expert to customize them. This is a major plus for someone who wants a smart email marketing service to scale their business.

Pro tip: Make sure that your email tool integrates with popular eCommerce platforms like Shopify and WooCommerce to streamline your abandoned cart email strategy like a pro.

Now let’s see 7 simple email templates you can pick to recover your lost revenue.

1. The In-Style Cart Abandonment Template

Customize this!

If you have a fashion or beauty brand, you’re probably looking for a simple layout without compromising the creative aspect. This template will help you check all the boxes.

Why you need it:

This design has everything you need to attract your reader’s attention. The header copy and the image at the top put the reader straight to the point. You can keep the placeholder image if it matches your brand tone or upload a tailormade visual.

The cart abandoners can check out all items they left behind, including their prices. The clear CTAs (calls-to-action) move them straight to the checkout page to complete their purchase.

You can also use this template to build automated product recommendation emails. Both strategies lead to personalized emails that capitalize on customers’ preferences to boost your ROI.

2. The Copy-Oriented Abandoned Cart Email Template

Get this!

Colors, images, and multiple CTAs are amazing, but sometimes, customers need more. If your audience favors stories, you can include additional copy lines to make your offer more appealing to them.

Why you need it:

This template will allow you to add your copy on top of the email along with a beautiful image. The pre-added “Need Help” section is also perfect for providing answers to common customer questions related to their abandoned items. Forward them to the customer support team or place an FAQ section to help them.

This template is great because you can combine it with the rest to deliver a converting email sequence with multiple drip campaigns.

3. The Sunny Cart Abandonment Template

Grab this!

Since it only takes a second for customers to close your email, finding ways to keep them engaged, even for a few extra seconds, will make a difference. This abandoned cart email will help you out.

Why you need it:

According to color psychology, adding a splash of color can positively affect your consumers and motivate them to take action. Moosend’s Sunny template can be a bright addition to your automated email sequence. Its simplicity and clean structure are perfect for online store owners and online retailers who want an effective recovery email.

The two CTAs are great to get your indecisive customers to click through and revisit their online shopping carts.

4. The Visual Cart Recovery Template

Get this!

Want to make your email campaigns more appealing? Then combine your introduction with a beautiful visual to amplify your message.

Why you need it:

Email marketing benchmarks have shown that emails with images have higher open and click-through rates than plain-text campaigns. This template also shows a sense of humor, but if it doesn’t suit your brand tone of voice, it’s best to find an alternative.

Plus, you can add an urgent message to lead your shoppers to the call-to-action along with your visual. Stick to a vibrant button color as it will make your CTA pop out.

5. The Blue-Black Cart Recovery Template

Customize this!

If you want to create a minimal cart abandonment campaign but still need a splash of color, you can choose this template.

Why you need it:

This template is perfect for eCommerce stores that favor simpler designs, such as tech and gadgets. You can alter the copy and use personalization tags to add the subscriber’s name and make it more personal. At the email footer, they added a thank-you note and an unsubscribe link to avoid potential spam complaints.

If you schedule drip campaigns, you can also consider sharing incentives, such as discount codes, for costlier products to motivate VIP customers to purchase faster.

6. The Converting Cart Reminder Email Template

Get this template!

All the above templates are great, but to convert your difficult customers, you need a true cart recovery converter.

Why you need it:

Apart from its clean email design, this template has a GIF to make your marketing campaign more dynamic and playful. Moreover, the customer testimonial section is perfect for showing your abandoners that your product is worth their time and money.

Overall, you can use this template as a blueprint to create a simple yet effective recovery sequence for your online store. To maximize your conversions, it’s best to choose a marketing automation software tool and create an abandoned cart email sequence to nudge non-openers.

7. The Minimal Cart Reminder Template

Customize this!

Your shopping cart recovery campaign doesn’t need to be fancy with multiple CTAs and visuals. The perfect message needs to be clear and informative. Thus, Moosend’s minimal abandoned cart email template came to be.

Why you need it:

The above template will help you minimize distractions by placing your product images at the heart of your campaign. Also, this design allows you to add the email copy at the beginning to entice your shoppers.

Moreover, since it favors white space, you can change the color of the CTA button to make it stand out. Overall, this is a great choice for online stores that need a quick email campaign to get customers back to their abandoned shopping carts.

If you want to create your own email template from scratch, you can use a user-friendly email editor. For example, Moosend has a drag-and-drop email builder that lets you enhance your email with the right assets to win over your target audience.

Give it a spin!

How to Create Compelling Abandoned Cart Emails

What makes an abandoned cart email successful? Here are some tips to follow to put your mind at rest and conversions down the funnel:

Create an attractive subject line

To increase your abandoned cart conversions, you first need to secure a high open rate. So, what will make your subject line stand out from the rest of the openings in your subscriber’s mailbox?

One of the most important parts is making it reflective of the email content to form the right expectations. Plus, it should be within 30-50 characters to be responsive on all devices.

Here are some abandoned cart subject line examples from famous brands:

• Can’t Stop Thinking About Me?
• Oops… You left something in your cart!
• Your shopping cart is about to expire!
• We have something you want!
• Do you know what suits these products? Good discount.
• Tick-Tock! Your Cart Is on Standby

You can also use a free subject line tester like Refine to optimize your subject lines based on the size of your list and your industry.

