“If everyone has it, I want to have it, too.”

FOMO makes people move to checkout faster. So instead of making them look for social proof by themselves, share your most popular products and give them a break.

In this guide, we’ll show you how to attract customers through best sellers emails. Discover examples from notable brands and best practices to nail your strategy. Plus, find premade templates and subject line suggestions to save time.

What Is a Best Sellers Email?

Best sellers emails are promotional campaigns displaying a brand’s most popular products. They often feature high-quality product images and brief descriptions of key product features. Apart from an outstanding call-to-action button, marketers often include customer reviews to boost credibility.

To win more customers, the best sellers email narrative should evolve from “What others buy” to “Why people prefer it.” Highlighting the added value of your best-selling products will ultimately move the needle.

Benefits of Sending Best Sellers Email

Naturally, you’ll want to promote less popular products instead of those that sell themselves. So why add best sellers recommendations to your emails? Let’s explore some of the main benefits:

• Drive sales: People are more likely to buy products that have proven successful for other customers.
• Build trust: Prospects feel more confident in your products, especially when combined with positive reviews.
• Introduce popular products: New or existing customers may discover popular products they weren’t aware of.
• Gain insights: Best sellers emails offer valuable insights into consumers’ preferences and purchase habits.
• Encourage cross-selling: These campaigns encourage customers to try out new but well-liked products.

Like any other strategy, overusing this tactic can lead to adverse outcomes. It can overshadow other products, raise expectations related to the product quality, or even mess up your inventory if the demand spikes. Balancing best sellers emails with other strategies can reduce those risks.

Top Best Sellers Emails & Why They Work

Here are some of our favorite best sellers emails from popular brands. Get inspired by their email design and copy and discover why we liked them:

1. TOMS

Subject line: A Best Seller is BACK

The well-known footwear apparel brand TOMs shared their best-selling spring sandals to boost seasonal sales. Sending similar promotional emails timed for seasonal changes or celebrations can yield impressive results.

Why it works:

• The subject line reflects the purpose of the email and is written in an attention-grabbing way.
• They added high-quality images of the sandals to motivate subscribers to check them out.
• Each sandal image links to the relevant product page where subscribers can find more information, such as price, available sizes, and “Add to cart” buttons.

2. Diesel

Subject line: Denim: Top-sellers Are Waiting For You

Diesel is one of the most popular denim apparel brands with a loyal customer base. Sending best-selling items enticed people to make a purchase.

Why it works:

• They added a personalized twist to the subject line to increase open rates.
• With the head title “The Denim Everyone Loves” they tried to win trust points and move readers faster to the checkout.
• The free shipping incentive invited subscribers to join the “House of Diesel,” helping to grow a loyal fan base.

3. MAINGEAR

Subject line: Our Gamer-Approved Best Sellers

MAINGEAR is a computer manufacturer that used the best-seller strategy to target gamers with “Fan Favorite” items.

Why it works:

• The blue-black email design is perfect for the target audience, featuring “legendary” product images that are hard to ignore.
• The email copy includes words such as “cutting-edge” and “reliability,” emphasizing the performance of these products.
• Each product image is followed by an “Explore now” button, adding a sense of urgency.

4. Pantone

Subject line: 15% Off Graphics TWO Best-Sellers – LIMITED TIME

Pantone, the renowned brand with a coloring system for designers and manufacturers, shared a limited-time discount with the graphic colors of the year.

Why it works:

• They added vibrant images to showcase the color palettes and attract customers.
• The “Buy Now” CTA buttons invited readers straight to the checkout with actionable language.
• They added “Why you’ll love this” sections next to each offer to entice prospects to buy.

5. MVMT

Subject line: Mother’s Day Is Almost Here

MVMT created a Mother’s Day promotional campaign with some of the best-selling collections to increase seasonal sales.

Why it works:

• They shared a special incentive for Mother’s Day on their best-selling products.
• They added a “Picked for you” section to personalize the experience.
• They included high-quality product images to quickly grab subscribers’ attention.

6. Besame Cosmetics

Subject line: This Lipstick Is Winning Hearts

Besame Cosmetics showcased their best-selling lipstick through an email campaign rich in social proof.

Why it works:

• They introduced the purpose of the email in the subject line in a way that grabs attention.
• They added reviews from happy customers to encourage more purchases.
• The testimonials include detailed information about the product to help prospects decide if they’re a good fit.

7. Le Creseut

Subject line: Our Top-Selling 5 Piece Cast Iron Set

The cookware brand Le Creseut celebrated their 100^th anniversary with an enhanced best-selling campaign.

Why it works:

• They shared one of their best-selling cookware sets, emphasizing the difference between the initial and final prices.
• They offered the option to build a custom cookware set from scratch and save up to 30%.
• They included a section about the history of the brand to celebrate the 100th anniversary milestone.

8. Saatchi Art

Subject line: April’s Bestselling Artists Are In

The online gallery Saatchi Art displayed April’s bestselling artists to show prospects the best of what they offer.

Why it works:

• They demonstrated their top artwork chosen by their Chief Curator and art lovers.
• They included CTA buttons leading to each artist’s portfolio for those captivated by the displayed work.
• They wrote brief descriptions next to each image to inspire readers.

How To Create Converting Best Sellers Emails

If you wish to enhance your product recommendation strategy by adding best-selling products to your email campaigns, check out these quick pro tips:

1. Create stellar content

You need best-selling content to feature top products or services from head to toe—starting with the email subject line. Inform your subscribers what your email is about in up to 40 characters to ensure readability for all devices. Find the right wordplay to capture their attention. “This Lipstick is Winning Heats” is a great example.

When opening a best sellers email, subscribers expect to see the products. Add high-quality product images and combine them with brief descriptions of their top characteristics and why someone should buy them.

Your copywriting will play a key role in conversions. While focusing on the quality of the products is important, avoid overusing words such as “top,” “high-quality,” or “best,” as it can look spammy.

As with every other campaign, this email should have a clear, outstanding CTA button to boost click-through rates. You can also add secondary call-to-actions for those who want to learn more about your products or are interested in other actions you promote through those emails.

2. Leverage customer data

Instead of sending best sellers emails to everyone on your email list, use customer data to create more nuanced and targeted campaigns. First, you can send different content to customers based on their previous purchases to cross-sell products. For example, if someone buys pet food, you can send them your most popular toys for their fluffy friends.

You can also create different campaigns for different segments to target people in specific locations or based on other demographics. And of course, exclude subscribers who’ve already bought some of your best sellers.

Email marketing tools like Moosend or Mailchimp will give you access to features like segmentation and dynamic content to maximize personalization. Additionally, CRM solutions offer more nuanced data to refine your targeting.

Also, A/B testing is a powerful tool to find which best sellers emails resonate most with your audience. Experiment with different subject lines, images, and other email elements to discover what your subscriber prefers and boost conversions.

3. Build automation workflows

Instead of sending standalone best sellers emails, you can also create triggered email sequences to nurture your audience at key moments throughout their customer journey. For example, you can trigger those emails when someone browses a specific product category or signs up through a landing page.

Email marketing features such as dynamic content are perfect for eCommerce business, letting you send targeted emails based on real-time data, such as seasonal trends or inventory levels. This ensures your audience receives emails featuring up-to-date products.

You can achieve all this using email marketing software with user-friendly features, such as premade recipes and HTML templates for easier but spotless design outcomes. Track the performance of your automated emails by monitoring metrics such as open, click-through, and conversion rates to regularly re-evaluate your strategy.

Try Moosend for free

4. Merge with other email types

What about integrating best-seller sections into other popular email types? Welcome and abandoned cart emails are great examples. People are already interested in your brand or products, and learning your top performers can quickly lead them to a purchase.

You can also showcase best sellers when displaying new products to subscribers. Some people are hesitant to buy products that haven’t been tried out yet and trust best sellers more as they’re well received by existing customers.

Moreover, you can add these recommendations in seasonal campaigns, such as Christmas or Black Friday, combined with discounts and similar incentives to boost sales.

5. Add (more) social proof

While best seller emails already have a “pre-installed” form of social proof, you can add a few more elements to make it more attractive. Include customer testimonials or product ratings to provide additional evidence for potential buyers.

You can also display any awards you’ve won if applicable, or logos from brands or media outlets that have reviewed your products. When including customer testimonials or case studies, ensure they are rich with detailed information about the products to inspire purchases, rather than just generic comments like “It’s the best.”

Premade Best Sellers Email Templates to Save Time

Ready to craft the perfect best sellers email? You don’t have to do it on your own. Here are two premade email templates—one in HTML and one in plain text—to save time without compromising quality. Customize them based on your needs:

Moosend best sellers email template

Customize this

Best sellers plain text email

Subject Line: Discover Our Top Best Sellers!

Hey [Recipient’s name],

Our latest collection of bestsellers is ready, and we can’t wait to share it with you. Whether you’re looking for something special for yourself or a loved one, we’ve got you covered with these amazing products:

1. [Product Name]

Why you’ll love it: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

2. [Product Name]

Why You’ll Love It: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

3. [Product Name]

Why You’ll Love It: [Brief description highlighting key features and benefits]

Customer Favorite: Rated [X] stars by [Y] happy customers

CTA button: [Shop Now]

Why Shop with Us?

Quality Guaranteed: We stand by the quality of our products.

Fast Shipping: Get your order delivered quickly and efficiently.

Customer Support: We’re here to help with any questions or concerns.

10 Best Sellers Email Subject Lines to Boost Open Rates

Want to ensure that your emails receive the open rates they deserve? Here are some suggestions from notable brands to make it happen:

• Check out our 2025 best sellers
• A best seller for a reason
• The best seller we can’t get enough of
• Restock alert Our best seller is back
• Save on our top best-sellers
• Our best-sellers are now 20% off
• Our bestselling gear is here
• Bestsellers, edited for you
• Best of both worlds
• You’re missing out on our bestseller…

Unsure about your subject line? Use an AI writer to refine it and make it more appealing for your niche and audience.

Best Sellers Email Alternatives

You don’t always have to lean on crowd-pleasers, especially if you’re low on stock or already getting traffic. So, what should you send instead?

Here are some popular alternative email types:

• Back in stock: Inform subscribers about your product restock and prompt them to buy.
• Limited-edition: Share your limited-edition products, using a sense of urgency to boost sales.
• Personalized recommendations: Send tailored suggestions based on past purchases or costumer behavior.
• Bundled products: Merge relevant products to offer customers a holistic experience.

You can also run combinations. For example, send best sellers with personalized recommendations or product bundles to give them a boost.

Show The Best of What You Have

Are best sellers emails enough? They can be, but when combined with other channels and tactics, they yield even better results. Share them occasionally through social media posts and create an SEO optimized page with your top picks. You can also place popups on your website and run a limited time best seller campaign.

Remember the phrase “teamwork makes the dreamwork?” It applies to marketing channels, too, so ensure your audience learns about your top performers through multiple touchpoints.

The post 8 Best Sellers Email Examples with Templates [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

While social media and paid advertising give you easy access to your target audience, they don’t always secure conversions. Instead, email marketing can engage people interested in what you offer at different stages throughout their journey.

From converting people who visit your website to nurturing existing coaching clients with valuable content, learn how to use email marketing to find your next clients. This guide is suitable for all types of coaching programs, including life, business, or career.

Why You Should Use Email Marketing as a Coach

While many coaches are familiar with sending regular content newsletters to existing contacts for relationship-building, email marketing can do much more than that. For example, it offers automation and segmentation features to send targeted content to recipients based on factors such as demographics or engagement level.

Here are some of the main benefits a coach can reap from adding email campaigns to their promotional and brand awareness toolkit:

• Direct communication: Email allows coaches to reach clients and share important updates or content, such as calendar invitations or coaching exercises.
• Affordability: It’s a cheaper solution compared to offline or paid advertising tactics that can result in a high return on investment.
• Personalization: Coaches can use audience segmentation and custom fields to send targeted email marketing campaigns to recipients based on their interests.
• Performance tracking: It offers analytics for important email metrics such as open and click-through rates to understand what works for your audience.
• Relationship building: Through regular communications, coaches can foster strong relationships with existing or potential clients to build trust and loyalty.

How to Set Up an Email Marketing Strategy for Coaching Businesses

If you haven’t created an email marketing campaign before, it’s normal to feel a bit lost. This step-by-step guide will help you kick off your email marketing efforts and shorten the learning curve.

1. Build an email marketing plan

As a coach, you know the importance of effective goal setting better than anyone. Apply the same principles to this channel: Set clear objectives and think about tactics that will help you reach the right clients for your business. Knowing your ICP is essential—think of their preferences, needs, and habits before sending your first campaign.

Next, decide what email types will serve your audience best. While some emails are fixed, such as welcome emails for new subscribers, certain communications don’t make sense for all recipients. For example, sending emails with social proof is probably better for prospects rather than clients who’ve already trusted you. Unless you want to ask for their own honest review.

Here are a few content ideas to keep in your inspiration bucket:

• Welcome emails
• Webinar invitations
• Success stories/Case studies
• Re-engagement campaigns
• Client nurturing
• Milestone emails
• Survey emails

Pick the right email types for your businesses and align your email marketing with other tactics you use to build a cohesive experience for customers and prospects, to stick to their minds.

2. Choose an email marketing tool

You can’t build a successful email marketing strategy without a dedicated tool. Email marketing platforms let you build beautiful emails with premade HTML templates, easy to customize through drag-and drop editors.

The best email marketing software come with user-friendly automation features to set up triggered emails and sequences. Plus, they offer list growth tools, such as landing pages or opt-in forms, and segmentation features to send the right content to the right people.

For example, you can create a newsletter to engage people interested in coaching, who may later become customers or advocates. Include a sign-up form on your website and begin nurturing your audience with targeted content. Additionally, set up transactional emails to confirm new appointments or registrations for upcoming coaching webinars.

Here are some of the top features to look for in an email marketing service to help promote your coaching business:

• Premade templates and design editor
• Marketing automation capabilities
• Personalization and audience segmentation
• List building and growth features
• Reporting and analytics tools
• Integrations with other tools (e.g., Calendly)
• A/B testing
• Customer support

As a small business owner, you probably seek value for money. Start with an affordable but scalable solution with premade assets, such as templates and email automation workflows that suit your needs. For example, Moosend’s pricing starts at $9/month with access to advanced features and a free 30-day trial to test out the platform.

Try Moosend for free

3. Grow your email list

Before showering prospective and current clients with emails, you need to get their opt-in first—the permission to contact them. Collecting those email addresses can take time, but with the right methods, you can get there sooner.

What email list building techniques are valuable for coaches? Let’s start with your website. Place static or pop-up banners with signup forms to gather email addresses from website visitors. Check out this example by Torch:

Want to nudge people to subscribe? In exchange for their email, offer incentives, such as free resources or introductory calls.

Placing e-books or checklists on highly visited pages can also enter new email addresses into your marketing pipeline. Dedicated landing pages for activities such as webinars or free resources are great assets, too. You can share them on social media for maximum visibility.

Set up referral programs to motivate clients who already trust you to bring more people on board. You can also run a giveaway contest in exchange for people’s email addresses, offering a freebie like a coaching session or an ebook.

4. Design branded emails that inspire

As a coach, you need a strong personal brand to stand out from competition. Your brand’s mission and value should be clearly communicated across channels, creating a consistent experience at every touchpoint.

Email design plays a key role in your campaign success. However, building emails from scratch requires time, design, and coding skills—expertise you may not necessarily have as a coach.

Fortunately, most email marketing platforms offer ready-made templates that you can easily customize with your brand elements. Choose your favorite templates, personalize them, and save them for future use. Use the editor to add images or GIFs, modify elements like headers and footers, and insert dynamic content blocks to tailor messages to each recipient.

The whole design should naturally lead to a call-to-action. A CTA button stands out from the rest of the text, written in actionable language to boost conversion rates. To add more urgency, place a countdown timer to motivate readers to act faster.

Check out tis email design, perfect for health and wellbeing coaches. Alter the copy, fonts, colors, and images based on you needs:

Customize this

5. Write compelling copy

Writing an effective subject line can increase open rates and get your emails in front of more eyes. Converting subject lines should be up to 40 characters to be mobile-responsive and readable for all ISPs.

Try different variations but remember that hinting at the email content is important to attract highly interested subscribers. Including the recipient’s name through custom fields will make your messages more personal. Plus, emojis can add a splash of color and a drop of creativity.

Here are some examples to customize based on the type of coaching program you run:

• Welcome to your journey, [Name]!
• Checking in: How are you progressing?
• See how [Client’s name] transformed her business
• Unlock your potential with our special offer
• Join us for an exclusive workshop!
• We value your thoughts—complete brief survey

Storytelling is one of the most powerful tools a coach has. Using motivational and emotive language is essential to capture the attention of ideal clients. Explain how you can help them grow, what techniques you use, and customer success stories they can resonate with.

Make sure that your brand tone and copywriting align across channels to create a consistent experience. Finally, remove certain spam words from your email content to avoid hurting your deliverability rates. After all, your readers need your emails more than your spam folder.

6. Set up automated emails

Nudging subscribers with content at certain moments throughout their journey is better than sending scattered communications. For example, welcome messages and onboarding email sequences to new clients are great for retention.

With the right email automation software, you can set up certain emails in advance to save valuable time and seize every opportunity. Apart from welcome and onboarding emails, you can schedule invitations for your coaching webinars, re-engagement email workflows, and various types of sequences based on your goals.

But how easy is that process for beginners? Most software come with prebuilt automation recipes to help you build your first sequences inside the editor, following the if/then logic. Check out Moosend’s onboarding recipe to get a better grasp of how this works:

Start for free

7. Apply data-driven techniques

How do you know if the email marketing tactics you adopt have an impact? Most email marketing platforms come with analytics dashboards and reporting tools to track your campaign performance and improve it accordingly.

Here are some key metrics to track:

• Open rates
• Click-through rates
• Conversions
• Bounce rates
• Spam complaints

To access more nuanced information, you can also combine data from your analytics tool, such as Google Analytics. You’ll be able to dive deeper into prospects and clients’ behavior and understand how to optimize your strategy.

You can also conduct A/B testing to experiment with different versions of subject lines or email content to see what resonates with your audience and replicate it in the future.

Best Coaching Email Campaign Examples & Why They Work

Want to know how successful email campaigns look like? Here are four great examples from coaching services or programs designed by notable brands:

1. Ivee’s upselling email campaign

Subject line: Your Health Coach Consult is waiting!

Ivee offers health services and incorporated a personalized health coaching program to help clients meet their wellbeing goals. They sent a promotional email campaign to invite clients and prospects to book a consultation.

Why it works:

• The subject line reflects the purpose of the email, written in urgent tone to boost open rates.
• The email body includes all the personal benefits clients will reap by using this program.
• The CTA button stands out from the rest of the text to maximize click-throughs, inviting prospects to book a consultation.

2. Everlywell service launch email

Subject line: New! Elimination Diet Coaching

Everlywell is another health brand with at-home testing solutions, supplements, and telehealth services . They launched a diet coaching program and sent an announcement email to attract prospects.

Why it works:

• They described who this coaching program is for and what’s included to attract the right clients.
• They added an image of the app to help prospects visualize the experience better.
• They included their referral program, offering incentives for both parties to make it more appealing.

3. Healf educational email

Subject line: Wellbeing Wednesday

Send nurturing email series on a weekly or monthly basis to educate your audience like Healf did. Through guided content, they can become more familiar with your services and trust you more as a brand.

Why it works:

• They covered different content topics to cater for various needs.
• Their call-to-action copy is engaging and fun, putting the reader at the center of attention.
• They added beautiful images that reflect wellbeing to grab readers’ attention for good.

4. Teachable event invitation

Subject line: Unlock step-by-step guidance to launch online coaching.

Teachable designed a monthly “Online Coaching Challenge” to help entrepreneurs and business reps launch their own coaching service.

Why it works:

• The subject line reflects the purpose of the email, introducing learners to online coaching principles.
• They added the event dates at the top to be more visible.
• They mentioned the main topics covered during the challenge to attract people with a great interest in coaching.

Pump Up Your Audience with Inspiring Emails

So, what do you think, coach? Is email marketing a valuable addition to your current promotional strategies? If yes, we’re safe to say that you’re about to unlock a door into a magic room.

Remember to picture ideal clients before sending off every next campaign to meet your goals—and theirs, too. It’s the best first step to a sustainable and fruitful email marketing strategy.

The post Email Marketing for Coaches: Strategies for Authentic Connections appeared first on Email Marketing Automation Platform for Thriving Businesses.

You create the perfect newsletter and hit “Send.” But it feels like the needle doesn’t move.

Your open rates are low, the clicks are rare, and the list you spent so much time building? It’s gathering dust.

An inactive and disengaged email list isn’t just frustrating. It’s also costly. And not just money-wise. An inactive email list translates into an inactive fan base. Missed engagement. Missed promotional opportunities. In the end, missed revenue.

An active, engaged audience should be waiting for your next email, love your tailor-made content, and share it because they see its value. To reach that level, you need a shift in strategy.

You need to grow your list with fresh subscribers by creating landing pages and subscription forms, while keeping your current audience hooked and eager for more with personalized recommendations and a preference center.

But how are you going to incorporate all these elements into your current email marketing strategy?

That’s what we’re about to explore.

Growing your audience

As a publisher or creator, you know that growing your audience isn’t just about casting a wide net and hoping for the best. It’s about smart, intentional strategies that deliver real value through your content.

Here’s how to do it, with no fluff—just specific, actionable steps that will help you grow your list, increase engagement, and set yourself apart.

Build a landing page that converts

Let’s assume you’re about to promote the brand-new fantasy series in your catalog or your latest photography project, and you want to give some users early access. What would you need, besides a dedicated email campaign? A standalone page for your offer. In other words, a landing page. The landing page has just one purpose: to make your marketing action—in our case, your promotion—easier to find and explore.

And because your landing page is a dedicated, distraction-free space, you should reduce friction as much as possible.

Say you’re creating a podcast landing page. Your first step should be to pick a simple, high-converting landing page template:

Try this template

This template would work wonders for the promotion of your podcast, for three main reasons:

• The headline is clear and all necessary information is above the fold.
• There are no unnecessary buttons that could shift the user’s focus.
• There is no space for secondary actions.

When designing the page, remember to keep it clean and minimal. Try to remove unnecessary fields. At this stage, all you need is for the reader to be interested in your offer and willing to share their email address.

Audience interaction should be your priority. The more people interact with your brand, the more likely they are to subscribe to your email list and explore your content—in our example, your podcast.

Also, try to include social proof for that extra human touch. Testimonials, subscriber counts, or endorsements will show that you’re more than a faceless publisher or creator. They give your brand a relatable presence.

A landing page isn’t just a placeholder for your marketing. It’s built to convert. And for that to work, it needs to offer something your audience actually wants.

Instead of simply promoting your content with generic freebies—or even no freebies at all—try to think outside the box. Here are some ideas on what you could offer:

• A free first chapter of your upcoming book with audio narration.
• A comprehensive, beautifully designed guide tied to your niche. For example, you could offer “The complete photographer’s DIY toolkit” or “Advanced character development worksheet.”
• Early access to a new video series, complete with exclusive transcripts and behind-the-scenes content.

Of course, it’s not enough to publish a landing page. You need to drive traffic to it. This means you’re going to have to promote it.

Share it across all social platforms with eye-catching posts, stories, or Reels that emphasize the value of the freebie. (Not just “Download this guide,” but “Unlock 10 hidden strategies for [pain point]”).

Create social media and email newsletter content that is eye-catching and accessible. Instagram posts and stories, Reels, newsletter announcements that emphasize the value of your marketing action, whether it’s the freebie you’re offering or the full version of your upcoming content.

Refrain from using plain language like “Download the guide.” Since you’re a creator, you can go for something more unique like “Be the first to unlock [fantasy book title]’s secrets.”

Tip: Send your landing page newsletter to your existing email list, even if they’re already subscribers. Frame it as a “VIP-exclusive” bonus to re-engage inactive readers.

Another way to promote your high-converting landing page is to collaborate with other creators. For instance, if you’re a YouTube creator, partner with a designer to offer a co-branded resource bundle. You can create a “Complete video template and graphics kit” and cross-promote to both audiences.

Lastly, don’t make your landing page a “set it and forget it” page. Share it on multiple touchpoints like your social media bio, YouTube description, blog sidebar, and even your email footer.

Your landing page should be live and easy to find for as long as it’s relevant and serving its purpose.

Keep your subscription forms visible

A landing page is not the only entry point for a new subscriber. Opt-in forms are just as useful when it comes to attracting new leads—provided they’re not tucked away in your website’s footer.

Instead of using your opt-in forms as an afterthought, think of each of them as a mini campaign. Each one of them has its own purpose and is designed to capture different types of attention.

Start by pinpointing which subscription form you want to use to promote your content and draw more subscribers in:

• Modal pop-up: It’s the form we all know. Use it to attract more subscribers with something they already know and love.
• Inline form: This attention-grabbing form appears once the reader is already engaged. Best paired with content like blog posts or short stories.
• Floating bar: If you want to be discreet, this one is for you. This form will float discreetly at the top or bottom of your page.
• Floating box: Like the floating bar, the floating box will remain by the reader’s side, for them to subscribe when they’re ready.
• Full-page form: The most attention-grabbing. It will cover the entire page and demand action.
• Promotional pop-up: It does exactly what the name suggests. This form works beautifully with special promotions.

After pinpointing the type of form you want to use, make sure to decide where you would like to place it. A good rule of thumb would be to use it where you already have a lot of traffic. For example, if your blog gets more traffic than your home page, using a newsletter signup form on your latest blog post makes sense.

So, let’s assume that you want to promote your new eBook and that your latest blog post had a lot of visitors. You won’t need a dedicated tool to draw those visitors in and turn them into subscribers. If you’re using some of the most popular email platforms—like Moosend—to send newsletters, you can also create simple forms to attract new subscribers without switching tools. Let’s see how.

Log in your Moosend account and pick the subscription form type that matches your goals:

Go to the template library and choose your favorite template:

To attract audiences similar to those you already have, check out your analytics from past marketing actions and see what performed better. If exclusive content has been an all-time favorite, offer a free chapter from your upcoming book. If exit-intent popups has worked better, offer an exclusive download or a sneak peek when the visitor is about to leave your site.

Tip: Use conditional visibility for your opt-in forms. That way, you’ll get more targeted subscriptions, and you’ll hide the form from users who wouldn’t opt in or have already subscribed.

Turn subscribers into ambassadors with smart segmentation

Your existing subscribers aren’t just a passive list. They are a community that can help you grow, if you set the stage. The key is to make your referral campaigns both targeted and rewarding.

Start by making every email easy to share. Add clear “Forward to a friend” buttons and social sharing links so readers can effortlessly pass your content along.

But here’s the twist: don’t blast a generic referral message to everyone. Instead, use email segmentation to focus your efforts.

Not all subscribers are equally likely to refer others. Some are superfans who consistently open your emails, click through, and engage with your content. Others might be less active. Identify these high-value subscribers by tracking behaviors:

• Open rates: Who always opens your emails?
• Click-throughs: Who clicks through to your new videos, podcasts, or blog posts?
• Past referral actions: Who’s shared your content before?

After tracking those actions, you can segment engaged subscribers and send them a targeted referral campaign. This ensures you’re not wasting effort on unengaged readers and instead focusing on the people most likely to amplify your message.

Let’s say you want to promote your new eBook to a wider audience. Create a segment of “Highly engaged readers” who opened at least 5 emails and clicked 3 times in the past month.

Send this segment an email with a clear incentive: “Share this with friends to get exclusive early access to [brand name]’s new eBooks.”

Engaged readers are more likely to trust and act on your referral request. Couple this with the fact that targeted campaigns feel personal, not like spam, and you’ll see that segmentation increases your chance of real growth rather than hoping a generic referral blast catches someone’s attention.

Tip: If you’re gathering data beyond email addresses, layer your segments for better results. For instance, create a segment of “engaged and high social influence” by combining engagement data with social media handles. This lets you target readers who are not only active but also have larger networks, maximizing referral potential.

Engaging your audience

Getting someone to sign up is one thing. Keeping them engaged and excited is a brand-new challenge—and to some, this is the real challenge.

Once someone has trusted you with your email address, they’re expecting to see content that is memorable and portrays value.

Here’s how to level up your engagement strategy and stand out in a crowded inbox.

Personalize your emails for maximum engagement

As a publisher and creator, you know that personalization isn’t just a polite greeting. It’s the secret sauce that keeps your audience engaged and growing. But how are you going to go beyond the “Hello [First Name]” to deliver content that feels cherry-picked for each reader?

It all starts with custom fields. Custom fields are entry points for specific data that sets each subscriber apart. Here’s what you can use:

• Preferred topics like writing, video content, or podcasts
• Favorite genres like fantasy, economy topics, or video creation
• The subscriber’s role in the content ecosystem: are they readers, aspiring writers, or fellow creators?

Custom fields are a functionality offered by some of the best email marketing tools, like Moosend and Constant Contact. And they’re very easy to create. For example, on Moosend, all you need to do is click on “Create custom field” in the “Email List” section.

Let’s assume you’re a publisher. And that this week’s newsletter is offering resources for various genres, fantasy novels being one of them. Some subscribers may be all about that, while others might prefer history novels or biographies, making your newsletter irrelevant to them.

With custom fields, you can:

• Identify who’s most interested in which genre.
• Craft different versions of your emails based on these preferences.
• Make every message feel relevant.

If you want to take your emails to the next level of personalization, you can use conditional visibility blocks. Conditional visibility makes the experience more personal and intimate.

What you need to do is pick your favorite template and add the visibility condition of your choice:

Adding a visibility condition will show Fantasy lovers the content you want them to see, while keeping the email clutter-free for video enjoyers, or blog post readers. This approach keeps your emails laser focused. Instead of everyone seeing everything, each subscriber sees only what matters to them.

Another action you can take—especially if you maintain an active blog—is to use an RSS campaign to share real-time updates. You can even combine your favorite RSS template with conditional visibility:

You can choose who will be able to see your latest blog posts and podcasts episodes in real time, and who will see a simple assortment of your favorite articles. This means that when your subscribers open your email, they’ll see fresh content matching their preferences, without you having to lift a finger.

This approach is about making every email feel hyper-relevant so that readers are more likely to engage with your content. It can transform your newsletters into smart content hubs that adapt to your audience’s preferences, thus boosting engagement.

Tip: Tie your personalization to real-time behavior. For example, if someone downloaded your ebook on self-publishing, tag them as “interested in self-publishing” or “aspiring author” and send them an exclusive invite to your next webinar or Q&A session on that topic.

Take their preferences into consideration

It’s rare—if even possible—for a publisher and creator to have a completely unanimous fan base. Your subscribers don’t all want the same thing. Some would prefer to receive weekly writing tips. Others are all about behind-the-scenes publishing stories. And a different segment only wants updates when you drop a new podcast episode or video.

So, instead of sending them generic emails or assuming what they’re interested in, why not just ask?

A preference center gives your audience the power to choose when they want to hear from you and what type of content they want to receive. It helps you meet readers where they are.

Setting up a content preference center for your audience is a breeze when you’re using popular email marketing tools like Moosend. Let’s see what actions you need to take to build it.

First of all, decide what choices you want to offer your audience. Do you want them to choose between content formats, newsletter frequency, or topics of interest?

In step two, you need to customize the preference field to portray the content you want your audience to choose from:

After that, it’s time to create your preference center.

In Moosend, search for “Preference Center” in the landing page template library and pick your favorite. For our example, let’s use this one:

The preference center uses the custom fields you’ve previously created, saving you time and effort. Now all you need to do is click on the “Proceed to next step” button.

Your preference page is all set and ready for you to link it wherever possible:

• In your newsletters’ footer
• In a dedicated campaign encouraging subscribers to personalize their experience
• On your website
• After a user signs up or makes a purchase

For example, let’s say a new subscriber joins your list and selects “behind the scenes podcast creation videos” as their primary interest. This simple choice allows you to send them a campaign that spotlights your latest videos on the making of your upcoming podcast episode. Their preference has now become a personalized journey that keeps them engaged and more likely to remain loyal.

Creating a preference center gives your subscribers a say in what they receive. This makes them more likely to stay subscribed to and engaged with your content, as they’re the ones choosing what they want to see. This action builds trust because they feel in control, and it gives you high-quality data with which you can refine your email and content strategy down the line.