Write intriguing copy

If you want to make abandoners claim your products, you need to convince them first. Many marketers rely on the fear of missing out (FOMO) to motivate prospects to buy fast, so it’s wise to remind your subscribers of all the benefits they’ll reap by purchasing your products.

Add a sense of urgency by using statements such as “limited time” and “now” to push things faster. Ensure that your copy is not spammy, as it might cause adverse results.

Finally, remember that clever copy should always resonate with the audience to open doors. Use a nice wordplay based on your tone of voice to capture their attention, and make sure that your copywriting complements your design perfectly.

Add beautiful product visuals

Cart abandoners have probably left products to other carts, too. That’s why it’s important to display your products again as a refresher. Use high-quality and attractive visuals to do the work.

It’s also wise to write a brief description of the products and the price to help them decide on the spot, without having to navigate your website again. A clear layout will help you display them beautifully.

Here’s an amazing example by Nike. They also included product recommendations to increase the conversion potential:

Include clear call-to-actions

To motivate subscribers to go to the checkout page faster, you should include smart call-to-action buttons that stand out from the rest of the text. Place them in prominent places inside your copy based on the layout and choose a color that stands out from your palette.

Moreover, write actionable copy to convert them faster. Copy lines like “Shop Now” usually do the trick. Finally, it’s important to simplify the checkout process to avoid losing people all over again due to unnecessary friction.

Share incentives

If you want to lower your cart abandonment rate no matter what, consider sharing incentives with potential customers while their interest is still fired up. You can schedule a follow-up email for those who didn’t open or skipped the first abandoned cart email to increase your conversion chances.

For example, you can send a coupon code or offer free shipping costs to indulge them. It’s up to you to decide if this strategy is suitable for your business and when to use it.

Add social proof

Do you want to give more reasons to hesitant cart abandoners to choose the products they left behind? Then add customer reviews and testimonials to build more trust and benefit from word-of-mouth.

The best way is to add quotes including the benefits and assets of your products to make them more attractive. Check out this amazing example by Church California:

5 Best Abandoned Cart Email Examples to Get You Inspired

To give you an idea of what an abandoned cart template should look like, let’s look at some incredible examples with clever email designs, irresistible offers, and urgency.

1. Fenty Beauty’s Cart Recovery Example

Subject line: P.S. Your shopping bag is waiting…

Fenty Beauty has a simple cart abandonment campaign with pleasing colors to remind shoppers to complete their purchase.

What works:

• Straightforward subject line
• Use of the second person
• Clear abandoned product image
• Focused CTA (which could have been a brighter color)
• A section that answers FAQs (e.g., payment methods, return policy)
• Social media buttons to promote engagement

Want to mimic this cart recovery example? Sign up for a Moosend account, grab your favorite cart email template, and set your revenue restoration efforts in motion.

2. Endy’s Social Proof-ed Abandoned Cart Email

Subject line: It looks like you left something behind…

Endy’s campaign might look simple at first glance. However, its true power lies in the beautiful use of email copy and customer testimonials.

What works:

• Straightforward email subject line
• Bold introduction that uses a question
• Summary of the abandoned product
• Use of customer reviews and star ratings to increase conversion rates
• Social media buttons to increase engagement

3. John’s Crazy Socks Cart Abandonment Email

Subject line: Ready to buy? Get Happiness Now

John’s Crazy Socks are phenomenal. And their cart recovery emails share the feeling. Let’s see why.

What works:

• Intriguing subject line to increase the open rate (use of emoji)
• Personalized and friendly greeting
• Email copy to motivate abandoners to click through
• Summary of the abandoned item
• Additional support through a phone number and email
• Reasons why customers should buy from the store

4. Nutriseed’s Free Shipping Cart Recovery Example

Subject line: Your Order Information

Nutriseed uses a short email campaign to get customers back to their shopping carts. While the subject line needs optimization to improve its open rate, this example is great to lead your audience back to their cart.

What works:

• Free shipping to make the abandoned item more appealing
• Playful email copy that uses emotional language
• Brightly-colored CTA button that stands out
• 365-day money-back guarantee to encourage shoppers to buy

5. Sunday Somewhere’s Social Feed Example

Subject line: Lost luggage

Sunday Somewhere opts for a short shopping cart abandonment email, using white space and high-quality visuals.

What works:

• Unique email subject line
• Clever copy with storytelling elements
• Multiple CTAs (the button could be a different color to increase clicks)
• Abandoned product image at the center of the campaign
• Reasons for making a purchase
• Social media feed to show the product in real situations

Kiss Cart Abandonment Goodbye

Abandoned carts are and will continue to be a problem for eCommerce businesses. However, with the right marketing campaign, you can minimize its effects and restore your lost revenue. A nice offer, free shipping, and friendly messaging will help you motivate your abandoners to revisit their shopping bags and complete their purchase.

So next time you’re planning your cart recovery emails, make sure to choose a beautiful, abandoned cart email template to save time and effort.

And remember to use your amazing email tool to add advanced elements that will power them up. Moosend’s countdown timers can really work miracles, so don’t forget to sign up for an account and try them out.

The post 7 Brilliant Abandoned Cart Email Templates For 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.