Tip: Instead of waiting for subscribers to find your preference center on their own, lead them towards updating their preferences with behavior-based campaigns. For example, if a subscriber has stopped opening your emails for a few weeks, send an automated “We miss you” campaign with a clear body copy and CTA. Go for something like “Not finding what you need? Let us know what you’d like to see more of by updating your preferences. We’ll tailor the content just for you.”

Use urgency to keep engagement going

People are wired to respond to urgency and interactivity. And your readers are no exception. If you want your audience to not just open your emails, but to engage with them right after their initial open, use interactive and time-sensitive elements like countdown timers and a “Wheel of Fortune.”

Countdown timers and time-sensitive elements create a sense of urgency. And urgency drives action. So, when you’re creating a campaign—especially to promote paid content, a new release, or a webinar—make sure to include something like this in your email template:

In our example, two brands that collaborate in one webinar have added a countdown timer to their email to announce the date.

You can copy this action when you’re about to announce a collaboration or new content—especially when it’s a limited-edition type of deal, or flash content drops. When the timer hits zero, you will have built the momentum, and your audience will feel the urgency to check out the new content.

Want to build more excitement and have users actively interact with your content? Include a “Wheel of fortune” element, especially on your promotional landing page. You can offer readers exclusive access to limited-edition releases and a chance to win exclusive perks like bonus content, signed copies, or a sneak peek at behind-the-scenes videos.

By making your content feel like a gamified experience rather than a one-way announcement, you’ll transform passive subscribers who simply read emails into active participants who click through and convert.

Tip: Use triggered emails to layer interactivity with urgency. For example, if a subscriber frequently clicks on your behind-the-scenes videos, send them an email with a personalized “Wheel of fortune” offering a sneak peek at your next big project. Make it extra urgent with a 24-hour countdown timer.

Growth and engagement are a two-way street

Creating a loyal, engaged and responsive audience that doesn’t just consume content but actively anticipates and shares it, takes more than just an email. It requires strategy, creativity, and a deep understanding of what makes readers tick.

By crafting landing pages with irresistible lead magnets, using well-placed opt-in forms, leveraging community referrals, and employing behavior-based segmentation, you’re building a true community around your content.

Personalized content, dynamic blocks, and time-sensitive, interactive elements, create a lively conversation with your audience, while a preference center strengthens that connection, giving them control while giving you the insights to refine your approach.

The post Publishers: Strategies to Grow and Engage your Audience appeared first on Email Marketing Automation Platform for Thriving Businesses.

In the hospitality industry, timely, personalized, and reliable email communication is key. It helps prevent no-shows, keeps guests happy, and even opens the door to extra revenue through upsells.

That’s why having strong deliverability and a transactional API behind the scenes matters more than you think.

In the following sections, we will examine some important use cases and how the transactional API works.

Use Case #1: Booking Confirmation that Reassures Instantly

Eva booked a 3-night stay in a seaside villa in Paros through your website.

What your system does via the transactional API

As soon as she completes payment, your booking system:

• Sends a request to the transactional API
• Instantly delivers an email confirming her reservation with:
  • Dates, room details, and amenities
  • Google Maps link to the property
  • A warm, branded welcome message

Why it works: Eva enjoys peace of mind within seconds, reducing support calls and building trust in your brand.

Use Case #2: Pre-Arrival Information that Feels Like VIP Service

Three days before check-in, Chris is preparing for his vacation.

What your system does via the transactional API

Triggered by a scheduling rule, the API sends Chris:

• Check-in hours & early arrival info
• Weather forecast for the destination
• Local tips and available excursions
• Optional: “Upgrade your stay” offers

Why it works: It anticipates guest needs, increases engagement, and can generate upsell revenue before guests arrive.

Use Case #3: Cancellation Email that Keeps the Door Open

Lina canceled her booking due to a family emergency.

What your system does via the transactional API

Once the cancellation is confirmed, the API triggers:

• A cancellation confirmation with refund details
• Rebooking options or discount codes for future stays
• A “We hope to see you again” message with personalization

Why it works: It turns a disappointing moment into a retention opportunity, keeping emotions calm and the brand relationship intact.

Use Case #4: Post-Stay Feedback That Builds Your Reputation

Nick checked out of your hotel in Thessaloniki two days ago.

What your system does via the transactional API

48 hours after checkout, the system sends an email:

• Thanking him for staying
• Linking to a review platform or feedback form
• Offering a 10% discount on his next booking

Why it works: It keeps your hotel top of mind and boosts your online ratings, which are a major factor in future bookings.

Behind the Scenes: What Happens Technically?

When a guest takes action, like booking a stay or canceling a reservation, your booking engine or PMS (Property Management System) sends a POST request to the transactional API.

This request includes:

• The guest’s email and language preference
• Booking details (dates, property, payment info)
• Any personalized content (like upgrade offers or local tips)

The API then:

• Instantly renders the email using a pre-approved template
• Sends it to the guest in real time, without delays

Marketers can collaborate with developers or use tools like Postman or email testing sandboxes to preview, test, and refine email flows so the experience stays flawless from booking to check-out.

Deliverability Must-Haves for the Hospitality Sector

Here’s how to make sure your critical messages don’t land in spam or get delayed:

• Use SPF/DKIM/DMARC to authenticate your domain. These are mandatory for hotels handling international guests.
• Use a dedicated transactional subdomain like bookings@stayingreece.gr or info@staychalkidiki.gr.
• Localize emails (Greek, English, and other EU languages) to reduce bounce/spam rates.
• Keep formatting clean: Avoid excessive images or tracking links in transactional emails.
• Use fallback logic in case of email failures (e.g., backup SMS or resend).

For more best practices, check out our email deliverability guide.

Transactional API for Hotels & Rentals in Greece

Greece is a top-tier travel destination. Transactional API can help your business stand out by:

• Automating multilingual email flows (for EU, US, and UK travelers).
• Handling seasonality with smart timing (pre-arrival for summer packages, upsells during Easter and Greek holidays).
• Supporting small hotels, villas, or Airbnbs that want to look as polished as big chains.
• Complying with EU data privacy laws (keep logs, offer unsubscribe for non-essential messages).

Tip: Use local events like “Wine Tasting Thursdays” or “Local Greek Festival Weekend” in your transactional messages to delight returning guests.

Visit our travel email marketing guide for more strategies and tips.

Start the Guest Experience Before Check-in

For hospitality brands in Greece and beyond, the inbox is where the experience begins.

With the right transactional API strategy and strong deliverability practices, your hotel or rental can offer professional, timely, and warm communication that drives guest satisfaction and repeat bookings, regardless of size.

The post Transactional API for Hospitality & Tourism: Use Cases & Inbox-First Strategy appeared first on Email Marketing Automation Platform for Thriving Businesses.

Well, those days are over. Today’s pet parents are a different breed. They treat their furry friends like family, scroll through reviews, and expect top-notch care, whether it’s grooming, boarding, training, or pet supplies.

If your business isn’t showing up or standing out, you’re not just missing sales; you’re also missing opportunities. You’re missing a chance to build real loyalty with modern pet lovers.

In this post, we’ll break down the benefits of investing in pet care marketing and the tactics you can use to promote your business, including email, social media, SEO, and more.

The Benefits of Marketing for Pet Care

Marketing isn’t only about flashy ads or viral dog videos (though, let’s be honest, those help), but creating memorable experiences and staying visible when pet parents need you most.

Before we explore the best pet care digital marketing strategies to achieve this, let’s look at the benefits.

Attract new customers

When someone types “pet grooming near me” into Google, they are looking for a solution to their specific pain point.

If your business shows up in those top results, like Petco or Petbarn do in the example below, you’re in the running. If not? You’re sadly out of sight and out of mind.

That’s where strong pet care marketing comes in. Local SEO helps you appear when it matters most, while eye-catching Reels or well-placed ads turn curious pet parents into new customers.

Build loyalty with pet parents

Pet parents stick with brands they trust. And that trust is built through consistent and valuable communication.

For example, as a pet owner myself, I found a pet supplies store I felt good about, and I’ve stuck with them ever since. Not just because they have everything I need, but also because they keep me informed.

I get reminder emails when it’s time to restock, SMS updates about special offers, and even the occasional “treat your pet” message that feels personal.

This type of communication keeps your brand top of mind and encourages customers to return.

Encourage referrals and word-of-mouth

One of the biggest benefits of great marketing is that you don’t always have to do the talking yourself. Your happy customers do it for you.

When pet parents have a great experience, they’re quick to recommend your business to friends, family, and fellow pet lovers.

And with the right marketing in place, such as referral rewards or easy social sharing, you can turn that natural word-of-mouth into a steady stream of new business.

Stand out in a crowded pet care market

The U.S. pet industry is thriving, with pet parents spending over $65 billion on food and treats alone, according to APPA. That’s a massive market, but it also means more competition than ever.

Pet care marketing can highlight what makes your business special and help you build real connections with pet parents who are ready to buy.

This way, customers remember you, trust you, and choose you over the competition.

Establish your brand as an expert

Apart from building loyalty and attracting new customers, marketing for pet care gives you the opportunity to share your expertise through videos, blog content, or email.

For example, tips on coat care, training basics, or safety tips not only help customers but also position you as a trusted voice in pet care.

Here’s an example from Will Atherton Academy, showing how to survive the first 24 hours with a new puppy:

Content like this can help you become the go-to expert they rely on, not just for products or services, but for advice they can trust. And that trust turns into loyalty.

Drive more revenue through upsells and promotions

When you’ve started building trust, marketing provides a natural way to highlight those little extras, such as treatment upgrades, training add-ons, or special pet packages.

A quick email, text, or social post can remind pet parents what else you offer and make it easy for them to treat their furry friend. It’s a simple way to turn everyday visits into something more special and more profitable.

Best Pet Care Marketing Tactics

Now that we’ve covered why marketing matters for pet care businesses, let’s see how to do it.

In the sections below, we’ll walk through the most effective pet care marketing tactics, from email and SMS to SEO and more. You’ll see real-life examples, tips to personalize your strategy, and ideas you can put into action, even if you’re a one-person show.

Email Marketing

Email is one of the easiest ways to stay in touch with your customers, without relying on the algorithm or waiting for them to scroll past your post.

It’s direct, personal, and still one of the most effective marketing tools for nurturing one-time visitors into loyal customers.

Regardless of your goal, email marketing helps you:

• Stay top-of-mind: 93% of users use email every day, including pet owners. A quick reminder or offer can nudge them to book or order supplies again before they forget.
• Offer personalized experiences: You can group your emails by service, pet size, or visit history. That way, a dog food promo won’t go to someone who just bought cat supplies.
• Run things on autopilot: You can automate pet birthday emails, replenish messages, appointment follow-ups, or even rebook appointments, saving time while maintaining a personal touch.
• Collect data: Email allows you to track important marketing metrics, such as opens, clicks, and conversions, to determine what works. This will help you improve your messaging and your product or service.

Now that you know why email marketing is a great fit for pet care businesses, let’s look at the different types of emails you can send and some examples to get you inspired.

Seasonal offers and flash sales

Seasonal promotions are a great way to boost product sales, drive bookings, and showcase new services or pet care items. You can promote everything from spring shed-out packages and summer paw protection to holiday-themed grooming or limited-edition toys.

Flash sales operate similarly, but with an added sense of urgency. They’re perfect for filling last-minute slots, clearing seasonal inventory, or creating hype around a limited-time offer.

What to include:

• A themed offer or limited-time bundle
• Clear sale timeline or urgency
• Eye-catching visuals
• An actionable CTA

Here’s a themed promotion by Meowingtons:

The brand ran a festive seasonal promo featuring limited-edition handcrafted Christmas Tree Cat Caves. The campaign employed urgency (offering very low quantities), a holiday-themed discount code (HOHOHO), and a compelling story about supporting women artisans.

Combined with playful visuals and exclusive designs, it created a compelling reason to shop early and gift consciously.

Further reading: Take a look at these flash sale email templates to start planning yours.

Event announcements and giveaway emails

Whether it’s a pet birthday bash, adoption day, or National Dog Day celebration, events help you connect with pet parents in real life or online.

Pairing them with a giveaway just adds excitement to your campaign. If you run a cross-promotion between email and social media, you can expand your reach and enjoy further benefits, such as growing your email list.

What to include:

• In-store event descriptions
• Online giveaways (steps, prizes, conditions)
• Partnerships with other brands, nonprofits, and more.

Events and giveaways showcase personality, promote goodwill, and encourage people to talk about your business for all the right reasons.

Here’s an example from Jinx:

Their National Pet Month campaign cleverly combines purpose with promotion. By donating 5% of Walmart purchases to the USO’s Canine Program, they turned a seasonal event into a cause-driven giveaway.

This built brand goodwill, encouraged purchases, and gave pet parents a reason to support them during a specific time frame.

Educational campaigns

Everyone loves a good tip, especially new pet parents trying to figure things out. From how to groom their pets properly to avoiding those dreaded hairballs, helpful content can help you nurture your audience by placing your brand as the solution to their pain point.

And it’s not just for groomers or trainers. If you sell pet food, toys, supplements, or accessories, sharing advice helps your audience feel more confident and more connected to your brand.

What to include:

• Tips and how-tos (videos, blog posts, etc.)
• Product education
• Seasonal advice (e.g., hot weather, travel tips)
• Use-case examples

Here’s an example from Elevate Pet Provisions:

The pet care brand used this campaign to educate pet parents on how their dogs’ diets affect their skin, positioning their products as part of the solution. It’s informative without being pushy, featuring a clear CTA and a list of key takeaways.

The layout balances education and product, offering value first, then guiding readers to shop. This is a great example of utilizing expert content to establish trust, drive traffic, and support product sales, all while enabling customers to make informed decisions.

Types of automations to use for pet care

Email marketing automation is like having a reliable assistant who never forgets to follow up, send a reminder, or celebrate a pet’s birthday. But it gets even better when you add segmentation.

Let’s say someone signs up on your site or makes a purchase. Instead of sending the same generic emails to everyone, you can segment based on pet type, behavior, or preferences, and send content that actually matters to them.

A cat owner who gets tips about dogs might ignore your emails altogether. But if they receive grooming advice, toy suggestions, or refill reminders tailored to their cat? That’s when engagement goes up.

Here are the key automations every pet care business should have on autopilot.

1. Welcome email sequence

Your welcome message is your first real introduction and your chance to guide new customers or subscribers through what makes your brand special.

Instead of a single quick hello, a short email series helps you build trust, share value, and guide them to their next step.

Here’s a sequence example:

• Email 1: Thank them for joining. Briefly introduce your brand and offer a first-time discount or incentive.
• Email 2: Share your mission, core services or products, and what they’ll get from being on your list (tips, offers, early access).
• Email 3: Highlight top-rated products or encourage them to book a service with a clear CTA.
• Email 4: Share reviews, customer photos, or FAQs. Let them know how to reach you if they have any questions.

Further reading: You can use these welcome email examples to get inspired and then start creating yours with our welcome email templates.

2. Cart abandonment series

Not every shopper who clicks “add to cart” is ready to buy, but that doesn’t mean they’re gone for good.

A well-timed cart abandonment email series can turn hesitation into conversion, especially when it’s personalized and helpful.

This works whether you’re selling grooming packages, training sessions, toys, treats, or supplements.

Your cart abandonment email series can look like this:

• Email 1: A quick, friendly nudge with a photo of the product or service, pricing, and a one-click return to their cart.
• Email 2: A reminder of why your product or service is worth it. Also, consider adding FAQs or a brief testimonial to help alleviate hesitation.
• Email 3: A time-sensitive discount with a countdown timer or free shipping.

3. Replenishment emails

If pet parents need to buy your products or services every single month, replenishment emails are a no-brainer.

Instead of waiting for customers to run out, you proactively remind them it’s time to restock, saving them the hassle and keeping your brand top of mind.

Your replenishment email flow can look like this:

• Email 1: A friendly heads-up that they’re likely running low based on past purchases. Include the product, pricing, and a one-click reorder button.
• Email 2: A gentle follow-up reminding them how easy it is to restock. Add a benefit-focused line (e.g., “Keep rewarding Max with his favorite treats”) or even a product tip.