However, if you’re looking for a more budget-friendly tool or need more complex customizations, you should consider switching to a different platform.

This guide will walk you through the best Zapier alternatives, comparing the main features, pricing, ease of use, integration capabilities, and more.

Disclaimer: The information below is accurate as of February, 2025.

Alternatives to Zapier: Comparison Table (Features & Pricing)

While Zapier is a powerful tool, its biggest downside is that it doesn’t offer complex customizations for each integration. Moreover, some users have noted the complexity of setting up a Zap, which can take more time and effort than expected, reducing productivity.

Whether you’re looking for seamless workflow automation or assessing cost-effective solutions and options, the following table will give you a quick preview of your best options.

Best Alternatives to Zapier by Use Case

Each software has its own unique set of features and capabilities. To make an informed decision, here are the key use cases for each one of them:

• Integrately — For enhanced workflow consistency and reduced data input errors.
• Make — For intricate multi-stage integrations.
• n8n — For data integration and ETL (Extract, Transform, Load) procedures.
• Outfunnel — For integrating sales and marketing tools.
• IFTTT — For coordinating workflows across various SaaS products.
• Tray.ai — For automating onboarding processes for sales representatives.
• Zoho Flow — For uninterrupted data flow and exchange.
• Pabbly Connect — For addressing workflow challenges and handling repeating tasks and events.
• Microsoft Power Automate — For approval, employee onboarding, and offboarding workflows.
• Workato — For automating the synchronization of customer and sales data across various tools.
• HubSpot Operations Hub — For contact synchronization throughout revenue operations.
• Keragon – For healthcare HIPAA-compliant automations.

Now, let’s dive into the specifics.

1. Integrately

Pricing: Paid plans start at $29.99/month, 14-day free trial

Best feature: Ready-made workflows

Integrately is a user-friendly Zapier alternative tailored for business professionals. With an intuitive interface, it simplifies software connections and task execution, standing out against industry leaders.

Integrately is a solution for effective tool integration and task automation, boasting more than 20 million automations for more than 1,200 apps according to their website. This diversity of ready-made workflows will let you link various software, facilitating seamless workflow integration across your entire digital toolkit. And for a better navigation experience, this alternative organizes your dashboard into project management and website builder sections.

Moreover, the platform’s most prominent feature, Smart Connect, allows for effortless linking of apps without any manual intervention, saving time and eliminating the need for technical expertise. This makes it ideal for non-technical users.

Compared to Zapier, Integrately has fewer app integrations and may not be as technologically sophisticated, potentially limiting complex automation flows.

In certain reviews, users mention integration delays with Integrately due to non-compliant apps or tools. Despite this, they commend the developers for actively addressing and resolving these challenges.

Integrately features

• Ready-made workflows
• Flow designer
• Pre-built connectors
• Big data processing
• Support team

Pricing

Integrately’s free plan includes 100 tasks, a 15-minute update time, and five automations, without premium apps. The starter plan, priced at $29.99, offers a 5-minute update time, 2,000 tasks, and 20 automations.

How does Integrately compare to Zapier?

Compared to Zapier, Integrately is not as sophisticated. However, it remains a good option for companies that don’t require complex automation flows.

2. Make 

Pricing: Paid plans start at $10.59/month, free plan

Best feature: User-friendly interface

Make (formerly Integromat) has evolved into a powerful all-in-one automation platform, offering an affordable, yet powerful alternative to Zapier.

With seamless integration capabilities between applications and a no-code graphic interface for data transformation, Make caters to diverse companies, from startups to large corporations.

Moreover, this option offers an easy-to-use visual editor that guides each step, ensuring clarity and understanding for intuitive design. The template wizard will also let you initiate your first automation by leveraging pre-designed workflow templates, ensuring a swift setup within minutes.

The platform provides a wide array of features, more than 2,000 apps, and 7,000 ready flows for versatile automation. While it is simple for beginners at automation, it offers more advanced capabilities, such as HTTP and JSON modules.

Lastly, the platform offers efficient integration with email automation platforms like Moosend, allowing the creation of automated email sequences to boost your sales.

Make features

• Template wizard
• User-friendly visual editor
• Pre-built and custom connectors
• Flow designer
• Routing And Orchestration
• The ability to integrate with any API

Pricing

This alternative to Zapier offers a free plan with no coding requirements, including 1,000 operations and compatibility with over 12,000 apps. The Core plan is available for $10.59 per month, providing 10,000 operations and access to the Make API.

How does Make compare to Zapier?

Make stands out in the automation arena for being a budget- and user-friendly platform. With generous operation limits and a wide range of features, it’s perfect for businesses aiming to maximize automation without straining their budget.

3. n8n

Pricing: Paid plans start at $20/month, 14-day free trial

Best feature: Flexible integration options

n8n provides a sophisticated and extendable workflow automation platform, addressing users with advanced technical skills seeking more complex workflows. Unlike the web-based version, the desktop n8n option is easier to use, even for individuals with minimal technical expertise.

With the platform’s flexible integration options, you can create your integrations using webhooks and APIs, making n8n the preferred choice if you have specific app requirements.

Their intuitive node-centered interface lets you easily connect and configure nodes to automate repetitive tasks, process data, and integrate with various apps.

This Zapier alternative also allows you to self-host your instances—individual installations or copies of software—enabling you to have increased control over the security and privacy of your data. However, it requires some technical expertise for setup and maintenance.

The platform’s visual interface simplifies the process of debugging and troubleshooting, making it easy to identify and fix issues in your workflows.

n8n features

• Visual workflow editor
• Conditional logic and branching
• Multi-trigger workflows
• Self-hosting
• Built-in error handling & debugging
• Encrypted credential store

Pricing

Depending on your needs, n8n offers 3 pricing plans along with a 14-day free trial. The paid plans start from $20 per month.

How does n8n compare to Zapier?

Zapier uses a subscription model, charging a monthly fee based on tasks or workflows. In contrast, n8n offers an open-source self-hosted option or a paid cloud alternative, giving flexibility and cost advantages based on individual needs.

4. Outfunnel

Pricing: Paid plans start at $29/month, 14-day free trial

Best feature: CRM automation

Outfunnel is another great option you can consider, catering to marketing needs as a dedicated marketing automation tool.

It creates deep data connections between various marketing tools and customer relationship management systems (CRMs). For example, it supports the creation and monitoring of email campaigns linked to CRM contacts, automatically initiating follow-ups based on customer behavior.

While not flashy, Outfunnel proves highly useful in promoting collaboration and consistent data flow across departments and sales pipelines between Salesforce and marketing teams, potentially driving revenue growth.

In addition, its strong lead-scoring features let users rank leads using marketing engagement data. The platform can also accommodate increased workload or usage as needed.

Lastly, Outfunnel’s analytics feature enables companies to measure success easily, understand audience engagement, and make informed decisions with intuitive reporting.

Outfunnel features

• Contact syncing
• Engagement syncing
• Lead scoring
• Web visitor tracking
• Analytics insights
• Email campaign automation with CRM sync

Outfunnel pricing

You can try Outfunnel for free for 14 days. Then, the basic plan starts at $29 per month.

How does Outfunnel compare to Zapier?

Although it’s not as broad as Zapier, it is great for sales and marketing synergy. It’s more specialized, allowing businesses with extended sales cycles and dedicated sales teams to thrive.

5. IFTTT

Pricing: Paid plans start at $3.49/month, limited free plan

Best feature: Mobile platform

IFTTT (an acronym for If This Then That) is a user-friendly web service platform automating digital processes and devices through Applets or workflows. This alternative to Zapier excels in simplicity, particularly in home automation. It also serves businesses by integrating apps and enhancing processes.

In a nutshell, IFTTT is a connectivity standard and low-code solution that allows you to automate tedious and repetitive tasks. It enables you to receive alerts triggered by specific events.

For example, you can use IFTTT to post blog or social media posts across different platforms or create Asana tasks based on your emails.

Unlike other Zapier-like apps, this solution lets you make workflows on your phone. It’s also very user-friendly and easy, even for those who have no technical background.

IFTTT features

• A mobile version
• Unlimited applets
• Appliance integration capability
• Multi-step, multi-trigger applets

Pricing

IFTTT stands out with its budget-friendly plans. The free plan includes limited applets with unlimited runs, while the Pro and Pro+ plans at $3.49 and $14.99 per month provide extra features.

How does IFTTT compare to Zapier?

IFTTT is budget-friendly and great for personal use but struggles with complex applets and advanced workflows. In contrast, Zapier excels in complex zap creation and is better suited for companies with more complex automation needs.

6. Tray.ai

Pricing: Available upon request

Best feature: Streamlining extensive data automation

Tray.ai is a high-level Zapier alternative, offering more advanced capabilities beyond typical integration tools.

As an AI-powered iPaaS (Integration Platform as a Service), it accelerates integration time and replaces the need for multiple tools.

With over 700 app connectors, Tray.ai enables seamless workflow creation for diverse business tasks, emphasizing security and data connectivity. Its drag-and-drop builder with its visual flow ensures easy construction of complex, reliable flows for various applications.

Tray.ai is ideal for enterprises aiming for scalability and efficient data transformation.

Tray.ai features

• Real-time integration
• Pre-built and custom connectors
• Scalability
• Data security
• Orchestration

Pricing

Tray.ai’s pricing is customized to meet individual customer needs. So, to figure out the cost, you need to request a quote.

How does Tray.ai compare to Zapier?

Tray.ai is a powerful automation platform built for large-scale, enterprise-level automation. However, it’s essential to note that the platform, as reported by users, has a higher price point and a steeper learning curve that might present challenges for small businesses or those with simpler automation needs.

7. Zoho Flow

Pricing: Paid plans start at about $31.40/month, 15-day free trial

Best feature: Distinct Zoho language with adaptable workflows

Zoho Flow, part of the Zoho Suite, seamlessly automates business workflows by connecting cloud applications without coding.

It provides an intuitive platform for creating smart integrations and setting triggers and actions. With this Zapier alternative, teams can collaborate efficiently, maintaining a centralized log for tracking history.

The online builder also simplifies setup, providing a unified dashboard for monitoring and collaboration on shared workflows.

Zoho’s unique programming language sets it apart, enabling users to customize applications within its ecosystem based on their needs while easily resolving any challenges.