4. Upsell & cross-sell series

An upsell or cross-sell email series introduces customers to products or services that naturally complement what they’ve already purchased or booked.

Done right, it feels helpful and boosts both customer satisfaction and average order value.

• Email 1: Show a related product or service based on what they have just bought. For example, you can suggest something that complements their recent purchase (e.g., they bought dog food; you recommend dental chews).
• Email 2: Promote an upgrade or bundle deal. This is your opportunity to offer more value while increasing the average order value (AOV). For example, they booked a daycare pass; you promote a premium package with added playtime or grooming add-ons.

This works whether you’re selling grooming upgrades, training add-ons, toys, supplements, or subscription boxes.

5. Appointment confirmations and reminders

They might seem small, but confirmation messages are key moments in your customer’s journey. They reassure pet parents that everything’s set and help you avoid costly no-shows.

Reminder emails also give customers time to reschedule if needed, without the need for awkward follow-up calls or last-minute gaps in your calendar.

• Appointment confirmation: Sent instantly after booking. Include the date, time, service details, location (with a map), and any necessary items to bring. Keep it clear and warm, like “Can’t wait to see Max for his spa day!”
• 24/48-hour reminder: A friendly reminder with a “reschedule” button if plans change. Add a tip too, such as “Coming in for grooming? A short walk before helps them settle in.”
• Same-day reminder (optional): Send a short, mobile-friendly nudge: “See you and Luna at 3:30 PM today! Just a reminder to bring her favorite toy.”

Email design and copy tips for pet care email marketing campaigns

Good design and copy can make the difference between “Delete” and “Buy now.”

Keeping things clear, friendly, and pet-parent-focused is key to creating a converting email campaign. Here are a few tips to follow.

For email newsletter design:

• Keep it mobile-first: Since pet parents check email on their phones, use a single-column layout, large fonts, and tappable buttons.
• Use high-quality pet images: Whether it’s a happy pup post-grooming or a product in use, make it visually appealing and scroll-stopping.
• Add plenty of white space: Don’t cram too much in. Let your message breathe and focus on one goal per email.
• Be consistent: Stick to your colors, tone, and logo so readers instantly recognize you.

For calls-to-action (CTA):

• Have one clear button: Don’t confuse readers. Whether it’s “Book Now” or “Shop Treats,” make the next steps obvious.
• Use active, benefit-driven language: Instead of “Learn More,” try “See How Max Can Relax” or “Get Healthier Skin for Bella.”
• Make it stand out: Use buttons, bold colors, or spacing to highlight your CTA. Make sure it’s mobile-friendly and easy to tap.
• Find the right placement: Ideally, add one near the top for fast readers and one at the end for those who scroll.

Regarding email copy:

• Write like a human: Maintain a friendly, helpful tone that aligns with your brand personality.
• Add a clear value proposition: Make the benefit immediately apparent. “Treat your pup to a spa day” is more effective than “Introducing our new grooming package.”
• Use pet names when possible: Personalization increases engagement. “Is Max due for a checkup?” feels more relevant than a generic message.
• Test subject lines: Try a variety of playful, urgent, and benefit-driven headlines. Example: “Luna deserves this” or “Don’t forget your 10% off.”

Here are a few great subject line examples from pet care brands:

• A Healthier Dog Doesn’t Have to Cost More
• Tired of Empty Calories? Try Backyard Bites Instead!
• Which type of pet-lover are you?
• Love Your Pet Day every day
• $10 OFF Waterproof Pet Blankets
• Raise Awareness This Month for Our Pups

Further reading: For more, check our subject line best practices and tips.

Email newsletter templates

For busy pet care businesses, email templates are a lifesaver. They help you send polished, on-brand messages without having to start from scratch every time.

This way, you can focus on more pressing matters and save valuable time.

Below, let’s see some quick designs from Moosend’s template library that you can customize.

Try for free

Out of stock template

This playful out-of-stock email template is ideal for pet care brands selling popular products, such as treats, supplements, or seasonal items. With a fun color palette and clear CTA button, it keeps customers engaged even when items are unavailable.

Use it to build urgency, collect interest, and turn stockouts into a chance to reconnect when you’re restocked.

Also, it works just as well for sold-out grooming slots or limited services.

Email address confirmation

This clean and playful confirmation email is ideal for verifying a new customer’s email address after they sign up or create an account.

Pet care brands can easily adapt this transactional email for confirming bookings, newsletter sign-ups, or account setups, adding a personal touch with pet names or service details for extra charm.

Welcome email template

This flexible welcome email template is perfect for introducing new subscribers to your pet care brand or services. With space for community highlights, resources, and social links, it’s ideal for setting expectations and guiding new contacts toward engagement.

Pet grooming salons, trainers, or pet product brands can easily tailor their copy to highlight what’s unique, such as pet care tips, seasonal offers, or loyalty programs.

Social Media & Influencers

Email builds loyalty behind the scenes, but social media marketing is where your brand shows up in real-time and where your personality shines.

From everyday posts to influencer shout-outs and targeted ads, social media can help you stay visible, engage your audience, and turn followers into customers.

Let’s see how to do it.

Find the right platforms

Not every social platform is right for every pet care business, and that’s okay. The key is to focus on where your audience is most active and where your content naturally fits.

As a general rule, choose platforms that align with your goals and your preferred communication style.

For example:

• Instagram & TikTok: Ideal for showcasing grooming before-and-after results, pet tips, and engaging videos. Use Reels and Stories for high engagement.
• Facebook: For community updates, events, and local promotions, particularly for services such as training or daycare.
• Pinterest: For product brands (toys, food, supplements) and blog content.
• YouTube: Best suited for educational content, such as how-to guides or behind-the-scenes footage.

Here’s an example from family-owned pet food company Weruva, which uses Instagram Reels to engage its audience with fun and meaningful content.

Source

Tip: Post consistently, reply to comments, and use pet names when you can—it goes a long way.

Collaborate with influencers

Pet influencers and pet-loving creators can expand your reach fast. Don’t just aim for accounts with big numbers. Instead, look for engagement, authenticity, and relevance.

Here’s an example from Oncotect collaborating with Theycallmeferguson to raise awareness about cancer and promote their at-home cancer screening tests for dogs.

Source

Tip: Partner with micro-influencers who share your values. Offer free services or products in exchange for content that feels real, not scripted. If they are already familiar with your product or services, then that’s a double win for you.

Run paid ads

Organic content builds trust, shows personality, and keeps your audience engaged over time. Paid ads, on the other hand, will help you reach more pet parents, especially when you’re launching something new or filling up your calendar.

Here are a few tips for running paid ads:

• Start small: Begin with a low daily budget (even $5–$10) and test what works.
• Use strong visuals: Cute pets and real customer images are more effective than stock photos.
• Keep your CTA clear: “Book Now,” “Shop Now,” or “Claim 10% Off Today.”
• Target smart: Use location, pet-related interests, and age groups that align with your customer base.
• Track results: Monitor performance (clicks, cost-per-click, bookings) and adjust as needed.

Further reading: For more, check our Facebook Lead Ads guide.

Website

Your website isn’t just there to list your services or products, but to guide, reassure, and convert your visitors.

A great example is Itch, which tailors its product recommendations through a simple quiz that collects the pet’s name, type, breed, and age.

This allows them to recommend the most suitable flea or worm treatment based on actual data, rather than relying on guesswork. Plus, personalize the pet owner’s experience.

You can follow a similar approach by offering tailored suggestions based on pet type, size, or life stage, showcasing location-based services (like “Summer De-shedding in Miami”), or highlighting relevant products tied to browsing behavior.

Use clear, conversational language that speaks directly to the pet owner, making them feel seen and their furry friend cared for.

Lastly, you can use testimonials on your website to increase trust at key decision points.

For example:

• Add quick quotes near service descriptions
• Feature a “Pet Parent Stories” section with short blurbs or videos
• Include testimonials in your booking or checkout flow as reassurance
• Use breed-specific or service-specific reviews to show results

The most effective form of marketing is a satisfied customer who shares their positive experience with others. So, make it easy for them to speak and even easier for others to listen.

Content Marketing & Search Engine Optimization (SEO)

Your content should earn trust, answer real questions, and support every other part of your pet care marketing.

That’s where content marketing and SEO come in.

Think of your blog as a natural extension of your services. If you’re a groomer, write about how to prep dogs for their first appointment. If you sell supplements, clearly explain the ingredients and how they support your pet’s health.

A good example comes from Paws & Unwind Pet Resort. Their blog offers information on dog boarding, pet grooming, training, and more to educate pet owners.

Content like this isn’t just educational, though. It can help you rank higher, drive traffic, and provide valuable content to share in emails and on social media.

That’s where SEO and keywords come in.

• Short-tail keywords are broad terms, such as “dog grooming” or “pet food.” These terms receive numerous searches but are highly competitive and may not always attract the right audience to your site.
• Long-tail keywords are more specific phrases, such as “best dog grooming for poodles in Chicago” or “how to choose grain-free food for senior cats.” These may have fewer searches, but the people typing them are typically ready to book or make a purchase.

Here’s how to approach SEO for your pet care business:

• Start with real questions: Look at your surveys, direct messages, emails, or the questions clients ask during appointments. Topics like “How often should I groom my dog?” or “What’s the best food for senior cats?” make great blog posts and FAQ pages.
• Skip the fluff: Use plain language that’s easy to skim. Pet parents don’t want jargon but helpful advice.
• Connect content to services or products: If you mention de-shedding tips, link to your grooming service for a seamless experience. When discussing digestion, mention the supplement you carry. Keep it helpful, not salesy.
• Use keywords where it makes sense: Include long-tail keywords, but only where they fit naturally. Google rewards relevance more than repetition.

SMS Marketing

Unlike emails or posts that might get lost in the inbox, a well-timed text will pop up right in front of your customers. This makes SMS marketing perfect for appointment confirmations, quick reminders, last-minute openings, or limited-time offers.

To integrate SMS into your pet care marketing strategy, follow these simple steps.

• Start with clear consent: Always obtain customers’ explicit opt-in. You can collect phone numbers at checkout, in online forms, or during bookings. Just make sure they know what they’re signing up for.
• Keep your list clean and organized: Segment your SMS list like you would with your email list. For example, send grooming offers to clients who booked in the past, or product restock alerts to customers who bought treats or supplements.
• Personalize when possible: A message like “Hi Sam, ready for Marley’s next nail trim?” feels way more personal than a generic blast.
• Use SMS for high-impact moments, including appointment reminders, flash sales or limited promos, order updates, delivery notifications or loyalty rewards.
• Keep messages short and actionable: Since you have limited space, say what matters, drop a link if needed, and make it easy to respond.
• Time it right: Avoid early mornings or late nights. Stick to mid-morning or early afternoon when people tend to be more responsive.
• Don’t overdo it: One to two messages a week is plenty unless your audience expects more.

SMS is fast, friendly, and one of the easiest ways to stay top of mind. However, it has its own limitations. Pair it with email marketing, and you’ve got instant reach, long-form storytelling, reminders, and deeper engagement.

Pet Care Marketing Isn’t Optional Anymore

Marketing your pet care business is about showing up with intention, creating real value, and building trust with every message you send.

When pet parents feel seen, they remember your brand. When your message lands at the right moment, they book. And when what you share helps them, they come back.

A kind welcome message, a quick reminder, or a helpful tip they didn’t know they needed will help you stay top-of-mind without trying too hard. All you have to do is make them thoughtful and personal.

If you’re ready to bring your pet care email marketing to life, Moosend gives you everything you need to make it happen. Sign up for a free account and start creating campaigns your customers (and their humans) will love.

FAQs

Below you’ll find answers to common questions regarding pet care marketing.

1. What is the pet care market?

The pet care market includes all products and services related to pets, like food, toys, grooming, daycare, training, and veterinary care. Currently, it’s a $303 billion market that continues to expand as more people treat their pets like family.

2. What is pet marketing?

Pet marketing is the strategy of promoting products or services to pet owners in a way that builds trust, encourages loyalty, and drives action. It can include everything from email and social media to SMS, SEO, and influencer partnerships.

3. How do you effectively market to pet owners?

Start by understanding their needs. Pet parents want to feel informed, supported, and confident in their choices. Use educational content, personalize your emails and texts, feature real pets in your visuals, and communicate like a fellow pet lover rather than a sales representative.

4. How profitable is the pet care industry?

With increasing demand for high-quality pet products and services, the industry has become a profitable space for both local businesses and online brands. Smart marketing helps you tap into that demand and stand out from the competition.

5. How do I evaluate my pet care marketing strategy?

Track key metrics like bookings, repeat visits, customer retention, open rates, click-through rates, and sales tied to specific campaigns. If you’re growing your audience, converting interest into action, and keeping pet parents engaged, your strategy is working.

6. How do I measure the return on investment (ROI) for my pet care business?

Compare what you’re spending on each marketing channel to its return on investment. For example, if your email campaigns cost $50 a month and generate $500 in bookings, your ROI is strong. Use tools like Google Analytics, your email platform’s reports, or booking software to track results more closely.

The post Pet Care Marketing: Tactics, Strategies & Examples [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Generic email opening lines like this don’t spark curiosity or connection. To grab readers’ attention, they should feel personal and intentional—especially if you’re hoping for a reply or prompting an action. But what happens when inspiration hits a wall?

In this guide, we share some great email opening lines that break the ice, along with tips to nail yours. Whether you’re writing a personal message, a cold outreach email, or a friendly reminder, you’ll find examples that actually work.

Why Compelling Email Opening Lines Are Important

While an email subject line can affect open rates, your email opening lines can impact engagement, responses, and conversions. They matter even more when you’re reaching out to new contacts—whether it’s cold sales emails, job applications, or other first-touch communications.

Here are some of the benefits of crafting engaging email opening sentences that align with your goals:

• Grab recipients’ attention: Well-crafted opening lines builds anticipation and motivate recipients to keep reading.
• Set the tone: The first line frames the message and signals what kind of content the reader can expect.
• Drive engagement: Well-written and personalized email openers are more engaging and stand out faster than generic alternatives.
• Make a strong first impression: A personalized greeting shows you’ve put in effort and makes readers more willing to engage.
• Increase responses and conversions: A unique opening line can encourage recipients to act, whether that’s replying, clicking, or converting.

Whether you’re emailing prospects, co-workers, or other professional contacts, making the extra effort to craft thoughtful opening lines can unlock new opportunities. An AI writer can save you time if you type the right prompts—as can real-world examples.

List Of Email Opening Sentences for Different Purposes

Ready to make a great first impression? If you need inspiration, check out these effective email opening lines, suitable for various tone of voices and communication types:

Formal email opening lines

When contacting people in positions of authority, such as government officials, lawyers, employers, or professors, stick with formal etiquette. Common use cases include sending job applications, seeking professional advice, or searching for new business development opportunities.

These opening lines are usually stiffer due to the nature of these communications. Maintain a formal tone and mention the purpose of your email right away to clear the air. If you don’t know the recipient’s name, start your email with “To whom it may concern” or “Dear Sir\Madam”:

Here are some good email opening lines that fit that category:

• My name is [Your name] and I am writing to request information regarding [Topic].
• I am writing to apply for the job position [Add title] found on LinkedIn.
• You are cordially invited to our event [Event name] on [Date]—please find attached your invitation.
• I would like to express my gratitude for your quick response after our previous conversation on [Date].
• I am contacting with regards to [Topic], after talking to our mutual connection [Name].
• I would like to book a call at your earliest convenience to discuss [Topic].
• I am excited to announce a positive update that took place after our last communication on [Date].
• I am pleased to announce that I submitted my proposal and look forward to receiving your feedback.
• I hope you have had a pleasant day so far; let me introduce myself briefly.
• I would like to express my disappointment with a service I recently received from [Company name].

Professional email opening lines

Not all professional emails need to be official—especially if you’re sending to partners, customers, or external contacts you want to network or collaborate with. These business email opening lines have a professional tone but are less impersonal.

You can combine them with email greetings such as “Hello” or “Good morning,” followed by the recipient’s name. As for email sign-offs, “Best regards” is a good closure line.