Zoho Flow features

• Activity dashboard
• Zoho coding language
• AI and machine learning
• Data integration
• Configurable workflow

Pricing

Zoho Flow offers a 15-day free plan with access to advanced features. Paid plans start from approximately $31.40 per month.

How does Zoho Flow compare to Zapier?

Zoho Flow offers a budget-friendly alternative to Zapier, excelling in native integration with other Zoho applications. Despite its cost-effectiveness, some users note limitations in available integrations and slower connections at times.

8. Pabbly Connect

Pricing: Paid plans start at $19/month, free plan

Best feature: Infinite tasks and triggers

Pabbly Connect can streamline automation and integration for small and large businesses.

As one of the best Zapier alternatives out there, this platform facilitates smooth data transfer between various services and apps triggered by specific actions or events.

Pabbly Connect also supports multi-step automation. The range of supported applications encompasses CRM, marketing, social media, eCommerce, payments, collaboration tools, data storage, and beyond.

Some of these include G-suite, Moosend, Zendesk, PayPal, and much more. Signing up for a paid subscription will also give you access to JavaScript and Python modules, as well as auto re-executions.

Pabbly Connect features

• Data connectors
• Multi-step workflows
• Configurable workflow
• Multiple data sources

Pricing

Pabbly offers an affordable lifetime payment model, but you must commit upfront, limiting the ability to explore before purchase.

How does Pabbly Connect compare to Zapier?

Choosing Pabbly Connect is a budget-friendly solution, steering clear of the hefty costs associated with other automation tools.

9. Microsoft Power Automate

Pricing: Paid plans start at $15/user/month, 30-day free trial

Best feature: Robotic Process Automation (RPA)

Microsoft Power Automate is Microsoft’s response to automation demands. This powerful automation platform, catering to enterprise-level needs, seamlessly combines digital, robotic, and business process automation with a layer of AI.

With it, you can manage more complex workflows that vary their actions using logic instead of repeating the same actions every time. The desktop robotic process automation (RPA) feature will allow you to automate legacy systems and accelerate your development.

Moreover, users can easily automate in Excel, OneDrive, or Teams without switching apps. This way you can create, manage, and share processes across your organization seamlessly.

Microsoft Power Automate features

• Robotic Process Automation (RPA)
• Interoperation with Microsoft 365
• AI-assisted development
• Configurable workflows

Pricing

Power Automate starts at $15 per user per month, offering 5,000 AI builder credits.

How does Microsoft Power Automate compare to Zapier?

Although the learning curve might be steep, especially for non-Microsoft users, Microsoft Power Automate stands out for seamless integration within the Microsoft ecosystem, catering to enterprises that already use MS products.

10. Workato

Pricing: Available upon request

Best feature: Workbots for Slack and Microsoft Teams

Workato combines both iPaaS technology and robotic process automation, which interacts with software and systems hosted on-premises. This way, users can integrate apps and automate workflows across organizations.

The platform’s workflow builder excels in crafting automated sequences for diverse company sectors. Since it’s tailored for enterprise-grade connections, it ensures utmost security.

To save you time, Workato offers pre-made recipes. It also integrates with 1,000 apps and services, including Salesforce, Oracle, and Zendesk.

Workato features

• Workbots for Slack and Microsoft Teams
• Bot customization
• Pre-built smart connectors
• Secure connectivity
• Ready-to-use community recipes

Pricing

Rates are customized based on client specifications.

How does Workato compare to Zapier?

Given that the platform offers developed solutions for various company and enterprise functions, such as HR, sales, customer support, IT, and other departments, Workato is a solid alternative to Zapier for enterprises.

11. HubSpot Operations Hub

Pricing: Paid plans start at $20/month, limited free plan available

Best feature: Data and contact sync across cloud applications

HubSpot Operations Hub optimizes HubSpot CRM, streamlines data, automates processes, and unifies customer information.

Users can adjust sync direction, apply filters, and designate a central database app. They can also use the tool’s insights to identify bottlenecks, measure efficiency, and make data-driven decisions.

HubSpot’s programmable automation will allow you to code custom actions for your business and create your custom integrations. You can also trigger actions from Slack, Zoom, or Asana from within your workflows to keep everything organized.

Lastly, data collection is streamlined through the platform’s user-friendly collection tools and advanced calculations.

HubSpot Operations Hub features

• Bidirectional synchronization
• Programmable automation
• Eliminate import/export needs

Pricing

Operations Hub pricing offers three tiers, starting at $20/month. For more features, the Professional plan costs $800/month for 1 seat.

How does HubSpot Operations Hub compare to Zapier?

You can choose HubSpot for marketing and CRM automation, Zapier for versatile app automation, or combine both for powerful business synergy.

12. Keragon

Pricing: Available upon request

Best feature: HIPAA-compliant automations

Keragon is a healthcare-focused alternative to Zapier, designed specifically for automating workflows while maintaining full HIPAA compliance.

Unlike general-purpose automation tools, Keragon specializes in integrating healthcare software and supporting complex processes such as patient communication, appointment scheduling, and billing.

With an intuitive, no-code platform, Keragon empowers clinics, hospitals, and healthcare SaaS providers to streamline operations, reduce manual tasks, and ensure data security.