Have a look:

• I appreciate your expertise, and I’d love to get your thoughts on [Topic].
• I would like to give you an update on [Topic], following up on our conversation on [Date].
• I am [Name] from [Company name] and I have a quick request for [Topic].
• I’d love to get some feedback regarding [Topic]—can we schedule a meeting for next week?
• Thanks for reaching out after our quick chat the other day.
• I’m glad to hear about [Achievement]—congrats!
• Just a quick heads up before our next meeting about [Topic].
• Quick question: do you have a final date for [Event/Proposal]?
• It’s been a while since our last contact—what about a quick call next week to discuss business updates?
• I’m reaching out after a conversation with our mutual connection [Name]—are you available to jump on a quick call to discuss collaboration opportunities?

Informal email opening lines

What email opening lines work best when contacting colleagues, long-term partners, or peers who don’t require formalities to get hooked? Since these recipients are warmed up, you can start with “I hope you’re well” and similar phrases before moving on to the gist of the email.

Here are a few suggestions:

• Hope you had a great weekend—I just want to touch base on [Topic].
• Hello from the other side. Could you help me with [Topic]?
• I’ve got some great news to share. Are you ready?
• I’m so happy to connect with you again.
• I saw a social media post that reminded me of our last conversation.
• Hey you! I need your input on [Topic]. Can we chat?
• What’s going on? I’m sorry to hear that [Issue].
• Weekend is coming (hooray!), one more question to go!
• Thanks for sending this info—it was so helpful.
• It’s me again! Do you have a clear estimate of [Date/Event]?

Cold email opening lines

Cold emails often get lost in the noise of busy inboxes—and busy recipients, too. The first element that attracts a reader’s attention is usually the subject line. But once they open the email, an effective opening line is necessary to keep them engaged.

Many professionals start by introducing themselves briefly, adding a hook related to the purpose of the email. For instance, they include pain points the reader experiences and how their services can help, invitations to an event, or social proof via a mutual connection to earn readers’ trust.

Check out these email opening line examples and tailor them based on your needs:

• I was referred to you by [Referral’s name], and I would like to introduce myself and my company briefly.
• I saw your LinkedIn profile and noticed [Shared expertise]—would you like to schedule a short meeting to discuss how [Company] can help you with [Pain points]?
• I’m [Name], [Job position] at [Company name]. I recently read your report on [Source/Topic] and found it extremely insightful.
• Just listened to your podcast and heard that you prioritize [Process] as a business.
• Ever wondered how to thrive in [Process] without wasting a huge budget along the way?
• We see a great opportunity for collaboration in [Specific area]—would you like to chat?
• We’re hosting a networking event next week and would love for you to attend.
• We’re collecting testimonials from valued customers and would appreciate your thoughts on [Product/Service].
• I wanted to introduce you to our [Service], which has helped companies like yours achieve [Specific benefit].

Sales email opening lines

Do you want to inform customers or prospects about a new product launch or a promotional activity? These marketing emails need effective opening lines to move them fast to checkout.

Here are some suggestions for different purposes, such as sales, cross-selling, and lead nurturing:

• We’re excited to announce our latest product [Name], which could massively improve [Specific Process].
• I am [Name] from [Company], and I’d love to schedule a demo to show you how [Product] can improve [Process] and benefit your business.
• We have an exclusive offer on [Product/Service] we thought you’d love to claim.
• We’re offering a free 15-minute consultation to explain how our products can help improve [Specific process].
• I’m reaching out to inform you about an upgrade to our product [Name] and how it can help you meet your goals.
• Based on your interests so far, I think you’ll find our product [Name] beneficial and handy.
• Be the first to experience our new [Product] and get free shipping until [Date].
• Last call for a great deal—claim a [%] discount on [Product] by [Date] to boost your seasonal savings.
• Looking for a new solution to tackle [Pain point]? We offer you a 30-day free trial to test [Product] and see if it fits you.
• I made a short video to show you how [Product] can help you tackle [Pain point] and improve your day-to-day tasks.

Follow-up email opening lines

What happens if recipients don’t respond to your email campaigns? This is a common scenario, especially with cold and sales emails. Subscribers step into chaotic inboxes every day, and skipping some unread messages is normal.

Let’s see some follow-up email openings to give your campaign a second chance:

• Following up on our last conversation, I would like to share a new solution for [Process] our company has exceled in—here’s a case study.
• Here’s a quick follow-up in case my previous email got lost in an endless ocean of messages.
• Did you get the chance to review my proposal?
• I wanted to follow-up on our last conversation about [Topic/Service].
• Just following up on our discussion about a potential future collaboration.
• Just a quick follow-up after our event—did you get any insights you’d like to discuss regarding [Topic/Product]?
• I know life can get busy, so here’s a follow-up on my last email.
• Circling back to see if you had the time to check my report.
• Let me know if there’s a better date and time to discuss [Topic].
• Just a quick reminder to complete our survey—your opinion matters.

Friendly email opening lines

Do you want to send polite emails to customers, colleagues, and partners or begin conversations in a more friendly tone? You can start these emails the way you would greet someone you know well, asking them how they are—but in a more eye-catching way.

Check out these suggestions and tailor them based on your needs. If you want a splash of color, add a smiley emoji:

• I hope this email finds you in good spirits
• I have a great idea and there’s nobody that can help me more than you to make it work.
• I hope you’ve had a great week so far.
• This article made me think of you—how is it going?
• It was amazing chatting with you the other day.
• Thanks so much for helping me with [Process]—it wouldn’t be the same without you.
• It’s been a while since our last chat—do you want to jump on a quick call next Thursday?
• I hope you had a wonderful holiday off! Let’s do something today to return smoothly to office life.
• The weekend is coming, but can we check one final thing?
• It was amazing to see you at the event–what did you think of it?

Funny email opening lines

Let’s admit it, reading emails all day long can get boring. But with the right twists and turns, you can make your messages a reading delight. Add humorous phrases sticking to your tone of voice and take recipients into consideration.

These tweaks are safe for long-term contacts and colleagues, but they’re not suitable for formal communications. Let’s see some examples:

• I hope this email finds you. Period.
• Ping! Did you miss my questions already?
• See you now alligator (yes, it’s a bit urgent!)
• TGIF—but not yet, I have one more question to shoot you.
• I hope this email finds you well, away from never-ending Zoom meetings.
• I’m just looking forward to connecting and sharing memes with you.
• Sorry for messing up your inbox cleanliness, but I must ask.
• TGIM…said no-one ever.
• Have you had your coffee?
• Just another email that could have been a meeting—let’s chat!

Best Practices for Attention-Grabbing Email Opening Lines

If you want to create an email opening line from scratch or ensure that your copy is effective, check out these do’s and dont’s:

Email opening line do’s

Use personal or behavioral data, such as recipient’s name or touchpoints to write a targeted email opening line, relevant to the reader.

Help readers understand your email purpose with clear copy and set expectations to engage them.

Ensure that the subject and email opening lines align to create a cohesive experience, focusing on email purpose (e.g., pain points, event invitation, etc.).

Build anticipation around the email to grab and hold readers’ attention using hook lines or questions.

Consider cultural differences—people from certain cultures and countries are used to more formal language and may get confused with casual openers.

When reaching out to someone for the first time, make a brief introduction of you and your company.

Email opening lines dont’s

Avoid generic and cliche greetings—write original copy to reach up to readers’ expectations.

Don’t send messages “en masse”—prefer more personalized opening lines using customer data to meet your goals.

Avoid sounding aggressive. While urgency and assertiveness can put you extra points in readers’ eyes, sounding too pushy can repel them.

Don’t use unprofessional language; consider the context each time, otherwise you might confuse, or annoy, readers.

Turn Email Opening Emails into Ice Breakers

Do you remember the best email opening lines you’ve ever read? Browse through email salutations you found unique to unveil their secret formula and replicate it.

We hope you gave you the inspiration you needed to start your emails with grace. We haven’t seen them, but we already love them.

The post 80 Best Email Opening Lines to Grab Readers’ Attention appeared first on Email Marketing Automation Platform for Thriving Businesses.

Klaviyo positions itself as a data-driven solution built specifically for online retailers, while Mailchimp has a broader appeal, catering to a wider range of business types. For eCommerce merchants, understanding how these platforms compare in terms of automation, AI functionality, email deliverability, and customer support is key to making the right choice.

In this Klaviyo vs Mailchimp comparison, we explore the key differences between the two, highlight their strengths and limitations, and provide a clear side-by-side comparison to help you decide which platform is the best fit for your online store.

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Klaviyo vs Mailchimp: Feature Comparison

Here’s a quick overview of our comparison:

• Klaviyo has deep eCommerce functionality with advanced automation, real-time segmentation, and revenue-focused analytics.
• Mailchimp provides a broader, more beginner-friendly toolset with flexible design features and general marketing capabilities.

Now let’s see more details about each category.

Setup & Ease of Use

Klaviyo:

Klaviyo is built specifically for eCommerce, so setting it up starts with connecting your online store. It comes with deep integrations with platforms like Shopify, WooCommerce, BigCommerce, and Magento, and many of its features, like segmentation, product feeds, and revenue tracking, depend on this connection. Because of that, setup can be slow, especially for beginners.

The dashboard looks clean, but it can feel overwhelming at first because there’s a lot going on. That said, once you get familiar with the layout, it’s easy to create campaigns, build automations, and review analytics.

We also found that Klaviyo’s setup guides and onboarding documentation are helpful, but not as beginner-friendly as other platforms. If you’re new to email marketing or don’t have a technical background, expect a learning curve.

Still, the tradeoff is access to granular control and powerful features from the start, which is particularly valuable for eCommerce marketers who want more than just the basics.

Mailchimp:

Signing up for Mailchimp is quick, and the platform provides a helpful onboarding flow that prompts users to define their goals, import contacts, and explore basic features like campaigns and automations.

For eCommerce users, Mailchimp integrates with platforms like Shopify (via third-party tools), WooCommerce, BigCommerce, and Squarespace. However, some of these integrations, especially Shopify, are not as seamless as what Klaviyo offers. You can sync product and customer data, but often you’ll need extra apps or workarounds to unlock all the features.

The dashboard is clean and well-organized, with a prominent “Create” button that lets users quickly launch a campaign, automation, or landing page. Once you get familiar with where things are, it’s pretty straightforward.

Still, the experience isn’t perfect for eCommerce users. Key tools like forms and landing pages are in separate sections and can be hard to find if you’re new to the platform. Additionally, Mailchimp doesn’t focus on eCommerce-specific features. You’ll find fewer built-in prompts for setting up revenue-based automations or product triggers unless you explore them manually.

That said, if you don’t want to dive deep into eCommerce data from the start, you’ll find that Mailchimp is easier to learn than Klaviyo. It’s a solid choice for smaller online stores or businesses that sell across multiple channels and want a flexible, general-purpose email platform.

Winner: Mailchimp takes the lead here, especially for new users. However, larger eCommerce brands may find its integrations and data handling less robust than Klaviyo’s.

Email Builder

Klaviyo:

Klaviyo’s email builder is robust and clearly tailored to eCommerce businesses. It uses a modern drag-and-drop interface with a flexible content block system, making it easy to create emails that match your brand. You can send dynamic product recommendations, add personalized content, and run A/B tests—great for boosting sales.

One standout feature is the Product Block, which automatically pulls product images, names, and prices from your store. You can even filter products by category or show items based on what customers viewed or added to their cart, making emails feel more personal.

In our testing, we found the editor intuitive and responsive. It includes mobile previews, undo/redo functionality, and version history, which is helpful for complex campaigns. However, Klaviyo doesn’t have as many pre-built content blocks as other competitors, which might limit creativity.

Another strength is Klaviyo’s integration with brand assets. You can store logos, color palettes, and fonts to ensure design consistency across emails. Overall, it may not be the flashiest editor, but it’s efficient and built for personalized, data-driven marketing.

Mailchimp:

Like Klaviyo, Mailchimp’s email builder is drag-and-drop, with a clean and responsive interface. You can choose from a wide range of content blocks like text, image, video, buttons, product recommendations (if your store is connected), and even surveys.

With the Product block, you can feature items or auto-fill products, although this functionality isn’t quite as dynamic or customizable as Klaviyo’s. If you use Shopify, you’ll also be able to send product review requests.

Mailchimp’s builder includes a handy “Creative Assistant” that can generate designs based on your brand’s colors, logo, and style. This feature is useful for smaller eCommerce teams without in-house designers, although you’ll still need to manually adjust the results.

Another useful feature we found was the Content Studio. It stores all your images, files, and brand assets in one place. this way, you can easily reuse content for different campaigns, like seasonal sales or product launches.

The main downside of Mailchimp’s email editor is that there is no built-in version history. This can be a problem if multiple people are working on the same email.

Winner: Tie! Both email builders are great at creating eye-catching newsletters, no matter how experienced the user is.

Templates

Klaviyo:

Klaviyo offers a decent collection of email marketing templates. Specifically, we found 110 aesthetic designs and 9 simpler ones. They can cover various goals such as sales, reminders, order confirmation, and deals. Overall, the quality is great, so eCommerce brands can quickly set up campaigns by customizing them.

These templates are also mobile optimized and highly customizable. This means you won’t need any HTML coding knowledge.

You can also effortlessly add brand assets such as logos, fonts, colors, etc. However, you’ll need to set them up in your account first before using them in your emails.

Mailchimp:

Mailchimp has an equally impressive library of email marketing templates. Its 135+ professionally designed newsletter templates are categorized for easier navigation. For instance, you can find designs for sales and promotions, order confirmation, onboarding, holiday messages, and company updates.

If you’re more advanced, you can also create custom HTML templates via code, a URL, or a ZIP file.

On the free plan, however, you only get access to 8 basic templates. To unlock the full library, you’ll need a paid plan. For eCommerce users, this limitation can be frustrating, especially when just starting out.

Overall, Mailchimp’s template library is broad and visually diverse, which is a plus for marketers who value design flexibility

Winner: Mailchimp. While Klaviyo’s templates are better optimized for data-driven, eCommerce-focused campaigns, Mailchimp offers better design variety and quick customization.

Marketing Automation

Klaviyo:

Automation is one of Klaviyo’s biggest strengths. Its powerful visual flow builder lets you create fully customized customer journeys based on real-time actions. Automations are called “flows,” and they include a wide range of 60+ pre-built options like abandoned cart, welcome series, post-purchase, product browse abandonment, and win-back sequences.

What sets Klaviyo apart is its deep data integration with eCommerce platforms. You can trigger emails based on highly specific customer actions, e.g., viewed a product, placed an order, added to cart, canceled a purchase, joined a segment, and much more. Flows can also include conditional logic, delays, splits, A/B testing, and multichannel elements like SMS and mobile push notifications, all within the same automation.

What’s also nice is that every part of the workflow is transparent. You can see how many recipients are in each stage and track performance by open rate, click-through, and revenue generated.

A new feature, “Flows AI,” functionality, makes setup even faster. You simply describe what you want, and Klaviyo’s AI creates the structure for your entire flow.

Mailchimp:

Mailchimp comes with a powerful visual workflow editor called Customer Journey Builder. It lets you create simple and sophisticated automated sequences using triggers like signup, email activity, or basic purchase behavior.

You’ll find over 100 pre-built automations, including welcome emails, order notifications, and limited post-purchase flows. However, most of these automations are email-only. SMS and transactional messaging require third-party integrations, and there’s no native support for push notifications.

Mailchimp includes branching logic and A/B testing within automations, but it lacks the depth of behavioral triggers found in Klaviyo. For example, you can’t easily set up a browse abandonment flow based on a specific product page view unless additional tracking is set up manually.

Winner: Klaviyo wins this round. Its automation features are more advanced, more customizable, and far better suited for eCommerce.

List Management

Klaviyo:

We found that Klaviyo’s segmentation is a strong asset for eCommerce brands. You can use data from your store (like purchase history, product views, average order value, or time since last purchase) to build real-time segments. These segments update dynamically as customer behavior changes, and there’s no limit to how many you can create.

You can segment customers based on:

• Behavioral triggers (viewed product, added to cart, placed order)
• Predictive metrics (churn risk, next order date)
• Demographics and custom fields
• Engagement (email opens, clicks, inactivity)

Klaviyo’s lists are static and good for controlled sending (e.g., welcome series), while segments are dynamic and ideal for automations and targeting high-value shoppers.

Another helpful feature: Klaviyo estimates Customer Lifetime Value (CLV) and shows lifecycle stages, helping you identify loyal customers, slipping buyers, or one-time shoppers and trigger messaging accordingly.

Mailchimp:

Mailchimp offers a good range of list management tools, but it works differently from Klaviyo. You can manage contacts using Audiences (lists), and if the same contact appears in multiple audiences, you’re charged multiple times. This is a major drawback for growing eCommerce brands.

Segmentation is done through:

• Tags (manual labels)
• Groups (subscriber-managed categories)
• Segments (based on behavior or profile data)

You can segment by purchase activity, campaign engagement, demographics, and location. With the right integrations, you can segment by product interest or cart abandonment, too, but these features are limited on the free and Essentials plans.

Compared to Klaviyo, Mailchimp’s segmentation lacks real-time updates and granularity. Also, the UI for managing audiences, tags, and segments can be confusing for new users, especially when scaling campaigns across product lines.

Winner: Klaviyo wins this round thanks to its real-time, behavior-based segmentation and deep eCommerce integration.

Reporting & Analytics

Klaviyo:

Klaviyo’s reporting is deeply tied to eCommerce performance, making it easy to track not just email metrics but real revenue impact. The dashboard gives you immediate insight into how much money each campaign, flow, or automation generates, along with standard KPIs like open rates, click rates, and conversion metrics.

Key analytics features include:

• Revenue attribution per campaign and flow
• Product performance reports
• A/B testing for both campaigns and flows
• Custom report builder (on higher plans)
• Predictive analytics (CLV, churn risk, next order date)

You can drill down into individual customer profiles to see how they interact with your brand, which campaigns influenced their purchases, and where they are in the customer lifecycle.

What sets Klaviyo apart is how seamlessly this data connects to segmentation and automation, allowing you to act on insights immediately, rather than just look at numbers. It’s a great tool for data-driven marketers.

Mailchimp:

Mailchimp offers clear, easy-to-use reports with all the basics, like open rates, clicks, bounces, unsubscribes, and email engagement over time. You can also compare how different campaigns perform with its comparative report feature.

For eCommerce users, Mailchimp shows:

• Basic sales tracking (if your store is connected)
• Product-level reporting
• Revenue from individual campaigns

However, its revenue attribution isn’t as precise or detailed as Klaviyo’s. You can track total revenue generated, but it’s harder to understand how specific campaigns or automations influence customer behavior over time.

Overall, Mailchimp’s reporting is more focused on campaign-level insights, rather than the full eCommerce journey.

Winner: Klaviyo. It is built to tie every campaign and automation back to revenue.

Forms & Landing Pages

Klaviyo:

Klaviyo offers various customizable forms designed specifically for eCommerce lead generation. You can build popups, flyouts, embedded forms, as well as full-page forms. These are triggered by behavior (e.g., exit intent, scroll depth, time on page) and can include targeted messaging based on URL, device type, or user location.

Forms are fully customizable and support conditional logic. This allows merchants to tailor messaging to different segments, such as showing a discount popup to first-time visitors and hiding it from returning customers.

Klaviyo also supports multi-step forms, useful for gathering detailed information without overwhelming users upfront. Plus, any form can directly trigger an automation flow, like a welcome series or cart reminder.

The main drawback? Klaviyo doesn’t offer a landing page builder. While you can create “pages” using hosted forms, these are basic and primarily used for email capture. You won’t find advanced landing page features like product blocks, multi-column layouts, or checkout support.

Mailchimp:

Mailchimp has both a form and a landing page builder tool, ideal for users seeking built-in versatility. With Mailchimp, you can build embedded signup forms, pop-up forms, contact forms, and full-featured landing pages.

The drag-and-drop landing page builder is easy to use and lets you design standalone pages for promotions, product launches, or lead generation campaigns. You caneven include buy buttons or product recommendations if your store is connected.

Mailchimp also supports GDPR-friendly forms, conditional fields, and social sharing options. While the form builder itself looks quite basic, it’ll cover most of your needs.

One limitation is that deeper behavioral targeting in forms requires manual setup, and the platform doesn’t support multi-step forms natively. Still, Mailchimp is a strong choice if you want to run quick promotions or grow your list through standalone pages.

Winner: Despite Klaviyo’s form targeting and segmentation being more advanced, Mailchimp is a more complete solution.

Klaviyo vs Mailchimp: Integrations

Klaviyo:

This eCommerce email marketing service offers more than 360 integrations. It connects natively with platforms such as Shopify, BigCommerce, WooCommerce, Magento, and Salesforce Commerce Cloud. Its Shopify integration stands out because it allows Klaviyo to sync customer profiles, order history, product catalogs, and behavioral data in real time.

Beyond these, Klaviyo integrates with tools for subscriptions, loyalty programs, user-generated content, and SMS marketing. For example, it integrates with services like Recharge, Smile.io, and Yotpo. These integrations don’t just transfer data; they enhance it, allowing for personalized, performance-driven marketing campaigns.

For brands with more complex needs, Klaviyo also supports custom API integrations and works well with Zapier and webhooks, offering flexibility for technical teams.

Mailchimp:

Mailchimpoffers over 330 integrations across categories like eCommerce, CRM, accounting, surveys, and social media. It works well with WooCommerce, BigCommerce, Squarespace, Stripe, QuickBooks, Salesforce, and many more.

However, the native integration with Shopify was discontinued, and users now have to rely on third-party solutions like ShopSync. This added step weakens the connection and can limit access to critical eCommerce features such as real-time product syncing or personalized product blocks.

While Mailchimp offers a broad list of integrations, the integration with eCommerce tools is limited. Mailchimp can sync basic data like purchase history or cart activity, but it lacks the behavioral triggers and real-time customer insights that Klaviyo is built around.

Winner: Klaviyo. Its integrations are built not just to connect, but to enrich customer data and power more sophisticated targeting and automation.

Klaviyo vs Mailchimp: Customer Support

Klaviyo:

This eCommerce email marketing platform offers a comprehensive help center with guides, tutorials, and webinars that cover both basic setup and more advanced strategies. For direct assistance, you can use Klaviyo’s live chat (Monday to Friday, business hours) and email support (7 days a week). However, free plan users only get email support for the first 60 days.

What stands out is the quality of Klaviyo’s support for eCommerce-specific issues. Their agents are generally knowledgeable about integrations with platforms like Shopify and BigCommerce, and can troubleshoot issues with data sync, automation flows, and performance tracking. While there’s no phone support, we found the chat responses quick and helpful. Larger businesses on custom pricing plans can also get a dedicated account manager.

Mailchimp:

Mailchimp’s support varies significantly depending on your pricing plan. Free users only get email support for the first 30 days. Then, they must rely on self-service resources like the help center and tutorials. Paid plans unlock additional support channels. Specifically, Essentials and Standard users get 24/7 email and live chat, while Premium users also get phone support and priority access.

While Mailchimp’s knowledge base is detailed and covers most features, many users report that wait times can be long, particularly during high-demand periods. Additionally, for eCommerce-specific questions, such as issues with third-party integrations or automation setup, Mailchimp’s support tends to be more general than Klaviyo’s.

Winner: Klaviyo. Their support team seems more equipped to handle eCommerce-related issues.

Klaviyo vs Mailchimp: Pricing

Now let’s compare the pricing of the two competitors.

Klaviyo:

Klaviyo’s pricing is based on the number of active contacts, with both email and SMS options available. The free plan includes up to 250 active profiles and 500 monthly email sends, along with access to basic features like automation, segmentation, and forms.

Paid plans start at $20/month for up to 500 contacts, with pricing increasing as your list grows. SMS is billed separately, and you pay for what you use. Klaviyo’s pricing can scale quickly for larger lists, but the value is justified if you’re using its advanced automation, analytics, and revenue-tracking features to drive sales.

Mailchimp:

Mailchimp also offers a free plan, allowing up to 500 contacts and 1,000 monthly sends. However, many useful features such as email scheduling, A/B testing, and advanced segmentation are locked behind paid tiers.

The Essentials plan starts at $13/month for 500 contacts, but you’ll need to move up to Standard or Premium to access more robust automation, dynamic content, and analytics. Mailchimp’s pricing is flexible for basic needs, but eCommerce brands that need advanced features will find it less cost-effective. Additionally, Mailchimp charges for duplicate contacts across different audiences, which can increase your costs as your list grows.

Winner: While Mailchimp might be slightly more affordable for high-volume senders, Klaviyo wins this round due to its straightforward and transparent pricing.

Top Klaviyo and Mailchimp Alternatives

If you’re unsure about Klaviyo and Mailchimp or you want to explore more alternative options, here are the top solutions.

1. Moosend

Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)

Best Feature: Advanced eCommerce automation with real-time behavior triggers

Moosend is among the best email marketing services for eCommerce businesses, offering a surprisingly robust feature set for its price point. You can use its powerful visual automation builder, advanced segmentation tools, real-time tracking, product recommendation blocks, and landing pages even on lower-tier plans. With its easy-to-use drag-and-drop editor and pre-built automation templates, you’ll quickly send abandoned cart flows, welcome sequences, and post-purchase follow-ups. And with Moosend’s built-in AI tools, you’ll be able to generate copy fast, personalize your campaigns, and build smart segments to boost your sales. At the same time, its robust API will handle all your transactional messages.

Why prefer Moosend: If you’re running an online store and need serious automation and personalization without the high price tag of Klaviyo or Mailchimp, Moosend is a smart choice that balances performance and affordability.

2. ActiveCampaign

Pricing: Paid plans start at $19/month, 14-day free trial

Best Feature: Deep automation workflows with built-in CRM

ActiveCampaign combines email marketing, sales automation, and CRM features into one system. For eCommerce users, ActiveCampaign offers behavioral tracking, conditional content, dynamic email blocks, and multi-channel automation across email, SMS, and site messaging. The platform’s Automations Map gives you a full visual overview of your customer journeys, very helpful for larger teams or complex workflows. You also get a vast library of pre-made automation journeys to kickstart your email strategy. While it has a steeper learning curve than Mailchimp or Moosend, the tradeoff is great control and customization.

Why prefer ActiveCampaign: You need advanced customer journeys or want to build complex automations across multiple channels.

3. Omnisend

Pricing: Paid plans start at $16/month, free plan

Best Feature: Omnichannel automation with email, SMS, and push notifications

Omnisend is purpose-built for eCommerce combining email marketing, SMS, and push campaigns. Its visual automation builder is highly intuitiveand lets you design sophisticated workflows triggered by shopping behavior, cart activity, and lifecycle stages. It includes a robust selection of pre-built templates, gamified signup forms, and dynamic product recommendations. Unlike many tools, Omnisend allows users to blend multiple channels within a single automation flow, improving engagement and customer retention.

Why prefer Omnisend: You want to unify your messaging across email, SMS, and push without using multiple tools.

Additional Resources to Check

Here are a few resources to expand your reading:

• Mailchimp review
• Mailchimp alternatives
• Klaviyo review
• Klaviyo alternatives

Klaviyo vs Mailchimp: The Takeaway

Both Klaviyo and Mailchimp are great email marketing platforms, but they serve different needs. If your priority is fast campaign creation with flexible design tools and you’re not heavily reliant on behavioral data, Mailchimp is a better fit. But if you’re running a growing online store and want a platform that works seamlessly with your product catalog, automates based on customer behavior, and clearly ties marketing actions to revenue, Klaviyo is the stronger long-term investment.

The best way to decide is to test both platforms using their free plans and see which one aligns best with your business goals and workflow.

The post Klaviyo vs Mailchimp: 2025 Comparison [Honest Opinions] appeared first on Email Marketing Automation Platform for Thriving Businesses.

Between Black Friday in July, mid-summer blowouts, and unique awareness occurrences like Plastic Free July, this month can easily be one of the busiest on your marketing calendar.

So, don’t wait until your audience is off on vacation to show up in their inbox.

In our July email marketing planner, you’ll find email ideas for every major event, real-life campaign examples, and easy-to-edit templates to help you launch quickly and confidently.

Plus, explore key do’s and don’ts to keep your July campaigns clear, impactful, and ready to drive results.

July Email Planner Overview: What to Send

Compared to other months, July has more all-month events to target.

This means you can set up different sequences for your audience and maintain high engagement with promotions, storytelling, and awareness messages.

Here are the key dates and monthly themes to add to your email marketing calendar:

• Mid-Summer Sales: All month
• Plastic Free July: All month
• Travelling Season: All month
• Black Friday in July: All month
• Christmas in July: All month
• US Independence Day: July 4
• International Kissing Day: July 6
• World Chocolate Day: July 7
• National Give Something Away Day: July 15
• Self-Care Day: July 24

Now let’s create some smart, seasonal, and fun email campaigns for each of them.

1. Mid-Summer Sales

People may be in vacation mode, but that doesn’t mean they’ve stopped buying. In fact, mid-summer is the perfect time to move seasonal stock, introduce limited-time bundles, or tease upcoming launches.

Let’s see how to make the most of your summer email marketing below.

Email campaign: For optimal results, combine sales with helpful summer tips to keep the content fresh and engaging.

• Buy more, save more: Bundle products to increase average order value (AOV) without resorting to deep discounting. Just make sure you pair complementary products.
• Loyalty perks: Give your email list early access or exclusive codes. You can even run a 2x loyalty points event for every sale made in July.
• Seasonal spotlight: Highlight your top-performing summer products with reviews or use cases.
• Summer tips: Provide tips relevant to your product. For example, if you sell sunscreen, show your audience how to choose the right one for them or what SPF means.

When to send: Start early in July with teasers and keep the momentum going throughout the month. You can also run weekend-only flash sales with countdown timers.

Subject lines: Keep your summer subject lines fun and direct. You can use emojis like suns, waves, cocktails, and palm trees to make them stand out in the inbox.

• Summer Adventure Flash Sale! (Solo Stove)
• SUMMER’S BEST DEALS (Clarks Shoes)
• Tips for taking great summertime photos! (Nikon)

Email copy: Be clear about what’s on sale and for how long. Use urgency but without pressure. Also, include summer-specific language, such as “sun-ready,” “heatwave deals,” “poolside picks,” or “vacay must-haves,” to make your message feel timely and relevant.

Visuals: This is the time to use bright, seasonal colors (yellows, blues, oranges). Add lifestyle photos of people enjoying summer or flatlays of your products in seasonal settings.

CTAs:

• Shop the Sale
• Hot Summer Deals
• Summer Steals Await

Example: HEM

Hem’s “Last Chance” July email marketing campaign is an excellent example of a clean, effective mid-summer campaign.

The design features bold, seasonal colors and a poolside image to set the summer tone instantly. The copy is concise and to the point, creating a sense of urgency without coming across as pushy.

Phrases like “save until midnight tonight” and “additional 10% off” make the offer clear and compelling. The CTA is simple and stands out due to the color contrast.

Overall, the email strikes a balance between urgency and ease, demonstrating that a successful mid-summer campaign doesn’t require much. Simply add summer-inspired visuals, a clear message, and a focused call-to-action.

Subject line: Final chance to save up to 40%

2. Plastic Free July

Plastic Free July is your chance to show your audience that your brand is committed to meaningful change.

Regardless of your industry, you can use this opportunity to highlight sustainable practices, inspire small swaps, and encourage mindful habits.

When to send: Kick off in early July with your mission or pledge. Then, continue with eco tips, challenges, or feature spotlights on a weekly or biweekly basis.

Email campaign: You don’t need to be a sustainability brand to participate. Here are a few meaningful ideas to consider:

• Sustainable spotlight: Feature your low-waste, reusable, or recyclable products. Share how they’re made or how they help reduce plastic use.
• Behind the scenes: Show the steps your brand is taking to reduce plastic, such as shipping changes, supplier choices, or new packaging updates.
• Challenge series: Send weekly tips to help your audience join in (e.g., Week 1: Switch to a reusable bottle and receive a reward).
• Partnerships or pledges: Team up with eco-organizations or launch a brand pledge that subscribers can join.

Subject lines:

• Get our Reusable PLASTIC FREE MUG (GUESS)
• Meet our brand-new, plastic-free Sticker (MOO)
• Ready to go plastic-free this July? (Burt’s Bees)

Email copy: Maintain a positive and empowering tone. Focus on progress over perfection. Share small wins, real examples, and numbers to build trust and encourage action.

Visuals: Use earthy, clean visuals, natural tones, reusable items, and behind-the-scenes shots of packaging or processes.