Whether you’re connecting EHR/EMR systems like Athenahealth or leveraging patient management tools like Healthie, Keragon offers robust, healthcare-specific integrations tailored to your needs.

Keragon features

• HIPAA-compliant automation
• Healthcare-specific integrations
• No-code workflow builder
• Customizable workflow options
• Workflow performance insights
• Intuitive user interface
• Robust data security

Pricing

Rates are tailored to customers’ specifications and needs.

How does Keragon compare to Zapier?

Keragon offers fewer app integrations but focuses exclusively on healthcare-specific workflows. While it may not support as many general-purpose tools, its specialized approach simplifies complex healthcare automations while maintaining HIPAA compliance, making it an ideal choice for clinics, hospitals, and healthcare SaaS providers.

Looking for a Zapier Alternative?

Every business has unique workflow automation and integration requirements. So, choosing the right tool is crucial to streamline your operations effectively.

If Zapier isn’t working out for you anymore, explore its best alternatives to address your company-specific automation needs.

Check out their budget-friendly features, advanced capabilities, sales-focused tools, and enterprise solutions to get your workflows back on track.

Interested in learning more about marketing automation? Check out our beginner’s guide and the best marketing automation tools you can use.

The post 12 Best Zapier Alternatives For 2025 [Features & Pricing] appeared first on Email Marketing Automation Platform for Thriving Businesses.

So if you’re searching for optimal ways to move leads down the funnel and turn them into loyal customers, there’s a safe path to follow – email sequences.

In this guide, learn everything you need about automated email sequences to target your customers and prospects with the right messages at the right time. We share the top benefits and email sequence types, including tips on how to set them up successfully.

What Is An Automated Email Sequence?

It’s a series of emails triggered based on specific user actions or behaviors to nurture subscribers during the customer’s journey at critical times. For example, an abandoned cart email sequence aims to increase sales by nudging people who have shown interest in a product.

There are two main types of email sequences: trigger-based and time-based. Trigger-based follow-ups are activated when a visitor or customer has completed a particular action on your website, such as a download.

On the other hand, time-based are sent after a certain amount of time has passed. For example, when someone signs up for your email list, you can automatically set up an email with useful resources or testimonials to start nurturing your audience while they’re warmed up.

To schedule these automated email series, you need email marketing automation software like Moosend or Mailchimp, with a user-friendly dashboard and ready-made automation email templates to free your hands.

What Are The Benefits Of Email Sequences For your Business?

Here are the main advantages:

• Conversions: As long as you send out relevant and timely content to your prospects, for instance, case studies or demo invitations, you increase the chances of moving them down the funnel.
• Sales: When prospects closer to the decision stage receive favored email content from your brand, they gain more trust in you and are more likely to purchase.
• Retention: Finally, it’s important to please repeat and loyal customers with offers or relevant product suggestions to keep a regular interaction with them. Thus, you show them that you value their preferences deeply.

Knowing your customer journey, primary touchpoints, and the time-to-customer conversion rate is essential to reap those benefits. We’ll elaborate more in the next sections.

Source

Top Email Sequence Types With Examples

What are the most popular automated email sequences businesses can set up to meet their goals at different customer journey stages? Have a read:

1. Welcome Email Sequence

A welcome email is an ace on every marketer’s sleeve, as it’s the first touchpoint after a prospect or customer has expressed interest in your product/service. With an open rate reaching 57.8% and click-throughs higher than other email types, it’s an excellent opportunity to build momentum.

The calls to action and relevancy play a key role in these sequences. For example, the first email can include a thank-you note and form expectations for future communications. You can send them a list of relevant resources or best-selling products to explore a few days later.

The timeframe from the first welcome to the next in this series depends on the length of the customer journey. Decide what prospects should know about your brand and products/services to entice them to search for more information and consider you seriously.

Let’s have a look at an amazing welcome example by BodyBliss. They have included a welcome note, a free shipping incentive, and two best-selling products to please their readers.

Subject line: Welcome to the Body Bliss Newsletter

What types of emails would you add to this welcome sequence? Maybe including a reminder for the incentive for those who have not purchased yet can be a great choice. Adding customer testimonials showcasing the value of the products is also a suitable idea.

Ready to create your first welcome email sequence? Sign up for a Moosend account, search for our ready-made welcome email sequence, and greet your new subscribers the right way!

Create this sequence!

2. Onboarding Email Sequence

Most B2B businesses use onboarding emails to prepare new clients for success. Simultaneously, they reduce redundant customer support tickets, offering essential resources, links, and FAQs to resolve minor issues before they become immense.

Similarly to welcome emails, these email series play an important role in how new customers perceive your brand and can hopefully confirm their decision to choose you among competitors. So design a series of emails that will be rolled out after they join you, including all the small details they need to know to navigate your product/service efficiently.

It helps to consider those email series as part of a step-by-step guide based on the actions new customers need to take upon their purchase. Let’s have a look at two onboarding emails by Vimeo. The first is more generic, including a piece of the most information someone would need to get started:

Subject line: Welcome! Here’s to get started.

The second focuses on the video uploading processes to motivate new users to upload their work without hesitance:

Subject line: Let’s start with an upload.