CTAs:

• Take the Pledge
• See Our Eco Picks
• Join the Challenge

Example: Ettitude

Ettitude’s Plastic Free July email marketing campaign shows you how to keep things simple, helpful, and aligned with your brand values.

The email copy focuses on four easy changes, such as using reusable items and avoiding plastic when traveling, making it feel doable rather than overwhelming.

The visuals are also clean, with earthy tones that support the message. Instead of pushing products, the email offers practical tips and ends with a scholarship initiative, where one lucky student will get $1,000.

Overall, the campaign is informative, visually balanced, and purpose-driven, which makes it perfect for brands looking to join the conversation with value.

Subject line: Working towards a plastic-free world

Further reading: Find out more about sustainability in email marketing in our guide.

3. Travelling Essentials Campaigns

Summer is peak travel season, and your emails should be packed with value just like your audience’s suitcases.

July is a great time to spotlight products that make getaways easier, especially if you’re in the travel and hospitality industry.

Whether it’s a weekend trip or a long-haul adventure, help your subscribers feel ready for takeoff.

Email campaign: Focus on making travel easier, lighter, and more enjoyable.

• Packing guides: Share curated lists featuring your most portable, multi-use, or travel-friendly items. For example, a tech retailer could create a summer email featuring travel-friendly gadgets, such as compact power banks, mini fans, wireless headphones, or even a portable fridge and thermos. It’s a clever way to reframe everyday products as must-haves for road trips, beach days, or weekend escapes.
• Bundle & save: Offer a travel essentials kit, mini bundles at a discounted rate, or even vacation packages.
• Checklist series: Turn weekly emails into a travel prep guide. For example, week 1 can focus on summer skincare, while week 2 covers how to treat a sunburn, and so on.
• User-generated content: Show how your team or customers pack your products on the go. Cross-promote with Instagram or TikTok for extra reach.

When to send: Early July is ideal for targeting pre-trip planners, and mid-month is perfect for last-minute travelers. For hospitality and travel businesses, start your promotions as early as mid-June to ensure success.

Subject lines: You can use emojis to stand out in the inbox, such as suitcases, flip flops, or palm trees.

• Travel Ready! NEW Handcrafted Bag Tags (Wendell August Forge)
• Travel Ready Essentials (Natori) Marilia, Your Summer Escape Starts Here
• Marilia, Your Summer Escape Starts Here (Marriott Bonvoy)

Email copy: Make your products sound useful, with phrases like “carry-on friendly,” “lightweight,” “no-fuss travel,” or “travel-friendly faves.”

Visuals: Show your products in travel settings. For example, use suitcases, weekend bags, airport lounges, or scenic backgrounds to make them more exciting and practical.

CTAs: Use vibrant call-to-action colors, such as reds, greens, and yellows, to ensure your subscribers don’t miss them.

• Shop Travel Must-Haves
• Grab the Essentials
• See the Packing List

Example: Burt’s Bees

Burt’s Bees’ travel-themed July email marketing campaign shows you how to turn everyday products into vacation must-haves.

The headline “ready, set, go!” sets a fun, energetic tone, and the bright visuals instantly signal summer and travel.

The copy keeps it light and benefit-driven, emphasizing glow, hydration, and ease. The 20% off promo with code ‘TRAVEL’ is also relevant and hard to miss.

Lastly, the email design is clean, colorful, and designed to make packing feel effortless and rewarding.

Subject line: Travel-friendly must-haves for your next trip.

4. Black Friday in July

Black Friday in July isn’t just a catchy name to boost seasonal sales, but an actual retail movement that began in 2015 with Amazon Prime Day, a mid-summer mega sale for Prime members.

Since then, other brands and retailers have jumped on the bandwagon, turning July into a second Black Friday, complete with deep discounts, flash sales, and urgency-packed campaigns.

Amazon Prime Day doesn’t have a fixed date. It usually falls sometime in mid-July, but the exact days change every year.

Email campaign: Send high-impact emails with deep discounts that match the energy of Prime Day. To make the most of this July email marketing opportunity, set up an automated sequence: start with a teaser to build anticipation, follow up with your main offer, and finish strong with a last-chance reminder.

• Early access or VIP deals: Reward your subscribers with sneak peeks or exclusive discounts.
• 72-hour sale: Run a 3-day event to build momentum and drive sales.
• Cart-based offers: Use dynamic email content blocks to display personalized offers or bonus gifts tailored to customer behavior.

When to send: You can launch right before, during, or just after Prime Day. However, timing is everything, so check Amazon’s site early and get your campaign ready to go.

Subject lines: Like with your Black Friday subject lines, ensure that you use urgency and scarcity while maintaining a valuable message.

• Our Black Friday in July Sale starts now! (HP)
• Black Friday in July = your new favorite holiday (Leesa)
• E-X-T-E-N-D-E-D Black Friday in July Deals (Lenovo)

Email copy: Focus on how much they’ll save, how much time they’ve got, and why it’s worth it. Maintain an energetic vibe throughout to capitalize on the hype of Prime Day.

Visuals: Bold banners, countdowns, and product grids are perfect here. You can also use high contrast and high-energy elements to stand out.

CTAs: Add vibrant colors and actionable copy to guide your customers to action.

• Shop the Sale
• Claim Your Deal
• Go Big This July

Example: HP

HP’s Black Friday in July email has a bold design, clear messaging, and multiple offers.

Copy like “Save up to 70%” and “3 DAYS” builds urgency, while tiered discount codes (SUNSHINE5 and SUNSHINE10) add personalization based on cart size.

The layout is built for scanning, with each product having a benefit-focused tagline, price, and savings callout. This makes it feel like a timed event that’s worth acting on.

The visuals, colors, and CTAs work together to convey a single message: don’t wait, shop now.

Subject line: Black Friday in July, and savings up to 70% off

5. Christmas in July

If there’s something crazier than Black Friday in July that’s Christmas.

Christmas in July is an actual event and a great excuse to surprise your audience. It started as a way for people in the Southern Hemisphere to celebrate a wintery holiday during their actual winter season.

Over time, brands caught on and turned it into a playful mid-year moment packed with off-season deals.

Usually, it’s celebrated on July 25, but you can send multiple campaigns throughout the month.

Email campaign: Go all in on the festive twist and deck the inbox with humor and smart promos. Here are some ideas:

• Summer Santa Sale: Create limited-time offers using snowflakes, gift tags, and faux tree graphics.
• 12 Days of deals: Launch a countdown series with daily surprises or flash sales.
• Holiday rewind: Resurface your best holiday hits (bestsellers, bundles, etc.) with a summer twist.

When to send: Mid-month works best. Kick it off with a “Yes, it’s real” email and follow up with deals or daily drops.

Subject lines: You can use winter or Xmas emojis for a fun twist.

• Merry Christmas (in July) Enjoy 40% Off (Tommie Copper)
• FINAL HOURS: Christmas in July Sale! (Meowingtons)
• = Christmas In July Sale (John’s Crazy Socks)

Email copy: Be playful and use the element of surprise as not everyone is aware of “Julymas.” Combine familiar holiday language with summer cues, like “deck the halls with summer deals” or “your mid-year gift rush starts now.”

Visuals: Use holiday graphics with summer elements (beach, sun, surfboards). Picture Santa in shades or a swimsuit to combine summer with Christmas.

CTAs:

• Unwrap the Deal
• Shop the Jolly Sale
• Countdown to Cheer

Example: John’s Crazy Socks

John’s Crazy Socks’ Christmas in July email marketing message stands out for its honesty and heart.

Instead of being salesy, it opens with a genuine reason for the campaign. The tone is warm and personal, with clear, friendly language that feels like a note from a friend.

The offer is simple but positioned as a win-win. Customers save, and the team benefits.

With cheerful visuals and a lighthearted “Merry Christmas in July” message, it spreads joy while showing the reason behind the campaign.

Subject line: Why Christmas in July?

6. US Independence Day (Fourth of July)

Independence Day, also known as the Fourth of July, is a federal holiday in the United States that commemorates the adoption of the Declaration of Independence on July 4, 1776.

It marks the country’s official break from British rule and the founding of the United States of America. Today, it’s celebrated with fireworks, parades, and cookouts, making it an ideal moment for brands to join in with festive campaigns, patriotic themes, and summer-centered offers.

Email campaign: The Fourth of July is perfect for themed offers. Let’s see some ideas you can use below:

• Stars & savings: Launch a limited-time promo with patriotic flair, including sitewide discounts or bundles tied to the holiday weekend.
• Made in the USA: Highlight locally made products or your brand’s American roots.
• Party prep guide: Share summer recipes, playlists, or entertaining tips alongside featured products.

When to send: Send your first campaign a week before July 4 to tease upcoming offers. Then, launch your main promotional emails closer to the date, ideally over the weekend before the 4th. On the day itself, send a final message with a special offer, a celebratory note, or a commemorative email that honors the meaning of Independence Day.

Subject lines: Add a clear benefit, use specific emojis, and keep your creations short and scannable.

• Fourth of July SPF Picks (Supergoop!)
• Celebrate the 4th with a sale! (Burt’s Bees)
• Happy 4th of July! (Rogue + Wolf)

Email copy: Use festive language with summer words like “grill-ready,” “picnic essentials,” or “celebration sale.” Focus on fun and ease, and celebrate the holiday with your audience. If you’re a non-U.S. business, make sure your message is respectful and historically accurate.

Visuals: This is the time to use bold banners, stars and stripes, fireworks, and outdoor summer scenes to bring the holiday to life. Keep your visuals accessible, on-brand, and easy to scan.

CTAs:

• Celebrate With a Deal
• Shop the Fireworks Sale
• Get Your July 4th Picks

Example: American Giant

American Giant’s Fourth of July email marketing campaign is a great example of how to lead with meaning over marketing.

The focus is on values, like freedom, resilience, and pride in American-made products, rather than flashy visuals or deep discounts. The copy is personal, warm, and reflective, reminding readers what the 4th of July stands for while tying it back to the brand’s commitment to U.S. manufacturing.

By centering the message on community, hard work, and shared identity, the email feels authentic and thoughtful. It’s a reminder that not every holiday email needs to push a sale.

Sometimes, a genuine message builds deeper trust.

Subject line: Wear American Giant with pride

7. International Kissing Day

Pucker up because International Kissing Day lands on July 6, and it’s the perfect excuse to bring a little Valentine’s Day magic into the middle of summer.

Originally created to celebrate the simple joy of a kiss, this fun and flirty holiday is ideal for lighthearted campaigns that spread love (and maybe a few deals).

Email campaign: Keep it playful, romantic, or cheeky depending on your brand voice.

• Special deals: Offer sweet, limited-time discounts tied to the theme.
• Kiss-worthy picks: Highlight bestsellers people love to gift, wear, or indulge in.
• User-generated love: Feature cute couple pics, kiss stories, or customer reviews that bring smiles.
• Just-for-fun quiz: Create a “What Kind of Kisser Are You?” quiz and tie results to product suggestions or discounts.

When to send: Deliver your campaign on July 6 to celebrate with your audience. You can send more than one campaign on that day. For example, send your quiz in the morning and the special offer later that day.

Subject lines:

• Smooch all day this National Kissing Day. (Fenty Beauty)
• Summer’s Sweetest Holiday Is Here!
• Smooch, Shop, Repeat

Email copy: Your message needs to be light and fun. Add wordplay if it fits your tone (“steal a deal,” “smooch-worthy picks”), and tie everything back to connection or indulgence.

Visuals: Think lips, heart shapes, soft pinks or reds with summery tones. Use couples, close-ups, or playful illustrations.

CTAs:

• Steal a Smooch (and a Deal)
• Shop Kiss-Worthy Gifts
• Claim Your Sweet Surprise

Example: Then I Met You

Then I Met You takes a smart, kiss-ready approach for International Kissing Day with this summery email marketing campaign.

The bold headline (“Prep and Plump Your Pout”) immediately ties into the holiday.

What really works here, though, is the GIF-style visual, which demonstrates how to apply the product in real-time, making it both engaging and practical.

The social proof at the end of this July email marketing campaign adds credibility and trust, positioning the product as a daily must-have.

Subject line: It’s International Kissing Day

8. World Chocolate Day

If International Kissing Day is the spark, World Chocolate Day is the sweet reward.

Celebrated every July 7, this is the perfect follow-up to your flirty July 6 campaign. So, why not turn it into a two-day love fest that brings a little Valentine’s Day energy to summer?

Email campaign: You can bundle chocolate-themed products, promote sweet treats, or run a “Kiss & Chocolate” offer for both days. If you’re shipping chocolate, make sure it arrives fast because it’s hot in July, and we don’t want anything melting but hearts.

• Engaging content: Share chocolate recipes and how your products use chocolate. This is great for food, beauty, or lifestyle brands.
• Ethical sourcing: Educate your audience on the importance of ethical chocolate sourcing, sustainable practices, and the positive impact it has.
• 2-day celebration: Launch a themed mini-campaign combining Kissing Day and Chocolate Day with exclusive bundles or limited-time gifts.
• Sweet discounts: Highlight products ideal for gifting, whether it’s actual chocolate or chocolate-scented, colored, or inspired.

When to send: If you run a 2-day celebration, tease it on July 5. Then, launch your Kissing Day email on July 6, followed by Chocolate Day on July 7. If not, just send your campaign on Chocolate Day.

Subject lines:

• It’s International Chocolate Day (Soylent)
• One Kiss. One Treat. Two Sweet Days
• A Little Love, A Lot of Chocolate

Email copy: Focus on the benefits of your product and provide tips on how to enjoy it to its fullest potential. You can add fun suggestions, pairing ideas, or even ways to share it with someone special.

Visuals: Use chocolate tones, product flat lays, or drip/melt graphics. Pair with pinks, reds, or golds for a luxe vibe.

CTAs:

• Shop the Sweet Bundle
• Treat Yourself (or Someone Else)
• Send a Chocolate Kiss

Example: GIGANTIC

Gigantic!’s World Chocolate Day email hits all the right notes with a fun, flavorful, and valuable message.

The copy keeps things light and cheeky (“not to brag, but…”) while still educating the reader on what makes their product different.

This is a strong July email marketing example of how to balance transparency with brand personality and a reminder that chocolate emails can be both sweet and smart.

Design-wise, the generous white space keeps the layout clean and easy to read, while the pink frame adds a playful touch that complements the product’s color palette nicely.

Subject line: true or false: it’s world chocolate day

9. National Give Something Away Day

Celebrated every July 15, National Give Something Away Day is the perfect opportunity for brands to turn goodwill into action.

You can plan donations, giveaways, or partnerships that support people in need to celebrate with your audience and highlight your brand’s values.

Email campaign: Focus on purpose over profit. This day is about sharing, supporting, and reminding your audience that every little bit counts.

• Partner for impact: Collaborate with nonprofits to donate essential items, such as children’s toys, hygiene kits, or food supplies.
• Give back: Encourage customers to give back. You can offer a free gift with every purchase and invite them to donate it or match donations they make.
• Share the story: Spotlight the people or communities your brand is helping. Share genuine stories and demonstrate the impact of giving.
• Host a giveaway: Run a giveaway campaign that rewards both the winner and a community initiative of your choice.

When to send: Start the conversation a few days before July 15 to raise awareness. Follow up on the day with a clear call-to-action (CTA) or an update on progress.

Subject lines:

• Let’s Give Back, Together
• A Day for Good Deeds and Big Hearts
• Help Us Spread Some Joy This July 15

Email copy: Show your audience how they’re part of something bigger. If there’s a donation goal or match happening, be clear about how it works.

Visuals: Use human-centered imagery, warm tones, and clean layouts. Highlight your nonprofit partners or show the impact of giving.

CTAs:

• Give Back With Us
• Join the Movement
• Make a Difference Today

Example: Camper

Camper’s July email marketing campaign shows how to align your message with National Give Something Away Day through purpose-driven action.

While the campaign focuses on their Take Back program, it naturally fits the theme of giving by encouraging customers to donate their used Camper shoes.

The copy is clean and direct, emphasizing the idea that Camper shoes don’t get old, they get second chances. The impact is measurable (over 37,000 pairs recovered), and the incentive ($30 credit) makes participation easy and rewarding.