3. Lead Nurturing Email Sequence

When new leads start flowing your way, it’s essential to send regular nurturing email campaigns to capitalize on this positive momentum and maintain a high conversion rate. Personalized email series play an important role in this process, making prospects feel more valued.

So what type of emails fit on this bucket list? Sending out case studies, discounts, and other incentives will enable you to gain your audience’s attention and trust, as long as the content is interesting and tailormade to their needs. For example, eCommerce brands can schedule discounts for new subscribers or prospects that have received different follow-up emails but remain unconverted.

Here’s an example by Loftie, offering a discount to help indecisive prospects finalize their purchase. The design is simple yet attractive, emphasizing the call-to-action button and guidelines on how to claim the discount:

Subject line: Still not sure?

4. Re-engagement Email Sequence

Customer acquisition costs five times more than customer retention. Hence, many marketers employ win-back email tactics to motivate customers to re-engage and hopefully complete a purchase in the near future.

Also known as re-engagement campaigns, you can set up an email series with different content to re-introduce your business to inactive subscribers to retain them for longer. Write an indulging subject line that yields high open rates. This way, you’ll start a conversation with churned customers, emphasizing the benefits they’ll keep reaping if they stay along.

You can kick off this series with an email campaign, including social proof, and continue with a newsletter offering a valuable incentive to those who claim it. As for consistent non-openers, you can send them a “last notice email” informing them that you’ll soon remove them from your email list. Those who don’t want to unsubscribe can give their opt-in again.

For instance, Asana created a smart email campaign including all the features inactive customers have been missing since they’ve been gone, including an eye-catching subject line:

Subject line: You’re missing out on unicorns

5. Cross-sell/Upsell Campaign Series

When designed efficiently, cross-sell and upsell email sequences work miracles for businesses, as they capitalize on customers’ preferences and previous purchases to increase the ROI.

You can start with cross-selling, inviting your customers or prospects to embark on a more holistic experience regarding the products they purchase. For example, if a customer has just purchased a pair of trainers, you can send recommendations for your new gym wear collection.

In most cases, it’s hard to convince a customer to invest in your brand again, especially with up-selling. So you can motivate certain people to invest in a more expensive product/service based on products they’ve recently browsed through your website and similar factors, but not straight after purchase.

You don’t need an extraordinary design and copy to attract the right attention. For instance, a simple yet powerful newsletter like the one below by Backdrop can do the trick:

Subject line: THE BEST-SELLING WHITE PAINT COLOR.

6. Cart Abandonment Series

Many people who indulge in online shopping trust eCommerce stores to purchase their desired products/services. But sometimes, visitors leave items in their shopping without proceeding to the checkout.

Does this mean that they have just ghosted you? Not necessarily, and since they just expressed a real interest in your brand, it’s wise to send them a follow-up email series to remind them of what they left behind.

These so-called abandoned cart email series usually receive high open rates reaching up to 69%. So with the appropriate email content and CTA, they can work wonders. As for non-openers, if you want to nurture and convert them, you can schedule an additional email offering a discount to increase your chances.

To yield higher open and click-through rates, your copy should stand out and motivate readers. This is an inspiring example from Le Puzz for beginners:

Subject line: Missing a puzzle?

Setting up a successful abandoned cart email is easier than it sounds. Marketing automation tools like Moosend offer premade recipes to create these workflows easily.

So jump into our newsletter editor, pick one of our beautiful email templates, and nudge prospective customers while they’re in the flow.

Start now!

7. Renewal Email Sequence

On the road to customer retention, SaaS businesses need to ensure that loyal customers will renew their subscriptions early on. Similarly to re-engagement emails, renewal series are sent as reminders to subscribe again.

Most subscribers will probably open those campaigns and renew before the expiration date, but what can you do for those who miss the deadline? You can extend their subscription for a few days, inform them about it and remind them what they’ll be missing if they don’t act fast.

As for non-openers, you can make a final attempt by offering a discount, especially to loyal or VIP customers. This is how Apple Music invites customers to stay aboard:

Subject line: Your Apple Music membership is almost up.

8. Feedback Email Sequence

To improve your products/services and ensure that they can resolve your customers’ needs and meet their preferences, it’s wise to collect their feedback regularly. One of the easiest approaches to adopt is setting up autoresponders and sending them out at critical times during the customer journey.

For example, if you have a B2B eCommerce store, you can nudge them when the shipping is completed and collect data points for all the stages to ensure customer satisfaction. You can also schedule a second version for non-openers to get as much feedback as possible.

Casper created a short newsletter with a call-to-action button leading to the review and a link to the referral program to incentivize happy customers to spread the word and get something valuable in return:

Subject line: How did you sleep?

9. Sales Email Sequences

Salespeople must find efficient ways to attract prospects’ attention, nurture them, and turn them into customers, especially in SaaS businesses. They follow many cold sales techniques to achieve that, such as reaching out to people on social media like LinkedIn or approaching them on other networks. This approach forms the foundation of effective B2B prospecting, where identifying and connecting with the right decision-makers is key to driving meaningful sales conversations.

But their most popular tactic across the years is cold emails. When a lead is qualified, sales teams need to build several appealing emails to entice subscribers to open them and hopefully complete the desired action.