Subject line: Trade in your shoes with Take Back

10. Self-Care Day

Between the sun, sales, and the scroll fatigue, your audience probably needs a breather.

That’s where Self-Care Day on July 24 comes in with a gentle reminder to slow down, check in, and put themselves first, even for just a moment.

Email campaign: Offer value without pressure and position your brand as part of someone’s rest, not their to-do list.

• Mini self-care routine: Share a 3-step ritual using your products (morning, night, 5-minute reset, etc.).
• Zero-click newsletter: Skip the hard pitch and send a valuable email that shares tips, meditations, or mood-boosting ideas.
• Community involvement: Invite your audience to share how they unwind and spotlight a few responses in follow-ups.

When to send: Plan your main email for July 24, but consider building a short sequence to maintain high engagement. For instance, you can set up two emails: one a few days before to introduce the idea of Self-Care Day and offer tips or a product teaser, and another on the day itself with your core message.

Subject lines:

• Self-Care All Day (Gaiam)
• A Reminder to Breathe And Be Kind to Yourself
• It’s Okay to Do Nothing Today

Email copy: Skip urgency and use soothing language to keep things stress-free. Acknowledge how busy life is and offer simple ways to unplug.

Visuals: Neutral tones, nature-inspired images, soft textures, or illustrations are well-suited for this style. Also, opt for clean layouts, white space, and minimal text.

CTAs:

• Start Your Ritual
• See Our Calm Edit
• Breathe In, Shop Later

Example: KonMari

This July email marketing campaign from KonMari shows how to do Self-Care Day right. It starts with an image of Marie Kondo and a message about the importance of taking care of yourself.

Instead of pushing hard sales, it shares her routine and invites readers to explore it. The offer (25% off self-care products) is there, but it’s subtle and well-placed.

Additionally, the waitlist for the KonMari Club provides extra value with complimentary self-reflection prompts.

Subject line: Marie’s Self-Care Rituals

July Email Marketing Do’s and Don’ts

Now, let’s see how to keep your campaigns sharp and seasonal with these quick do’s and don’ts.

Do’s

• Tie campaigns to real summer behavior (travel, pool days, weekend getaways).
• Use urgency smartly for limited-time promos and flash sales.
• Keep visuals inclusive and diverse for a broader connection.
• Offer lightweight content, such as checklists, mini-guides, or routines.
• Space out your sends to avoid inbox overload.
• Celebrate niche holidays, such as Self-Care Day or World Chocolate Day, to boost engagement.
• Clean your list and test links before sending your emails to ensure accuracy. Summer is no time for broken buttons.

Don’ts

• Don’t rely on tired summer phrases like “beat the heat” or “fun in the sun.”
• Don’t push discounts without adding value (tips, stories, or moments).
• Don’t use loud, spammy subject lines (ALL CAPS + EMOJIS)
• Don’t assume everyone’s on vacation.
• Don’t forget mobile optimization. Your audience is out and about.

Lastly, don’t ignore deliverability best practices during a competitive inbox season.

Templates for July Email Marketing Campaigns

All set with your July plans? Great! Now let’s get those emails looking as good as your campaign ideas.

From Plastic Free July to unexpected Black Friday in July sales, we’ve created a collection of ready-to-edit email templates to help you move quickly without sounding generic.

Want to start from something solid? Sign up for a Moosend account, select a layout you love, and customize it to your heart’s content.

Try them for free

Mid-summer promotions

This eye-catching template is ideal for Mid-Summer Sales, thanks to its playful design, beach-ready visuals, and clear product layout.

The bold header and bright CTA buttons guide the reader to action, making it perfect for seasonal clearances, promotions, or last-minute vacation deals.

You can also customize it for:

• 4th of July Sales (with red, white, and blue colors)
• Christmas in July (add playful festive touches)
• Travel Essentials Campaigns (highlight bundles or gear)
• Back-to-School Prep (late July promotions for early planners)

Black Friday in July email marketing template

This high-impact template is a perfect match for Black Friday in July campaigns.

With its vibrant color scheme, oversized typography, and product-first layout, it creates a sense of urgency and excitement from the outset.

You can use any Black Friday newsletter template for your July sales. Just add a splash of color and you’re ready to go.

Further reading: Take a look at our Black Friday email marketing strategy guide for more tips.

Summer destinations newsletter template

This travel-themed template is ideal for summer travel promos, getaways, or “book now, save later” offers.

It highlights destinations with brief descriptions, making it ideal for tour agencies, airlines, or hospitality brands seeking to increase bookings or promote exclusive travel deals.

Set Your July Email Marketing Strategy in Motion

And just like that, your July email strategy is ready to go.

With timely campaigns, actionable ideas, and easy-to-use templates in your toolkit, you’re set to boost engagement, drive sales, and stay connected with your audience all month long.

Whether you’re running a summer sale or highlighting a cause, keep your emails focused, relevant, and true to your brand.

And if you want a trustworthy email platform to help you set everything up, sign up for a free Moosend account and let’s get down to business.

The post Monthly Email Planner: July Edition [2025] appeared first on Email Marketing Automation Platform for Thriving Businesses.

While it may sound like just another broadband headline, this move could have a significant impact on your email marketing strategy.

Below, let’s see what this means for your strategy and how to stay ahead.

What This Merger Means for You

When two internet providers with millions of users and their own email domains merge, a few things can happen:

• Old email addresses, such as @cox.net or @charter.net, may stop working.
• Bounce rates can spike as mailboxes disappear.
• Spam filters might shift as both companies blend their filtering systems.
• Delivery speeds may be affected by traffic rerouting and server updates.

Your list might be clean today, but this kind of merger can render valid contacts inactive. Staying ahead means keeping a close eye on your metrics and acting fast if you spot a change.

Let’s see how below.

How to Stay One Step Ahead (and How Moosend Has Your Back)

So, how can you protect your deliverability and keep your list in top shape during all this?

Here’s how Moosend helps you stay one step ahead.

Automatically suppress hard bounces – no manual cleanup needed

When an email hard bounces (meaning the address is invalid or no longer exists), Moosend instantly adds it to your suppression list.

This protects your sender reputation and automatically prevents future sends to dead addresses.

Keep your suppression list up to date as domains are phased out

If Charter or Cox retires legacy domains like @cox.net, affected emails will bounce, and Moosend will automatically suppress them for you.

No action needed from your side, and your list stays healthy without lifting a finger.

Monitor bounce trends and alert you when something’s off

Instead of waiting for issues to pile up, Moosend actively tracks your bounce rates and delivery performance.

If we detect an unusual spike, such as one caused by ISP changes, we investigate and alert you promptly, so you can take action before it impacts your results.

Adapt when domain policies change to ensure compliance

ISPs can change spam filtering rules at any time. With Moosend, your campaigns adapt to those shifts thanks to our ongoing infrastructure updates, smart throttling, and deliverability best practices baked into the platform.

Want to be extra safe? Run a reconfirmation campaign for older Cox and Charter users. Or segment them and monitor their performance over the next few months.

The post Charter and Cox Are Merging: Here’s What It Means for Your Email List appeared first on Email Marketing Automation Platform for Thriving Businesses.

Brands can boost engagement, create urgency, and increase sales without cutting prices. The “No-Sale Sell” strategy will help you enhance your campaigns with psychological cues and visual elements that make them feel fresh, exclusive, and irresistible.

Why Sending Too Many Discounts Can Hurt Your Business

Everyone loves a good deal, but discount-heavy emails often come with a price. Customers feel reluctant with brands constantly overloading them with discounts and consider their content spammy or non-credible.

Here are some of the negative effects a brand overplaying this tactic faces:

• Decreased product value: Consumers start questioning the true value of your products and services and may assume that prices are inflated.
• Email fatigue: Overflooding subscribers with emails can lead to high unsubscribe rates and spam complaints, putting sender reputation and email deliverability at stake.
• Reduced profit margins: Discounts boost short-term profits but can lead to long-term profit loss if customers purchase only during sales.
• Blurred brand reputation: Customers may start perceiving you as a bargain brand, instead of a premium and high-quality solution.

Thankfully, by delivering value through quality email content and personalized experiences, brands can maintain their credibility and build long-term customer loyalty without relying on discounts.

10 Email Strategies to Increase Engagement Without Discounts

The “No-Sale Sell” email marketing strategy can take many forms based on your goals. Here are 10 converting strategies to delight your audience without discounts for various customer desired actions:

1. Offer personalized product recommendations

Instead of sending discounts in bulk without considering customer information, prefer personalized email campaigns that meet your customers’ needs. Gather important data about your audience, using a CRM solution and email marketing software to target them with relevant messages.

Through dynamic content and custom fields, send relevant product images and descriptions to capture their attention. You can also segment your email lists based on demographics and location, among other factors. For instance, send personalized product recommendations based on purchase history or categories they’ve recently browsed through your website.

Your copywriting should address them directly–phrases such as “Top picks for you” or “You’ll also love” add a personal touch. Want to add a sense of urgency to maximize your email engagement rates? Label your products as seasonal exclusives or soon out-of-stock.

Misfits Market chose a different angle to bring in that effect. They shared the top picks of a head chef to motivate subscribers to go to checkout, capitalizing on the trust necessity:

Subject line: Bobby Flay’s Favorite Finds

Sale emails are usually simple to craft as their main message focuses on the discount. But to grab subscribers’ attention without similar incentives, you need more complex and interesting design.

Moosend offers premade email templates to save time without compromising quality. Plus, it comes with e-Commerce tools, such as automation, dynamic content and behavior tracking to nail personalization.

Try Moosend for free

2. Promote best-selling items

Your bestsellers are your business’ biggest assets. Adding them to your email marketing campaigns will entice new subscribers or remind old ones what they might be missing, without exclusive offers needed.

Sharing bestselling products signals to your audience that you want them to have the best of what you offer. Step into their shoes and show them how these products will fit in their life, including the pain points they can tackle. Include reviews, success stories, or use cases and images of people using them to make them visualize the benefits.

To add more urgency, share seasonal bestsellers or gift-guides to boost sales with a copy cue to grab them before they’re gone. Plus, consider adding a best-selling section on welcome emails to increase conversion rates.

Check out this email campaign by Boundary Supply. The combination of best-sellers, reviews, and “Shop now” call-to-actions do the trick. Plus, the emoji on the email subject line can yield more open rates.

Subject line: Top Features on Top Sellers

3. Reframe existing products

You don’t need a product launch to grab your subscriber’s attention for good. Instead, reinvent your existing products to give them a new meaning and tie them to a specific theme.

For example, create an email campaign with summer essentials or a Christmas gift guide to drive sales during a high peak season. Product bundles are also popular among consumers. Build a product kit to cater to customers’ needs and save them time from searching for products elsewhere.

When tied with limited time labeling these marketing efforts can yield more sales. To build anticipation, insert a mystery box to direct more people to your website to see the product bundle and get one step closer purchase.

Hawthorne created an amazing Father’s Day email campaign with personalized product bundle recommendations for distinct types of dads, engaging email subscribers to the max. Can you do something similar with your products?

Subject line: Meet our all new dad bundles

4. Send interactive email content

Interactive emails have gained solid ground in the digital marketing world. Through quizzes, polls, and puzzles, subscribers interact with the email content in real-time through hovering, tapping, or clicking. The result? Another great no-sale sell trick to boost email engagement without discounts.

When combined with product recommendations or customer feedback, these email campaigns can boost engagement metrics. For example, new customers can answer a short quiz to find the product that best suits them based on their preferences.

These email types require more coding expertise to set up and functionality that is not supported by all email service providers and ISPs. However, a similar effect can also be replicated with simpler tactics, such as adding a GIF or an infographic with a quick quiz.

Natalist chose a creative way to make the content more interactive by sharing a static quiz with product recommendations for different needs:

Subject line: Guess what? It’s quiz time!

5. Create urgency without dropping prices

Incentives such as flash sales or exclusive offers create a sense of urgency and boost click-through rates and conversions. You can also instill that FOMO effect and direct customers to checkout using other techniques, keeping discounts for sales periods, such as Black Friday or summer.

Early access to limited edition or new products can motivate subscribers to buy. These initiatives are great for loyal customers as they create a sense of exclusivity. Add a countdown timer to show when access their will be over to double that effect.

Send back-in-stock emails for best-sellers or customers’ favorite products to incentivize customers to claim them before they’re gone. Sending timely seasonal emails, such as on Mother’s or Valentine’s Day, with gift guides and recommendations can also yield sales. Create follow-ups for disengaged or last-minute customers, offering more options, such as gift cards to cater to different needs.

Here’s a fitting example from 1906 New Heights. Their back-in-stock email is enhanced with an urgent CTA followed by a “Don’t wait for them to sell out again” note.

Subject line: BACK IN STOCK: Pain Gummies

6. Announce upcoming product drops

Product announcement emails can build excitement around new entries, make subscribers root for them, and even add them to cart. Introduce your product drops through visually appealing emails with high-quality images.

To make it even more engaging, send a teaser email with a countdown timer to create mystery around upcoming products. You don’t need to show the products in this phase, just share some hints to make it more fun. Promote the teaser on other platforms, such as social media to gain more traction.

You can also build a waitlist to send follow-ups to specific subscribers excited about the new products and highly likely to purchase them. Or give early access to VIP customers to boost their loyalty.

Here’s a great teaser email example by Nissan:

Subject line: It’s a masterpiece you have to see

7. Refresh your email design

Using the same email design and elements is good for consistency. But when subscribers see the same email again and again their brains tune out. That’s why it’s important to make slight changes to revamp your email style without altering your core messaging.

For example, try new seasonal colors or enhance your email design with a GIF. You can also use dynamic content to share relevant images to readers based on certain factors, such as demographics or preferences, to build email engagement without discounts needed.

If you’re unsure about new visual elements, use A/B testing to see what works best for your audience. Plus, ensure that images or interactive elements are responsive for mobile devices to maintain a great user experience.

To diversify their email style, Starbucks dressed up in Christmas colors to join the festive spirit and delight the audience, sticking to their color palette:

Subject line: Get holiday faves + a tomorrow!

8. Create educational content

Consumers get confused when receiving product recommendations and discounts from a brand regularly and become suspicious of the brand’s intents. Instead of overflooding them with promotion-heavy emails, show them how to make the most of your products through educational email campaigns.

Sync your email and content marketing tools to go in-depth with valuable tips or information about your product. You can also use marketing automation tactics to create a nurturing email series with tutorials. For example, a beauty brand can create a sequence with information about their skincare ingredients, benefits, and beauty tips to make the audience wait for more.

Moosend recently announced the website redesign with an email series, showing our customers how to use the platform features to revamp their emails:

Subject line: Makeover Alert: Ready to Wow?

9. Send customer testimonials

Social proof is an important conversion tool. It helps win the audience’s trust and yield sales faster, without needing coupons or discounts. Sharing reviews or testimonials on emails is a great way to build engagement.

Focus on customer reviews highlighting the benefits of your products or services. You can also partner with influencers with a similar target audience to earn more trust points. If you’re in B2B, share case studies or scores from review sites such as G2.

Apart from sending dedicated review email campaigns, add social proof on other promotional emails as well. For instance, place them next to product recommendations or re-engagement emails to win people back.

Expert input is always a great addition. Bubble shared reviews from dermatologists to show their product formulas are clinically proven:

Subject line: DERMS KNOW BEST…

10. Evoke emotion through storytelling

Good emails don’t have to be product oriented. Storytelling can enhance all types of emails despite their intent. Regarding engagement, story-based emails can move your readers and make them fond of your brand.

Start by sharing story-based campaigns during important celebrations, such as Thanksgiving or Christmas, or certain milestones, such as company anniversaries, to see how subscribers react. Plus, honor customer turning points, such as one year since the first purchase.

Finally, share personal stories as WeTransfer did to inspire your audience:

Subject line: A set of stories to kickstart your ideas

Begin Your No-Sale Sell Journey

Which tactic from the above would you implement first and how would you enhance it? Think of your target audience and what appeals to them to craft email campaigns that leave a lasting impression, without hurting your long-term profit.

Finally, schedule re-engagement campaigns to maximize conversions and practice different tactics to see what works best. When consistency meets variety, conversion is steady.

The post The “No-Sale Sell”: How to Boost Email Engagement Without Discounts appeared first on Email Marketing Automation Platform for Thriving Businesses.