Most of these emails are written in plain text in a more personal tone to make the interaction more authentic. As with other email sequence examples, timing here is key, so it’s important to reach out to sales-qualified leads (SQLs) early to capitalize on their recent interest. As for non-openers, you should find variations of the first email, probably by addressing different pain points.

Below are email sequence templates with a first touchpoint and a follow-up to get inspired:

Email Sequence Templates

1st Email Template

Subject line: [Name], let’s talk!

Hi there, [Name]!

How are you? I am [Name] from [Company name], and I recently saw your profile on [channel].

Our company offers solutions that can free your hands, such as:

• [Solution X]
• [Solution Y]

Do you find this information helpful? Otherwise, is there anyone in your business that could benefit from us? I would love to get in touch and discuss with them.

If you’re interested, reply to this email, specifying your availability for a quick call!

Kind regards,

[Your Name]

1st Follow-up Email Template

Subject line: [Name], I forgot to mention…

Hi [Name],

I hope you’re doing great!

I previously emailed you about helping companies like yours to [mention pain points/solutions offered], and I’m curious to know if you experience similar struggles at work.

Did you get the chance to check our website and spot something you’d love to discuss with us? Then we’d like to jump on a short call this week. Click the link below to choose a time and date that suits your schedule.

Best regards,

[Your Name]

You can tweak the templates above to create your own follow-up sequence with your brand’s tone of voice to create a consistent experience for readers across different channels.

Email Sequence Best Practices

If you’re convinced that automation workflows are what your marketing and sales team needs to elevate their work, here are some strategic steps to follow:

Step 1: Set Your Goals

To build a successful strategy, one of the most important first steps is to set clear goals. What exactly would you like to achieve with each sequence? How will you convey the appropriate messages to your audience, and what tools will you use?

You’re probably already familiar with the SMART goal framework, which stands for specific, measurable, attainable, relevant, and time-based.

Source

Moreover, it’s vital to have a clear overview of your customer journey and buyer personas to understand their pain points and what products/services they look for to resolve them.

Step 2: Choose An Email Service Provider

To create email sequences, you should acquire an email marketing service with excellent capabilities to set up autoresponders, automation workflows, and transactional emails. Many email marketing platforms offer premade automation recipes for popular sequences like the ones mentioned earlier and integrations with CRM solutions like Salesforce.

To set up your sequences or tweak the existing ones, you should follow the in/then conditional logic, selecting the triggers and the conditions for each sequence.

Here’s an onboarding sequence created with Moosend:

So if you’re new to email automation, find your top three ESPs based on your industry, and check their pricing and features pages to see which one covers your needs. Many offer trials to help you navigate the product before deciding.

You need to ensure that it provides what it promises, including a user-friendly interface and flexibility in pricing, especially for businesses in a scaling mode.

Step 3: Create Converting Email Sequences

As you move on from the more practical part, it’s time to get creative to deliver beautiful email sequences to your audience. You should create a unified experience for readers across those emails so that they recognize your brand faster.

Most email marketing platforms have newsletter templates that are easy to customize using intuitive editors to save time. Here are the main components of a clean-cut newsletter:

• Header
• Clean layout
• Background
• Visuals
• CTAs
• Email footer

The copy plays a key role in attracting the right audience, starting from the subject line, the first email component they see landing in their mailbox. To write efficient copy, adding a sense of urgency when you see fit is wise, especially for discounts and offers.

Addressing pain points and emotions is also valuable, as you need to build trust with your audience. An empathetic, personal tone combined with authenticity is usually a golden ticket. Plus, actionable copy usually motivates readers to decide faster. The email sequence examples shared in the previous section check all those boxes, so revisit them to get new ideas.

Step 4: Monitor The Email Metrics

When you start sending out email sequences, it’s essential to keep track of your email metrics to see what works and which areas need improvement. For example, you may need to segment your lists differently for better personalization.

Here are the metrics you should look closely at:

• Conversions
• Click-through rate
• Open rates
• Bounce rate
• Unsubscribe rate

Initially, it’s important to check email benchmark data in your industry to know where to aim. However, remember this is just an indicator, as every audience has unique characteristics and consumer habits.

The Takeaways

It’s official – crafting email sequences is a great starting point if you want to put marketing personalization in the game. Study the customer’s journey in-depth, prepare effective lead magnets and landing pages, and nurture your subscribers with interesting content.

If you’re looking for a marketing automation platform to streamline this process effectively using a user-friendly dashboard, sign up for a Moosend account today or request a 30-day free trial to check out features.

Email Sequences FAQs

We’ll close with a quick round of questions regarding email sequences:

1. What are the types of email sequences?

The most popular email sequences are: 1) Welcome, 2) Onboarding, 3) Lead nurturing, 4) Re-engagement, 5) Cross-sell/Upsell, 6) Cart abandonment, 7) Renewal, 8) Feedback, and 9) Cold sales.

2. What’s the difference between drip campaigns and email sequences?

Drip campaigns are automated emails with more static content, while email sequences have more dynamic elements for optimal personalization.

3. How many emails should be in a sequence?

It depends on the goal of the workflow, but it usually ranges from 2 to 6 – more than that may overwhelm the audience and lead to negative consequences, such as unsubscribes.

The post Email Sequences: 9 Types & Best Practices For 2025 appeared first on Email Marketing Automation Platform for Thriving Businesses.